{"id":56498,"date":"2019-04-30T12:14:25","date_gmt":"2019-04-30T11:14:25","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=56498"},"modified":"2021-06-24T16:15:53","modified_gmt":"2021-06-24T15:15:53","slug":"perche-la-stampa-e-importante-per-le-campagne-politiche","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/it\/business-marketing\/why-print-matters-for-political-campaigns\/","title":{"rendered":"Perch\u00e9 la stampa \u00e8 importante per le campagne politiche"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Pensate alle campagne politiche. Quali immagini vi vengono in mente? Folle di persone che sventolano cartelli? Consiglieri locali che bussano alla vostra porta? Enormi manifesti con messaggi manifesto, come il famoso manifesto \"Hope\" di Barack Obama...<\/p>\n<p>Perch\u00e9 ricordiamo queste cose? Queste immagini iconiche riempiono i nostri giornali e schermi televisivi, i nostri <strong>cartelloni pubblicitari e autobus<\/strong>. Diventano il tessuto stesso della nostra storia sociale e culturale. Dalla Brexit di oggi a Barack Obama di ieri.<\/p>\n<p>L'unica costante di tutto questo? La stampa.<\/p>\n<p>Il digitale \u00e8 estremamente importante per le campagne politiche. Ma con la stampa \u00e8 possibile <strong>creare qualcosa di tangibile<\/strong> - qualcosa che i vostri sostenitori possano tenere sopra la testa o appendere alla finestra.<\/p>\n<p>Esplorate questo e altri vantaggi del marketing offline - informati da esperti creativi, il professore di industrie creative Phil Cleaver e Radim Malinic, direttore creativo di Brand Nu.<\/p>\n<p>Oppure immergetevi direttamente nel nostro sito dedicato <a href=\"https:\/\/www.solopress.com\/blog\/it\/elections\/\">pagina di stampa delle elezioni<\/a> oggi.<\/p>\n<h2><strong>Mostrate il vostro impegno con i volantini<\/strong><\/h2>\n<p>I consiglieri locali consegnano regolarmente a mano <a href=\"https:\/\/www.solopress.com\/blog\/it\/volantini\/\">opuscoli stampati<\/a> all'interno della loro circoscrizione, per tenere informati i residenti su ci\u00f2 che hanno fatto, sia nel periodo che precede le elezioni sia durante l'anno. Questo dimostra che sono attivi nella comunit\u00e0 tutto l'anno. <strong>Consegna a mano dei volantini<\/strong> offre anche la possibilit\u00e0 di parlare con gli elettori.<\/p>\n<h2><strong>Un impatto maggiore rispetto alle e-mail non aperte<\/strong><\/h2>\n<p>Un volantino che cade dalla porta pu\u00f2 avere un impatto molto maggiore di un'e-mail non aperta. Qualcuno almeno lo raccoglier\u00e0 da terra. Se il design e il contenuto sono quelli giusti, si spera che <strong>leggere l'opuscolo<\/strong> per saperne di pi\u00f9 sulla vostra campagna.<\/p>\n<h2><strong>Le persone possono tenerlo in mano e sentirlo <\/strong><\/h2>\n<p>Chi ha in mano il vostro volantino vedr\u00e0 l'impegno profuso nella progettazione, nella stampa e nella consegna. Assicuratevi di investire tempo nella produzione di <strong>qualcosa di qualit\u00e0<\/strong> - dir\u00e0 molto sul vostro partito.<\/p>\n<p>\"Conquistare la fiducia dei cittadini con una presentazione autentica della propria politica \u00e8 oggi un impegno vitale per qualsiasi partito\", afferma Phil Cleaver.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/it\/marketing-aziendale\/i-modi-migliori-per-distribuire-i-vostri-volantini-e-opuscoli\/\">Come distribuire i volantini: la nostra guida<\/a><\/p>\n<h2><strong>Creare presenza attraverso i manifesti <\/strong><\/h2>\n<p>Abbiamo gi\u00e0 menzionato l'importanza di <a href=\"https:\/\/www.solopress.com\/blog\/it\/manifesti\/\">manifesti<\/a> alla campagna politica e all'impatto di uno in particolare: Il manifesto Hope di Barack Obama.<\/p>\n<p>Il <strong>Il poster di Obama ha catturato l'immaginazione<\/strong> di milioni di persone nel 2008 e lo ha aiutato a salire al potere, diventando un fenomeno culturale.<\/p>\n<p>Non \u00e8 detto che diventino un fenomeno culturale. Ma a livello locale, i manifesti possono davvero aiutare a mantenere il nome, il volto e i messaggi della vostra campagna elettorale nella mente dei cittadini nel periodo che precede il voto.<\/p>\n<p>In prossimit\u00e0 delle elezioni, i manifesti non solo vengono affissi nella circoscrizione elettorale di riferimento, ma anche <strong>inviato ai sostenitori<\/strong> \u00a0per esporli in vetrina.<\/p>\n<h2><strong>Combinare la stampa e il digitale per creare un'atmosfera di grande interesse<\/strong><\/h2>\n<p>Il digitale ha completamente trasformato il panorama delle campagne politiche. Non lo neghiamo in alcun modo. Ma per ottenere il massimo impatto, la stampa e il digitale dovrebbero essere combinati.<\/p>\n<p>Devi essere ovunque, in modo da essere sempre nella mente di tutti\", dice Radim Malinic.<\/p>\n<p>Solo sfruttando la potenza della stampa e del digitale \u00e8 possibile farlo in modo efficace.