{"id":15822,"date":"2019-04-11T16:52:18","date_gmt":"2019-04-11T15:52:18","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=15822"},"modified":"2022-06-14T13:55:59","modified_gmt":"2022-06-14T12:55:59","slug":"ulotki-wyborcze-najlepsze-przyklady-projektow","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/print-inspiration\/election-leaflets-best-design-examples\/","title":{"rendered":"7 ulotek wyborczych, kt\u00f3re odcisn\u0119\u0142y swoje pi\u0119tno"},"content":{"rendered":"
<\/div>

<\/p>\n

Czas wybor\u00f3w przynosi zaci\u0119te debaty, kampanie i zbi\u00f3r ulotek politycznych, kt\u00f3re pr\u00f3buj\u0105 przyci\u0105gn\u0105\u0107 uwag\u0119 wyborc\u00f3w. Tworzenie skutecznej kampanii Ulotki<\/a> chodzi o to, aby projekt by\u0142 odpowiedni - aby przyci\u0105gn\u0105\u0107 wzrok wyborc\u00f3w.<\/p>\n

Zebrali\u015bmy niekt\u00f3re z najskuteczniejszych przyk\u0142ad\u00f3w ulotek kampanii politycznych, jakie widzieli\u015bmy w Internecie. Ulotki wyborcze<\/a> strona internetowa. Wszystkie ulotki zamieszczone tutaj nie stanowi\u0105 poparcia Solopress dla polityk\u00f3w, partii lub opinii, kt\u00f3re promuj\u0105.<\/p>\n

 <\/p>\n

1. Konserwaty\u015bci<\/strong><\/h2>\n

Kiedy: Wybory europejskie 2019<\/em><\/strong><\/h3>\n

Wydana przez Parti\u0119 Pracy w 2013 r. ulotka zosta\u0142a dostarczona do Oxford East.<\/p>\n

\"Ulotka<\/a>
\nNa potrzeby wybor\u00f3w europejskich konserwaty\u015bci stworzyli doskona\u0142y przyk\u0142ad tego, jak zr\u00f3wnowa\u017cy\u0107 nag\u0142\u00f3wki, tekst, obrazy i elementy graficzne.<\/p>\n

Projekt ulotki jest bardziej skuteczny ni\u017c rzeczywiste wyniki Torys\u00f3w w tych wyborach. Ale mimo to wykonuje bardzo dobr\u0105 robot\u0119 rozbijanie kluczowych informacji<\/strong> dla czytnika skan\u00f3w i wyszczeg\u00f3lnienie polityk, kt\u00f3re okaza\u0142y si\u0119 (tym razem) nieskuteczne przy urnach wyborczych.<\/p>\n

Chocia\u017c by\u0107 mo\u017ce nie ma takiego wp\u0142ywu wizualnego jak niekt\u00f3re inne z tej listy, u\u017cycie r\u00f3\u017cne rozmiary czcionek pomagaj\u0105<\/strong> aby utrzyma\u0107 zaanga\u017cowanie czytelnika przy du\u017cej ilo\u015bci tekstu.<\/p>\n

\u0141adnie wykorzystano \u017c\u00f3\u0142ty kolor w rogu podczas podkre\u015blania wa\u017cnych statystyk - odwa\u017cny wyb\u00f3r, kt\u00f3ry odrywa si\u0119 od tradycyjnego schematu kolor\u00f3w konserwatyst\u00f3w. Uwzgl\u0119dniono r\u00f3wnie\u017c wizerunek liderki partii i premier Teresy May, aby doda\u0107 wagi swojej kampanii.<\/p>\n

 <\/p>\n

2. Praca<\/strong><\/h2>\n

Kiedy: Wybory parlamentarne 2017<\/em><\/strong><\/h3>\n

\"Ulotka<\/a>
\nJest to \u015bwietny szablon dla kandydat\u00f3w Partii Pracy, z wyra\u017an\u0105 czerwon\u0105 kolorystyk\u0105 i skutecznym wizerunkiem portretowym, kt\u00f3ry umieszcza imi\u0119 na twarzy.<\/p>\n

Cel tej ulotki wyborczej jest jasny, z datami, nazwiskami i wyra\u017anie oznaczone informacje dotycz\u0105ce g\u0142osowania<\/strong> z dodatkowym wezwaniem do dzia\u0142ania.<\/p>\n

Chocia\u017c tekst mo\u017ce by\u0107 miejscami nieco zbyt rozwlek\u0142y, skutecznie przedstawia informacje potrzebne wyborcy przy podejmowaniu decyzji, na kogo g\u0142osowa\u0107.<\/p>\n

Podczas gdy u\u017cycie pogrubionego tekstu w niekt\u00f3rych cz\u0119\u015bciach jest skuteczne, aby upewni\u0107 si\u0119, \u017ce wa\u017cne punkty s\u0105 wyra\u017anie wy\u015bwietlane.<\/p>\n

