{"id":64466,"date":"2019-11-05T09:58:12","date_gmt":"2019-11-05T09:58:12","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=64466"},"modified":"2020-01-07T15:47:34","modified_gmt":"2020-01-07T15:47:34","slug":"strategie-di-marketing-natalizio-per-le-aziende-b2c","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/it\/business-marketing\/christmas-marketing-strategies-for-b2c-businesses\/","title":{"rendered":"Strategie di marketing natalizio per le aziende B2C"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>In questo podcast, l'esperto di video marketing di Solopress Dan Allen chiacchiera con due nuovi arrivati in Solopress. Il responsabile marketing James Shields e il copywriter Danny Powell portano con s\u00e9 un bagaglio di esperienza derivante dai loro precedenti ruoli nel marketing di marchi B2C.<\/p>\n<p>Insieme, copriamo:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>attirare il pubblico<\/li>\n<li>ottimizzare l'esperienza del cliente<\/li>\n<li>aumento del valore delle transazioni<\/li>\n<li>fidelizzare i clienti oltre il Natale<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Ascoltate il nostro podcast e fateci sapere cosa ne pensate.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed-podcast\/episode\/5rbyNmtDrzKGbiSGFNokJX\" width=\"100%\" height=\"232\" frameborder=\"0\"><\/iframe><\/p>\n<p><strong>Se avete bisogno di supporto per produrre materiali che aiutino a portare il vostro marketing natalizio a un livello superiore, chiamateci al numero 01702 460047 o utilizzate il seguente link <\/strong><strong>Chat in diretta ora<\/strong><strong>.<\/strong><\/p>\n<p><a href=\"https:\/\/open.spotify.com\/episode\/5rbyNmtDrzKGbiSGFNokJX?si=n1e924f_R6SAKrocVH-4PQ\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-64679\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/PODCASTGRAPHICS_0000_spotify-podcast-badge-blk-grn-165x40.png\" alt=\"\" width=\"246\" height=\"60\" \/><\/a> <a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/christmas-marketing-tips-for-b2c-businesses-12-guides\/id1485392635?i=1000455899916\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-64682\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/PODCASTGRAPHICS_0001_Layer-1.png\" alt=\"\" width=\"248\" height=\"60\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In this podcast, Solopress video marketing expert Dan Allen chats with 2 relative newcomers here at Solopress. Marketing manager James Shields and copywriter Danny Powell bring a wealth of experience from their time spent marketing B2C brands in previous roles. Together, we cover: attracting footfall optimising customer experience driving up transaction values retaining customers beyond [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":65867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,553],"tags":[896],"class_list":{"0":"post-64466","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-special-occasions","9":"tag-christmas"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Christmas Marketing Strategies For B2C Businesses | Solopress UK<\/title>\n<meta name=\"description\" content=\"In this marketing podcast, we focus on how B2C business can attract footfall and increase revenue during the Christmas period and beyond.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/it\/marketing-aziendale\/strategie-di-marketing-natalizio-per-le-aziende-b2c\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Christmas Marketing Strategies For B2C Businesses | Solopress UK\" \/>\n<meta property=\"og:description\" content=\"In this marketing podcast, we focus on how B2C business can attract footfall and increase revenue during the Christmas period and beyond.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/it\/marketing-aziendale\/strategie-di-marketing-natalizio-per-le-aziende-b2c\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-05T09:58:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-07T15:47:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/12\/b2c-christmas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"522\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/christmas-marketing-strategies-for-b2c-businesses\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/christmas-marketing-strategies-for-b2c-businesses\\\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Christmas marketing strategies for B2C businesses\",\"datePublished\":\"2019-11-05T09:58:12+00:00\",\"dateModified\":\"2020-01-07T15:47:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/christmas-marketing-strategies-for-b2c-businesses\\\/\"},\"wordCount\":101,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/christmas-marketing-strategies-for-b2c-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/b2c-christmas.jpg\",\"keywords\":[\"Christmas\"],\"articleSection\":[\"Business &amp; Marketing\",\"Special