{"id":74005,"date":"2023-05-22T12:38:56","date_gmt":"2023-05-22T11:38:56","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=74005"},"modified":"2023-10-07T11:09:18","modified_gmt":"2023-10-07T10:09:18","slug":"latham-street-va-in-stampa","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/it\/entrepreneurs\/latham-street-goes-to-print\/","title":{"rendered":"Latham Street va in stampa"},"content":{"rendered":"
<\/div>

Nel<\/span> ultimo blog<\/span><\/a> Nella serie \"Crescere con i professionisti\", abbiamo analizzato come ognuna delle tre aziende ha sviluppato il design e la voce del proprio marchio. Nel caso del marchio di moda Latham Street, il loro logo \u00e8 cos\u00ec popolare che hanno scelto di stampare merce con il loro marchio.<\/span><\/p>\n

Abbiamo collaborato con Lorna Minter di Latham Street per creare alcuni prodotti stampati da rivendere nel negozio di Leigh-on-Sea e online su<\/span> latham-street.com<\/span><\/a>. Finora Lorna ha selezionato magliette, borse, bottiglie d'acqua e tazze da caff\u00e8 riutilizzabili. In linea con i valori ecologici del marchio, ogni articolo \u00e8 stato selezionato tenendo conto della sostenibilit\u00e0 come priorit\u00e0.<\/span><\/p>\n

Un marchio richiesto\u00a0\"\"<\/a><\/b><\/h2>\n

Nel nostro precedente post del blog su loghi e colori<\/a>abbiamo approfondito l'approccio al design del marchio di Latham Street. Latham Street \u00e8 riuscita a creare un'identit\u00e0 di marchio distintiva, al tempo stesso retr\u00f2 e attuale. Inoltre, rappresenta i valori aziendali che attraggono fortemente il loro pubblico di riferimento.<\/p>\n

Di conseguenza, i clienti di Latham's Street desiderano associarsi al marchio attraverso l'abbigliamento e gli accessori che portano il logo di Latham Street. Lorna ci ha detto:<\/p>\n

\"Da quando abbiamo lanciato il marchio, i clienti ci hanno chiesto prodotti con il logo \"smile\". Ogni volta che lo mettiamo in evidenza, sia che si tratti di pezzi veri e propri che di merch o accessori, sono sempre molto richiesti!\".<\/i><\/b><\/p>\n

Per soddisfare questo appetito, Lorna ha utilizzato la stampa per creare prodotti al dettaglio che mettessero in mostra il marchio. \u00c8 un ottimo punto di partenza per un marchio di moda. Quando i clienti hanno il desiderio di mostrare il vostro logo su magliette e borse, \u00e8 probabile che attirino l'attenzione di altri appassionati di moda.<\/p>\n

Magliette con logo\"\"<\/a><\/b><\/h2>\n

L'attenzione per l'ambiente gioca un ruolo fondamentale nel processo decisionale di Lorna, quindi non \u00e8 stata una sorpresa che abbia optato per le magliette riciclate di Solopress.<\/p>\n

Lo slogan di Latham Street \u00e8 \"Reused, Remade, Reloved\". Questo slogan ha molto a che fare con l'uso di abiti e tessuti vintage recuperati, ma \u00e8 anche un'espressione dei valori eco-consapevoli del marchio.<\/p>\n

Nero, bianco e verde su tutta la superficie<\/b><\/h2>\n

La gamma di T-shirt riciclate Solopress \u00e8 realizzata in poliestere riciclato certificato 100% GRS. Il poliestere \u00e8 un ottimo tessuto riciclato perch\u00e9 l'integrit\u00e0 del materiale non viene compromessa dal processo di riciclaggio. Il poliestere \u00e8 durevole, di colore uniforme, ad asciugatura rapida, resistente alle macchie e alle pieghe, e tutte queste propriet\u00e0 positive vengono mantenute nel prodotto riciclato.<\/p>\n

\"\"<\/a><\/p>\n

Con la combinazione di questo logo richiestissimo e di un materiale ecologico, queste T-shirt di Latham Street non potrebbero essere pi\u00f9 in linea con il marchio. La T-shirt riciclata a manica corta \u00e8 disponibile in nero con il logo bianco sul davanti e con i colori invertiti; \u00e8 disponibile anche una versione a manica lunga bianca.<\/p>\n

