{"id":61178,"date":"2019-06-27T08:30:38","date_gmt":"2019-06-27T07:30:38","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=61178"},"modified":"2019-06-27T08:32:42","modified_gmt":"2019-06-27T07:32:42","slug":"il-valore-della-gratitudine-marketing","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/it\/business-marketing\/the-value-of-gratitude-marketing\/","title":{"rendered":"Il valore del marketing della gratitudine"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Siete desiderosi di attirare nuovi contatti? Aumentare le conversioni sul vostro sito web? Far crescere il vostro seguito sui social media? Ritenere i vostri clienti fedeli?<\/p>\n<p>Una tecnica potente pu\u00f2 aiutarvi a fare tutto questo: basta dire grazie! Il marketing della gratitudine \u00e8 l'arte di far sapere ai vostri clienti che li apprezzate sinceramente. Se la praticate con costanza, la vostra azienda inizier\u00e0 a raccogliere i frutti. La gratitudine \u00e8 una tattica potente per espandere la vostra base di clienti; mostrare emozioni umane genuine come la gratitudine fa miracoli per umanizzare il vostro marchio e incoraggiare le persone a entrare in contatto con voi.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Il focus<\/strong><\/h2>\n<p>Nel marketing della gratitudine, l'enfasi non \u00e8 posta su pubblicit\u00e0 e promozioni con il puro intento di generare vendite, ma di creare connessioni autentiche con i clienti. L'obiettivo \u00e8 costruire un rapporto e fidelizzare i clienti, portandoli a creare legami forti e duraturi con i marchi. Come gi\u00e0 detto, il marketing della gratitudine pu\u00f2 portare a un aumento del business. \u00c8 anche un ottimo modo per ottenere promozioni gratuite tramite il passaparola. Richiede una comunicazione eccellente tra le aziende e i loro clienti.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Marketing della gratitudine<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/the-value-of-gratitude-marketing-marketing.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-61184\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/the-value-of-gratitude-marketing-marketing.jpg\" alt=\"Grazie in diverse lingue\" width=\"900\" height=\"216\" \/><\/a><\/p>\n<p>Se non riuscite a trovare un modo per iniziare a fare marketing della gratitudine, ecco alcune idee che potrebbero stimolare la vostra creativit\u00e0.<\/p>\n<ul>\n<li>Ringraziate sul vostro sito web, quando viene effettuato un ordine. Questa \u00e8 un'ottima occasione per far sapere ai vostri clienti che li apprezzate. A questo punto potreste anche pensare di offrire un incentivo per farli tornare, ad esempio un codice coupon per il prossimo ordine. Una \"schermata di ringraziamento\" sul vostro sito web \u00e8 anche un luogo privilegiato per tenere i clienti informati sulle fasi successive del processo di spedizione, oppure per includere un invito all'azione come un sondaggio o un invito a seguirvi sui social media.<\/li>\n<li>Mostrare apprezzamento quando si raggiungono dei traguardi, come ad esempio\u00a0<a href=\"https:\/\/www.graphicdisplayworld.com\/categories\/business\/solopress-celebrate-2-000-000th-order-thanks-to-substantial-growth-over-the-past-fourteen-years\"><strong>numero di ordini effettuati<\/strong><\/a>\u00a0o i follower di Twitter raggiunti. Non lasciando che la dedizione dei fan passi inosservata, i vostri follower si sentiranno apprezzati e saranno pi\u00f9 propensi a consigliarvi ai loro amici.<\/li>\n<li>Rispondete in modo gentile quando un cliente fa qualcosa di eccezionale, come scrivere una recensione entusiastica o segnalare un cliente particolarmente eccellente. Potreste inviare loro un biglietto di ringraziamento scritto a mano, offrire un upgrade o la spedizione gratuita o ascoltare i loro suggerimenti sui vostri prodotti e servizi.<\/li>\n<li>Inviate un messaggio di ringraziamento specifico ogni volta che ricevete una segnalazione; scoprite da dove proviene e fate sapere a coloro che vi hanno mandato un cliente quanto li apprezzate.<\/li>\n<li>Mostrate gratitudine quando gli altri vi aiutano, anche se non funziona. A volte pu\u00f2 capitare di ricevere una segnalazione o una proposta che si apprezza, ma che per qualsiasi motivo non va a buon fine. \u00c8 comunque buona norma ringraziare la persona che vi ha portato la proposta; non sapete mai quando potreste averne bisogno o se la sua prossima offerta \u00e8 proprio quella che cercate.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Per ricordare<\/strong><\/h2>\n<p>Far sapere ai clienti che li apprezzano \u00e8 una cosa sensata, ma non sempre \u00e8 di buon senso. \u00c8 importante ricordare che i clienti possono sempre scegliere di andare altrove. Nell'era di Google e degli smartphone, possono facilmente trovare un'alternativa. Quindi, date al vostro pubblico di riferimento un motivo per scegliere voi invece del posto con il prezzo pi\u00f9 basso. Esprimete la vostra gratitudine e potrete farli tornare. I semplici \"grazie\" fanno molta strada.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Stampa di biglietti di ringraziamento personalizzati<\/strong><\/h2>\n<p>Perch\u00e9 non creare un'immagine personalizzata\u00a0<strong><a class=\"a2\" href=\"https:\/\/www.solopress.com\/blog\/it\/biglietti-dauguri\/\">biglietti di ringraziamento<\/a><\/strong>\u00a0per la vostra attivit\u00e0? I vostri clienti apprezzeranno sicuramente il vostro parere!<\/p>","protected":false},"excerpt":{"rendered":"<p>Are you eager to attract new leads? Increase conversions on your website? Grow your social media following? Retain loyal customers? A powerful technique can help you do all that; just say thank you! Gratitude marketing is the art of letting your customers know you genuinely appreciate them. As a result of practicing it consistently, your [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":61355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-61178","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Value Of Gratitude Marketing | Solopress<\/title>\n<meta name=\"description\" content=\"Are you eager to attract new leads? Increase conversions on your website? Grow your social media following? 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