{"id":14859,"date":"2014-03-11T13:22:48","date_gmt":"2014-03-11T13:22:48","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=14859"},"modified":"2022-06-28T12:44:17","modified_gmt":"2022-06-28T11:44:17","slug":"oreo-koekjes","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/nl\/print-inspiration\/oreo-cookies\/","title":{"rendered":"3D-geprinte Oreo koekjes - een smakelijke traktatie voor tweets"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Aangepaste Twitter-automaat maakt 3D-geprinte Oreo koekjes voor de aanwezigen op het SXSW Interactive Festival in Austin, Texas...<\/em><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14863\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/03\/oreo-facebook-banner.jpg\" alt=\"Oreo koekjes Facebook banner\" width=\"650\" height=\"240\" \/><\/p>\n<p>De makers van <strong><a title=\"De favoriete koekjes ter wereld\" href=\"https:\/\/www.oreo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Oreo Koekjes<\/a><\/strong> heeft samen met Twitter en MAYA Design een slimme '<strong>Oreo verkoopautomaat<\/strong>die lekkere op maat gemaakte snacks maakte op de <a href=\"https:\/\/www.sxsw.com\/festivals\/interactive\/\"><strong>Interactief festival SXSW<\/strong><\/a> in Austin, Texas deze week.<\/p>\n<p>Aangedreven door Twitter stelden twee op maat gemaakte automaten festivalgangers in staat om gepersonaliseerde Oreo Cookies te maken op basis van sociale conversaties die op dat moment trending waren. Met een keuze uit 12 smaken en kleuren cr\u00e8me werden de Oreo Cookies vervolgens gemaakt - in minder dan twee minuten - met behulp van de nieuwste <a href=\"https:\/\/www.solopress.com\/blog\/nl\/printinspiratie\/3d-printen-de-oplossing-voor-onze-problemen\/\"><strong>3D printtechnologie<\/strong><\/a>.<\/p>\n<p>Omdat het SXSW is, had de lounge ook gratis Wi-Fi en oplaadstations, een milkshake bar, een DJ en exclusieve Oreo T-shirt giveaways om de menigte Twitterati naar binnen te lokken.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14864\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/03\/3d-printed-oreo-cookies-vending-machine.jpg\" alt=\"3D-geprinte Oreo koekjesautomaat\" width=\"433\" height=\"650\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14865\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/03\/oreo-cookies-at-sxsw-2014.jpg\" alt=\"Oreo koekjes op SXSW 2014\" width=\"650\" height=\"650\" \/><\/p>\n<h2><strong>Hoe het wordt gemaakt<\/strong><\/h2>\n<p><iframe loading=\"lazy\" title=\"Eat the Tweet - Als SXSW een Oreo was... (Verbeterd)\" src=\"https:\/\/player.vimeo.com\/video\/88702704?h=3979008646&amp;dnt=1&amp;app_id=122963\" width=\"400\" height=\"300\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><strong>#EatTheTweet<\/strong><\/h2>\n<p>\"Trending Vending wil op een innovatieve manier contact maken met consumenten door hen in staat te stellen unieke Oreo-smaken en -kleuren te gebruiken om hun snacks te ontwerpen en aan te passen met behulp van de nieuwste technologie\", zegt Bonin Bough, VP global media and consumer engagement bij Mondelez International - de eigenaars van Oreo Cookies (samen met andere grote merken zoals Cadbury chocolade, Kenco koffie, Kraft Philadelphia roomkaas en Trident kauwgom). \"We zorgen ook voor een revolutie in het distributieproces door de koekjes in realtime te maken met experimentele 3D-printtechnologie.\"<\/p>\n<p>Deze promotie werkte zeker en zorgde voor aandacht voor de 3D-geprinte Oreo Cookies in prestigieuze publicaties zoals de Wall Street Journal, Ad Age, Chicago Tribune en hier in de Solopress blog! Om nog maar te zwijgen van de hordes tevreden koekjeskauwers op het festival zelf.<\/p>\n<h2><strong>En tot slot... Oreo Trending Vending Lounge v2.0?<\/strong><\/h2>\n<p><iframe loading=\"lazy\" title=\"Oreo - Twitter - Trending - Experimentnummer 0308 (Verbeterd)\" src=\"https:\/\/player.vimeo.com\/video\/88545514?h=b212067ce9&amp;dnt=1&amp;app_id=122963\" width=\"400\" height=\"300\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":19930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-14859","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3D Printed Oreo Cookies - A Tasty Treat For Tweets | Solopress<\/title>\n<meta name=\"description\" content=\"Custom Twitter vending machine makes 3D printed Oreo Cookies for the attendees at SXSW Interactive Festival in Austin, Texas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/nl\/printinspiratie\/oreo-koekjes\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3D Printed Oreo Cookies - A Tasty Treat For Tweets | Solopress\" \/>\n<meta property=\"og:description\" content=\"Custom Twitter vending machine makes 3D printed Oreo Cookies for the attendees at SXSW Interactive Festival in Austin, Texas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/nl\/printinspiratie\/oreo-koekjes\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-11T13:22:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-28T11:44:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/03\/oreo-facebook-banner1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/oreo-cookies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-inspiration\\\/oreo-cookies\\\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"3D printed Oreo cookies &#8211; 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