{"id":23277,"date":"2014-08-19T14:38:00","date_gmt":"2014-08-19T13:38:00","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=23277"},"modified":"2019-06-26T08:32:11","modified_gmt":"2019-06-26T07:32:11","slug":"koele-koffiekopjes-ontwerp-rebranding","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/nl\/print-inspiration\/cool-coffee-cups-design-rebranding\/","title":{"rendered":"Coole koffiekoppen - Rebranding, verpakking &amp; ontwerp"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Wikkel je vingers rond deze <strong>koele koffiekoppen<\/strong> - geven je gegarandeerd een <strong>cafe\u00efnehoudende buzz<\/strong>.<\/em><\/h3>\n<h2>Sweez - Zoet &amp; Bevriezend<\/h2>\n<p>Het brandingproject voor Sweez werd uitgevoerd door Maur\u00edcio Cardoso, mede-eigenaar van het Braziliaanse ontwerpbureau <a title=\"Episch! Thuis\" href=\"http:\/\/weareepic.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">Episch! Belevenissen<\/a>. De rebranding was gebaseerd op het imago van Sweez - vintage, retro en leuk. Cardoso vond het leuk om aan dit stuk te werken, omdat de eigenaren van het bedrijf pas met de lancering van Sweez begonnen toen de branding was goedgekeurd.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23353\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/a0285622b42cbc485844c2c16065fdc2.jpg\" alt=\"Sweez logo - groenblauwe achtergrond met cr\u00e8me\/beige cartoon en typografie\" width=\"600\" height=\"399\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23357\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/95a04e1abbe5f4fc6308558e59ad355b.jpg\" alt=\"Foto van een serveerster bij Sweez met hun schattige, retro-uitziende koffiekopje in de hand\" width=\"600\" height=\"399\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23355\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/6715706a40a13a2261fcc6f6472db112.jpg\" alt=\"Sweez rebranding afbeelding toont nieuw briefpapier, enveloppen, visitekaartjes en flyers. De flyers zien eruit als een half geopende chocoladereep\" width=\"600\" height=\"561\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23361\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/20e487bbed543fca1725fab3dfface62.jpg\" alt=\"Sweez koffiebeker met gepersonaliseerde suikerzakjes\" width=\"600\" height=\"399\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23359\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/be5f354fc692175cc08c296ec3b9bc8e.jpg\" alt=\"Op de foto van het plafond van het toilet is te zien dat er chocolade langs de muren naar beneden loopt en aan het plafond hangt\" width=\"600\" height=\"800\" \/><\/p>\n<h2>MR. CUP Branding<\/h2>\n<p><strong>MR. CUP rebranding<\/strong> was <strong>ontworpen<\/strong> door <a title=\"Mr Cup Branding | Maria Aksyuta\" href=\"https:\/\/www.behance.net\/gallery\/18318817\/MR-CUP-Branding\" target=\"_blank\" rel=\"noopener noreferrer\">Maria Aksyuta<\/a>, een ontwerpster uit Moskou, Rusland. Maria wilde de <strong>koffiebar<\/strong> een stedelijk imago en om <em>verwijzen naar de esthetiek die op straat is ontwikkeld.\u00a0<\/em>De rebranding omvatte nieuwe <a href=\"https:\/\/www.solopress.com\/blog\/nl\/kantoorbenodigdheden\/envelopes\/\">enveloppen<\/a>, <a href=\"https:\/\/www.solopress.com\/blog\/nl\/kantoorbenodigdheden\/letterheads\/\">briefhoofden<\/a>, <a href=\"https:\/\/www.solopress.com\/blog\/nl\/visitekaartjes\/\">visitekaartjes<\/a>CD, app, schorten, suikerdispenser, koffiebus en draagtassen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23281\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/d765d0ec55e32b9d9bf62897550422d5.gif\" alt=\"Mr. Cup Coffee - knipperend gif dat de eenvoud van de Mr. Cup koffie demonstreert.