{"id":67451,"date":"2020-04-23T11:40:57","date_gmt":"2020-04-23T10:40:57","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=67451"},"modified":"2023-02-17T16:45:34","modified_gmt":"2023-02-17T16:45:34","slug":"meglio-chiamare-i-tappetini-per-la-birra-di-saul","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/it\/business-marketing\/better-call-saul-beer-mats\/","title":{"rendered":"Cercate una campagna di marketing geniale per un tappetino di birra? Better Call Saul!"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Quando il popolarissimo <em><a href=\"https:\/\/www.imdb.com\/title\/tt0903747\/\">Breaking Bad<\/a><\/em> serie si \u00e8 conclusa nel 2013, era chiaro che c'erano ancora molte storie da raccontare. Tuttavia, tra tutti i personaggi che meritavano una serie spin-off, il losco avvocato Saul Goodman non era forse la scelta pi\u00f9 ovvia.<\/p>\n<p>A distanza di cinque anni, la decisione \u00e8 stata ispirata, con la serie prequel <em><a href=\"https:\/\/www.imdb.com\/title\/tt3032476\/\">Better Call Saul<\/a><\/em> si \u00e8 rivelato un successo in tutto il mondo, in quanto rivela lentamente il passato pre-Breaking Bad di Goodman e di altri personaggi centrali, tra cui Mike Ehrmantraut e Gus Fring.<\/p>\n<p>Better Call Saul \u00e8 stata scelta da Netflix nel Regno Unito e il primo episodio sar\u00e0 trasmesso a febbraio 2015. Gli addetti al marketing del colosso dello streaming si sono messi d'accordo e hanno ideato un'eccellente campagna di marketing, distribuendo migliaia di <a href=\"https:\/\/www.solopress.com\/blog\/it\/beer-mats\/\">tappetini per birra stampati<\/a> nei pub e nei bar di tutto il Regno Unito.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-67454 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/04\/Better-Call-Saul-Beer-Mat.png\" alt=\"Tappetino per birra Better Call Saul\" width=\"400\" height=\"398\" \/><\/p>\n<p>I tappetini per la birra sono stati progettati in modo da sembrare realistici, quasi come se Goodman li avesse regalati personalmente al pub, o pi\u00f9 probabilmente li avesse infilati sui tavoli quando il proprietario non guardava. Il messaggio \"BOOZE GOT YOU IN TROUBLE AGAIN?\" era ben mirato a chi beveva in un pub, e l'immagine di Goodman che indicava la persona che leggeva il tappetino ricordava il marketing che il personaggio produceva in Breaking Bad.<\/p>\n<p>Non contento di fermarsi qui, il designer ha anche aggiunto una forma dall'aspetto volutamente amatoriale con un numero di telefono da chiamare \"per tutte le vostre esigenze legali\". Chiunque fosse abbastanza incuriosito da chiamare il numero, sarebbe stato trattato con un messaggio registrato dell'attore <a href=\"https:\/\/en.wikipedia.org\/wiki\/Bob_Odenkirk\">Bob Odenkirk<\/a> che interpreta Goodman dicendo loro di guardare lo show - geniale! Da allora il numero \u00e8 stato riassegnato a un'altra azienda, quindi non provateci ora perch\u00e9 rimarrete delusi e di certo non otterrete assistenza legale dall'uomo in persona.<\/p>\n<p>Nonostante questo tentativo di autenticit\u00e0 piuttosto riuscito, \u00e8 comunque evidente che lo scopo del tappetino per la birra era quello di promuovere la serie. Il logo di Netflix in alto e quello di Better Call Saul al centro sono entrambi in evidenza, mentre l'invito all'azione \"GUARDA I NUOVI EPISODI SETTIMANALMENTE\" spicca per il modo in cui \u00e8 stato progettato l'artwork.<\/p>\n<p>Non \u00e8 stata l'unica volta che questo tipo di strategia \u00e8 stata utilizzata per pubblicizzare lo show. Ad Albuquerque, nel Nuovo Messico, dove \u00e8 ambientato lo show, \u00e8 stata utilizzata una strategia di questo tipo, <a href=\"https:\/\/www.independent.co.uk\/arts-entertainment\/tv\/news\/better-call-saul-billboard-pops-up-in-albuquerque-and-the-phone-number-actually-works-9623239.html\">nel 2014 \u00e8 stato eretto un cartellone pubblicitario<\/a> per James M. McGill, il nome originale di Goodman. Anche in questo caso \u00e8 stato inserito un numero di telefono, con un audio preregistrato di Odenkirk che funge da messaggio vocale.<\/p>\n<p>Ci \u00e8 piaciuto molto questo esempio di come <a href=\"https:\/\/www.solopress.com\/blog\/it\/beer-mats\/\">stampa di tappetini per birra<\/a> pu\u00f2 essere utilizzato come parte di una campagna di marketing creativa quasi quanto amiamo lo spettacolo stesso. Ben fatto Saul, ben fatto.<\/p>\n<p>Se siete fan della serie, leggete cosa ne pensiamo noi di <a href=\"https:\/\/www.solopress.com\/blog\/it\/ispirazione-per-la-stampa\/biglietti-da-visita-sullo-schermo-i-successi-e-gli-insuccessi\/\">I biglietti da visita di Saul Goodman<\/a> nella nostra rassegna di alcune delle carte pi\u00f9 famose del cinema e della TV.<\/p>","protected":false},"excerpt":{"rendered":"<p>When the hugely popular Breaking Bad series came to an end in 2013, it was clear that there were still plenty more stories to be told. However, of all the characters that warranted their own spin-off series, shady lawyer Saul Goodman was perhaps not the obvious choice. Fast forward five years and the decision was [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":67466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-67451","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Genius Beer Mat Marketing - Better Call Saul! | Solopress UK<\/title>\n<meta name=\"description\" content=\"Read about this superb printed beer mat marketing campaign by Netflix for the hit series Better Call Saul that was launched in pubs and bars across the UK.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/it\/marketing-aziendale\/meglio-chiamare-i-tappetini-per-la-birra-di-saul\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Genius Beer Mat Marketing - Better Call Saul! | Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Read about this superb printed beer mat marketing campaign by Netflix for the hit series Better Call Saul that was launched in pubs and bars across the UK.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/it\/marketing-aziendale\/meglio-chiamare-i-tappetini-per-la-birra-di-saul\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-23T10:40:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-17T16:45:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/04\/better_call_saul.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"Looking for a genius beer mat marketing campaign? 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