{"id":13712,"date":"2014-01-24T16:03:10","date_gmt":"2014-01-24T16:03:10","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=13712"},"modified":"2019-05-24T15:48:46","modified_gmt":"2019-05-24T14:48:46","slug":"apple-macintosh-najlepsze-reklamy-drukowane-w-historii","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/business-marketing\/apple-macintosh-best-ever-print-ads\/","title":{"rendered":"Apple Macintosh - najlepsze reklamy drukowane w historii"},"content":{"rendered":"
<\/div>

<\/p>\n

Fani komputer\u00f3w Macintosh \u015bwi\u0119tuj\u0105 dzi\u015b 30th<\/sup> W rocznic\u0119 prze\u0142omowego komputera Apple, Solopress z sentymentem spogl\u0105da wstecz na najlepsze drukowane reklamy Maca...<\/em><\/h3>\n

Mocno ugruntowana pozycja jako komputer osobisty z wyboru dla projektant\u00f3w graficznych Apple Macintosh<\/strong> bez w\u0105tpienia zawsze robi\u0142a furor\u0119 w \u015bwiecie reklamy drukowanej. Nawet dzisiaj, Apple Inc.<\/a> nie polega na takich serwisach jak Facebook czy Twitter w celu promowania najnowszego oprogramowania firmy.<\/p>\n

Jazda pr\u00f3bna komputerem Macintosh.<\/strong><\/h3>\n

\"Testowanie<\/p>\n

\"Zabierz<\/p>\n

\u0179r\u00f3d\u0142o zdj\u0119\u0107: Marketing Directo i Reddit<\/p>\n

Oto dwie wczesne reklamy Macintosha, kusz\u0105ce ludzi do wypr\u00f3bowania nowego komputera Apple dla domu i firmy po raz pierwszy. Pierwsza reklama wykorzystuje odwa\u017cne obrazy, aby ustawi\u0107 scen\u0119 i przyci\u0105gn\u0105\u0107 uwag\u0119 widza. Zosta\u0142o to nast\u0119pnie rozszerzone o bardziej szczeg\u00f3\u0142ow\u0105, przekonuj\u0105c\u0105 kolumn\u0119 informacji PR w drugiej reklamie - prezentuj\u0105c potencjalnym klientom sprytn\u0105 sztuczk\u0119 Apple polegaj\u0105c\u0105 na \"je\u017adzie pr\u00f3bnej komputerem stacjonarnym\". \u0141atwo jest zapomnie\u0107, \u017ce Mac by\u0142 prawdziwie rewolucyjnym do\u015bwiadczeniem dla wielu weteran\u00f3w mikrokomputer\u00f3w w 1984 roku, nie m\u00f3wi\u0105c ju\u017c o og\u00f3\u0142u spo\u0142ecze\u0144stwa. Przed pojawieniem si\u0119 Maca, komputery nie posiada\u0142y nawet myszki do sterowania nimi.<\/p>\n

My\u015bl\u0119, \u017ce dlatego iMac.<\/strong><\/h3>\n

\"My\u015bl\u0119,<\/p>\n

\u0179r\u00f3d\u0142o obrazu: Advertolog<\/p>\n

Ten billboard reklamowy Apple iMac z 1999 roku autorstwa agencji reklamowej TBWA w zabawny spos\u00f3b nawi\u0105zuje do sloganu reklamowego Ogilvy & Mather \"I think, therefore IBM.\" z 1988 roku. Ta agencja reklamowa przez lata cieszy\u0142a si\u0119 d\u0142ug\u0105 i udan\u0105 wsp\u00f3\u0142prac\u0105 z Apple. Biura w Los Angeles TBWA\\Chiat\\Day<\/a> stworzy\u0142 r\u00f3wnie\u017c s\u0142ynny slogan reklamowy \"Think different.\" dla Apple w 1997 roku (wi\u0119cej szczeg\u00f3\u0142\u00f3w poni\u017cej).<\/p>\n

PC vs Mac<\/strong><\/h3>\n

\"Reklama<\/p>\n

\u0179r\u00f3d\u0142o obrazu: Reddit<\/p>\n

Aktorzy komediowi Peep Show, David Mitchell i Robert Webb, pojawili si\u0119 w brytyjskich wersjach popularnej i d\u0142ugotrwa\u0142ej kampanii reklamowej Apple PC vs. Mac w prasie, telewizji i kinie.<\/p>\n

Szykowny. Nie geek.<\/strong><\/h3>\n

\"Szykowna<\/p>\n

\u0179r\u00f3d\u0142o obrazu: Mac Life<\/p>\n

iMac by\u0142 pocz\u0105tkiem strategii produktowej i marketingowej Apple, maj\u0105cej na celu odej\u015bcie od hardkorowych u\u017cytkownik\u00f3w komputer\u00f3w Macintosh i zwr\u00f3cenie si\u0119 do mas za te naprawd\u0119 du\u017ce pieni\u0105dze$. Kulminacj\u0105 tych dzia\u0142a\u0144 by\u0142o oczywi\u015bcie opracowanie i wypuszczenie iPoda, iTunes, iPhone'a i iPada - oraz wielomiliardowa dominacja Apple na rynku odtwarzaczy muzycznych, aplikacji, smartfon\u00f3w i tablet\u00f3w w ci\u0105gu ostatniej dekady.<\/p>\n

