{"id":75182,"date":"2025-02-11T12:33:39","date_gmt":"2025-02-11T12:33:39","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=75182"},"modified":"2025-02-11T12:41:20","modified_gmt":"2025-02-11T12:41:20","slug":"lespresso-da-soli-le-caffetterie-piu-amate-dagli-ucraini","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/it\/business-marketing\/espresso-yourself-the-uks-most-loved-coffee-shops\/","title":{"rendered":"Espresso Yourself: Le caffetterie pi\u00f9 amate del Regno Unito"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><span style=\"font-weight: 400;\">Con circa 12.000 caffetterie indipendenti in tutto il Regno Unito, trovare il posto perfetto per la vostra dose di caffeina pu\u00f2 sembrare come cercare un chicco di caff\u00e8 in una schiuma di latte.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Che siate appassionati di caff\u00e8 alla ricerca di nuovi sapori o proprietari di caffetterie desiderosi di scoprire ci\u00f2 che rende un caff\u00e8 davvero unico, vi abbiamo pensato noi. Abbiamo stilato un elenco delle caffetterie pi\u00f9 amate del Regno Unito e di Londra, scoprendo gli ingredienti chiave del loro successo. Quindi, prendete la vostra tazza preferita e tuffatevi!<\/span><\/p>\n<h2><b>Le 10 caffetterie pi\u00f9 frequentate del Regno Unito<\/b><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/02\/Mrs-Potts-Int.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-75187\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/02\/Mrs-Potts-Int.jpg\" alt=\"\" width=\"900\" height=\"599\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/02\/Mrs-Potts-Int.jpg 500w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/02\/Mrs-Potts-Int-300x200.jpg 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/02\/Mrs-Potts-Int-18x12.jpg 18w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/mrspottschocolatehouse.co.uk\/\" target=\"_blank\" rel=\"noopener\"><b>Casa del cioccolato Mrs Potts <\/b><\/a><span style=\"font-weight: 400;\">\u00e8 in cima alla lista delle caffetterie pi\u00f9 popolari del Regno Unito, guadagnando popolarit\u00e0 grazie alle sue ricche prelibatezze al cioccolato e alla sua presenza sui social media. Con un totale di 3.150 post su TikTok (257) e Instagram (2.893), \u00e8 in testa alla classifica del buzz online.<\/span><\/p>\n<p><b>Caff\u00e8 Homeground + Cucina<\/b><span style=\"font-weight: 400;\"> si piazza al secondo posto, grazie a un'impennata del volume di ricerca di 1.028,21% dal 2023 al 2024. Il suo fascino risplende attraverso 1.625 post combinati sui social media, tra cui 26 post su TikTok e ben 1.599 post su Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al terzo posto, il Liverpool <\/span><b>92 gradi<\/b><span style=\"font-weight: 400;\"> vede un aumento del volume di ricerca di 124,07%, con 121 post su TikTok e 1.193 post su Instagram che si aggiungono alla sua crescente presenza digitale.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Classifica<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Caffetteria<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2024 Volume di ricerca annuale<\/span><\/td>\n<td><span style=\"font-weight: 400;\">% cambiare da 2023 a 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Numero di post su TikTok<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Numero di post su Instagram<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">1<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Casa del cioccolato Mrs Potts<\/span><\/td>\n<td><span style=\"font-weight: 400;\">97,200<\/span><\/td>\n<td><span style=\"font-weight: 400;\">125.00%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">257<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2,893<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Caff\u00e8 Homeground + Cucina<\/span><\/td>\n<td><span style=\"font-weight: 400;\">52,800<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1028.21%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">26<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,599<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">92 gradi<\/span><\/td>\n<td><span style=\"font-weight: 400;\">145,200<\/span><\/td>\n<td><span style=\"font-weight: 400;\">124.07%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">121<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,193<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">4<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Caff\u00e8 della Fondazione<\/span><\/td>\n<td><span style=\"font-weight: 400;\">177,600<\/span><\/td>\n<td><span style=\"font-weight: 400;\">311.11%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">32<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,025<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">5<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Climpson e figli<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5,760<\/span><\/td>\n<td><span style=\"font-weight: 400;\">182.35%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">38<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7,445<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">6<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Caff\u00e8 Bold Street<\/span><\/td>\n<td><span style=\"font-weight: 400;\">97,200<\/span><\/td>\n<td><span style=\"font-weight: 400;\">125.00%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">108<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2,512<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">7<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Caff\u00e8 della societ\u00e0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">217,200<\/span><\/td>\n<td><span style=\"font-weight: 