Occasions\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/christmas-marketing-strategies-for-b2c-businesses\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/christmas-marketing-strategies-for-b2c-businesses\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/christmas-marketing-strategies-for-b2c-businesses\\\/\",\"name\":\"Christmas Marketing Strategies For B2C Businesses | Solopress UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/christmas-marketing-strategies-for-b2c-businesses\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/christmas-marketing-strategies-for-b2c-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/b2c-christmas.jpg\",\"datePublished\":\"2019-11-05T09:58:12+00:00\",\"dateModified\":\"2020-01-07T15:47:34+00:00\",\"description\":\"In this marketing podcast, we focus on how B2C business can attract footfall and increase revenue during the Christmas period and beyond.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/christmas-marketing-strategies-for-b2c-businesses\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/christmas-marketing-strategies-for-b2c-businesses\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/christmas-marketing-strategies-for-b2c-businesses\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/b2c-christmas.jpg\",\"contentUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/b2c-christmas.jpg\",\"width\":696,\"height\":522,\"caption\":\"Beyond Christmas For B2C Companies\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/christmas-marketing-strategies-for-b2c-businesses\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Christmas marketing strategies for B2C businesses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\",\"name\":\"The Latest Print and Design News | Solopress\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\",\"name\":\"Solopress\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/solopress-logo-no-tagline@2x.png\",\"contentUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/solopress-logo-no-tagline@2x.png\",\"width\":428,\"height\":88,\"caption\":\"Solopress\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Solopress\",\"https:\\\/\\\/x.com\\\/solopress\",\"https:\\\/\\\/instagram.com\\\/solopress\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/solopress\",\"https:\\\/\\\/uk.pinterest.com\\\/solopress\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/solopress\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/0937555a256c22f94400f4b7e2329c09\",\"name\":\"Danny Powell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"caption\":\"Danny Powell\"},\"description\":\"With over two decades in marketing, Danny Powell is a Senior Copywriter at Solopress, one of the UK\u2019s leading online printers. Having worked on the print buying, agency and sales sides of the industry, he brings a well-rounded perspective to his writing on print, design and sustainability.\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/it\\\/author\\\/danny-powell\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strategie di marketing natalizio per le aziende B2C | Solopress UK","description":"In questo podcast dedicato al marketing, ci concentriamo su come le aziende B2C possono attirare il pubblico e aumentare le entrate durante il periodo natalizio e oltre.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.solopress.com\/blog\/it\/marketing-aziendale\/strategie-di-marketing-natalizio-per-le-aziende-b2c\/","og_locale":"it_IT","og_type":"article","og_title":"Christmas Marketing Strategies For B2C Businesses | Solopress UK","og_description":"In this marketing podcast, we focus on how B2C business can attract footfall and increase revenue during the Christmas period and beyond.","og_url":"https:\/\/www.solopress.com\/blog\/it\/marketing-aziendale\/strategie-di-marketing-natalizio-per-le-aziende-b2c\/","og_site_name":"The Latest Print and Design News | Solopress","article_publisher":"https:\/\/www.facebook.com\/Solopress","article_published_time":"2019-11-05T09:58:12+00:00","article_modified_time":"2020-01-07T15:47:34+00:00","og_image":[{"width":696,"height":522,"url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/12\/b2c-christmas.jpg","type":"image\/jpeg"}],"author":"Danny Powell","twitter_card":"summary_large_image","twitter_creator":"@solopress","twitter_site":"@solopress","twitter_misc":{"Scritto da":"Danny Powell"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/christmas-marketing-strategies-for-b2c-businesses\/#article","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/christmas-marketing-strategies-for-b2c-businesses\/"},"author":{"name":"Danny Powell","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09"},"headline":"Christmas marketing strategies for B2C