{"id":11874,"date":"2013-11-20T14:50:02","date_gmt":"2013-11-20T14:50:02","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=11874"},"modified":"2019-07-05T13:37:25","modified_gmt":"2019-07-05T12:37:25","slug":"5-wskazowek-dotyczacych-projektowania-broszury-wydarzenia","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/tutorials\/5-tips-designing-event-brochure\/","title":{"rendered":"5 wskaz\u00f3wek dotycz\u0105cych projektowania broszury wydarzenia"},"content":{"rendered":"
<\/div>

<\/p>\n

Projekt broszury eventowej powinien \u0142\u0105czy\u0107 w sobie elementy przyci\u0105gaj\u0105cego wzrok designu i tre\u015bci medialnych, a tak\u017ce wszystkie informacje, kt\u00f3re chcesz przekaza\u0107 czytelnikowi. Nie zawsze jest to tak \u0142atwe, jak si\u0119 wydaje, zw\u0142aszcza je\u015bli musisz trzyma\u0107 si\u0119 ogranicze\u0144 okre\u015blonego tematu.<\/em><\/h3>\n

Oto 5 wskaz\u00f3wek, kt\u00f3re pomog\u0105 ci stworzy\u0107 idealn\u0105 broszur\u0119 na twoje wydarzenie!<\/strong><\/em><\/h3>\n

1. Pokrywa<\/strong><\/h2>\n

Ok\u0142adka broszury powinna by\u0107 odwa\u017cna i przyci\u0105ga\u0107 wzrok. W miar\u0119 mo\u017cliwo\u015bci u\u017cywaj czcionek blokowych i spr\u00f3buj podsumowa\u0107 wydarzenie w kilku wierszach. Wyra\u017anie zaznacz daty i staraj si\u0119 nie umieszcza\u0107 zbyt wielu informacji i grafik, poniewa\u017c odci\u0105gnie to uwag\u0119 od g\u0142\u00f3wnego przekazu. Uwzgl\u0119dnij informacje, kt\u00f3re natychmiast przyci\u0105gn\u0105 uwag\u0119, staraj si\u0119 nie m\u00f3wi\u0107 o sobie lub sponsorach zbyt szczeg\u00f3\u0142owo, skup si\u0119 na dzia\u0142aniach, gratisach, datach i go\u015bciach.<\/p>\n

Solopress\u00a0Broszury 170 g\/m\u00b2 Jedwab<\/a><\/h3>\n

\"wydarzenia-broszura\"<\/a><\/p>\n

2. Kolor<\/strong><\/h2>\n

Kolory powinny kontrastowa\u0107 z tekstem i obrazami, ale nie powinny by\u0107 nie na miejscu. W przypadku arkuszy kalkulacyjnych i wykres\u00f3w nale\u017cy upewni\u0107 si\u0119, \u017ce ich kolory nie koliduj\u0105 z kolorami t\u0142a stron. Je\u015bli promujesz wydarzenie sezonowe, pami\u0119taj, aby trzyma\u0107 si\u0119 motywu zgodnego z dan\u0105 por\u0105 roku, na przyk\u0142ad jasnych kwiat\u00f3w i b\u0142\u0119kitu nieba latem, a zimniejszych odcieni niebieskiego z biel\u0105 i szaro\u015bci\u0105 na zim\u0119.<\/p>\n

3. Informacje<\/strong><\/h2>\n

Lista wydarze\u0144 i dat dla festiwali obejmuj\u0105cych wiele dni, u\u0142o\u017cona w formie kalendarza lub przewodnika telewizyjnego, a tak\u017ce strony po\u015bwi\u0119cone konkretnej scenie, grupie, namiotowi lub dniu. Gdzie\u015b w broszurze powinny znajdowa\u0107 si\u0119 jasne wskaz\u00f3wki i mapy dla os\u00f3b podr\u00f3\u017cuj\u0105cych na wydarzenie - jest to dobre miejsce na podanie szczeg\u00f3\u0142\u00f3w dotycz\u0105cych specjalnego dost\u0119pu i wej\u015bcia dla os\u00f3b niepe\u0142nosprawnych.<\/p>\n

