{"id":62435,"date":"2019-07-08T08:30:11","date_gmt":"2019-07-08T07:30:11","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=62435"},"modified":"2023-05-25T21:17:58","modified_gmt":"2023-05-25T20:17:58","slug":"hartes-beauty-promoot-een-merk-vanaf-een-afgelegen-locatie","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/nl\/customer-stories\/hartes-beauty-promoting-a-brand-from-a-secluded-location\/","title":{"rendered":"Hartes Beauty - een merk promoten vanaf een afgelegen locatie"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><em>Hartes Beauty zat verstopt in een sportschool en had moeite om reclame te maken voor haar diensten en nieuwe klanten aan te trekken. Met onze hulp heeft de salon haar naamsbekendheid vergroot en nieuwe klanten aangetrokken en behouden.<\/em><\/p>\n<h2><strong>Hartes Beauty<\/strong><\/h2>\n<p><a href=\"https:\/\/www.hartesbeauty.co.uk\/\">Hartes Schoonheid<\/a> is een boetieksalon in Rochford, Essex. De salon is gevestigd in een sportschool en biedt behandelingen vari\u00ebrend van nagelverzorging tot festival make-up. Eigenaresse Danielle beheert het bedrijf in haar eentje - van afspraken en het bijbestellen van de voorraad tot social media.<\/p>\n<p>Maar ze stond voor een aantal grote uitdagingen.<\/p>\n<p>Danielle kwam naar Solopress op zoek naar marketingproducten om haar zichtbaarheid te verbeteren - zowel binnen de sportschool als in de stad en wijde omgeving.<\/p>\n<h2><strong>Met welke uitdagingen is Hartes geconfronteerd?<\/strong><\/h2>\n<p>Deze kleine schoonheidssalon verstopt in een sportschool had moeite om zichzelf te laten horen. Beperkt door de ligging ver weg van de drukke winkelstraten, die veel meer zichtbaarheid bieden, en concurrerend met spa's en hun uitgebreide diensten, stond Hartes Beauty voor een echte uitdaging op het gebied van naamsbekendheid.<\/p>\n<p>Eigenaresse Danielle noemt haar grootste uitdaging 'nieuwe klanten verleiden om gebruik te maken van mijn schoonheidssalon als ze geen lid zijn van een sportschool'.<\/p>\n<p>Het grootste probleem is dus om klanten van buiten de sportschool aan te trekken. Maar Danielle wilde ook hulp om bestaande sportschoolleden te inspireren om salonklanten te worden.<\/p>\n<p>De salon ligt uit het zicht van het hoofdgedeelte van de fitnesszaal, dus veel leden komen voor een workout zonder dat ze het zien.<\/p>\n<h2><strong>Hoe Solopress hielp<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/07\/IMG_4405.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-62441\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/07\/IMG_4405.jpg\" alt=\"Hartes Beauty Visitekaartjes &amp; Folders\" width=\"375\" height=\"500\" \/><\/a><\/p>\n<p>Beperkt door haar afgelegen locatie besloot Danielle te investeren in printmarketing. Ze koos oorspronkelijk voor Solopress als 'de beste drukkerij bij mij in de buurt' en maakt nu al drie jaar gebruik van onze diensten. We hebben alle printmarketing voor Hartes Beauty verzorgd, inclusief:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.solopress.com\/blog\/nl\/flyers-folders\/\">Vliegers<\/a>:<\/strong> Buiten de sportschool kan het uitdelen van flyers in de lokale gemeenschap helpen om een breder publiek te bereiken. Lees voor meer tips over het verspreiden van flyers onze <a href=\"https:\/\/www.solopress.com\/blog\/nl\/zakelijke-marketing\/de-beste-manieren-om-uw-folders-en-flyers-te-verspreiden\/\">gids<\/a>.<\/li>\n<li><strong><a href=\"https:\/\/www.solopress.com\/blog\/nl\/visitekaartjes\/\">Visitekaartjes<\/a>:<\/strong> Je merk altijd bij de hand hebben met een visitekaartje is een belangrijk hulpmiddel bij adverteren en netwerken.<\/li>\n<li><strong><a href=\"https:\/\/www.solopress.com\/blog\/nl\/klantenkaarten\/silk\/\">Klantenkaarten<\/a>:<\/strong> Deze stimuleerden nieuwe en bestaande klanten om gebruik te blijven maken van de diensten van Hartes en zo te bouwen aan een behandeling met korting.<\/li>\n<li><strong><a href=\"https:\/\/www.solopress.com\/blog\/nl\/posters\/\">Posters<\/a> en <a href=\"https:\/\/www.solopress.com\/blog\/nl\/a-boards\/\">A-Borden<\/a>:<\/strong> Het ophangen van posters in een A-bord zorgde voor meer voetgangers van sportschoolleden naar de salon.