{"id":63206,"date":"2019-09-02T07:48:10","date_gmt":"2019-09-02T06:48:10","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=63206"},"modified":"2023-10-28T20:07:56","modified_gmt":"2023-10-28T19:07:56","slug":"promuovere-la-musica-dal-vivo-con-la-stampa","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/it\/business-marketing\/live-music-promoting-with-print\/","title":{"rendered":"Musica dal vivo - promozione con la stampa"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>C'\u00e8 un settore che ha visto un rapporto pi\u00f9 difficile tra media fisici e digitali del rock &amp; roll? Non crediamo. E anche se il digitale sta vincendo in termini di consumo di musica registrata, la musica dal vivo si basa sull'essere presenti.<\/p>\n<p>\u00c8 il legame che si crea guardando un artista che si esibisce sul palco che esercita un fascino cos\u00ec magico. \u00c8 difficile immaginare che qualcosa possa prendere il suo posto per i fan dell'esperienza musicale dal vivo.<\/p>\n<p>Cosa c'\u00e8 di pi\u00f9 appropriato per promuovere la musica dal vivo di qualcosa di fisico? Un piccolo pezzo della vostra creativit\u00e0, racchiuso in un foglio di carta stampata, che il vostro pubblico potr\u00e0 consultare o portare via con s\u00e9.<\/p>\n<p>Che siate un artista solista, un membro di una band o un promotore di musica dal vivo, pubblicizzare il vostro evento \u00e8 fondamentale per far girare la voce. La produzione di materiale di marketing sar\u00e0 in cima alla vostra lista, quindi ecco la guida Solopress alla stampa promozionale che vi far\u00e0 fare un figurone.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Amplificare con i volantini<\/strong><\/h2>\n<p>Quando il vostro evento si profila sul calendario, \u00e8 ora di iniziare a promuoverlo. A <a href=\"https:\/\/www.solopress.com\/blog\/it\/volantini\/\">volantino<\/a> \u00e8 il classico pezzo di marketing collaterale da premere sui palmi dei potenziali frequentatori dei concerti.<\/p>\n<p>La prospettiva locale \u00e8 fondamentale quando ci si rivolge a una scena specifica. Sapete dove si riunisce il vostro pubblico in cerca di intrattenimento serale. Con i volantini potete raggiungere questi luoghi con sicurezza.<\/p>\n<p>Se state organizzando una battaglia rap o un ballo del t\u00e8, questo vi permette di concentrare i vostri sforzi nelle giuste aree culturali e geografiche. Un volantino \u00e8 qualcosa che queste persone possono portare via e usare come promemoria del vostro prossimo evento.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Poster professionali<\/strong><\/h2>\n<p>Avete mai disegnato i poster delle vostre band da bambini? Non deludetelo! Trasformare il vostro sogno in realt\u00e0 potrebbe essere pi\u00f9 economico di quanto pensiate grazie a <a href=\"https:\/\/www.solopress.com\/blog\/it\/manifesti\/\">stampa di poster<\/a> di Solopress.<\/p>\n<p>L'utilizzo di formati A3, A2 o pi\u00f9 grandi non solo aumenta l'impatto dei vostri poster grazie alle dimensioni, ma vi differenzia anche da artisti ed eventi che hanno scelto la strada della stampa amatoriale a casa.<\/p>\n<p>Dopo tutto, apparirete molto pi\u00f9 professionali su un grande poster a colori che su un foglio A4 in bianco e nero!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Proprio quello che ci vuole<\/strong><\/h2>\n<p>Anche se i biglietti elettronici sono ormai una realt\u00e0, non tutti hanno accesso a una stampante. A parte questo, c'\u00e8 qualcosa di speciale in un biglietto con una grafica personalizzata. Contribuiscono a creare attesa e i partecipanti possono conservarli come ricordo dopo l'evento.<\/p>\n<p>Per i locali che non dispongono necessariamente di personale addetto alla porta e di lettori di codici a barre, <a href=\"https:\/\/www.solopress.com\/blog\/it\/event-tickets\/\">biglietti stampati<\/a> anche contro le falsificazioni. In questo modo sarete sicuri di ammettere solo clienti desiderabili e paganti.<\/p>\n<p>Il tempismo \u00e8 per\u00f2 essenziale, come ha imparato a sue spese la Factory Records di Manchester. Il boss dell'etichetta Tony Wilson ha commissionato l'artista grafico, notoriamente molto esigente, <a href=\"https:\/\/www.theguardian.com\/artanddesign\/2002\/nov\/25\/architecture.artsfeatures1\">Peter Saville disegna i biglietti per la serata inaugurale del nightclub Ha\u00e7ienda<\/a>. A suo merito, Saville realizz\u00f2 un design iconico, purtroppo pochi giorni dopo lo svolgimento dell'evento!