{"id":53735,"date":"2019-02-01T14:54:00","date_gmt":"2019-02-01T14:54:00","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=53735"},"modified":"2023-05-25T21:23:21","modified_gmt":"2023-05-25T20:23:21","slug":"5-benefici-delle-carte-fedelta-per-le-imprese","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/it\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/","title":{"rendered":"5 vantaggi delle carte fedelt\u00e0 per le aziende"},"content":{"rendered":"
<\/div>\r\n

Carte fedelt\u00e0<\/a> pu\u00f2 essere una risorsa inestimabile per la vostra azienda, e ora i dati lo dimostrano. Secondo un recente studio di YouGov, tre quarti dei consumatori britannici hanno sottoscritto un programma di fidelizzazione.<\/p>\r\n\r\n\r\n\r\n

Qual \u00e8 il segreto del loro successo? E perch\u00e9 i marchi dovrebbero utilizzarli? La risposta \u00e8 semplice: premiando i clienti che fanno acquisti con il vostro marchio con un programma di fidelizzazione, aumentate le probabilit\u00e0 che rimangano fedeli alla vostra azienda, contribuendo cos\u00ec a incrementare il business.<\/p>\r\n\r\n\r\n\r\n

Ma questi non sono gli unici vantaggi. Ci sono molti motivi per cui dovreste prendere in considerazione la creazione di uno schema per la vostra azienda. Questo post cerca di esplorare i cinque principali. Ma prima, una breve introduzione su come sono nate le carte fedelt\u00e0.<\/p>\r\n\r\n\r\n\r\n

Come sono nate le carte fedelt\u00e0?<\/strong><\/h2>\r\n\r\n\r\n\r\n

L'idea di premiare i clienti esiste da tempo, ma solo nel 1995 \u00e8 apparsa la prima carta fedelt\u00e0 nel settore del commercio al dettaglio del Regno Unito.<\/p>\r\n\r\n\r\n\r\n

Tesco Clubcard ha aperto la strada, creando un sistema di sconti personalizzati per generare fedelt\u00e0 al marchio. Il programma ha rapidamente iniziato a dare i suoi frutti, con un incredibile aumento della spesa dei titolari di carta pari a 28% solo un anno dopo.<\/p>\r\n\r\n\r\n\r\n

Ben presto altri grandi marchi hanno preso la palla al balzo e oggi quasi tutte le grandi aziende offrono una sorta di programma fedelt\u00e0.<\/p>\r\n\r\n\r\n\r\n

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\"\"<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

1. Stabilire una relazione a lungo termine tra cliente e marchio<\/strong><\/p>\r\n\r\n\r\n\r\n

La premessa di un programma di fidelizzazione \u00e8 quella di attirare i clienti verso la vostra attivit\u00e0 per farli ripetere, utilizzando offerte e promozioni per creare un rapporto duraturo.<\/p>\r\n\r\n\r\n\r\n

Questa pratica non solo \u00e8 molto efficace per fidelizzare i clienti, ma crea anche un impegno pi\u00f9 profondo in tutta l'azienda, in quanto i clienti diventano pi\u00f9 coinvolti nel marchio.<\/p>\r\n\r\n\r\n\r\n

2. Sorprendere e deliziare i clienti<\/strong><\/p>\r\n\r\n\r\n\r\n

I clienti non cercano pi\u00f9 di raccogliere punti. Vogliono invece qualcosa di nuovo, emozionante e dinamico quando scelgono di iscriversi a un programma di fidelizzazione.<\/p>\r\n\r\n\r\n\r\n

Molti marchi hanno risposto a questo cambiamento e stanno introducendo servizi di carte fedelt\u00e0 personalizzate, di solito tramite app interattive. Utilizzano i dati relativi agli interessi individuali e agli acquisti passati dei clienti per creare offerte mirate e uniche per loro. Creare un rapporto pi\u00f9 profondo con i consumatori in questo modo pu\u00f2 costruire una relazione pi\u00f9 profonda con loro.<\/p>\r\n\r\n\r\n\r\n

3. Crea un'esperienza eccellente per il cliente <\/strong><\/p>\r\n\r\n\r\n\r\n

Il panorama delle richieste dei clienti, in continua evoluzione, fa s\u00ec che i consumatori cerchino premi immediati dai loro programmi di fidelizzazione, piuttosto che il tradizionale sistema di accumulo a lungo termine. Trovare l'equilibrio perfetto \u00e8 fondamentale.<\/p>\r\n\r\n\r\n\r\n

I programmi di fidelizzazione che prevedono una ricompensa pi\u00f9 vicina all'acquisto, come un bonus di iscrizione o uno sconto immediato sul prossimo acquisto, possono incoraggiarli a tornare. In questo modo la vostra azienda si pone al di sopra di tutte le altre, evitando spese di iscrizione o di tesseramento.<\/p>\r\n\r\n\r\n\r\n

4. Trasformare i clienti in sostenitori del marchio
<\/strong><\/p>\r\n\r\n\r\n\r\n

Il passaparola \u00e8 uno degli strumenti pi\u00f9 potenti per promuovere il vostro marchio. Schemi come le carte fedelt\u00e0 offrono alla vostra azienda una maggiore possibilit\u00e0 che i membri vadano a spargere la voce sulla vostra attivit\u00e0 a parenti e amici.<\/p>\r\n\r\n\r\n\r\n

