{"id":54785,"date":"2019-03-06T08:55:02","date_gmt":"2019-03-06T08:55:02","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=54785"},"modified":"2019-06-26T08:31:49","modified_gmt":"2019-06-26T07:31:49","slug":"come-rilanciare-la-propria-attivita","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/it\/business-marketing\/how-to-rebrand-your-business\/","title":{"rendered":"Come fare il rebranding della vostra azienda"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\r\n<p>Il rebranding della vostra azienda non si limita alla stesura di una nuova dichiarazione di intenti. Si tratta di ridisegnare il logo, cambiare i colori, scegliere un font diverso e rifletterlo nelle attivit\u00e0 promozionali.<\/p>\r\n\r\n\r\n\r\n<p>Abbiamo collaborato con due esperti di branding per fornirvi i passi da compiere per creare una nuova identit\u00e0 visiva per la vostra azienda.<\/p>\r\n\r\n\r\n\r\n<p><strong><a href=\"https:\/\/www.brandnu.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Radim Malinic (apre una nuova scheda)\">Radim Malinic<\/a><\/strong> \u00e8 un pluripremiato direttore creativo e grafico freelance, con sede a Londra. Offrir\u00e0 consigli insieme a <strong><a href=\"http:\/\/adri.mdx.ac.uk.contentcurator.net\/phil-cleaver\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Phil Cleaver, (si apre in una nuova scheda)\">Phil Cleaver<\/a><\/strong>Professore di industrie creative presso la School of Art and Design della Middlesex University.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Chi sei?<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Prima di fare qualsiasi cosa, definite chi siete come azienda. Questo aspetto \u00e8 essenziale per il processo di rebranding, in quanto informa l'immagine che volete trasmettere ai vostri clienti.<\/p>\r\n\r\n\r\n\r\n<p>Tutte le aziende sono incentrate sul cliente, con l'obiettivo di offrire un buon rapporto qualit\u00e0-prezzo e di fornire un prodotto o un servizio utile. Ma per rendere il rebranding personale per la vostra azienda, ponetevi alcune domande:<\/p>\r\n\r\n\r\n\r\n<p><strong>Chi \u00e8 il vostro pubblico?<\/strong><\/p>\r\n\r\n\r\n\r\n<p>La vostra base di clienti e il vostro pubblico di riferimento sono la linfa vitale della vostra attivit\u00e0. \u00c8 logico tenerli a mente quando si fa un rebranding, perch\u00e9 sono il motivo principale per cui lo si fa.<\/p>\r\n\r\n\r\n\r\n<p>Chiedetevi che cosa sarebbero pi\u00f9 ricettivi e apprezzerebbero dal vostro rinnovamento del marchio.<\/p>\r\n\r\n\r\n\r\n<p>Phil ritiene che elementi come i loghi siano fondamentali per l'efficacia del branding di un'azienda: \"Il simbolo deve avere successo rispetto a una serie di qualit\u00e0 elencate per ottenere il pubblico di cui ha bisogno\", afferma. <\/p>\r\n\r\n\r\n\r\n<p><strong>Qual \u00e8 il vostro settore?<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Alcuni elementi del marchio si adattano a determinati settori. Per differenziarvi dagli altri operatori del vostro mercato, osservate innanzitutto cosa fanno loro con il loro marchio.<\/p>\r\n\r\n\r\n\r\n<p>Radim spiega: \"Ogni settimana ci sono notizie di rinnovamenti del marchio da parte delle aziende pi\u00f9 importanti, che fanno tutto il possibile per rimanere rilevanti\".<\/p>\r\n\r\n\r\n\r\n<p>Siate consapevoli degli standard di settore per il branding e cercate di coltivare la vostra personalit\u00e0 per distinguervi.<\/p>\r\n\r\n\r\n\r\n<p><strong>Come volete che venga rappresentato il vostro marchio?<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Considerate l'aspetto che volete dare al vostro marchio. Quali emozioni volete che le persone provino quando si confrontano con voi? Fiducia? Affidabilit\u00e0? Innovazione?<\/p>\r\n\r\n\r\n\r\n<p>Il rebrand deve riflettere gli ideali e le convinzioni pi\u00f9 profonde dell'organizzazione. Phil utilizza l'esempio di quando <a href=\"https:\/\/www.solopress.com\/blog\/it\/politics-rebranded\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"I partiti politici si rifanno il look (si apre in una nuova scheda)\">i partiti politici si rifanno il look<\/a> \u00a0per modificare la percezione che le persone hanno di loro. Suggerisce: \"Investire in un design che possa durare molti anni \u00e8, prima di tutto, una vera espressione visiva delle proprie idee e convinzioni\".