<\/p>\n<p>Guardiamo ancora una volta il poster di Obama. Questo ha iniziato a essere stampato - creato da <a href=\"https:\/\/obeygiant.com\/\">L'artista di Los Angeles Shepard Fairey<\/a>. \u00c8 apparso su magliette, tazze e, naturalmente, manifesti.<\/p>\n<p>Ma ha realizzato il suo vero potenziale solo quando \u00e8 stato condiviso online, diventando virale e trasformandosi in un fenomeno culturale.<\/p>\n<p>\"\u00c8 importante che i manifesti siano progettati tenendo conto del mondo digitale\", afferma Phil Cleaver.<\/p>\n<p>\"La condivisione sui social media \u00e8 incredibilmente importante per le campagne politiche e, per rimanere coerenti, \u00e8 meglio che lo stesso design venga utilizzato sia online che come manifesto fisico\".<\/p>\n<h2><strong>Aumentate la visibilit\u00e0 del vostro marchio<\/strong><\/h2>\n<p>I partiti politici sono essenzialmente dei marchi. L'obiettivo di ogni marchio \u00e8 aumentare la visibilit\u00e0, incrementare le vendite e dominare il mercato. Oltre alle vendite, anche le campagne politiche hanno gli stessi obiettivi e la stampa pu\u00f2 aiutare a raggiungerli.<\/p>\n<p>A <strong>comizi ed eventi della campagna<\/strong>, materiali fisici stampati come <a href=\"https:\/\/www.solopress.com\/blog\/it\/banner-a-rullo\/wide\/\">banner a rullo largo<\/a> e cartelli sono sempre presenti. Questi si identificano immediatamente con le persone e le telecamere possono riprendere i disegni pi\u00f9 creativi e accattivanti, mentre le foto e i video diventano talvolta virali online.<\/p>\n<p>Un approccio pi\u00f9 sottile consiste nel distribuire <a href=\"https:\/\/www.solopress.com\/blog\/it\/biglietti-da-visita\/\">biglietti da visita<\/a> in occasione di eventi di networking e di comunit\u00e0. Questi possono essere contrassegnati con i colori e le informazioni del partito, in modo che le persone possano contattarli per saperne di pi\u00f9.<\/p>\n<p>Ancora una volta, un biglietto da visita deve essere fisicamente gettato via e molto probabilmente finir\u00e0 in una bacheca o in un'agenda. <strong>il vassoio di qualcuno<\/strong> - sempre a portata di mano. Questo \u00e8 pi\u00f9 di quanto si possa dire di un'e-mail cancellata.<\/p>\n<h2><strong>La coerenza \u00e8 la chiave per avere un impatto<\/strong><\/h2>\n<p>Abbiamo parlato di diversi metodi per raggiungere il vostro pubblico. Dai biglietti da visita ai manifesti, dai volantini ai post sui social media.<\/p>\n<p>Le cose da fare sono tante e la coerenza \u00e8 fondamentale.<\/p>\n<p>Phil Cleaver dice <strong>creare uno stile familiare<\/strong> in tutti gli asset \u00e8 fondamentale per creare autenticit\u00e0. \"Le persone sono pi\u00f9 propense a fidarsi di qualcosa che sembra coeso\", spiega.<\/p>\n<h2><strong>Siete pronti per iniziare?<\/strong><\/h2>\n<p>Noi di Solopress stampiamo poster, volantini, striscioni e cartelli, tutti con consegna standard gratuita nel Regno Unito. Trovate tutto ci\u00f2 che vi serve presso il nostro <a href=\"https:\/\/www.solopress.com\/blog\/it\/elections\/\">pagina dedicata alla stampa delle elezioni<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Think of political campaigns. What images spring to mind? Crowds of people waving placards? Local councillors knocking on your door? Huge posters emblazoned with manifesto messages \u2013 such as Barack Obama\u2019s famous \u2018Hope\u2019 poster\u2026 Why do we remember such things? These iconic images fill our newspapers and TV screens, our billboards and buses. They become [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":56522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-56498","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Print Matters For Political Campaigns | Solopress<\/title>\n<meta name=\"description\" content=\"Political parties have embraced digital. But print is still the bedrock of any election campaign. Explore the advantages of offline marketing for politics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/it\/marketing-aziendale\/perche-la-stampa-e-importante-per-le-campagne-politiche\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Print Matters For Political Campaigns | Solopress\" \/>\n<meta property=\"og:description\" content=\"Political parties have embraced digital. But print is still the bedrock of any election campaign. Explore the advantages of offline marketing for politics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/it\/marketing-aziendale\/perche-la-stampa-e-importante-per-le-campagne-politiche\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-30T11:14:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-24T15:15:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/04\/shutterstock_1159679383-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Why print matters for political campaigns | Solopress\" \/>\n<meta name=\"twitter:description\" content=\"Obama\u2019s #Hope poster was an online phenomenon. 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