In questo modo pi\u00f9 persone parlano del vostro marchio, pi\u00f9 consumatori si iscrivono al vostro programma e si ottengono anche potenziali vantaggi come l'aumento delle vendite.<\/p>\r\n\r\n\r\n\r\n

5. Costruire una comunit\u00e0 <\/strong><\/p>\r\n\r\n\r\n\r\n

I clienti esistenti spendono in media 67% in pi\u00f9 di quelli nuovi, a dimostrazione dell'importanza di fidelizzare i clienti. Inoltre, \u00e8 molto pi\u00f9 probabile che le persone rimangano fedeli a un'azienda in base alle loro convinzioni e ai loro valori, piuttosto che ai prodotti stessi.<\/p>\r\n\r\n\r\n\r\n

Le aziende stanno sfruttando questa situazione collaborando con altre aziende locali per creare programmi di fidelizzazione congiunta che forniscono offerte complete che possono essere riscattate presso tutti i rivenditori del gruppo. \u00c8 un modo fantastico per creare una mini-comunit\u00e0 in cui la fedelt\u00e0 \u00e8 condivisa.<\/p>\r\n\r\n\r\n\r\n

Schemi di carte fedelt\u00e0 di successo: My Starbucks Rewards<\/strong><\/h2>\r\n\r\n\r\n\r\n

Nel 2012 Starbucks ha sostituito nel Regno Unito la carta prepagata per i soci con il programma My Starbucks Rewards. Questo ha trasformato l'esperienza dei clienti e ne ha aumentato la fedelt\u00e0, trasformando le visite in premi grazie a un rapido sistema di raccolta punti.<\/p>\r\n\r\n\r\n\r\n

Parallelamente, \u00e8 stata rilasciata anche un'applicazione di accompagnamento. Questa \u00e8 diventata presto una delle app di fidelizzazione pi\u00f9 utilizzate sul mercato, consentendo ai clienti di accedere facilmente ai loro punti in movimento. In questo modo il coinvolgimento digitale dei clienti \u00e8 salito alle stelle, portando nell'era digitale una tecnica di fidelizzazione dei clienti basata sui punti.<\/p>\r\n\r\n\r\n\r\n

Per incoraggiare ulteriormente i clienti a utilizzare il loro programma di ricompensa, hanno recentemente collaborato con Spotify per offrire agli utenti fedeli l'opportunit\u00e0 di ascoltare gratuitamente la musica riprodotta da Starbucks, dimostrando quanto possa essere efficace la collaborazione con un marchio in un programma di carte fedelt\u00e0.<\/p>\r\n\r\n\r\n\r\n

Dopo aver deciso di introdurre un programma di carte fedelt\u00e0 per la vostra azienda, iniziate a pensare al loro design. Solopress pu\u00f2 stampare carte fedelt\u00e0 su misura, con una gamma di formati e tipi di carta diversi. Iniziate oggi stesso a creare carte che piaceranno ai vostri clienti.<\/p>","protected":false},"excerpt":{"rendered":"

Loyalty Cards can be an invaluable asset to your business – and now the figures are in to prove it. According to a recent study by YouGov, three-quarters of British consumers are now signed onto a loyalty scheme. So, what is the secret to their success? And why should brands use them? The answer to […]<\/p>\n","protected":false},"author":23,"featured_media":53804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[839],"class_list":{"0":"post-53735","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-loyalty-cards"},"acf":[],"yoast_head":"\n5 Benefits Of Loyalty Cards For Businesses | Solopress<\/title>\n<meta name=\"description\" content=\"Loyalty cards can do wonders for your brand, boosting repeat sales and customer satisfaction. Discover their five biggest benefits and create yours today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/it\/marketing-aziendale\/5-benefici-delle-carte-fedelta-per-le-imprese\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Benefits Of Loyalty Cards For Businesses | Solopress\" \/>\n<meta property=\"og:description\" content=\"Loyalty cards can do wonders for your brand, boosting repeat sales and customer satisfaction. Discover their five biggest benefits and create yours today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/it\/marketing-aziendale\/5-benefici-delle-carte-fedelta-per-le-imprese\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-01T14:54:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-25T20:23:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/01\/Benefits-of-loyalty-cards.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"5 benefits of Loyalty Cards for businesses\",\"datePublished\":\"2019-02-01T14:54:00+00:00\",\"dateModified\":\"2023-05-25T20:23:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/\"},\"wordCount\":772,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/01\/Benefits-of-loyalty-cards.jpg\",\"keywords\":[\"Loyalty Cards\"],\"articleSection\":[\"Business & Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/\",\"name\":\"5 Benefits Of Loyalty Cards For Businesses | Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/01\/Benefits-of-loyalty-cards.jpg\",\"datePublished\":\"2019-02-01T14:54:00+00:00\",\"dateModified\":\"2023-05-25T20:23:21+00:00\",\"description\":\"Loyalty cards can do wonders for your brand, boosting repeat sales and customer satisfaction. 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