{"id":62435,"date":"2019-07-08T08:30:11","date_gmt":"2019-07-08T07:30:11","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=62435"},"modified":"2023-05-25T21:17:58","modified_gmt":"2023-05-25T20:17:58","slug":"hartes-beauty-promuove-un-marchio-da-un-luogo-isolato","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/it\/customer-stories\/hartes-beauty-promoting-a-brand-from-a-secluded-location\/","title":{"rendered":"Hartes Beauty - promuovere un marchio da un luogo isolato"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><em>Nascosto all'interno di una palestra, Hartes Beauty faticava a pubblicizzare i propri servizi e ad attirare nuovi clienti. Con il nostro aiuto, il salone ha aumentato la consapevolezza del marchio, attirando e fidelizzando nuovi clienti.<\/em><\/p>\n<h2><strong>Vi presentiamo Hartes Beauty<\/strong><\/h2>\n<p><a href=\"https:\/\/www.hartesbeauty.co.uk\/\">Bellezza Hartes<\/a> \u00e8 un salone boutique di Rochford, nell'Essex. Situato all'interno di una palestra, il salone offre trattamenti che spaziano dalla cura delle unghie al trucco da festival. La proprietaria Danielle gestisce l'attivit\u00e0 da sola, dagli appuntamenti al riordino delle scorte, fino ai social media.<\/p>\n<p>Ma ha dovuto affrontare alcune grandi sfide.<\/p>\n<p>Danielle si \u00e8 rivolta a Solopress alla ricerca di prodotti di marketing per migliorare la sua visibilit\u00e0, sia all'interno della palestra che nella citt\u00e0 e nell'area circostante.<\/p>\n<h2><strong>Quali sfide ha affrontato Hartes?<\/strong><\/h2>\n<p>Questo piccolo salone di bellezza nascosto all'interno di una palestra faticava a farsi notare. Limitato dalla sua posizione lontana dalle strade trafficate, che offrono una visibilit\u00e0 molto maggiore, e in competizione con le spa e i loro vasti servizi, Hartes Beauty ha affrontato una vera e propria sfida nella consapevolezza del marchio.<\/p>\n<p>La proprietaria Danielle identifica la sua sfida pi\u00f9 grande nel \"cercare di invogliare i nuovi clienti a utilizzare il mio salone di bellezza se non sono iscritti alla palestra\".<\/p>\n<p>Il problema principale \u00e8 quindi quello di attirare clienti dall'esterno della palestra. Ma Danielle voleva anche un aiuto per ispirare i membri della palestra esistenti a diventare clienti del salone.<\/p>\n<p>Il salone \u00e8 nascosto rispetto all'area principale della palestra, per cui molti soci possono visitarlo per allenarsi senza nemmeno vederlo.<\/p>\n<h2><strong>Come Solopress ha aiutato<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/07\/IMG_4405.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-62441\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/07\/IMG_4405.jpg\" alt=\"Biglietti da visita e volantini Hartes Beauty\" width=\"375\" height=\"500\" \/><\/a><\/p>\n<p>Limitata dalla sua posizione isolata, Danielle ha deciso di investire nel marketing della stampa. Inizialmente ha scelto Solopress come \"la migliore azienda di stampa della zona\" e ora utilizza i nostri servizi da tre anni. Abbiamo gestito tutto il marketing di stampa per Hartes Beauty, tra cui:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.solopress.com\/blog\/it\/volantini\/\">Volantini<\/a>:<\/strong> Lontano dalla palestra, distribuire volantini nella comunit\u00e0 locale pu\u00f2 aiutare a raggiungere un pubblico pi\u00f9 ampio. Per ulteriori suggerimenti sulla distribuzione di volantini, leggete il nostro <a href=\"https:\/\/www.solopress.com\/blog\/it\/marketing-aziendale\/i-modi-migliori-per-distribuire-i-vostri-volantini-e-opuscoli\/\">guida<\/a>.<\/li>\n<li><strong><a href=\"https:\/\/www.solopress.com\/blog\/it\/biglietti-da-visita\/\">Biglietti da visita<\/a>:<\/strong> Avere sempre a portata di mano il proprio marchio con un biglietto da visita \u00e8 uno strumento importante per la pubblicit\u00e0 e il networking.<\/li>\n<li><strong><a href=\"https:\/\/www.solopress.com\/blog\/it\/carte-fedelta\/silk\/\">Carte fedelt\u00e0<\/a>:<\/strong> Ci\u00f2 ha incoraggiato i clienti nuovi ed esistenti a continuare a utilizzare i servizi Hartes per ottenere un trattamento scontato.<\/li>\n<li><strong><a href=\"https:\/\/www.solopress.com\/blog\/it\/manifesti\/\">Poster<\/a> e <a href=\"https:\/\/www.solopress.com\/blog\/it\/a-boards\/\">Schede A<\/a>:<\/strong> L'affissione di poster all'interno di un tabellone ha contribuito ad aumentare il traffico pedonale verso il salone da parte degli iscritti alla palestra.<\/li>\n<li><strong><a href=\"https:\/\/www.solopress.com\/blog\/it\/banner-a-rullo\/\">Banner a rullo<\/a>:<\/strong> Collocati all'ingresso principale, i banner a rullo hanno contribuito a pubblicizzare l'attivit\u00e0, sia all'interno che all'esterno della palestra.