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Il successo \u00e8 alle porte<\/strong><\/h2>\n<p>A <a href=\"https:\/\/www.solopress.com\/blog\/it\/biglietti-da-visita\/\">biglietto da visita<\/a> non sembrano l'oggetto pi\u00f9 Rock 'n' Roll del mondo, ma possono essere preziosissimi per assicurarsi un seguito di lavoro, soprattutto per i gruppi musicali o i tributi. Sono richiesti quasi quanto Wonderwall e sono senza dubbio il materiale promozionale pi\u00f9 utile dopo uno spettacolo.<\/p>\n<p>Immaginate di aver appena lasciato il palco e che il DJ abbia acceso il suo impianto audio. \u00c8 molto pi\u00f9 semplice consegnare un biglietto da visita che cercare di gridare o scarabocchiare i vostri dati di contatto a un potenziale cliente che vuole prenotarvi.<\/p>\n<p>E se il potenziale cliente continua a festeggiare per tutta la notte, la mattina dopo pu\u00f2 scoprire il vostro biglietto da visita nella sua tasca. Perfetto se il ricordo del vostro incontro \u00e8 un po' confuso...<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Dalle stampanti ai clienti...<\/strong><\/h2>\n<p>Indipendentemente dal fatto che siate voi a promuovere o a esibirvi, non c'\u00e8 niente di meglio che scartare il materiale appena stampato. \u00c8 un momento di convalida per voi, ma conferisce anche un senso di legittimit\u00e0 e professionalit\u00e0 al vostro evento. Quando il pubblico vedr\u00e0 la vostra campagna promozionale, perfettamente progettata e stampata, sapr\u00e0 che fate sul serio e che vi aspetta una grande serata.<\/p>","protected":false},"excerpt":{"rendered":"<p>Is there an industry that\u2019s seen a rockier relationship between physical and digital media than Rock &amp; Roll? We don\u2019t think so. And although digital may be winning through in terms of how we consume recorded music, live music is all about being there. It\u2019s that connection you get through watching an artist do their [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":63212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-63206","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Live Music: Promoting with Print | Solopress<\/title>\n<meta name=\"description\" content=\"Whether you\u2019re a solo artist, band member or live music promoter \u2013 advertising your event is vital. Read our guide to promotional print that will have you packing them in.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/it\/marketing-aziendale\/promuovere-la-musica-dal-vivo-con-la-stampa\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Live Music: Promoting with Print | Solopress\" \/>\n<meta property=\"og:description\" content=\"Whether you\u2019re a solo artist, band member or live music promoter \u2013 advertising your event is vital. Read our guide to promotional print that will have you packing them in.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/it\/marketing-aziendale\/promuovere-la-musica-dal-vivo-con-la-stampa\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-02T06:48:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-28T19:07:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/08\/Live-Music-Blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Live music &#8211; promoting with print\",\"datePublished\":\"2019-09-02T06:48:10+00:00\",\"dateModified\":\"2023-10-28T19:07:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/\"},\"wordCount\":719,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/08\/Live-Music-Blog.jpg\",\"articleSection\":[\"Business &amp; Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/\",\"name\":\"Live Music: Promoting with Print | Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/08\/Live-Music-Blog.jpg\",\"datePublished\":\"2019-09-02T06:48:10+00:00\",\"dateModified\":\"2023-10-28T19:07:56+00:00\",\"description\":\"Whether you\u2019re a solo artist, band member or live music promoter \u2013 advertising your event is vital. 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