{"id":46459,"date":"2018-12-10T10:36:26","date_gmt":"2018-12-10T10:36:26","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=46459"},"modified":"2019-06-26T08:36:05","modified_gmt":"2019-06-26T07:36:05","slug":"10-idee-per-il-marketing-natalizio","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/it\/special-occasions\/10-christmas-marketing-ideas\/","title":{"rendered":"10 idee di marketing natalizio"},"content":{"rendered":"
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Che si tratti di fare regali o di condividere un pasto preparato ad hoc, il Natale tende a far emergere i grandi spendaccioni. Ma creare un'atmosfera intorno ai vostri prodotti e servizi \u00e8 pi\u00f9 difficile in questo periodo dell'anno, quando tutti i marchi e le aziende chiedono a gran voce l'attenzione delle persone.<\/p>\r\n\r\n\r\n\r\n

Ecco 10 idee di marketing per promuovere la vostra attivit\u00e0, i vostri prodotti e i vostri servizi questo Natale.<\/p>\r\n\r\n\r\n\r\n

1. Creare un po' di suspense con i teaser<\/strong><\/h2>\r\n\r\n\r\n\r\n

La chiave per una campagna efficace \u00e8 mantenere la \"scorciatoia natalizia\" con moderazione. Se state preparando una forte promozione, mantenete i clienti in attesa con qualche sottile accenno a ci\u00f2 che avete in programma durante il periodo. Creare un po' di scalpore attorno a un'unica grande rivelazione, come una nuovissima pagina di destinazione, completa di offerte speciali.<\/p>\r\n\r\n\r\n\r\n

2. Creare guide ai regali per tenere le persone impegnate <\/strong><\/h2>\r\n\r\n\r\n\r\n

Create guide regalo incentrate sull'utente che mettano in risalto le caratteristiche e i vantaggi dei vostri prodotti e servizi attraverso testi ben scritti e un design intelligente. Combinate versioni digitali e cartacee per trasmettere il messaggio dei vostri prodotti chiave e delle vostre offerte di sconto al vostro pubblico, sia attraverso Google che attraverso la Royal Mail. <\/p>\r\n\r\n\r\n\r\n

3. Pop-up di un'area promozionale nel negozio <\/strong><\/h2>\r\n\r\n\r\n\r\n

Un'area esperienziale in stile pop-up all'interno del punto vendita pu\u00f2 creare un'eccitazione e attirare i clienti verso i vostri prodotti chiave. Fate in modo che il personale dello stand sia ben istruito per illustrare i vantaggi dei prodotti e rispondere alle domande. Ordinate un banner a rullo<\/a> per attirare l'attenzione dei clienti e abbinare un'esposizione adeguatamente attraente. manifesti<\/a> per tenere i clienti sulle spine in vista del giorno del lancio.<\/p>\r\n\r\n\r\n\r\n

4. Fate girare la testa con le confezioni promozionali<\/strong><\/h2>\r\n\r\n\r\n\r\n

Per le festivit\u00e0, cambiate il vostro packaging con una stampa personalizzata. Aggiungendo ai colori abituali delle vostre confezioni qualcosa di adeguatamente stagionale, potrete dare ai clienti un piccolo assaggio delle festivit\u00e0 che verranno.<\/p>\r\n\r\n\r\n\r\n

Per fare un passo in pi\u00f9, aggiungete un tocco personalizzato a ogni consegna. Un biglietto scritto a mano per ringraziare i clienti o un biglietto decorativo. nastro personalizzato<\/a>sar\u00e0 la ciliegina sulla torta di Natale.<\/p>\r\n\r\n\r\n\r\n

5. Comunicare ai clienti le date principali <\/strong><\/h2>\r\n\r\n\r\n\r\n

Quando gli ordini aumentano nel periodo pre-natalizio, utilizzate un volantino per informare i clienti sulle date importanti di questa stagione, compresa la scadenza degli ordini.<\/p>\r\n\r\n\r\n\r\n