Borse di stile<\/b><\/h2>\n

Un'altra grande scelta per il marchio \u00e8 stata la nostra<\/span> Borse in cotone<\/span><\/a>. Il cotone da 100 g\/m\u00b2 \u00e8 certificato biologico da OEKO-TEX\u00ae. Ci\u00f2 significa che \u00e8 garantito che il materiale \u00e8 stato prodotto senza l'uso di OGM. \u00c8 inoltre testato per verificare l'assenza di pesticidi e altre sostanze nocive. Anche in questo caso, questi prodotti si adattano perfettamente ai valori del marchio Latham Street.\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

Offriamo queste borse in cotone in oltre una dozzina di colori diversi, con manico corto o lungo. Latham Street ha scelto la versione con manico lungo di 30 cm per utilizzarla pi\u00f9 come borsa a tracolla che come borsa da trasporto. Questa opzione, insieme ai colori bianco e nero, si adatta perfettamente all'estetica e al pubblico del marchio. Con la loro capacit\u00e0 di 7 litri, sono sia eleganti che pratiche per i clienti.<\/p>\n

Bottiglie d'acqua con una missione<\/b><\/h2>\n

Continuando il tema dell'eco-compatibilit\u00e0, il <\/span>Bottiglie d'acqua<\/span><\/a> che Latham Street si \u00e8 procurata da noi non solo sono riciclate, ma sono fatte di \"plastica oceanica evitata\". Ci\u00f2 significa che il materiale che va a comporre le bottiglie \u00e8 stato recuperato in un raggio di 50 km dalla costa di un oceano o da un corso d'acqua che sfocia in un oceano. In questo modo si evita che la plastica entri nell'ecosistema.<\/span><\/p>\n

\"\"<\/a><\/p>\n

L'immancabile logo smiley glitchato \u00e8 stampato in serigrafia sulla bottiglia. La serigrafia \u00e8 un metodo di stampa simile alla serigrafia. Con lo screen round, l'oggetto viene ruotato mentre viene stampato, il che lo rende perfetto per prodotti come le bottiglie. In questo caso, Latham Street ha scelto un elegante logo nero, ma la stampa \u00e8 disponibile in un massimo di 4 colori.\u00a0<\/span><\/p>\n

Tazze da caff\u00e8 riutilizzabili<\/b><\/h2>\n

Per aiutare l'ambiente in un modo diverso, il caff\u00e8 riutilizzabile di Latham Street Tazze<\/a> consentono al cliente di ridurre l'uso di tazze monouso. L'isolamento sottovuoto a doppia parete fa s\u00ec che la bevanda del cliente rimanga alla giusta temperatura, sia calda che fredda.\"\"<\/a><\/span><\/p>\n

Il <\/span>Bicchiere isolato<\/span><\/a> Il design scelto da Lorna \u00e8 pulito e semplice e, stampato in nero, il logo si staglia perfettamente sull'acciaio inossidabile. La stampa del logo sulle bottiglie d'acqua e sulle tazze da caff\u00e8 serve a valorizzare il prodotto e a diffondere il marchio.<\/span><\/p>\n

Credere nelle etichette<\/b><\/h2>\n

Lorna ha lavorato duramente per creare un pubblico che desideri associarsi a Latham Street. Concentrandosi sul merchandising che presenta il logo di Latham Street, Lorna ha riconosciuto l'importanza del marchio per la sua attivit\u00e0. Le persone si sentono legate al suo approccio progressista, alle sue vibrazioni di club culture e ai suoi valori ecologici. Mettendo in evidenza il logo in questo modo, Latham Street \u00e8 in grado di diffondere ulteriormente il messaggio del suo marchio. <\/span><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

In the last blog from our \u201cGrow with the Pros\u201d series, we looked at how each of our three businesses developed their particular brand design and voice. In the case of fashion label Latham Street, their logo is so popular that they\u2019ve opted to print branded merchandise. We\u2019ve been working with Lorna Minter from Latham […]<\/p>\n","protected":false},"author":134,"featured_media":74013,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[955,544],"tags":[],"class_list":{"0":"post-74005","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurs","8":"category-print-inspiration"},"acf":[],"yoast_head":"\nLatham Street Goes To Print - Solopress UK<\/title>\n<meta name=\"description\" content=\"Fashion label Latham Street's branding is so popular that they\u2019ve opted to create merchandise products printed with their distinctive logo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/it\/imprenditori\/latham-street-va-in-stampa\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Latham Street Goes To Print - 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