{"id":7740,"date":"2013-04-12T16:47:19","date_gmt":"2013-04-12T15:47:19","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=7740"},"modified":"2022-08-27T20:30:50","modified_gmt":"2022-08-27T19:30:50","slug":"imballaggio-per-imitazione","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/it\/print-inspiration\/copycat-packaging\/","title":{"rendered":"Imballaggi contraffatti: siete stati ingannati?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Mentre una nuova ricerca del gruppo di consumatori Which? rileva che gli acquirenti del Regno Unito sono infastiditi dai prodotti di imitazione, Solopress vi chiede se siete mai stati ingannati da un imballaggio imitativo.<\/em><\/h3>\n<p>Negli ultimi anni, il fenomeno delle confezioni copiate \u00e8 cresciuto in tutti i principali supermercati e negozi britannici. Forse avete gi\u00e0 notato o siete stati ingannati da questa subdola tecnica di marketing. \u00c8 il caso in cui i rivenditori \"prendono in prestito\" le confezioni facilmente riconoscibili dei prodotti di grandi marche - che si tratti del design generale, dei caratteri, dei colori, delle scritte, della forma o delle dimensioni - per i loro prodotti a marchio proprio (pi\u00f9 economici). Tutto, dai Digestive McVitie's e dal gel da bagno Radox al burro Lurpak e alle patatine Monster Munch, \u00e8 stato imitato dai \"brandjackers\" che offrono alternative pi\u00f9 economiche che, a prima vista, sembrano identiche alle marche preferite.<\/p>\n<p>\u00c8 una pratica commerciale parassitaria che sta dando i suoi frutti. Ogni centesimo \u00e8 importante in questi giorni, mentre i consumatori britannici, in ristrettezze economiche, cercano di bilanciare il loro budget settimanale con l'aumento dei prezzi dei generi alimentari. Ammettiamolo, negli ultimi 12 mesi Aldi ha persino condotto una campagna pubblicitaria in TV utilizzando proprio questo concetto.<\/p>\n<p>Aldi. Come le marche. Solo pi\u00f9 economici.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Perch\u00e9 \u00e8 un problema?<\/strong><\/h2>\n<p>Secondo l'indagine condotta oggi da Which?, gli acquirenti sono confusi da queste confezioni imitative sempre pi\u00f9 sofisticate e acquistano per errore le versioni del supermercato. Inoltre, su un quinto dei membri di Which? che hanno rivelato di aver riscontrato questo problema, 30% si sono sentiti ingannati e 38% sono stati effettivamente infastiditi.<\/p>\n<p>Impedire le confezioni copiate \u00e8 una delle campagne istituite dal gruppo di pressione Alliance For Intellectual Property. L'AFIP spiega che \"le confezioni copiate adottano le caratteristiche distintive di prodotti di marca noti per trarre in inganno il consumatore\". \"L'imitatore non sostiene alcun costo di investimento che il marchio ha speso per anni per costruire la propria reputazione\".<\/p>\n<p>\u00c8 un problema che non si risolver\u00e0 finch\u00e9 gli avvocati di entrambe le parti non si saranno scontrati nei tribunali britannici ed europei. Nel frattempo, ecco un saggio consiglio per gli acquisti di cui ci si pu\u00f2 sempre fidare: chi compra sta attento!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Brandjacking<\/strong><\/h2>\n<p>Sapreste riconoscere rapidamente la differenza tra questi cinque prodotti simili mentre camminate lungo la corsia del supermercato?<\/p>\n<p style=\"text-align: center;\"><strong>Burro Lurpak vs. Aldi Norpak<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7746 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-lurpak-norpak-butter.jpg\" alt=\"Imballaggio Lurpak vs Norpak\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Herbal Essences vs. Boots Fruit Essence shampoo<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7747 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packing-clairol-boots-shampoo.jpg\" alt=\"Confezione Herbal Essences vs Boots Fruit Essence\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Johnson's Baby Softwash vs. Morrisons Baby body wash<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7752 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-oackaging-johnsons-morrisons-baby-wash.jpg\" alt=\"Johnson&#039;s vs Morrisons Confezioni per bambini\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Pimms contro Jeeves (venduto in Tesco e Lidl)<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7753 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-pimms-jeeves-bottle.jpg\" alt=\"Confezione Pimms vs Jeeves\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Digestive McVitie's contro Digestive al cioccolato Tower Gate<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7754\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-mcvities-tower-gate-digestives.jpg\" alt=\"Confezione dei digestivi McVitie&#039;s vs Tower Gate\" width=\"600\" height=\"374\" \/><\/p>\n<pre>Fonti delle immagini: Which?<\/pre>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":7754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-7740","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Copycat Packaging - Have You Been Fooled?<\/title>\n<meta name=\"description\" content=\"Which? finds that UK shoppers are annoyed by imitation products. 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