400;\">235.19%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">695<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">8<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Santo Espresso<\/span><\/td>\n<td><span style=\"font-weight: 400;\">97,200<\/span><\/td>\n<td><span style=\"font-weight: 400;\">237.50%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">35<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2,145<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">9<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Briciole d'amore<\/span><\/td>\n<td><span style=\"font-weight: 400;\">15,600<\/span><\/td>\n<td><span style=\"font-weight: 400;\">47.73%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">27<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5,549<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">10<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Caff\u00e8 Steampunk<\/span><\/td>\n<td><span style=\"font-weight: 400;\">22,800<\/span><\/td>\n<td><span style=\"font-weight: 400;\">163.89%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">16<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4,319<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\"><br \/>\nPer gli amanti del caff\u00e8 della capitale, Londra, abbiamo stilato un elenco di locali imperdibili che spopolano per popolarit\u00e0 e sapore:<\/span><\/p>\n<h2><b>Le 10 caffetterie pi\u00f9 popolari di Londra<\/b><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/02\/Monmouth-Coffee-Shop.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-75185\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/02\/Monmouth-Coffee-Shop.jpg\" alt=\"\" width=\"1000\" height=\"637\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/02\/Monmouth-Coffee-Shop.jpg 1000w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/02\/Monmouth-Coffee-Shop-300x191.jpg 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/02\/Monmouth-Coffee-Shop-768x489.jpg 768w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/02\/Monmouth-Coffee-Shop-18x12.jpg 18w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/02\/Monmouth-Coffee-Shop-659x420.jpg 659w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/02\/Monmouth-Coffee-Shop-696x443.jpg 696w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.monmouthcoffee.co.uk\/\" target=\"_blank\" rel=\"noopener\"><b>Azienda Caff\u00e8 Monmouth<\/b><\/a><span style=\"font-weight: 400;\"> si aggiudica il primo posto come caffetteria pi\u00f9 popolare di Londra, situata nel vivace Seven Dials Market. Con 79.200 ricerche annuali e una forte presenza sui social media con 23 post su TikTok e 2.569 post su Instagram, continua a catturare i cuori degli amanti del caff\u00e8 di tutta la citt\u00e0.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al secondo posto, <\/span><b>Caff\u00e8 Anya<\/b><span style=\"font-weight: 400;\"> a Knightsbridge \u00e8 diventato un fenomeno dei social media grazie al suo t\u00e8 pomeridiano festivo. Vanta 178 post su TikTok e 2.058 post su Instagram, con un volume di ricerca annuale costante di 15.600 unit\u00e0.<\/span><\/p>\n<p><b>Torrefazione Redemption<\/b><span style=\"font-weight: 400;\">, situato a King's Cross, completa la classifica dei primi tre. La sua popolarit\u00e0 \u00e8 testimoniata da 64.800 ricerche annuali, oltre a ben 2.109 post su Instagram e 56 funzioni su TikTok, che lo rendono il preferito dagli appassionati di caff\u00e8.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Classifica<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Caffetteria<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Posizione<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Volume di ricerca annuale su Google<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Numero di post su TikTok<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Numero di post su Instagram<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">1<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Azienda Caff\u00e8 Monmouth<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Sette quadranti<\/span><\/td>\n<td><span style=\"font-weight: 400;\">79,200<\/span><\/td>\n<td><span style=\"font-weight: 400;\">23<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2,569<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Caff\u00e8 Anya<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Knightsbridge<\/span><\/td>\n<td><span style=\"font-weight: 400;\">15,600<\/span><\/td>\n<td><span style=\"font-weight: 400;\">178<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2,058<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Torrefazione Redemption<\/span><\/td>\n<td><span style=\"font-weight: 400;\">King's Cross<\/span><\/td>\n<td><span style=\"font-weight: 400;\">64,800<\/span><\/td>\n<td><span style=\"font-weight: 400;\">56<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2,109<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">4<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Caff\u00e8 Catalyst<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Holborn<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3,840<\/span><\/td>\n<td><span style=\"font-weight: 400;\">135<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,530<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">5<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Caff\u00e8 Prufrock<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Farringdon<\/span><\/td>\n<td><span style=\"font-weight: 400;\">34,800<\/span><\/td>\n<td><span style=\"font-weight: 400;\">29<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,928<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">6<\/span><\/td>\n<td><span style=\"font-weight: 400;\">I baristi gentiluomini<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Comune<\/span><\/td>\n<td><span style=\"font-weight: 