My\u015bl inaczej.<\/strong><\/h3>\n

\"Plakat<\/p>\n

\u0179r\u00f3d\u0142o obrazu: To nie jest reklama<\/p>\n

Uznana przez krytyk\u00f3w seria reklam drukowanych i plakat\u00f3w promocyjnych Think Different, ponownie opracowana przez TBWA\\Chiat\\Day, kojarzy\u0142a Apple ze znanymi osobisto\u015bciami, takimi jak Albert Einstein, Alfred Hitchcock, Amelia Earhart, Charlie Chaplin, Frank Sinatra, Orson Welles i Pablo Picasso.<\/p>\n

iCandy.<\/strong><\/h3>\n

\"Reklamy<\/p>\n

\u0179r\u00f3d\u0142o obrazu: Marketing Directo<\/p>\n

Kolorowe warianty dost\u0119pne w gamie komputer\u00f3w iMac zosta\u0142y pi\u0119knie zilustrowane w tej uderzaj\u0105cej kampanii reklamowej Apple.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-13712","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nApple Macintosh: Best Ever Print Ads | Solopress<\/title>\n<meta name=\"description\" content=\"With Macintosh fans celebrating today\u2019s 30th anniversary of Apple\u2019s groundbreaking computer, Solopress fondly look back at the Mac\u2019s best ever print ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pl\/marketing-biznesowy\/apple-macintosh-najlepsze-reklamy-drukowane-w-historii\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple Macintosh: Best Ever Print Ads | Solopress\" \/>\n<meta property=\"og:description\" content=\"With Macintosh fans celebrating today\u2019s 30th anniversary of Apple\u2019s groundbreaking computer, Solopress fondly look back at the Mac\u2019s best ever print ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pl\/marketing-biznesowy\/apple-macintosh-najlepsze-reklamy-drukowane-w-historii\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-24T16:03:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-24T14:48:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/i-think-therefore-imac-billboard1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"369\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/apple-macintosh-best-ever-print-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/apple-macintosh-best-ever-print-ads\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"Apple Macintosh – best ever print ads\",\"datePublished\":\"2014-01-24T16:03:10+00:00\",\"dateModified\":\"2019-05-24T14:48:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/apple-macintosh-best-ever-print-ads\/\"},\"wordCount\":458,\"commentCount\":9,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/apple-macintosh-best-ever-print-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/i-think-therefore-imac-billboard1.jpg\",\"articleSection\":[\"Business & Marketing\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/business-marketing\/apple-macintosh-best-ever-print-ads\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/apple-macintosh-best-ever-print-ads\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/apple-macintosh-best-ever-print-ads\/\",\"name\":\"Apple Macintosh: Best Ever Print Ads | Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/apple-macintosh-best-ever-print-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/apple-macintosh-best-ever-print-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/i-think-therefore-imac-billboard1.jpg\",\"datePublished\":\"2014-01-24T16:03:10+00:00\",\"dateModified\":\"2019-05-24T14:48:46+00:00\",\"description\":\"With Macintosh fans celebrating today\u2019s 30th anniversary of Apple\u2019s groundbreaking computer, Solopress fondly look back at the Mac\u2019s best ever print ads.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/apple-macintosh-best-ever-print-ads\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.solopress.com\/blog\/business-marketing\/apple-macintosh-best-ever-print-ads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/apple-macintosh-best-ever-print-ads\/#primaryimage\",\"url\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/i-think-therefore-imac-billboard1.jpg\",\"contentUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/i-think-therefore-imac-billboard1.jpg\",\"width\":600,\"height\":369,\"caption\":\"Billboard by Mac advertising macintosh\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/apple-macintosh-best-ever-print-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.solopress.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Apple Macintosh – best ever print ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\",\"url\":\"https:\/\/www.solopress.com\/blog\/\",\"name\":\"The Latest Print and Design News | Solopress\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.solopress.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\",\"name\":\"Solopress\",\"url\":\"https:\/\/www.solopress.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png\",\"contentUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png\",\"width\":428,\"height\":88,\"caption\":\"Solopress\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Solopress\",\"https:\/\/x.com\/solopress\",\"https:\/\/instagram.com\/solopress\/\",\"https:\/\/www.linkedin.com\/company\/solopress\",\"https:\/\/uk.pinterest.com\/solopress\/\",\"https:\/\/www.youtube.com\/user\/solopress\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\",\"name\":\"Solopress\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"caption\":\"Solopress\"},\"sameAs\":[\"https:\/\/www.solopress.com\/\"],\"url\":\"https:\/\/www.solopress.com\/blog\/pl\/author\/solopress\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Apple Macintosh: najlepsze reklamy drukowane | Solopress","description":"W zwi\u0105zku z tym, \u017ce fani komputer\u00f3w Macintosh \u015bwi\u0119tuj\u0105 dzi\u015b 30. rocznic\u0119 wprowadzenia na rynek prze\u0142omowego komputera Apple, Solopress z sentymentem spogl\u0105da wstecz na najlepsze drukowane reklamy komputer\u00f3w Mac.