{"id":63206,"date":"2019-09-02T07:48:10","date_gmt":"2019-09-02T06:48:10","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=63206"},"modified":"2023-10-28T20:07:56","modified_gmt":"2023-10-28T19:07:56","slug":"live-muziek-promoten-met-print","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/nl\/business-marketing\/live-music-promoting-with-print\/","title":{"rendered":"Live muziek - promotie met drukwerk"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Is er een industrie waarin de relatie tussen fysieke en digitale media meer schommelingen heeft gekend dan in Rock &amp; Roll? Wij denken van niet. En hoewel digitaal misschien aan de winnende hand is als het gaat om de manier waarop we opgenomen muziek consumeren, draait het bij livemuziek allemaal om het aanwezig zijn.<\/p>\n<p>Het is die band die je krijgt door een artiest zijn ding te zien doen op het podium die zo'n magische aantrekkingskracht heeft. Het is moeilijk voor te stellen dat er iets in de plaats komt voor fans van live muziek.<\/p>\n<p>Wat is er dan geschikter om live muziek te promoten dan iets fysieks? Een klein stukje van je creativiteit, vastgelegd in drukwerk, zodat je publiek het kan bekijken of meenemen.<\/p>\n<p>Of je nu een soloartiest, bandlid of live muziekpromotor bent - reclame maken voor je evenement is van vitaal belang om de boodschap over te brengen. Het produceren van marketingmateriaal zal hoog op je lijstje staan, dus hier is de Solopress gids voor promotioneel drukwerk waarmee je ze inpakt.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Versterk met flyers<\/strong><\/h2>\n<p>Nu je evenement op de kalender staat, is het tijd om te beginnen met promoten. A <a href=\"https:\/\/www.solopress.com\/blog\/nl\/flyers-folders\/\">flyer<\/a> is het klassieke marketingmateriaal om in de handpalm van potenti\u00eble bezoekers te drukken.<\/p>\n<p>De lokale invalshoek is van vitaal belang als je je richt op een specifieke sc\u00e8ne. Je weet waar je publiek samenkomt op zoek naar avondamusement. Met flyers kun je die locaties met vertrouwen bereiken.<\/p>\n<p>Of je nu een rapbattle of een theedans organiseert, hiermee kun je je inspanningen richten op de juiste culturele en geografische gebieden. Een flyer is iets voor die mensen om mee te nemen en te gebruiken als herinnering aan je komende evenement.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Professionele posters<\/strong><\/h2>\n<p>Heb je als kind ooit je bandposters uitgetekend? Laat dat kind niet in de steek! Die droom waarmaken kan goedkoper zijn dan je denkt met <a href=\"https:\/\/www.solopress.com\/blog\/nl\/posters\/\">poster afdrukken<\/a> van Solopress.<\/p>\n<p>Door A3, A2 of groter te gebruiken, vergroot je niet alleen de impact van je posters door het formaat zelf, maar onderscheid je je ook van artiesten en evenementen die de amateuristische thuisdrukroute hebben gekozen.<\/p>\n<p>Je ziet er immers een stuk professioneler uit op een grote kleurenposter dan op een zwart-wit A4-tje!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Precies goed<\/strong><\/h2>\n<p>Hoewel e-tickets nu een ding zijn, heeft niet iedereen toegang tot een printer. Afgezien daarvan heeft een ticket met op maat gemaakt artwork gewoon iets speciaals. Ze helpen de verwachting op te bouwen en je bezoekers kunnen ze bewaren als aandenken na het evenement.<\/p>\n<p>Voor lokale gelegenheden die niet noodzakelijk deurpersoneel hebben dat barcodelezers inpakt, <a href=\"https:\/\/www.solopress.com\/blog\/nl\/event-tickets\/\">afgedrukte tickets<\/a> ook beschermen tegen vervalsing. Zo weet je zeker dat je alleen gewenste, betalende klanten toelaat.<\/p>\n<p>Timing is echter essentieel, zoals Factory Records uit Manchester ten koste van zichzelf heeft geleerd. Labelbaas Tony Wilson gaf de notoir pijnlijke graficus de opdracht, <a href=\"https:\/\/www.theguardian.com\/artanddesign\/2002\/nov\/25\/architecture.artsfeatures1\">Peter Saville ontwerpt de kaartjes voor de openingsavond van nachtclub Ha\u00e7ienda<\/a>. Op zijn conto te schrijven, leverde Saville een iconisch ontwerp af - helaas een paar dagen nadat het evenement had plaatsgevonden!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Succes in zicht<\/strong><\/h2>\n<p>A <a href=\"https:\/\/www.solopress.com\/blog\/nl\/visitekaartjes\/\">visitekaartje<\/a> lijken misschien niet het meest Rock 'n' Roll-artikel ter wereld, maar ze kunnen van onschatbare waarde zijn voor het verkrijgen van vervolgwerk, vooral voor functiebands of tributes. Ze worden bijna net zo veel gevraagd als Wonderwall, en ze zijn zonder twijfel je nuttigste promotiemateriaal na een show.<\/p>\n<p>Stel je voor dat je net het podium hebt verlaten en de DJ zijn geluidsinstallatie heeft opgestart. Het is veel eenvoudiger om een kaartje te overhandigen dan te proberen je contactgegevens te schreeuwen of neer te krabbelen voor een potenti\u00eble klant die je wil boeken.<\/p>\n<p>En als die potenti\u00eble klant de hele nacht doorgaat met feesten, kan hij of zij de volgende ochtend jouw kaartje in zijn of haar zak ontdekken. Perfect als hun herinnering aan jullie ontmoeting een beetje wazig is...<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Van de drukkers tot de gokkers...<\/strong><\/h2>\n<p>Of je nu degene bent die promotie maakt of degene die optreedt, er gaat niets boven het uitpakken van je vers gedrukte materiaal. Het is een moment van bevestiging voor jou, maar het geeft ook een gevoel van legitimiteit en professionaliteit aan je evenement. Als je publiek je prachtig ontworpen, perfect gedrukte promotiecampagne ziet, weten ze dat het je menens is - en dat ze een geweldige avond tegemoet gaan.<\/p>","protected":false},"excerpt":{"rendered":"<p>Is there an industry that\u2019s seen a rockier relationship between physical and digital media than Rock &amp; Roll? We don\u2019t think so. And although digital may be winning through in terms of how we consume recorded music, live music is all about being there. It\u2019s that connection you get through watching an artist do their [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":63212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-63206","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Live Music: Promoting with Print | Solopress<\/title>\n<meta name=\"description\" content=\"Whether you\u2019re a solo artist, band member or live music promoter \u2013 advertising your event is vital. 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Read our guide to promotional print that will have you packing them in.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/nl\/zakelijke-marketing\/live-muziek-promoten-met-print\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-02T06:48:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-28T19:07:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/08\/Live-Music-Blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Live music &#8211; promoting with print\",\"datePublished\":\"2019-09-02T06:48:10+00:00\",\"dateModified\":\"2023-10-28T19:07:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/\"},\"wordCount\":719,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/08\/Live-Music-Blog.jpg\",\"articleSection\":[\"Business &amp; Marketing\"],\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/\",\"name\":\"Live Music: Promoting with Print | Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/08\/Live-Music-Blog.jpg\",\"datePublished\":\"2019-09-02T06:48:10+00:00\",\"dateModified\":\"2023-10-28T19:07:56+00:00\",\"description\":\"Whether you\u2019re a solo artist, band member or live music promoter \u2013 advertising your event is vital. 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