{"id":12926,"date":"2013-12-30T12:04:08","date_gmt":"2013-12-30T12:04:08","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=12926"},"modified":"2019-05-15T21:09:31","modified_gmt":"2019-05-15T20:09:31","slug":"nieuwe-antirookcampagne-is-weer-een-schok","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/nl\/print-inspiration\/new-anti-smoking-advertising-campaign-is-another-shocker\/","title":{"rendered":"Nieuwe antirookcampagne is weer een schok"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>De reclamecampagne NHS Smokefree Health Harms belicht het giftige effect van roken op het hart, de hersenen en de longen. En het is geen mooi gezicht.<\/em><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12929\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/12\/nhs-smokefree-health-harms-poster-advertising-campaign.jpg\" alt=\"NHS-reclamecampagne met rookvrije poster\" width=\"650\" height=\"325\" \/><\/p>\n<p>In de tijd van het jaar waarin de meeste rokers serieus nadenken over stoppen met roken, bieden Public Health England en de NHS een niet-zo-subtiele herinnering aan waarom dit waarschijnlijk een nieuwjaarsresolutie is die de moeite waard is om te doen - en tot het einde toe vol te houden.<\/p>\n<p>De <strong>Reclamecampagne NHS Rookvrije Gezondheid Schaadt<\/strong> vestigt de aandacht op de ernstige schade die roken aan het lichaam toebrengt. Met behulp van computergrafische beelden (CGI) laat de tv-reclame de stroom vuil bloed zien die wordt veroorzaakt door het inademen van de gevaarlijke chemicali\u00ebn in sigaretten, zoals het zeer giftige gif arsenicum en cyanide. Deze chemicali\u00ebn komen in de bloedbaan terecht en veroorzaken schade aan alle belangrijke organen van het lichaam, waaronder het hart, de longen en de hersenen.<\/p>\n<p>De hersenen zijn bijzonder kwetsbaar voor deze giftige stoffen, wat leidt tot een snellere achteruitgang in functionaliteit en een verhoogd risico op een beroerte en dementie. Onderzoek gepubliceerd in de New England Journal of Medicine toont aan dat rokers twee keer zoveel kans hebben om te sterven aan een beroerte dan niet-rokers.<\/p>\n<p>\"We zijn op de hoogte van het ernstige effect van roken op het hart en de longen, maar rokers moeten zich ervan bewust zijn hoeveel potenti\u00eble schade er wordt toegebracht aan de hersenen en andere vitale organen door giftige stoffen in sigaretten die in het bloed terechtkomen,\" zegt chief medical officer professor Dame Sally Davies. \"Roken is de belangrijkste oorzaak van vroegtijdige sterfte: \u00e9\u00e9n op de twee rokers sterft vroegtijdig aan ziekten die verband houden met roken, en het is uiterst zorgwekkend dat mensen nog steeds de gezondheidsschade onderschatten die ermee gepaard gaat.\"<\/p>\n<p>\"Het is echter niet allemaal kommer en kwel voor rokers die dit nieuwe jaar willen stoppen,\" voegt ze eraan toe. \"Binnen vijf jaar na het stoppen met roken kan je risico op een beroerte worden teruggebracht tot hetzelfde als een levenslange niet-roker.\"<\/p>\n<h2>Schokkende reclamecampagne<\/h2>\n<p>De nieuwe Rookvrij-campagne wordt ondersteund door de eerder genoemde tv-reclame - klik op de afspeelknop hieronder om de YouTube-versie ervan te bekijken - samen met billboards, posters, folders en diverse digitale marketingmiddelen.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"c6Ul9QIfBno\"><iframe loading=\"lazy\" title=\"Telkens als je rookt, wordt je bloed dik en vervuild met gifstoffen\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/c6Ul9QIfBno?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1&#038;origin=https:\/\/www.solopress.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h2>Online rookvrij zoeken<\/h2>\n<p>De NHS hoopt dat als je de schade ziet die roken aan je lichaam toebrengt, je wilt stoppen. Daarom hebben ze ook de gratis <a title=\"Info en ondersteuning voor rokers die willen stoppen\" href=\"https:\/\/www.nhs.uk\/smokefree\" target=\"_blank\" rel=\"noopener noreferrer\">NHS-website Rookvrij<\/a> en andere middelen om mensen te helpen stoppen met roken.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12932\" title=\"NHS stoppen met roken A5 folder\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/12\/nhs-quit-smoking-leaflet-a5-front.jpg\" alt=\"NHS stoppen met roken folder A5 voorzijde\" width=\"470\" height=\"650\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12933\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/12\/nhs-quit-smoking-leaflet-a5-back.jpg\" alt=\"NHS stoppen met roken folder A5 rug\" width=\"470\" height=\"650\" \/><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12934\" title=\"NHS stoppen met roken A4 poster\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/12\/nhs-quit-smoking-poster-a4.jpg\" alt=\"NHS stoppen met roken poster A4\" width=\"468\" height=\"650\" \/><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-12926","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Anti-Smoking Advertising Campaign Is Another Shocker - Solopress<\/title>\n<meta name=\"description\" content=\"NHS Smokefree Health Harms advertising campaign highlights the toxic effect of smoking on the heart, brain and lungs. 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