 <\/p>\n

3. SNP<\/strong><\/h2>\n

Kiedy: Wybory parlamentarne 2017<\/em><\/strong><\/h3>\n

\"Ulotka<\/a>
\nMocny, uderzaj\u0105cy i prosty. SNP zdecydowa\u0142a si\u0119 na minimalistyczny projekt, kt\u00f3ry jest lekki w szczeg\u00f3\u0142ach, ale m\u00f3wi Wszystko, czego potrzebuj\u0105 wyborcy<\/strong> aby dowiedzie\u0107 si\u0119 o ich g\u0142\u00f3wnym zobowi\u0105zaniu w kampanii wyborczej.<\/p>\n

Phil Cleaver, ekspert w dziedzinie projektowania i profesor przemys\u0142\u00f3w kreatywnych, wyja\u015bnia znaczenie jasnego przekazu, gdy Tworzenie ulotki<\/a>.<\/p>\n

Jak m\u00f3wi: \"Wyborcy powinni mie\u0107 jasno\u015b\u0107 co do tego, na kogo g\u0142osuj\u0105 i jakiej polityki oczekuj\u0105.<\/p>\n

\"Dostosowanie przekazu politycznego do odpowiedniej komunikacji wizualnej pomaga wzmocni\u0107 wiarygodno\u015b\u0107 twierdze\u0144 zawartych w materia\u0142ach kampanii\".<\/p>\n

SNP stosuje podej\u015bcie do brandingu, kt\u00f3re obejmuje nie tylko kolory ich kraju i NHS, ale tak\u017ce wyra\u017anie wskazuje na cel ich ulotki<\/a> i co reprezentuj\u0105 jako partia.<\/p>\n

4. Plaid Cymru<\/strong><\/h2>\n

Kiedy: Wybory parlamentarne 2017<\/em><\/strong><\/h3>\n

\"Ulotka<\/a>
\nUnikalny wpis, poniewa\u017c jest jedynym, kt\u00f3ry zawiera dwa j\u0119zyki na jednej ulotce. Plaid Cymru zaspokoi\u0142 potrzeby cz\u0119\u015bci elektoratu, kt\u00f3ra m\u00f3wi po walijsku.<\/p>\n

Opr\u00f3cz tego dostarczyli r\u00f3wnie\u017c informacje w j\u0119zyku angielskim, kt\u00f3re obejmuj\u0105 ca\u0142\u0105 baz\u0119 wyborc\u00f3w.<\/p>\n

Partie polityczne musz\u0105 wsp\u00f3\u0142pracowa\u0107 z cz\u0142onkami spo\u0142ecze\u0144stwa przy rozwa\u017caniu Jak napisa\u0107 ulotk\u0119 wyborcz\u0105<\/a>. Plaid Cymru dokona\u0142 tego poprzez dodawanie walijskiego tekstu<\/strong> i skupienie si\u0119 na cz\u0119\u015bci swojej bazy wsparcia, kt\u00f3ra mog\u0142a zosta\u0107 zaniedbana w przesz\u0142o\u015bci.<\/p>\n

Skupienie si\u0119 na jasnej komunikacji jest skuteczne, jak m\u00f3wi Radim Malinic, dyrektor kreatywny w Brand Nu.<\/p>\n

\"Kupujemy przekazy polityk\u00f3w tylko wtedy, gdy jeste\u015bmy w stanie zrozumie\u0107 ich narracj\u0119. Musz\u0105 to wyrazi\u0107 i opowiedzie\u0107 histori\u0119, kt\u00f3ra ekscytuje ludzi\".<\/p>\n

 <\/p>\n

5. Praca<\/strong><\/h2>\n

Kiedy: Kampania Save Our Royal Mail, 2013 r.<\/em><\/strong><\/h3>\n

\"Ulotka<\/a><\/p>\n

Partia Pracy opublikowa\u0142a ten krajobraz Ulotka A5<\/a> w 2013 roku i cho\u0107 kampania ostatecznie zako\u0144czy\u0142a si\u0119 niepowodzeniem, ulotka pozostawi\u0142a po sobie trwa\u0142y \u015blad.<\/p>\n

Ulotka w widoczny spos\u00f3b wy\u015bwietla adres URL strony internetowej kampanii, kt\u00f3ry dzia\u0142a jako g\u0142\u00f3wne wezwanie do dzia\u0142ania dla tych, kt\u00f3rzy chc\u0105 dowiedzie\u0107 si\u0119 wi\u0119cej o kampanii.<\/p>\n

By\u0107 mo\u017ce najbardziej imponuj\u0105ce jest w\u0142\u0105czenie link\u00f3w do medi\u00f3w spo\u0142eczno\u015bciowych<\/strong> na swoich stronach na Facebooku i Twitterze. Jest to niezb\u0119dne dla partii politycznych, aby uzyska\u0107 poparcie na poziomie oddolnym, jak twierdzi Phil Cleaver.<\/p>\n