<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Cosa offrite?<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Identificate e analizzate le vostre USP e utilizzate il vostro branding per mostrare ci\u00f2 che vi distingue dalla concorrenza. Phil spiega: \"In un mercato affollato di marchi, le persone attribuiscono un valore elevato all'autenticit\u00e0 percepita. \"Il design di un marchio \u00e8 un processo ponderato che deve presentare le vostre qualit\u00e0 proiettate in una forma visiva accessibile\".<\/p>\r\n\r\n\r\n\r\n<p><strong>In cosa sei bravo?<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Il vostro servizio clienti non \u00e8 secondo a nessuno? E il vostro prodotto? Soddisfate sempre le esigenze dei vostri clienti?<\/p>\r\n\r\n\r\n\r\n<p>La rappresentazione dei vostri punti di forza nel vostro branding rafforza i vostri attributi positivi nella mente dei vostri clienti. Radim vi invita a prendere esempio dalle aziende emergenti: \"Molte nuove startup di successo sono guidate dal design: tutte mettono in mostra il loro DNA\", spiega.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Messa in pratica<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Phil e Radim offrono una consulenza esperta su aree specifiche di un rebrand: logo, colori del marchio e tipografia.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Logo<\/strong><\/h3>\r\n\r\n\r\n\r\n<p style=\"text-align: left;\">\"Nulla si distingue come un simbolo ben disegnato e molti marchi se ne stanno rendendo conto\", afferma Phil. <\/p>\r\n\r\n\r\n\r\n<p>La semplicit\u00e0 \u00e8 spesso la chiave. Un esempio lampante \u00e8 il recente rebrand di Mastercard. L'azienda ha eliminato tutte le diciture dal suo logo per lasciare i due cerchi che si intersecano.<\/p>\r\n\r\n\r\n\r\n<p>\"Quando un marchio ha un marchio che lo rappresenta cos\u00ec bene... non c'\u00e8 bisogno di altri contesti\".<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Colori del marchio<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\"Introdurre armonie cromatiche e aumentare la vivacit\u00e0 dei colori significa aumentare l'energia e il fascino\", afferma Radim.<\/p>\r\n\r\n\r\n\r\n<p>I rebrand aziendali servono a rinvigorire un'azienda e a ravvivare l'interesse nei suoi confronti. La scelta dei colori giusti pu\u00f2 aiutare.<\/p>\r\n\r\n\r\n\r\n<p>\"Siate audaci, brillanti, diretti, amichevoli e coinvolgenti\", aggiunge Radim.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Tipografia<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\"Come il simbolo, anche il carattere tipografico deve essere... valutato rispetto alle qualit\u00e0 del marchio\".<\/p>\r\n\r\n\r\n\r\n<p>Phil suggerisce di scegliere la tipografia in base a come si vuole che si rifletta l'immagine dell'azienda.<\/p>\r\n\r\n\r\n\r\n<p>\"Negli ultimi anni le identit\u00e0 visive si sono affidate in larga misura alla tipografia per veicolare il marchio\", aggiunge Phil. <\/p>\r\n\r\n\r\n\r\n<p>Una volta avviato il vostro rebrand, Solopress pu\u00f2 aiutarvi con le risorse visive di cui avrete bisogno, dai biglietti da visita alla carta intestata.<\/p>","protected":false},"excerpt":{"rendered":"<p>Rebranding your business is about more than writing a new mission statement. It\u2019s redesigning your logo, changing your colours, picking a different font and reflecting this in your promotional assets. We\u2019ve teamed up with two branding experts to provide you with the actionable steps to create a new visual identity for your company. Radim Malinic [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":54788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[890],"class_list":{"0":"post-54785","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-branding"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Rebrand Your Business | Solopress<\/title>\n<meta name=\"description\" content=\"From logos to fonts, colours and graphics \u2013 redefine your company image and transform your promotional output with our guide to rebranding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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