{"id":74173,"date":"2023-06-29T11:39:08","date_gmt":"2023-06-29T10:39:08","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=74173"},"modified":"2023-10-07T11:20:35","modified_gmt":"2023-10-07T10:20:35","slug":"7-consigli-per-coinvolgere-e-stupire-alle-fiere","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/it\/exhibitions-trade-shows\/7-tips-to-engage-and-impress-at-trade-shows\/","title":{"rendered":"Esporre come un esperto: 7 consigli per coinvolgere e impressionare alle fiere"},"content":{"rendered":"
<\/div>

Il modo in cui ci comportiamo alle fiere pu\u00f2 avere un effetto profondo sul nostro successo. I nostri atteggiamenti, i nostri comportamenti e la nostra presentazione complessiva possono influire notevolmente sui livelli di coinvolgimento e sui risultati che otteniamo. Quindi, come si pu\u00f2 esporre come un esperto e sfruttare al meglio la propria esperienza fieristica? Abbiamo intervistato i nostri clienti per raccogliere le loro esperienze e i loro commenti, per aiutarci a stilare questo elenco di sette comportamenti che possono portare al successo della fiera.<\/span><\/p>\n

Suggerimento 1: Prepararsi e provare<\/strong><\/h2>\n

La preparazione e la pratica hanno un grande valore. La maggior parte delle aziende investe molto tempo e sforzi nella logistica e nei materiali necessari per esporre alle fiere, ma \u00e8 altrettanto importante preparare il team e avere un piano su come interagire con i visitatori. <\/span><\/p>\n

Sviluppate la vostra proposta, fate un gioco di ruolo con i colleghi e anticipate le potenziali domande. Come S2 Design e pubblicit\u00e0<\/a> suggerisce: \"Fate un po' di pratica di vendita. Dovete essere in grado di trasmettere le cose in modo rapido e semplice - un elevator pitch, che non suoni troppo provato o robotico\". Prima dell'evento, prendetevi un po' di tempo per prepararvi alla fiera rivedendo il nostro precedente post sul blog, dedicato a preparazione di una fiera<\/a>.<\/span><\/p>\n

Suggerimento 2: abbigliamento di marca<\/strong><\/h2>\n
\"Simon<\/a>
L'amministratore delegato di Solopress Simon Cooper sfoggia con orgoglio la sua maglietta con il marchio, mentre Gregg Wallace della TV si gode una birra con il marchio.<\/figcaption><\/figure>\n

L'abbigliamento pu\u00f2 essere un potente strumento di branding. Considerate la possibilit\u00e0 di indossare un abbigliamento di marca che si abbini ai colori e ai temi del vostro materiale espositivo per promuovere il riconoscimento e la coesione. Potreste anche portare con voi un collega in abiti normali per confondervi con i partecipanti e stimolare la curiosit\u00e0. <\/span><\/p>\n

Martyn di lets-grow.co.uk<\/a> consiglia, \"Godetevela, prendete una persona in borghese come supporto e, quando \u00e8 tranquilla, chiacchierate con loro per suscitare un interesse passeggero\".<\/strong><\/em><\/span><\/p>\n

Suggerimento 3: Scegliere il personale con saggezza<\/strong><\/h2>\n

Portate con voi il maggior numero possibile di colleghi simpatici. Il team scelto deve essere un conversatore naturale e capace di coinvolgere i partecipanti. <\/span><\/p>\n

\"Portate con voi quanti pi\u00f9 colleghi possibile. 12 ore da soli sono piuttosto scoraggianti senza staccare per un po' di tempo libero\".<\/strong><\/em> consiglia arundelwalkingtours.co.uk<\/a>. Anche se siete introversi, siate pronti ad accendere il fascino: dopotutto \u00e8 solo per un giorno!<\/span><\/p>\n

Suggerimento 4: evitare di creare barriere<\/strong><\/h2>\n
\"\"<\/a>
Un bel banco aperto. Il bancone offre un pratico spazio di lavoro e di archiviazione senza creare una barriera.<\/figcaption><\/figure>\n

Questo significa barriere sia fisiche che psicologiche. Molti espositori si<\/span>dietro un tavolo, che gi\u00e0 pone un confine tra s\u00e9 e i visitatori. Non nascondetevi dietro la vostra bancarella, ma mettetevi davanti per accogliere i visitatori.<\/p>\n

Apparire poco disponibili \u00e8 una barriera psicologica importante che impedisce ai visitatori di entrare in contatto con voi. Per quanto si possa essere tentati di passare i \"tempi morti\" a chiacchierare con i colleghi o a sfogliare il telefono, in realt\u00e0, mentre si presidia lo stand, non ci sono \"tempi morti\". Rimanete sempre accessibili e avvicinabili.<\/p>\n