Sfruttate questa opportunit\u00e0 per fare un'ultima promozione, magari sfruttando un'offerta speciale. I clienti apprezzeranno di essere informati sulla data di scadenza degli ordini.<\/p>\r\n\r\n\r\n\r\n

6. Attirare i clienti con offerte<\/strong><\/h2>\r\n\r\n\r\n\r\n

Contribuite a stimolare l'entusiasmo dei vostri clienti e a mantenere la vostra azienda nella loro mente con offerte per tutto il mese di dicembre. Mantenete questi codici esclusivi per coloro che si iscrivono alla vostra newsletter, oppure offriteli sul vostro sito per un periodo di tempo limitato. <\/p>\r\n\r\n\r\n\r\n

7. Distribuire volantini per tutte le offerte<\/strong><\/h2>\r\n\r\n\r\n\r\n

Questo potrebbe essere incluso nelle guide ai regali o creato separatamente. In entrambi i casi, le due attivit\u00e0 vanno di pari passo: la guida ai regali coinvolge il cliente con le ragioni per credere in un determinato prodotto o servizio. Il volantino delle offerte, poi, fornisce loro un motivo per acquistare subito: quando le due cose si combinano, i risultati possono essere convincenti. <\/p>\r\n\r\n\r\n\r\n

8. Premiate i vostri clienti fedeli<\/strong><\/h2>\r\n\r\n\r\n\r\n

Alla fine dell'anno, potreste voler ringraziare i vostri clienti, vecchi e nuovi, per il loro sostegno. Con uno schema a livelli potete offrire ai nuovi clienti un incentivo a fare acquisti con voi e premiare quelli che sono gi\u00e0 iscritti. Ci\u00f2 pu\u00f2 avvenire attraverso diverse tecniche, ad esempio l'accesso anticipato alle offerte giornaliere o la ricompensa per la segnalazione di un amico o di un familiare. <\/p>\r\n\r\n\r\n\r\n

9. Creare un social giveaway<\/strong><\/h2>\r\n\r\n\r\n\r\n

Il Natale \u00e8 la stagione perfetta per dare una mano ai vostri clienti. Ideate un concorso attraverso i social media per creare un vero e proprio fermento: \u00e8 un ottimo modo per aumentare il vostro seguito sui social. L'inclusione di un link diretto al vostro sito web pu\u00f2 anche contribuire a generare vendite e ad aumentare la consapevolezza del vostro marchio.<\/p>\r\n\r\n\r\n\r\n

10. Riunire tutto in una newsletter<\/strong><\/h2>\r\n\r\n\r\n\r\n

Utilizzate in modo intelligente tutti i contenuti che avete creato con una newsletter via e-mail che possa riunire tutto in un unico luogo. Create un'e-mail che rifletta il percorso dell'utente: presentate le guide accanto alle offerte, con link alla pagina da cui possono acquistare. Combinare con contenuti evergreen non promozionali che non \u00e8<\/em> Non si tratta affatto di vendere, ma di aiutarli a capire le tecnologie o di fornire le ultime notizie relative a ci\u00f2 che fate.<\/p>","protected":false},"excerpt":{"rendered":"

Whether it\u2019s the giving of gifts or sharing a specially prepared meal, Christmas tends to bring out the big spenders. But creating a buzz around your products and services is more difficult at this time of the year \u2013 when every brand and business is clamouring for people\u2019s attention. Here are 10 marketing ideas to […]<\/p>\n","protected":false},"author":23,"featured_media":46465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[553],"tags":[896],"class_list":{"0":"post-46459","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-special-occasions","8":"tag-christmas"},"acf":[],"yoast_head":"\nChristmas marketing ideas | Solopress<\/title>\n<meta name=\"description\" content=\"Create buzz around your products and services with 10 Christmas marketing tips. Get the ideas today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/it\/occasioni-speciali\/10-idee-per-il-marketing-natalizio\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Christmas marketing ideas | Solopress\" \/>\n<meta property=\"og:description\" content=\"Create buzz around your products and services with 10 Christmas marketing tips. 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