400;\">8,640<\/span><\/td>\n<td><span style=\"font-weight: 400;\">17<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2,999<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">7<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Spiaggia del latte<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Parco della Regina<\/span><\/td>\n<td><span style=\"font-weight: 400;\">52,800<\/span><\/td>\n<td><span style=\"font-weight: 400;\">25<\/span><\/td>\n<td><span style=\"font-weight: 400;\">905<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">8<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Caff\u00e8 Alchimia<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Shoreditch<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,320<\/span><\/td>\n<td><span style=\"font-weight: 400;\">21<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2,714<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">9<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Caff\u00e8 coda di topo<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Elefante e Castello<\/span><\/td>\n<td><span style=\"font-weight: 400;\">12,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">8<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,449<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">10<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Caffeina<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Fitzrovia<\/span><\/td>\n<td><span style=\"font-weight: 400;\">22,800<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,133<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><b>Quanto \u00e8 importante la stampa per le caffetterie?<\/b><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/02\/Coffee-Shops-Loyalty-Card.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-75188\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/02\/Coffee-Shops-Loyalty-Card.jpg\" alt=\"\" width=\"900\" height=\"675\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/02\/Coffee-Shops-Loyalty-Card.jpg 900w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/02\/Coffee-Shops-Loyalty-Card-300x225.jpg 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/02\/Coffee-Shops-Loyalty-Card-768x576.jpg 768w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/02\/Coffee-Shops-Loyalty-Card-16x12.jpg 16w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/02\/Coffee-Shops-Loyalty-Card-560x420.jpg 560w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/02\/Coffee-Shops-Loyalty-Card-80x60.jpg 80w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/02\/Coffee-Shops-Loyalty-Card-696x522.jpg 696w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2025\/02\/Coffee-Shops-Loyalty-Card-265x198.jpg 265w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p>Jane Wickens, responsabile marketing di Solopress, lo riassume qui;<\/p>\n<p><strong><i>\"La stampa rimane uno strumento prezioso per le caffetterie, non solo per il marketing, ma anche per creare un'esperienza che coinvolga i clienti. Sia che si tratti di utilizzare volantini accattivanti per promuovere le offerte stagionali, sia che si tratti di stampare <a href=\"https:\/\/www.solopress.com\/blog\/it\/carte-fedelta\/silk\/\" target=\"_blank\" rel=\"noopener\">carte fedelt\u00e0<\/a> per spingere il business a ripetersi, o per creare un'accogliente <a href=\"https:\/\/www.solopress.com\/blog\/it\/menus\/\" target=\"_blank\" rel=\"noopener\">menu<\/a> che riflettono la personalit\u00e0 unica di un caff\u00e8, la stampa rappresenta un modo pratico e d'impatto per entrare in contatto con i clienti. Noi di Solopress crediamo che quando le aziende combinano la natura tattile della stampa con la loro presenza digitale, creano un legame duraturo con la loro comunit\u00e0\".<\/i><\/strong><b><i><\/i><\/b><\/p>\n<h2><strong>Metodologia e fonti:\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Abbiamo compilato un elenco di 22 caffetterie a Londra e 27 in tutto il Regno Unito.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per identificare le caffetterie pi\u00f9 popolari, abbiamo analizzato i post su TikTok e Instagram con gli hashtag del negozio in questione, insieme ai volumi di ricerca su Google del 2023 e 2024, confrontando le tendenze anno per anno per rivelare i maggiori astri nascenti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ogni metrica \u00e8 stata indicizzata per creare una classifica finale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I dati sono stati raccolti il 12\/09\/24.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>With an estimated 12,000 independent coffee shops across the UK, finding the perfect spot for your caffeine fix can feel like searching for a coffee bean in a latte foam.\u00a0 Whether you&#8217;re a coffee enthusiast looking to explore new flavours or a coffee shop owner keen to discover what makes a caf\u00e9 truly stand out, [&hellip;]<\/p>\n","protected":false},"author":156,"featured_media":75186,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,544],"tags":[],"class_list":{"0":"post-75182","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>London and the UK\u2019s Most Loved Coffee Shops - Solopress UK<\/title>\n<meta name=\"description\" content=\"The UK\u2019s most popular coffee shops, ranked by search trends and social media buzz. Explore what makes them stand out and how print can help.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/it\/marketing-aziendale\/lespresso-da-soli-le-caffetterie-piu-amate-dagli-ucraini\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"London and the UK\u2019s Most Loved Coffee Shops - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"The UK\u2019s most popular coffee shops, ranked by search trends and social media buzz. 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