Martyn di lets-grow.co.uk<\/a> sottolinea, \"Create uno spazio aperto e informale in cui si possa parlare comodamente. Se sembrate occupati, le persone non resteranno. Se avete contenuti coinvolgenti e omaggi, le persone chiacchiereranno\".<\/strong><\/em><\/p>\n

Suggerimento 5: Datevi un ritmo<\/strong><\/h2>\n

Abbiamo detto che non ci sono \"tempi morti\" durante la supervisione dello stand, il che sembra piuttosto brutale, ma la risposta \u00e8 lavorare come una squadra e fare pause regolari. Se ne discutete in anticipo con il vostro team e programmate correttamente le pause, eliminerete l'incertezza e la tentazione di \"tirare avanti\". Inoltre, quando \u00e8 il momento della pausa, potete indossare una giacca sopra la vostra camicia di marca e andare a vedere cosa fanno gli altri. \u00c8 una grande opportunit\u00e0 per imparare.<\/span><\/p>\n

Un altro modo per rimanere freschi alle fiere \u00e8 quello di scambiarsi i ruoli durante la giornata. Se avete diverse mansioni da svolgere, come avvicinare i passanti, distribuire opuscoli, prendere i dati, fare dimostrazioni di prodotti, eccetera, potete fare in modo che tutti si scambino i compiti ogni 30 minuti per spezzare la giornata e prevenire la stanchezza.<\/p>\n

Suggerimento 6: Coinvolgere i visitatori<\/strong><\/h2>\n

\"\"<\/a><\/p>\n

Padroneggiate l'arte della conversazione e valutate le esigenze dei vostri visitatori. Che si tratti di raccogliere contatti, condurre interviste, chiudere vendite o raccogliere iscrizioni a concorsi, \u00e8 fondamentale saper parlare - e ascoltare - in modo efficace.<\/span><\/p>\n

Julie di Olivo selvatico Ltd<\/a> aggiunge, \"Cercate di scoprire qualcosa su di loro piuttosto che vendere e basta! Se \u00e8 il caso, cercate di prendere ordini e non contatti\".<\/strong><\/em><\/p>\n

Affrontare ogni incontro come una conversazione a due voci vi eviter\u00e0 di ripetere ogni volta la stessa tiritera e vi permetter\u00e0 di identificare e soddisfare le esigenze di ogni visitatore.<\/p>\n

Suggerimento 7: Seguire in modo efficace<\/strong><\/h2>\n

Dopo l'evento, \u00e8 il momento del follow-up. Un follow-up tempestivo e personalizzato pu\u00f2 dare risultati migliori. La maggior parte delle aziende ritiene che sia meglio concedere ai potenziali clienti un giorno per tornare in ufficio e recuperare le e-mail, ma che dopo quattro o cinque giorni potrebbero aver iniziato a dimenticare l'impressione che avete fatto loro.<\/span><\/p>\n

Robin di stevesoult.com<\/a> raccomanda, \"Raccogliete il maggior numero possibile di contatti e mantenetevi regolarmente in contatto con tutti loro\".<\/strong><\/em> Per rendere la comunicazione pi\u00f9 efficace, considerate la possibilit\u00e0 di far parlare lo stesso personale che ha parlato con specifici prospect.<\/span>\u00a0di seguire il loro percorso.\u00a0<\/span><\/p>\n

Tutto sulla relazione<\/strong><\/h2>\n

Partecipare alle fiere non significa solo presentare il proprio prodotto o servizio, ma anche instaurare relazioni, raccogliere informazioni e lasciare un'impressione duratura. Avvicinarsi all'esposizione con un atteggiamento positivo, aperto all'interazione e amichevole pu\u00f2 contribuire a rendere la vostra esperienza un successo. Quindi, uscite, create connessioni significative e ricordate: ogni persona che incontrate \u00e8 una potenziale porta verso una nuova opportunit\u00e0 e ogni conversazione che avete potrebbe essere l'inizio di una relazione fruttuosa.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