<\/li>\n<\/ul>\n<p>Parallelamente, Danielle ha iniziato a condividere e pubblicizzare i suoi servizi online per raggiungere un pubblico pi\u00f9 ampio.<\/p>\n<p>\"Promuovo la mia attivit\u00e0 sui social media, tra cui Facebook, Instagram e Twitter. Ho anche un mio sito web e faccio pubblicit\u00e0 in palestra utilizzando i prodotti Solopress\".<\/p>\n<p>Danielle ha compensato l'impatto di essere nascosta all'interno di una palestra per...<\/p>\n<ul>\n<li>far crescere il suo branding<\/li>\n<li>attirare nuovi clienti<\/li>\n<li>premiare i clienti esistenti.<\/li>\n<\/ul>\n<h2><strong>Perch\u00e9 Solopress?<\/strong><\/h2>\n<p>Oltre ai materiali stampati, per Danielle era importante trovare un'azienda con cui lavorare volentieri.<\/p>\n<p>Quando le \u00e8 stato chiesto perch\u00e9 continua a usare Solopress, Danielle ha risposto: \"Trovo che il sito web di Solopress sia molto facile da usare e mi permette di caricare la mia grafica senza stress. I miei prodotti sono sempre pronti molto rapidamente e il personale \u00e8 molto disponibile\".<\/p>\n<p>Gestendo una piccola azienda, Danielle non \u00e8 sempre in grado di capire quando ha bisogno di ordinare altri prodotti. Con la consegna gratuita il giorno successivo, Solopress offre a Danielle la flessibilit\u00e0 di cui ha bisogno.<\/p>\n<p>Come un'altra imprenditrice locale dell'Essex, Danielle si \u00e8 affidata ai nostri servizi la prima volta che ha ordinato con Solopress. Tuttavia, \u00e8 il nostro <a href=\"https:\/\/www.solopress.com\/blog\/it\/our-awards\/\">un servizio clienti pluripremiato<\/a> che l'ha resa sicura di \"non voler assolutamente andare da nessun'altra parte\". Inoltre, grazie al nostro sito web facile da navigare, pu\u00f2 caricare le sue opere senza problemi.<\/p>\n<h2><strong>I risultati<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/07\/IMG_4404.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-62444\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/07\/IMG_4404.jpeg\" alt=\"Hartes Beauty Roller Banner\" width=\"375\" height=\"500\" \/><\/a><\/p>\n<p>Da quando utilizza Solopress, Danielle ha iniziato a incrementare gli affari e a far conoscere il suo salone.<\/p>\n<p>\"Se non avessi il mio materiale promozionale in palestra, tra cui poster, banner e volantini, nessuno saprebbe che il mio salone \u00e8 qui e non otterrei nuovi clienti\", spiega l'esperta.<\/p>\n<p>\"Prima di affiggere il mio banner, non molti membri della palestra sapevano che il mio salone era qui, dato che la mia stanza non \u00e8 in vista\", spiega l'esperta.<\/p>\n<p>\"Ma da quando \u00e8 stato installato all'ingresso principale, ha davvero contribuito ad attirare nuovi clienti, cos\u00ec come la mia lavagna A con i manifesti di Solopress\".<\/p>\n<p>E non ha intenzione di fermarsi qui. Continuando a lavorare con noi in futuro, Danielle spera di far crescere ulteriormente la sua attivit\u00e0.<\/p>\n<p>Quando ci si trova di fronte a una sfida grande come la propria posizione, \u00e8 necessario essere creativi nei propri sforzi di marketing. Danielle ha migliorato la sua attivit\u00e0 con l'aiuto di Solopress, trasformando la sua posizione in un'opportunit\u00e0 anzich\u00e9 in una limitazione.<\/p>\n<p>Scoprite come la vostra azienda pu\u00f2 fare lo stesso con i nostri <a href=\"https:\/\/www.solopress.com\/blog\/it\/marketing-aziendale\/10-vantaggi-del-marketing-offline\/\">guida<\/a> ai vantaggi dell'utilizzo del marketing offline.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hidden inside a gym, Hartes Beauty was struggling to advertise its services and bring in new customers. With our help, the salon has increased brand awareness \u2013 attracting and retaining new clients. Introducing Hartes Beauty Hartes Beauty is a boutique salon in Rochford, Essex. Based inside a gym, the salon offers treatments ranging from nail [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":62438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[557],"tags":[604,634,839,805,766],"class_list":{"0":"post-62435","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories","8":"tag-business-cards","9":"tag-flyers-leaflets","10":"tag-loyalty-cards","11":"tag-posters","12":"tag-roller-banners"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Story - Hartes Beauty | Solopress<\/title>\n<meta name=\"description\" content=\"Hartes Beauty was struggling to get noticed inside a local gym. 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