\"Optymalizacja marketingu pod k\u0105tem sieci jest wa\u017cna dla trafno\u015bci. Platformy takie jak Facebook i Instagram staj\u0105 si\u0119 g\u0142\u00f3wnymi platformami reklamowymi, szczeg\u00f3lnie dla m\u0142odszych wyborc\u00f3w\".<\/p>\n

Dzi\u0119ki bramkom umo\u017cliwiaj\u0105cym uzyskanie dodatkowych informacji i promowanie zaanga\u017cowania wyborc\u00f3w, ludzie mog\u0105 otrzymywa\u0107 aktualizacje dotycz\u0105ce prywatyzacji Royal Mail.<\/p>\n

Przeczytaj wi\u0119cej o Philu Cleaverze na naszej stronie Politics Rebranded.<\/a><\/p>\n

 <\/p>\n

6. Zielony<\/strong><\/h2>\n

Kiedy: Wybory do Rady 2013<\/em><\/strong><\/h3>\n

\"Ulotka<\/p>\n

Ten wpis Partii Zielonych jest fantastycznym przyk\u0142adem tego, jak napisa\u0107 ulotk\u0119 wyborcz\u0105. Zapewnia niemal idealn\u0105 r\u00f3wnowag\u0119 mi\u0119dzy tekstem a obrazami - z silnym uk\u0142adem graficznym, kt\u00f3ry pomaga zach\u0119ci\u0107 wyborc\u0119 do dalszego czytania.<\/p>\n

Podobnie jak w przypadku wyra\u017anej czerwieni w ulotce Partii Pracy i niebieskiego w ulotce Partii Konserwatywnej, u\u017cycie zieleni w ich brandingu jest oczywiste.<\/p>\n

Strona r\u00f3wnie\u017c odzwierciedla ich przekonania<\/strong> przy u\u017cyciu 100% Ulotki z recyklingu<\/a> i przy u\u017cyciu przyjaznych dla \u015brodowiska atrament\u00f3w ro\u015blinnych.<\/p>\n

Ponownie, wraca to do znajomo\u015bci unikalnych punkt\u00f3w sprzeda\u017cy partii, utrzymywania sp\u00f3jno\u015bci marki i informowania wyborc\u00f3w, \u017ce mog\u0105 zaufa\u0107 kandydatowi.<\/p>\n

 <\/p>\n

7. Liberalni Demokraci<\/strong><\/h2>\n

Kiedy: Wybory do Rady 2013<\/em><\/strong><\/h3>\n

Wydana przez Parti\u0119 Niepodleg\u0142o\u015bci Zjednoczonego Kr\u00f3lestwa (UKIP) w 2013 r. ulotka zosta\u0142a dostarczona w Oxford West i Abingdon.<\/p>\n

\"Front<\/p>\n

Liberalni Demokraci maj\u0105 rozpoznawalny schemat kolor\u00f3w silnie zwi\u0105zany z ich parti\u0105. Jest to Ulotka DL<\/a> nieco si\u0119 od niego oddala, faworyzuj\u0105c niebieskie t\u0142o.<\/p>\n

Ale imponuj\u0105c\u0105 rzecz\u0105 w tym wpisie jest u\u017cycie elementu graficznego, kt\u00f3ry przerwy od ci\u0119\u017ckiego tekstu<\/strong> formaty.<\/p>\n

Pomocna jest r\u00f3wnie\u017c perforowana kraw\u0119d\u017a, na kt\u00f3rej z \u0142atwo\u015bci\u0105 mo\u017cna znale\u017a\u0107 adres siedziby partii - idealny dla ka\u017cdego, kto chce dowiedzie\u0107 si\u0119 wi\u0119cej o jej polityce i dzia\u0142aniach.<\/p>\n

Lib Dems u\u0142atwili ludziom aktywn\u0105 interakcj\u0119 z parti\u0105, pomagaj\u0105c zwi\u0119kszy\u0107 poparcie wyborc\u00f3w.<\/p>\n

Szukasz ulotek wyborczych? Zapoznaj si\u0119 z nasz\u0105 ofert\u0105 druk wyborczy<\/a> strona dla ulotek z bezp\u0142atn\u0105 dostaw\u0105 nast\u0119pnego dnia.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":60941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[634],"class_list":{"0":"post-15822","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration","8":"tag-flyers-leaflets"},"acf":[],"yoast_head":"\nElection Leaflets: 7 Best Design Examples - Solopress UK<\/title>\n<meta name=\"description\" content=\"Election Leaflets can be inspiring with the right design. Get some inspiration from our list of 7 examples of how to write an election Leaflet. 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