businesses","datePublished":"2019-11-05T09:58:12+00:00","dateModified":"2020-01-07T15:47:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/christmas-marketing-strategies-for-b2c-businesses\/"},"wordCount":101,"commentCount":0,"publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/christmas-marketing-strategies-for-b2c-businesses\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/12\/b2c-christmas.jpg","keywords":["Christmas"],"articleSection":["Business &amp; Marketing","Special Occasions"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.solopress.com\/blog\/business-marketing\/christmas-marketing-strategies-for-b2c-businesses\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/christmas-marketing-strategies-for-b2c-businesses\/","url":"https:\/\/www.solopress.com\/blog\/business-marketing\/christmas-marketing-strategies-for-b2c-businesses\/","name":"Strategie di marketing natalizio per le aziende B2C | Solopress UK","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/christmas-marketing-strategies-for-b2c-businesses\/#primaryimage"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/christmas-marketing-strategies-for-b2c-businesses\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/12\/b2c-christmas.jpg","datePublished":"2019-11-05T09:58:12+00:00","dateModified":"2020-01-07T15:47:34+00:00","description":"In questo podcast dedicato al marketing, ci concentriamo su come le aziende B2C possono attirare il pubblico e aumentare le entrate durante il periodo natalizio e oltre.","breadcrumb":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/christmas-marketing-strategies-for-b2c-businesses\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.solopress.com\/blog\/business-marketing\/christmas-marketing-strategies-for-b2c-businesses\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/christmas-marketing-strategies-for-b2c-businesses\/#primaryimage","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/12\/b2c-christmas.jpg","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/12\/b2c-christmas.jpg","width":696,"height":522,"caption":"Beyond Christmas For B2C Companies"},{"@type":"BreadcrumbList","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/christmas-marketing-strategies-for-b2c-businesses\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.solopress.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Christmas marketing strategies for B2C businesses"}]},{"@type":"WebSite","@id":"https:\/\/www.solopress.com\/blog\/#website","url":"https:\/\/www.solopress.com\/blog\/","name":"Le ultime notizie su stampa e design | Solopress","description":"","publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.solopress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.solopress.com\/blog\/#organization","name":"Solopress","url":"https:\/\/www.solopress.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","width":428,"height":88,"caption":"Solopress"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Solopress","https:\/\/x.com\/solopress","https:\/\/instagram.com\/solopress\/","https:\/\/www.linkedin.com\/company\/solopress","https:\/\/uk.pinterest.com\/solopress\/","https:\/\/www.youtube.com\/user\/solopress"]},{"@type":"Person","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09","name":"Danny Powell","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","caption":"Danny Powell"},"description":"Con oltre vent'anni di esperienza nel marketing, Danny Powell \u00e8 Senior Copywriter presso Solopress, uno dei principali stampatori online del Regno Unito. Avendo lavorato nel settore degli acquisti di stampa, delle agenzie e delle vendite, porta una prospettiva a tutto tondo nei suoi scritti su stampa, design e sostenibilit\u00e0.","url":"https:\/\/www.solopress.com\/blog\/it\/author\/danny-powell\/"}]}},"jetpack_featured_media_url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/12\/b2c-christmas.jpg","_links":{"self":[{"href":"https:\/\/www.solopress.com\/blog\/it\/wp-json\/wp\/v2\/posts\/64466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solopress.com\/blog\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solopress.com\/blog\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/it\/wp-json\/wp\/v2\/users\/134"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/it\/wp-json\/wp\/v2\/comments?post=64466"}],"version-history":[{"count":5,"href":"https:\/\/www.solopress.com\/blog\/it\/wp-json\/wp\/v2\/posts\/64466\/revisions"}],"predecessor-version":[{"id":65915,"href":"https:\/\/www.solopress.com\/blog\/it\/wp-json\/wp\/v2\/posts\/64466\/revisions\/65915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/it\/wp-json\/wp\/v2\/media\/65867"}],"wp:attachment":[{"href":"https:\/\/www.solopress.com\/blog\/it\/wp-json\/wp\/v2\/media?parent=64466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/it\/wp-json\/wp\/v2\/categories?post=64466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/it\/wp-json\/wp\/v2\/tags?post=64466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}