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.solopress.com\/blog\/pl\/marketing-biznesowy\/apple-macintosh-najlepsze-reklamy-drukowane-w-historii\/","og_locale":"pl_PL","og_type":"article","og_title":"Apple Macintosh: Best Ever Print Ads | Solopress","og_description":"With Macintosh fans celebrating today\u2019s 30th anniversary of Apple\u2019s groundbreaking computer, Solopress fondly look back at the Mac\u2019s best ever print ads.","og_url":"https:\/\/www.solopress.com\/blog\/pl\/marketing-biznesowy\/apple-macintosh-najlepsze-reklamy-drukowane-w-historii\/","og_site_name":"The Latest Print and Design News | Solopress","article_publisher":"https:\/\/www.facebook.com\/Solopress","article_published_time":"2014-01-24T16:03:10+00:00","article_modified_time":"2019-05-24T14:48:46+00:00","og_image":[{"width":600,"height":369,"url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/i-think-therefore-imac-billboard1.jpg","type":"image\/jpeg"}],"author":"Solopress","twitter_card":"summary_large_image","twitter_creator":"@solopress","twitter_site":"@solopress","twitter_misc":{"Napisane przez":"Solopress","Szacowany czas czytania":"2 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/apple-macintosh-best-ever-print-ads\/#article","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/apple-macintosh-best-ever-print-ads\/"},"author":{"name":"Solopress","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41"},"headline":"Apple Macintosh – best ever print ads","datePublished":"2014-01-24T16:03:10+00:00","dateModified":"2019-05-24T14:48:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/apple-macintosh-best-ever-print-ads\/"},"wordCount":458,"commentCount":9,"publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/apple-macintosh-best-ever-print-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/i-think-therefore-imac-billboard1.jpg","articleSection":["Business & Marketing"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.solopress.com\/blog\/business-marketing\/apple-macintosh-best-ever-print-ads\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/apple-macintosh-best-ever-print-ads\/","url":"https:\/\/www.solopress.com\/blog\/business-marketing\/apple-macintosh-best-ever-print-ads\/","name":"Apple Macintosh: najlepsze reklamy drukowane | Solopress","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/apple-macintosh-best-ever-print-ads\/#primaryimage"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/apple-macintosh-best-ever-print-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/i-think-therefore-imac-billboard1.jpg","datePublished":"2014-01-24T16:03:10+00:00","dateModified":"2019-05-24T14:48:46+00:00","description":"W zwi\u0105zku z tym, \u017ce fani komputer\u00f3w Macintosh \u015bwi\u0119tuj\u0105 dzi\u015b 30. rocznic\u0119 wprowadzenia na rynek prze\u0142omowego komputera Apple, Solopress z sentymentem spogl\u0105da wstecz na najlepsze drukowane reklamy komputer\u00f3w Mac.","breadcrumb":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/apple-macintosh-best-ever-print-ads\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.solopress.com\/blog\/business-marketing\/apple-macintosh-best-ever-print-ads\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/apple-macintosh-best-ever-print-ads\/#primaryimage","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/i-think-therefore-imac-billboard1.jpg","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/i-think-therefore-imac-billboard1.jpg","width":600,"height":369,"caption":"Billboard by Mac advertising macintosh"},{"@type":"BreadcrumbList","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/apple-macintosh-best-ever-print-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.solopress.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Apple Macintosh – best ever print ads"}]},{"@type":"WebSite","@id":"https:\/\/www.solopress.com\/blog\/#website","url":"https:\/\/www.solopress.com\/blog\/","name":"Najnowsze wiadomo\u015bci dotycz\u0105ce druku i projektowania | Solopress","description":"","publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.solopress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/www.solopress.com\/blog\/#organization","name":"Solopress","url":"https:\/\/www.solopress.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","width":428,"height":88,"caption":"Solopress"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Solopress","https:\/\/x.com\/solopress","https:\/\/instagram.com\/solopress\/","https:\/\/www.linkedin.com\/company\/solopress","https:\/\/uk.pinterest.com\/solopress\/","https:\/\/www.youtube.com\/user\/solopress"]},{"@type":"Person","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41","name":"Solopress","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","caption":"Solopress"},"sameAs":["https:\/\/www.solopress.com\/"],"url":"https:\/\/www.solopress.com\/blog\/pl\/author\/solopress\/"}]}},"jetpack_featured_media_url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/01\/i-think-therefore-imac-billboard1.jpg","_links":{"self":[{"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/13712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/comments?post=13712"}],"version-history":[{"count":5,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/13712\/revisions"}],"predecessor-version":[{"id":59981,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/13712\/revisions\/59981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/media\/20135"}],"wp:attachment":[{"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/media?parent=13712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/categories?post=13712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/tags?post=13712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}