The way we conduct ourselves at trade shows can have a profound effect on our success. Our attitudes, behaviours, and overall presentation can greatly impact the levels of engagement and outcome we experience. So, how can you exhibit like an expert and make the most of your trade show experience? We surveyed our customers to […]<\/p>\n","protected":false},"author":134,"featured_media":74174,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,960],"tags":[757,899],"class_list":{"0":"post-74173","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-exhibitions-trade-shows","9":"tag-exhibition-stands","10":"tag-exhibitions"},"acf":[],"yoast_head":"\nExhibit Like An Expert: 7 Tips To Engage & Impress \u2013 Solopress UK<\/title>\n<meta name=\"description\" content=\"The way we conduct ourselves at trade shows can have a profound effect on our success. Here are 7 tips to optimise your presence on the day.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/it\/marketing-aziendale\/7-consigli-per-coinvolgere-e-stupire-alle-fiere\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exhibit Like An Expert: 7 Tips To Engage & Impress \u2013 Solopress UK\" \/>\n<meta property=\"og:description\" content=\"The way we conduct ourselves at trade shows can have a profound effect on our success. Here are 7 tips to optimise your presence on the day.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/it\/marketing-aziendale\/7-consigli-per-coinvolgere-e-stupire-alle-fiere\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-29T10:39:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-07T10:20:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/06\/exhibit-expert-blog-heads-04.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/7-tips-to-engage-and-impress-at-trade-shows\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/7-tips-to-engage-and-impress-at-trade-shows\\\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Exhibit like an expert: 7 tips to engage and impress at trade shows\",\"datePublished\":\"2023-06-29T10:39:08+00:00\",\"dateModified\":\"2023-10-07T10:20:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/7-tips-to-engage-and-impress-at-trade-shows\\\/\"},\"wordCount\":964,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/7-tips-to-engage-and-impress-at-trade-shows\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/exhibit-expert-blog-heads-04.jpg\",\"keywords\":[\"Exhibition Stands\",\"Exhibitions\"],\"articleSection\":[\"Business & Marketing\",\"Events, Exhibitions & Trade Shows\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/7-tips-to-engage-and-impress-at-trade-shows\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/7-tips-to-engage-and-impress-at-trade-shows\\\/\",\"name\":\"Exhibit Like An Expert: 7 Tips To Engage & Impress \u2013 Solopress UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/7-tips-to-engage-and-impress-at-trade-shows\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/7-tips-to-engage-and-impress-at-trade-shows\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/exhibit-expert-blog-heads-04.jpg\",\"datePublished\":\"2023-06-29T10:39:08+00:00\",\"dateModified\":\"2023-10-07T10:20:35+00:00\",\"description\":\"The way we conduct ourselves at trade shows can have a profound effect on our success. Here are 7 tips to optimise your presence on the day.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/7-tips-to-engage-and-impress-at-trade-shows\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/7-tips-to-engage-and-impress-at-trade-shows\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/7-tips-to-engage-and-impress-at-trade-shows\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/exhibit-expert-blog-heads-04.jpg\",\"contentUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/exhibit-expert-blog-heads-04.jpg\",\"width\":900,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/7-tips-to-engage-and-impress-at-trade-shows\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Exhibit like an expert: 7 tips to engage and impress at trade shows\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\",\"name\":\"The Latest Print and Design News | Solopress\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\",\"name\":\"Solopress\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/solopress-logo-no-tagline@2x.png\",\"contentUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/solopress-logo-no-tagline@2x.png\",\"width\":428,\"height\":88,\"caption\":\"Solopress\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Solopress\",\"https:\\\/\\\/x.com\\\/solopress\",\"https:\\\/\\\/instagram.com\\\/solopress\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/solopress\",\"https:\\\/\\\/uk.pinterest.com\\\/solopress\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/solopress\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/0937555a256c22f94400f4b7e2329c09\",\"name\":\"Danny Powell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g\",\"caption\":\"Danny Powell\"},\"description\":\"With over two decades in marketing, Danny Powell is a Senior Copywriter at Solopress, one of the UK\u2019s leading online printers. Having worked on the print buying, agency and sales sides of the industry, he brings a well-rounded perspective to his writing on print, design and sustainability.\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/it\\\/author\\\/danny-powell\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Esporre come un esperto: 7 consigli per coinvolgere e impressionare - Solopress Italia","description":"Il modo in cui ci comportiamo alle fiere pu\u00f2 avere un effetto profondo sul nostro successo. Ecco 7 consigli per ottimizzare la vostra presenza in fiera.