\" width=\"600\" height=\"319\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23289\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/d8ae1c221a792efcd8a8e00b84ab13e1.jpg\" alt=\"Collage van koffiekopontwerp voor Mr. Cup - toont een bruine papieren zak, een koffiekop met &#039;Mr. Cup&#039; erop geschreven in geel met een zwarte achtergrond, en een visitekaartje voor de eigenaar\" width=\"600\" height=\"401\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23291\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/2ab6bd96b3b74898b10a059739e7946a.jpg\" alt=\"MR. CUP papieren zak - branding heeft een enorme &#039;MR. CUP&#039; geschreven op de zak in zwart met gele en witte achtergrond\" width=\"600\" height=\"400\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23293\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/250a6ea42102a911273ef7016a52560a.jpg\" alt=\"MR. CUP roerstaafjes zitten in een doosje dat eruitziet als luciferstokjes\" width=\"600\" height=\"439\" \/><\/p>\n<h2>Vanille<\/h2>\n<p>Servische ontwerper, <a title=\"Vanille Mario Dragic\" href=\"https:\/\/www.behance.net\/gallery\/11256181\/Vanilla\" target=\"_blank\" rel=\"noopener noreferrer\">Mario Dragic<\/a>stelde dit prachtige merkbeeld samen voor zijn lokale afhaalrestaurant Vanilla in Bijelijina.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23364\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/8d71a7abfb98a99c45e049995710913d.jpg\" alt=\"Vanilleverpakking - eigenzinnige manier om een individuele koffiemok in te pakken \" width=\"600\" height=\"450\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23366\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/78fde8288b1a9e426ad5ed6dde33e7e0.jpg\" alt=\"groepsbeeld van het merkimago voor Vanilla - menu&#039;s, webdesign voor tablet, visitekaartje en klantenkaart\" width=\"600\" height=\"450\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23368\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/b2d96752caddb05492881c890852ce54.jpg\" alt=\"Koffiekopje voor Vanille toont een gestippeld kopje met een bruin deksel en label\" width=\"600\" height=\"450\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23370\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/b78e6d1e700db19eacd8aac2f574ea43.jpg\" alt=\"Vanille koffiebar verpakking voor pannenkoeken - ziet eruit als een stuk gors\" width=\"600\" height=\"486\" \/><\/p>\n<h2>Koffiekopje Mockup<\/h2>\n<p>Een ontwerp voor jezelf nodig? Dit coole en creatieve ontwerp is te downloaden, met dank aan <a title=\"Download Koffie Kopje Mockup | Graphic Soulz\" href=\"http:\/\/www.graphicsoulz.com\/premium-item\/stylish-coffee-cup-mockup-vol-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">Grafische Soulz<\/a>. Het artwork heeft goed gestructureerde lagen en mappen voor optimale aanpassing. Mix en match de kleur van het deksel en bewerk de tekst om je koffiebekerverpakking te personaliseren.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23284\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/83b0858d9b545ccdf1fb409f36ed214d.gif\" alt=\"Gif die de verschillende kleuren van de koffiekop mockup laat zien \" width=\"600\" height=\"700\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23311\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/56ae11b349a3e619affca231cb43a305.jpg\" alt=\"Stilstaand beeld van de limoengroene koffiekop - het etiket rond de verpakking is in limoengroen, bruin en oranje met een badge met de tekst &#039;stijlvol creatief retro design&#039;.\" width=\"600\" height=\"800\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23309\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/b94f220f10bb7c577e952fcf5157d008.gif\" alt=\"Gif met de aanpasbare opties voor de coole koffiekopjes\" width=\"600\" height=\"700\" \/><\/p>\n<h2>Stereotype koffiekopjes<\/h2>\n<p>Jonge, in Wit-Rusland gevestigde grafisch ontwerper, <a title=\"Koffiekopjes | Alex Litovka \" href=\"https:\/\/www.behance.net\/gallery\/2163177\/Coffee-Cups\" target=\"_blank\" rel=\"noopener noreferrer\">Alex Litovka<\/a>werd gevraagd om een reeks unieke drankverpakkingen te maken voor zijn schoolproject. Het project was een groot succes en sindsdien heeft hij in veel publicaties gestaan.