{"id":13712,"date":"2014-01-24T16:03:10","date_gmt":"2014-01-24T16:03:10","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=13712"},"modified":"2019-05-24T15:48:46","modified_gmt":"2019-05-24T14:48:46","slug":"apple-macintosh-beste-printadvertenties-ooit","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/nl\/business-marketing\/apple-macintosh-best-ever-print-ads\/","title":{"rendered":"Apple Macintosh - beste printadvertenties ooit"},"content":{"rendered":"
<\/div>

<\/p>\n

Macintosh-fans vieren vandaag de 30th<\/sup> De verjaardag van Apple's baanbrekende computer, Solopress blikt met liefde terug op de beste printadvertenties ooit voor de Mac...<\/em><\/h3>\n

De personal computer van de grafisch ontwerper is een vaste waarde geworden. Apple Macintosh<\/strong> heeft ook in de wereld van gedrukte reclame altijd veel indruk gemaakt. Zelfs vandaag nog, Apple Inc.<\/a> vertrouwt niet op Facebook of Twitter om de nieuwste hotware van het bedrijf te promoten.<\/p>\n

Maak een proefrit met een Macintosh.<\/strong><\/h3>\n

\"Test<\/p>\n

\"Neem<\/p>\n

Bron afbeeldingen: Marketing Directo en Reddit<\/p>\n

Dit zijn twee van de eerste Macintosh-printadvertenties die mensen verleiden om de nieuwe thuis- en zakencomputer van Apple voor het eerst te proberen. De eerste advertentie gebruikt gedurfde beelden om de aandacht van de kijker te trekken. Dit werd vervolgens uitgebreid met een meer gedetailleerde, overtuigende kolom met PR-teksten in de tweede advertentie, waarin Apple's slimme truc van een 'proefrit op een desktopcomputer' aan potenti\u00eble klanten werd gepresenteerd. Het is gemakkelijk om te vergeten dat de Mac in 1984 voor veel microcomputer-veteranen een revolutionaire ervaring was, laat staan voor het grote publiek. V\u00f3\u00f3r de Mac hadden computers meestal niet eens een muis om ze te bedienen.<\/p>\n

Ik denk, daarom iMac.<\/strong><\/h3>\n

\"Ik<\/p>\n

Afbeelding Bron: Advertolog<\/p>\n

Deze billboardreclame voor de Apple iMac van reclamebureau TBWA uit 1999 is een speelse knipoog naar de 'I think, therefore IBM.'-reclameslogan van Ogilvy & Mather uit 1988. Dit reclamebureau heeft in de loop der jaren een lange en succesvolle samenwerking met Apple gehad. Het kantoor in Los Angeles van TBWA\\Dag<\/a> cre\u00eberde ook de beroemde 'Think different.'-slogan voor Apple in 1997 (zie hieronder voor meer details).<\/p>\n

PC vs. Mac<\/strong><\/h3>\n

\"Peep<\/p>\n

Afbeelding Bron: Reddit<\/p>\n

De komische acteurs David Mitchell en Robert Webb van Peep Show verschenen in de Britse versies van Apple's populaire en langlopende reclamecampagne voor pc's en Mac's in gedrukte media, op tv en in de bioscoop.<\/p>\n

Chique. Geen nerd.<\/strong><\/h3>\n

\"Chique<\/p>\n

Afbeelding Bron: Mac Life<\/p>\n

iMac was het begin van de product- en marketingstrategie van Apple om zich af te keren van de hardcore Macintosh-gebruikers en de massa het hof te maken voor het grote geld$. Dit culmineerde natuurlijk in de ontwikkeling en introductie van de iPod, iTunes, iPhone en iPad - en Apple's miljardenoverheersing op de markten voor muziekspelers, apps, smartphones en tablets in de afgelopen tien jaar.<\/p>\n

Denk anders.<\/strong><\/h3>\n

\"Albert<\/p>\n

Afbeeldingsbron: Dit is geen ADVERTENTIE<\/p>\n

De veelgeprezen serie Think Different printreclames en promotieposters, wederom ontworpen door TBWAChiatDay, associeerde Apple met beroemde mensen als Albert Einstein, Alfred Hitchcock, Amelia Earhart, Charlie Chaplin, Frank Sinatra, Orson Welles en Pablo Picasso.<\/p>\n

iCandy.<\/strong><\/h3>\n

\"iCandy<\/p>\n

Afbeelding Bron: Marketing Directo<\/p>\n

De kleurrijke variaties die verkrijgbaar zijn in de iMac-serie werden prachtig ge\u00efllustreerd in deze opvallende billboard- en printadvertentiecampagne van Apple.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-13712","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nApple Macintosh: Best Ever Print Ads | Solopress<\/title>\n<meta name=\"description\" content=\"With Macintosh fans celebrating today\u2019s 30th anniversary of Apple\u2019s groundbreaking computer, Solopress fondly look back at the Mac\u2019s best ever print ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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