{"id":12926,"date":"2013-12-30T12:04:08","date_gmt":"2013-12-30T12:04:08","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=12926"},"modified":"2019-05-15T21:09:31","modified_gmt":"2019-05-15T20:09:31","slug":"nowa-kampania-reklamowa-przeciwko-paleniu-to-kolejny-szok","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/print-inspiration\/new-anti-smoking-advertising-campaign-is-another-shocker\/","title":{"rendered":"Nowa antynikotynowa kampania reklamowa to kolejny szok"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Kampania reklamowa NHS Smokefree Health Harms podkre\u015bla toksyczny wp\u0142yw palenia na serce, m\u00f3zg i p\u0142uca. Nie jest to pi\u0119kny widok.<\/em><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12929\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/12\/nhs-smokefree-health-harms-poster-advertising-campaign.jpg\" alt=\"Plakatowa kampania reklamowa NHS Smokefree\" width=\"650\" height=\"325\" \/><\/p>\n<p>W porze roku, w kt\u00f3rej wi\u0119kszo\u015b\u0107 palaczy powa\u017cnie zastanawia si\u0119 nad rzuceniem palenia, Public Health England i NHS oferuj\u0105 niezbyt subtelne przypomnienie, dlaczego prawdopodobnie by\u0142oby to postanowienie noworoczne, kt\u00f3re warto wykona\u0107 - i dotrwa\u0107 do ko\u0144ca.<\/p>\n<p>The <strong>Kampania reklamowa NHS Smokefree Health Harms<\/strong> podkre\u015bla powa\u017cne szkody, jakie palenie powoduje w organizmie. Wykorzystuj\u0105c grafik\u0119 komputerow\u0105 (CGI), reklama telewizyjna pokazuje przep\u0142yw brudnej krwi spowodowany wdychaniem niebezpiecznych substancji chemicznych znajduj\u0105cych si\u0119 w papierosach, takich jak wysoce toksyczne trucizny arsen i cyjanek. Chemikalia te dostaj\u0105 si\u0119 do krwiobiegu i powoduj\u0105 uszkodzenia wszystkich g\u0142\u00f3wnych narz\u0105d\u00f3w cia\u0142a - w tym serca, p\u0142uc i m\u00f3zgu.<\/p>\n<p>M\u00f3zg jest szczeg\u00f3lnie wra\u017cliwy na te toksyny, co prowadzi do szybszego spadku funkcjonalno\u015bci i zwi\u0119kszonego ryzyka udaru i demencji. Badania opublikowane w New England Journal of Medicine pokazuj\u0105, \u017ce palacze s\u0105 dwukrotnie bardziej nara\u017ceni na \u015bmier\u0107 z powodu udaru m\u00f3zgu ni\u017c osoby niepal\u0105ce.<\/p>\n<p>\"Wiemy o powa\u017cnym wp\u0142ywie palenia na serce i p\u0142uca, ale palacze musz\u0105 by\u0107 \u015bwiadomi tego, jak wiele potencjalnych szk\u00f3d wyrz\u0105dzaj\u0105 m\u00f3zgowi i innym wa\u017cnym organom toksyny zawarte w papierosach przedostaj\u0105ce si\u0119 do krwi\" - m\u00f3wi dyrektor medyczny, profesor Dame Sally Davies. \"Palenie jest g\u0142\u00f3wn\u0105 przyczyn\u0105 przedwczesnej \u015bmierci, a jeden na dw\u00f3ch palaczy umiera przedwcze\u015bnie z powodu chor\u00f3b zwi\u0105zanych z paleniem i niezwykle niepokoj\u0105ce jest to, \u017ce ludzie wci\u0105\u017c nie doceniaj\u0105 zwi\u0105zanych z tym szk\u00f3d zdrowotnych\".<\/p>\n<p>\"Jednak nie jest to tylko zguba i mrok dla palaczy, kt\u00f3rzy chc\u0105 rzuci\u0107 palenie w tym Nowym Roku\" - dodaje. \"W ci\u0105gu pi\u0119ciu lat od rzucenia palenia ryzyko udaru m\u00f3zgu mo\u017ce zosta\u0107 zmniejszone do takiego samego poziomu, jak w przypadku osoby niepal\u0105cej przez ca\u0142e \u017cycie\".<\/p>\n<h2>Szokuj\u0105ca kampania reklamowa<\/h2>\n<p>Nowa kampania Smokefree jest wspierana przez wspomnian\u0105 wcze\u015bniej reklam\u0119 telewizyjn\u0105 - kliknij przycisk odtwarzania poni\u017cej, aby obejrze\u0107 jej wersj\u0119 na YouTube - wraz z billboardami, plakatami, ulotkami i r\u00f3\u017cnymi cyfrowymi zasobami marketingowymi.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"c6Ul9QIfBno\"><iframe loading=\"lazy\" title=\"Za ka\u017cdym razem, gdy palisz, twoja krew staje si\u0119 g\u0119sta i zanieczyszczona toksynami\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/c6Ul9QIfBno?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1&#038;origin=https:\/\/www.solopress.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h2>Wyszukaj Smokefree Online<\/h2>\n<p>NHS ma nadziej\u0119, \u017ce je\u015bli zobaczysz szkody, jakie palenie wyrz\u0105dza Twojemu cia\u0142u, b\u0119dziesz chcia\u0142 rzuci\u0107 palenie. Dlatego te\u017c stworzono bezp\u0142atn\u0105 aplikacj\u0119 <a title=\"Informacje i wsparcie dla palaczy, kt\u00f3rzy chc\u0105 rzuci\u0107 palenie\" href=\"https:\/\/www.nhs.uk\/smokefree\" target=\"_blank\" rel=\"noopener noreferrer\">Strona internetowa NHS Smokefree<\/a> i inne zasoby pomagaj\u0105ce rzuci\u0107 palenie.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12932\" title=\"Ulotka NHS Quit Smoking A5\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/12\/nhs-quit-smoking-leaflet-a5-front.jpg\" alt=\"Ulotka NHS &quot;Rzu\u0107 palenie&quot; A5 prz\u00f3d\" width=\"470\" height=\"650\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12933\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/12\/nhs-quit-smoking-leaflet-a5-back.jpg\" alt=\"Ulotka NHS Quit Smoking A5 ty\u0142\" width=\"470\" height=\"650\" \/><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12934\" title=\"Plakat NHS Quit Smoking A4\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/12\/nhs-quit-smoking-poster-a4.jpg\" alt=\"NHS Quit Smoking plakat A4\" width=\"468\" height=\"650\" \/><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-12926","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Anti-Smoking Advertising Campaign Is Another Shocker - Solopress<\/title>\n<meta name=\"description\" content=\"NHS Smokefree Health Harms advertising campaign highlights the toxic effect of smoking on the heart, brain and lungs. 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