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.solopress.com\/blog\/it\/marketing-aziendale\/7-consigli-per-coinvolgere-e-stupire-alle-fiere\/","og_locale":"it_IT","og_type":"article","og_title":"Exhibit Like An Expert: 7 Tips To Engage & Impress \u2013 Solopress UK","og_description":"The way we conduct ourselves at trade shows can have a profound effect on our success. Here are 7 tips to optimise your presence on the day.","og_url":"https:\/\/www.solopress.com\/blog\/it\/marketing-aziendale\/7-consigli-per-coinvolgere-e-stupire-alle-fiere\/","og_site_name":"The Latest Print and Design News | Solopress","article_publisher":"https:\/\/www.facebook.com\/Solopress","article_published_time":"2023-06-29T10:39:08+00:00","article_modified_time":"2023-10-07T10:20:35+00:00","og_image":[{"width":900,"height":675,"url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/06\/exhibit-expert-blog-heads-04.jpg","type":"image\/jpeg"}],"author":"Danny Powell","twitter_card":"summary_large_image","twitter_creator":"@solopress","twitter_site":"@solopress","twitter_misc":{"Scritto da":"Danny Powell","Tempo di lettura stimato":"5 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/7-tips-to-engage-and-impress-at-trade-shows\/#article","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/7-tips-to-engage-and-impress-at-trade-shows\/"},"author":{"name":"Danny Powell","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09"},"headline":"Exhibit like an expert: 7 tips to engage and impress at trade shows","datePublished":"2023-06-29T10:39:08+00:00","dateModified":"2023-10-07T10:20:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/7-tips-to-engage-and-impress-at-trade-shows\/"},"wordCount":964,"publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/7-tips-to-engage-and-impress-at-trade-shows\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/06\/exhibit-expert-blog-heads-04.jpg","keywords":["Exhibition Stands","Exhibitions"],"articleSection":["Business & Marketing","Events, Exhibitions & Trade Shows"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/7-tips-to-engage-and-impress-at-trade-shows\/","url":"https:\/\/www.solopress.com\/blog\/business-marketing\/7-tips-to-engage-and-impress-at-trade-shows\/","name":"Esporre come un esperto: 7 consigli per coinvolgere e impressionare - Solopress Italia","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/7-tips-to-engage-and-impress-at-trade-shows\/#primaryimage"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/7-tips-to-engage-and-impress-at-trade-shows\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/06\/exhibit-expert-blog-heads-04.jpg","datePublished":"2023-06-29T10:39:08+00:00","dateModified":"2023-10-07T10:20:35+00:00","description":"Il modo in cui ci comportiamo alle fiere pu\u00f2 avere un effetto profondo sul nostro successo. Ecco 7 consigli per ottimizzare la vostra presenza in fiera.","breadcrumb":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/7-tips-to-engage-and-impress-at-trade-shows\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.solopress.com\/blog\/business-marketing\/7-tips-to-engage-and-impress-at-trade-shows\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/7-tips-to-engage-and-impress-at-trade-shows\/#primaryimage","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/06\/exhibit-expert-blog-heads-04.jpg","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/06\/exhibit-expert-blog-heads-04.jpg","width":900,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/7-tips-to-engage-and-impress-at-trade-shows\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.solopress.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Exhibit like an expert: 7 tips to engage and impress at trade shows"}]},{"@type":"WebSite","@id":"https:\/\/www.solopress.com\/blog\/#website","url":"https:\/\/www.solopress.com\/blog\/","name":"Le ultime notizie su stampa e design | Solopress","description":"","publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.solopress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.solopress.com\/blog\/#organization","name":"Solopress","url":"https:\/\/www.solopress.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","width":428,"height":88,"caption":"Solopress"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Solopress","https:\/\/x.com\/solopress","https:\/\/instagram.com\/solopress\/","https:\/\/www.linkedin.com\/company\/solopress","https:\/\/uk.pinterest.com\/solopress\/","https:\/\/www.youtube.com\/user\/solopress"]},{"@type":"Person","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09","name":"Danny Powell","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/61a91dfef0f2540955232e281a9d8dd099c01492bda6e2638fa05db47a9665eb?s=96&r=g","caption":"Danny Powell"},"description":"Con oltre vent'anni di esperienza nel marketing, Danny Powell \u00e8 Senior Copywriter presso Solopress, uno dei principali stampatori online del Regno Unito. Avendo lavorato nel settore degli acquisti di stampa, delle agenzie e delle vendite, porta una prospettiva a tutto tondo nei suoi scritti su stampa, design e sostenibilit\u00e0.","url":"https:\/\/www.solopress.com\/blog\/it\/author\/danny-powell\/"}]}},"jetpack_featured_media_url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2023\/06\/exhibit-expert-blog-heads-04.jpg","_links":{"self":[{"href":"https:\/\/www.solopress.com\/blog\/it\/wp-json\/wp\/v2\/posts\/74173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solopress.com\/blog\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solopress.com\/blog\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/it\/wp-json\/wp\/v2\/users\/134"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/it\/wp-json\/wp\/v2\/comments?post=74173"}],"version-history":[{"count":5,"href":"https:\/\/www.solopress.com\/blog\/it\/wp-json\/wp\/v2\/posts\/74173\/revisions"}],"predecessor-version":[{"id":74238,"href":"https:\/\/www.solopress.com\/blog\/it\/wp-json\/wp\/v2\/posts\/74173\/revisions\/74238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/it\/wp-json\/wp\/v2\/media\/74174"}],"wp:attachment":[{"href":"https:\/\/www.solopress.com\/blog\/it\/wp-json\/wp\/v2\/media?parent=74173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/it\/wp-json\/wp\/v2\/categories?post=74173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/it\/wp-json\/wp\/v2\/tags?post=74173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}