{"id":11498,"date":"2013-11-11T16:44:27","date_gmt":"2013-11-11T16:44:27","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=11498"},"modified":"2019-07-05T13:49:53","modified_gmt":"2019-07-05T12:49:53","slug":"cadbury-melkchocolade-verpakking-krijgt-nieuwe-look","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/nl\/art-design\/cadbury-dairy-milk-chocolate-packaging-gets-new-look\/","title":{"rendered":"Cadbury Dairy Milk chocoladeverpakking krijgt nieuwe look"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Kijk nog eens naar de Cadbury Dairy Milk reep in je hand voordat je de verpakking openscheurt in je haast voor een chocoladehap. Hij is subtiel veranderd.<\/em><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11507\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/cadbury-dairy-milk-new-packaging.jpg\" alt=\"Cadbury Dairy Milk nieuwe verpakking\" width=\"605\" height=\"450\" \/><\/p>\n<p>Hoe maak je van een iconisch merk een ontwerp voor de toekomst? Dat was het dilemma voor het Londense ontwerpbureau <a title=\"Een goed ontwerp is een investering in uw toekomst\" href=\"https:\/\/www.pearlfisher.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Parelvisser <\/a>wanneer chocolade reuzen <strong>Cadbury<\/strong> wilde een herontwerp voor hun iconische <strong>Zuivelmelk<\/strong> merk.<\/p>\n<p>De creatieve geesten bij Pearlfisher lieten zich inspireren door het idee van 'zeg wat je ziet' en vervingen de originele productfoto's op de <strong>verpakking<\/strong> met \"speelse, fantasierijke en vrolijke uitdrukkingen\" van elke unieke smaak en elk karakter in Cadbury's Dairy Milk assortiment.<\/p>\n<p>Net als de recente wereldwijde rebranding van McDonald's zal ook de verpakking van Cadbury's Dairy Milk QR-codes bevatten. Als mensen deze scannen met hun smartphone, kunnen ze verrassende \"vrolijke content\" downloaden die is ontworpen door het Cadbury team om ze te helpen glimlachen.<\/p>\n<h2>Hoe ze vergelijken<\/h2>\n<p>Hier is het nieuwste verpakkingsontwerp voor Cadbury Dairy Milk:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11500\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/cadbury-dairy-milk-new-design.jpg\" alt=\"Cadbury Dairy Milk nieuwe verpakking ontwerp\" width=\"605\" height=\"450\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11499\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/cadbury-dairy-milk-new-branding.jpg\" alt=\"Cadbury Dairy Milk nieuwe merknaam\" width=\"605\" height=\"450\" \/><\/p>\n<p>En dit is het vorige verpakkingsontwerp van Cadbury Dairy Milk, ook gemaakt door Pearlfisher in 2009 (het beeldcredit voor de oudere versie gaat naar Design Week):<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11501\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/cadbury-dairy-milk-old-design.jpg\" alt=\"Cadbury Dairy Milk oud verpakkingsontwerp\" width=\"482\" height=\"241\" \/><\/p>\n<p>Na het ontwerpdebacle van het nieuwe logo van Yahoo! eerder dit najaar, is het nieuwste werk van Pearlfisher een perfecte les in het op de juiste manier herontwerpen van de identiteit van een bekend merk. Zolang Cadbury maar niet knoeit met de smaak - of grootte - van de chocoladereep zelf!<\/p>\n<h2>Verpakking Cadbury<\/h2>\n<p>Pearlfisher heeft deze 2 minuten durende promovideo ge\u00fcpload naar YouTube, waarin ze hun nieuwe samenwerking op het gebied van Cadbury verpakkingen laten zien:<\/p>\n<div class=\"youtube-embed\" data-video_id=\"ef0HQp_ZHAE\"><iframe loading=\"lazy\" title=\"Cadbury Melk\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/ef0HQp_ZHAE?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1&#038;origin=https:\/\/www.solopress.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545],"tags":[890],"class_list":{"0":"post-11498","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design","8":"tag-branding"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cadbury Dairy Milk Chocolate Packaging Gets New Look | Solopress<\/title>\n<meta name=\"description\" content=\"Before you rip open the packaging in your haste for a chocolate hit, take another look at the Cadbury Dairy Milk bar in your hand. 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