<\/li>\n<li><strong><a href=\"https:\/\/www.solopress.com\/blog\/nl\/rolbanners\/\">Rolbanners<\/a>:<\/strong> De rolbanners bij de hoofdingang hebben geholpen om reclame te maken voor het bedrijf, zowel binnen als buiten de sportschool.<\/li>\n<\/ul>\n<p>Daarnaast begon Danielle haar diensten ook online te delen en te adverteren om een breder publiek te bereiken.<\/p>\n<p>\"Ik promoot mijn bedrijf op sociale media zoals Facebook, Instagram en Twitter. Ik heb ook mijn eigen website en ik adverteer in de sportschool met de producten van Solopress.\"<\/p>\n<p>Danielle heeft het effect van het verborgen zijn in een sportschool gecompenseerd...<\/p>\n<ul>\n<li>haar naamsbekendheid vergroten<\/li>\n<li>nieuwe klanten aantrekken<\/li>\n<li>bestaande klanten belonen.<\/li>\n<\/ul>\n<h2><strong>Waarom Solopress?<\/strong><\/h2>\n<p>Naast drukwerk was het voor Danielle ook belangrijk om een bedrijf te vinden waarmee ze graag samenwerkt.<\/p>\n<p>Op de vraag waarom ze Solopress blijft gebruiken, zei Danielle: \"Ik vind de website van Solopress heel gebruiksvriendelijk, waardoor ik mijn artwork zonder stress kan uploaden. Mijn producten zijn altijd snel klaar en het personeel is erg behulpzaam.\"<\/p>\n<p>Omdat Danielle een klein bedrijf runt, is het niet altijd duidelijk wanneer ze meer producten moet bestellen. Met gratis levering de volgende dag geeft Solopress Danielle de flexibiliteit die ze nodig heeft.<\/p>\n<p>Als andere lokale bedrijfseigenaar in Essex vertrouwde Danielle op onze diensten toen ze voor het eerst bij Solopress bestelde. Het is echter onze <a href=\"https:\/\/www.solopress.com\/blog\/nl\/our-awards\/\">bekroonde klantenservice<\/a> waardoor ze zeker wist dat ze 'absoluut nergens anders heen zou gaan'. En met onze eenvoudig te navigeren website kan ze haar werk probleemloos uploaden.<\/p>\n<h2><strong>De resultaten<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/07\/IMG_4404.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-62444\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/07\/IMG_4404.jpeg\" alt=\"Hartes schoonheid rolgordijn\" width=\"375\" height=\"500\" \/><\/a><\/p>\n<p>Sinds Danielle Solopress gebruikt, begint ze meer werk binnen te halen en haar salon meer bekendheid te geven.<\/p>\n<p>\"Zonder mijn promotiemateriaal in de sportschool, zoals posters, banners en flyers, zou niemand weten dat mijn salon hier is - en zou ik geen nieuwe klanten krijgen,\" zegt ze.<\/p>\n<p>\"Voordat ik mijn spandoek ophing, wisten niet veel sportschoolleden dat mijn salon hier was, omdat mijn kamer uit het zicht ligt,\" legt ze uit.<\/p>\n<p>\"Maar sinds ik dat bij de hoofdingang heb hangen, heeft het echt geholpen om nieuwe klanten aan te trekken, net als mijn A-bord met posters van Solopress.\"<\/p>\n<p>Ze is ook niet van plan om het hierbij te laten. Als Danielle in de toekomst met ons blijft samenwerken, hoopt ze haar bedrijf verder te laten groeien.<\/p>\n<p>Als je wordt geconfronteerd met een uitdaging zo groot als je locatie, moet je creatief worden in je marketinginspanningen. Danielle heeft haar bedrijf verbeterd met de hulp van Solopress, waardoor haar locatie een kans is geworden in plaats van een beperking.<\/p>\n<p>Bekijk hoe uw bedrijf hetzelfde kan doen met onze <a href=\"https:\/\/www.solopress.com\/blog\/nl\/zakelijke-marketing\/10-voordelen-van-offline-marketing\/\">gids<\/a> de voordelen van offline marketing.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hidden inside a gym, Hartes Beauty was struggling to advertise its services and bring in new customers. With our help, the salon has increased brand awareness \u2013 attracting and retaining new clients. Introducing Hartes Beauty Hartes Beauty is a boutique salon in Rochford, Essex. Based inside a gym, the salon offers treatments ranging from nail [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":62438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[557],"tags":[604,634,839,805,766],"class_list":{"0":"post-62435","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories","8":"tag-business-cards","9":"tag-flyers-leaflets","10":"tag-loyalty-cards","11":"tag-posters","12":"tag-roller-banners"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Story - Hartes Beauty | Solopress<\/title>\n<meta name=\"description\" content=\"Hartes Beauty was struggling to get noticed inside a local gym. 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