{"id":7740,"date":"2013-04-12T16:47:19","date_gmt":"2013-04-12T15:47:19","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=7740"},"modified":"2022-08-27T20:30:50","modified_gmt":"2022-08-27T19:30:50","slug":"namaakverpakkingen","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/nl\/print-inspiration\/copycat-packaging\/","title":{"rendered":"Copycatverpakkingen - ben je voor de gek gehouden?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Uit nieuw onderzoek van consumentengroep Which? blijkt dat Britse shoppers zich ergeren aan imitatieproducten. Solopress vraagt of jij wel eens bent misleid door namaakverpakkingen.<\/em><\/h3>\n<p>Copycatverpakkingen zijn de laatste jaren een groeiend fenomeen bij alle grote Britse supermarkten en winkels in winkelstraten. Misschien heb je deze geniepige marketingtechniek al eens opgemerkt of ben je er zelfs al door gefopt. Winkeliers 'lenen' de herkenbare verpakkingen van producten van grote merken - of het nu gaat om het algemene ontwerp, lettertypes, kleuren, tekst, vorm of grootte - voor hun (goedkopere) huismerkproducten. Alles van McVitie's Digestives en Radox badgel tot Lurpak boter en Monster Munch chips is nagebootst door 'brandjackers' die goedkopere alternatieven aanbieden die er op het eerste gezicht identiek uitzien als je favoriete merken.<\/p>\n<p>Het is een parasitaire handelspraktijk die zijn vruchten afwerpt. Elke cent telt tegenwoordig, nu consumenten in het Verenigd Koninkrijk die krap bij kas zitten hun weekbudget proberen af te wegen tegen de stijgende voedselprijzen. Laten we eerlijk zijn, Aldi heeft de afgelopen 12 maanden zelfs een tv-reclamecampagne gevoerd waarin dit concept werd gebruikt.<\/p>\n<p>Aldi. Net als merken. Alleen goedkoper.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Waarom is dit een probleem?<\/strong><\/h2>\n<p>Volgens het Which? onderzoek van vandaag raken shoppers verward door deze steeds geraffineerdere namaakverpakkingen en kopen ze per ongeluk de supermarktversies. Van de vijfde Which? leden die dit probleem hebben ondervonden, voelen 30% zich misleid en 38% zijn zelfs ge\u00efrriteerd.<\/p>\n<p>Het voorkomen van copycatverpakkingen is een van de campagnes die is opgezet door de pressiegroep Alliance For Intellectual Property. \"Copycatverpakkingen nemen onderscheidende kenmerken van bekende merkartikelen over om de consument te misleiden\", legt de AFIP uit. \"De na-aper maakt geen enkele investering die het merk jarenlang heeft gedaan om zijn reputatie op te bouwen.\"<\/p>\n<p>Het is een probleem dat waarschijnlijk niet zal verdwijnen totdat de advocaten van beide partijen het hebben uitgevochten in de Britse en Europese rechtbanken. In de tussentijd is hier een beetje wijs winkeladvies waar je altijd op kunt vertrouwen: pas op voor de koper!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Brandjacking<\/strong><\/h2>\n<p>Kun jij snel het verschil zien tussen deze vijf op elkaar lijkende producten als je door het supermarktpad loopt?<\/p>\n<p style=\"text-align: center;\"><strong>Lurpak vs. Aldi Norpak boter<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7746 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-lurpak-norpak-butter.jpg\" alt=\"Lurpak vs Norpak verpakkingen\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Herbal Essences vs. Boots Fruit Essence shampoo<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7747 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packing-clairol-boots-shampoo.jpg\" alt=\"Herbal Essences vs Boots Fruit Essence verpakking\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Johnson's Baby Softwash vs. Morrisons Baby body wash<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7752 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-oackaging-johnsons-morrisons-baby-wash.jpg\" alt=\"Johnson&#039;s vs Morrisons Babyverpakkingen\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Pimms vs. Jeeves (verkocht bij Tesco en Lidl)<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7753 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-pimms-jeeves-bottle.jpg\" alt=\"Pimms vs Jeeves verpakking\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>McVitie's Digestives vs. Tower Gate chocolade digestieven<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7754\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-mcvities-tower-gate-digestives.jpg\" alt=\"McVitie&#039;s vs Tower Gate digestieven verpakking\" width=\"600\" height=\"374\" \/><\/p>\n<pre>Afbeeldingsbronnen: Which?<\/pre>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":7754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-7740","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Copycat Packaging - Have You Been Fooled?<\/title>\n<meta name=\"description\" content=\"Which? finds that UK shoppers are annoyed by imitation products. 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