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23325\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/abdf219073b649c4878c39c54544e704.jpg\" alt=\"Afbeelding van 3 koffiekopjes naast elkaar - \u00e9\u00e9n ziet eruit als een Engelse politieagent, \u00e9\u00e9n ziet eruit als een Mexicaan met een Sombrero en de andere is een Nederlandse dame in traditionele kleding\" width=\"600\" height=\"333\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23327\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/23710ea908cd29e9d1d2be663f6e31e2.jpg\" alt=\"Afbeelding van de eerste koffiekop - &#039;English Tea&#039; is van een engelse politieagent in zijn zwarte uniform. Het deksel is van de politiepet en het kopje van het lichaam\" width=\"600\" height=\"903\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23334\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/a39efb62b0d33ee738e80ff60de4d9fb.jpg\" alt=\"Tweede koffiekopje - &#039;Mexican Coffee&#039; - de hoed is van een sombrero, het kopje van een snor en een glimlach \" width=\"600\" height=\"903\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23336\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/b36b5739d63215068238bf923ce132a1.jpg\" alt=\"3e koffiekopje is van een traditionele Nederlandse vrouw met een puntige, witte hoed en blonde vlechten, met een rondborstig decollet\u00e9\" width=\"600\" height=\"903\" \/><\/p>\n<h2>Gawatt Draaibare Koffiebekers<\/h2>\n<p>Gemaakt door Backbone Branding met werk van art director Stepan Azaryan, grafisch ontwerper Karen Gevorgyan en animator Narin Manvelyan. <a title=\"Gawatt | Behance\" href=\"https:\/\/www.behance.net\/gallery\/19049541\/Gawatt-emotions\" target=\"_blank\" rel=\"noopener noreferrer\">Gawatts nieuwe koffiekopje<\/a> heeft een deksel dat, als je het draait, het gezicht van je koffiecontainer verandert.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23374\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/c78151059d63f17deabc28de7a7f7c61.jpg\" alt=\"Gawatt&#039;s koffie - een demonstratie van de personages en hun verschillende gezichtsuitdrukkingen op mokken\" width=\"600\" height=\"1403\" \/><\/p>\n<h2>Starbox<\/h2>\n<p>Turkse printontwerper, <a title=\"Starbox | Atilla Karabay\" href=\"https:\/\/www.behance.net\/gallery\/2509675\/StarBOX\" target=\"_blank\" rel=\"noopener noreferrer\">Atilla Karaby<\/a>Slim bedacht dit verpakkingsconcept voor je Starbucks-behoeften. Ben je ooit door je collega's gevraagd om de koffieronde te doen en bekruipt je een gevoel van angst als je je realiseert dat je hun kostbare drankjes met weinig morsen moet dragen? Dit verpakkingsontwerp maakt het dragen van die vervelende kopjes eenvoudig en probleemloos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23346\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/76a3d637d8770af74322c361eecb761b.jpg\" alt=\"Grafisch ontwerp van hoe het Starbox-concept eruit zal zien - het karton wordt rond 3 bekers gewikkeld om een gemakkelijk mee te nemen handvat te vormen\" width=\"600\" height=\"352\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23348\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/4616354163c6576b58a585c91a78a1f5.jpg\" alt=\"Starbox verpakking - een afbeelding die laat zien hoe het eruit zou zien voordat je het inpakt\" width=\"600\" height=\"354\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23350\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/3c5922b2d727e11f32e45f17844648df.jpg\" alt=\"Blauwdruk met de belangrijkste onderdelen van het verpakkingsontwerp \" width=\"600\" height=\"382\" \/><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":23281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[890],"class_list":{"0":"post-23277","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration","8":"tag-branding"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cool Coffee Cups | Solopress Print &amp; Design Magazine<\/title>\n<meta name=\"description\" content=\"Cool coffee cups - designs, rebranding and packaging from top industry designers. 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