Uwzgl\u0119dnienie tego powinno by\u0107 oczywiste informacje kontaktowe<\/strong> dla komunikat\u00f3w prasowych i pyta\u0144, a co wa\u017cniejsze, link do strony internetowej lub kod QR dla aplikacji. Pami\u0119taj o przestrzeni podczas uk\u0142adania strony, podtytu\u0142y, listy i pola informacyjne mog\u0105 pom\u00f3c w uporz\u0105dkowaniu tekstu. Dzielenie akapit\u00f3w na ma\u0142e kawa\u0142ki, a nie \u015bcian\u0119 tekstu, mo\u017ce pom\u00f3c czytelnikom w zrozumieniu tego, co pr\u00f3bujesz przekaza\u0107.<\/p>\n

4. Tre\u015b\u0107<\/strong><\/h2>\n

Opr\u00f3cz wszystkich przydatnych informacji aran\u017cacja<\/em> tre\u015bci jest niezwykle wa\u017cne. Zatytu\u0142uj swoje strony pogrubion\u0105 czcionk\u0105, co pozwoli czytelnikom zatrzyma\u0107 si\u0119 na stronie, kt\u00f3ra przyci\u0105ga ich wzrok, a tak\u017ce nada uk\u0142adowi odpowiedni\u0105 struktur\u0119. Je\u015bli broszura ma kilka stron, indeks tre\u015bci jest pomocny dla czytelnik\u00f3w, aby szybko dotrze\u0107 do potrzebnej strony. Tam, gdzie to mo\u017cliwe, u\u017cyj oryginalne obrazy<\/strong> zamiast stockowych fotografii i grafik, a je\u015bli znasz utalentowanego projektanta, by\u0107 mo\u017ce przydziel mu zadanie stworzenia odpowiedniej grafiki ilustruj\u0105cej tekst. Maskotki i ikony mog\u0105 o\u017cywi\u0107 stron\u0119 i wype\u0142ni\u0107 przestrze\u0144.<\/p>\n

Ulotka<\/a><\/strong> & Ulotka<\/a><\/strong> Wk\u0142adki z formularzami rejestracyjnymi, kodami kupon\u00f3w, mapami, programami i menu mog\u0105 by\u0107 zawarte na stronach, kt\u00f3re mo\u017cna wyj\u0105\u0107 i wykorzysta\u0107 podczas wydarzenia, poniewa\u017c je\u015bli broszura jest du\u017ca, mo\u017ce by\u0107 do\u015b\u0107 k\u0142opotliwa w noszeniu.<\/p>\n

5. Jako\u015b\u0107<\/strong><\/h2>\n

The jako\u015b\u0107 broszury<\/strong> odzwierciedla Twoj\u0105 organizacj\u0119. Niechlujne, zgniecione, \u017ale rozplanowane i zaprojektowane broszury ostatecznie sprawi\u0105 gorsze wra\u017cenie, ni\u017c by\u015b chcia\u0142.<\/p>\n

Jako\u015b\u0107 druku broszury powinna by\u0107 tak dobra, jak tylko mo\u017cesz sobie na to pozwoli\u0107, z pe\u0142nymi kolorami, dobrej jako\u015bci papierem i mocn\u0105 opraw\u0105. Doskona\u0142a jako\u015b\u0107 druku nie zawsze musi kosztowa\u0107 krocie - sprawd\u017a Druk broszur Solopress w doskona\u0142ej cenie<\/strong><\/a>. \u015awiadectwem etosu Solopress jest to, \u017ce drukarki litograficzne s\u0105 absolutnie perfekcjoni\u015bci<\/em> i b\u0119dzie pracowa\u0107 bez wytchnienia, aby zapewni\u0107, \u017ce broszury s\u0105 tak doskona\u0142e, jak to tylko mo\u017cliwe.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[555],"tags":[707],"class_list":{"0":"post-11874","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tutorials","8":"tag-brochures-booklets"},"acf":[],"yoast_head":"\n5 Tips For Designing An Event Brochure | Solopress<\/title>\n<meta name=\"description\" content=\"The design of your Event Brochure should combine equal elements of eye catching design and content. 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