{"id":17078,"date":"2014-05-21T16:42:19","date_gmt":"2014-05-21T15:42:19","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=17078"},"modified":"2021-01-16T08:56:24","modified_gmt":"2021-01-16T08:56:24","slug":"mcdonalds-world-cup-2014-aplikacja-do-pakowania-frytek","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/print-inspiration\/mcdonalds-world-cup-2014-fries-packaging-app\/","title":{"rendered":"Opakowanie McDonald's World Cup: Chcesz frytki z aplikacj\u0105?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>McDonald's rozpoczyna kampani\u0119 marketingow\u0105 Mistrzostw \u015awiata 2014 od aplikacji mobilnej wykorzystuj\u0105cej rzeczywisto\u015b\u0107 rozszerzon\u0105, kt\u00f3ra rozgrywa wirtualny mecz pi\u0142ki no\u017cnej na nowym opakowaniu frytek....<\/em><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17087\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/05\/mcdonalds-world-cup-2014-french-fries-packaging.jpg\" alt=\"Opakowanie frytek Mcdonald&#039;s World Cup 2014\" width=\"640\" height=\"360\" \/><\/p>\n<p>Od nast\u0119pnego poniedzia\u0142ku, <strong>McDonald's<\/strong> zmieniaj\u0105 wygl\u0105d swoich kultowych czerwono-\u017c\u00f3\u0142tych produkt\u00f3w <strong>Opakowania na frytki<\/strong> globalnie z odwa\u017cn\u0105, now\u0105 grafik\u0105, aby uczci\u0107 nadchodz\u0105ce <strong>Mistrzostwa \u015awiata FIFA 2014<\/strong> turnieju pi\u0142karskiego w Brazylii.<\/p>\n<p>Angielski ekspresjonista i malarz akcji <a title=\"Oficjalna strona internetowa Bena Mosleya\" href=\"https:\/\/www.benmosleyart.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ben Mosley<\/a> dostarczy\u0142 jedn\u0105 z grafik do nowych, specjalnie zaprojektowanych pude\u0142ek na frytki McDonald's, zatytu\u0142owanych \"Fans of the World\". Wcze\u015bniej na zlecenie Manchesteru United i stadionu Wembley, Ben opisuje siebie jako \"zagorza\u0142ego fana sportu\", kt\u00f3ry kocha Barnsley Football Club.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17088\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/05\/mcdonalds-world-cup-2014-ben-mosley-fries-packaging.jpg\" alt=\"Opakowanie frytek Mcdonald&#039;s autorstwa Bena Mosleya\" width=\"512\" height=\"640\" \/><\/p>\n<p>Ponadto przeprojektowane pude\u0142ka na frytki b\u0119d\u0105 kluczem do \"odblokowania\" nowego <strong>Rozszerzona rzeczywisto\u015b\u0107<\/strong> (AR), kt\u00f3ra nagrodzi klient\u00f3w wci\u0105gaj\u0105cym, wirtualnym wyzwaniem pi\u0142karskim. Stworzona dla McDonald's we wsp\u00f3\u0142pracy z Qualcomm Connected Experiences i specjalistami od rzeczywisto\u015bci rozszerzonej Trigger, nowa aplikacja <a title=\"McDonald&#039;s GOL! aplikacja rzeczywisto\u015bci rozszerzonej\" href=\"http:\/\/gol.mcd.com\" target=\"_blank\" rel=\"noopener noreferrer\">Aplikacja McDonald's GOL!<\/a> b\u0119dzie dost\u0119pna dla wi\u0119kszo\u015bci mobilnych smartfon\u00f3w i tablet\u00f3w z systemem Android\/Apple w sklepach Google Play i Apple App Store.<\/p>\n<p>Klienci po prostu pobieraj\u0105 aplikacj\u0119 GOL! i rozpoczynaj\u0105 gr\u0119, gdy tylko maj\u0105 w r\u0119ku specjalnie zaprojektowane opakowanie frytek McDonald's. Wystarczy przy\u0142o\u017cy\u0107 ekran urz\u0105dzenia mobilnego do przedniej cz\u0119\u015bci opakowania. Gdy urz\u0105dzenie automatycznie rozpozna grafik\u0119, na ekranie pojawi si\u0119 boisko do pi\u0142ki no\u017cnej w rzeczywisto\u015bci rozszerzonej, z pude\u0142kiem frytek jako bramk\u0105 i innymi wbudowanymi obiektami jako przeszkodami. Chodzi o to, aby \"kopn\u0105\u0107\" pi\u0142k\u0119 jednym ruchem palca i zmieni\u0107 kierunek lub u\u017cy\u0107 przeszk\u00f3d, aby pi\u0142ka wpad\u0142a do bramki.<\/p>\n<p>McDonald's jest jednym z oficjalnych sponsor\u00f3w Mistrzostw \u015awiata FIFA 2014.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17090\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/05\/mcdonalds-world-cup-2014-gol-augmented-reality-app.jpg\" alt=\"McDonald&#039;s World Cup 2014 GOL! aplikacja rzeczywisto\u015bci rozszerzonej\" width=\"640\" height=\"507\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17092\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/05\/mcdonalds-world-cup-2014-fries-box-ar-app.jpg\" alt=\"Aplikacja AR pude\u0142ka na frytki McDonald&#039;s World Cup 2014\" width=\"640\" height=\"507\" \/><\/p>\n<p>\"Po raz pierwszy w historii marki zmieniamy projekt opakowania jednej z najbardziej ulubionych pozycji menu naszych klient\u00f3w na skal\u0119 globaln\u0105, a czy jest lepszy pow\u00f3d ni\u017c dzielenie si\u0119 emocjami zwi\u0105zanymi z jednym z najbardziej presti\u017cowych wydarze\u0144 sportowych na \u015bwiecie\" - m\u00f3wi Steve Easterbrook, starszy wiceprezes wykonawczy i globalny dyrektor ds. marki w McDonald's. \"Chodzi o dostarczanie naszym klientom zabawnych, innowacyjnych program\u00f3w i \u015bwi\u0119towanie naszej wsp\u00f3lnej mi\u0142o\u015bci do pi\u0142ki no\u017cnej. Cieszymy si\u0119, \u017ce mo\u017cemy to zrobi\u0107 poprzez anga\u017cuj\u0105ce, interaktywne do\u015bwiadczenie mobilne i oczywi\u015bcie dzi\u0119ki naszym s\u0142ynnym na ca\u0142ym \u015bwiecie frytkom\".<\/p>\n<p>Nie jest to jednak pierwszy raz, kiedy McDonald's eksperymentuje z rozszerzon\u0105 rzeczywisto\u015bci\u0105 w swoich dzia\u0142aniach marketingowych. Ostatnio, McDonald's wsp\u00f3\u0142pracowa\u0142 z agencj\u0105 reklamow\u0105 DDB i <a title=\"Agencja cyfrowa specjalizuj\u0105ca si\u0119 w rzeczywisto\u015bci rozszerzonej\" href=\"https:\/\/www.triggerglobal.com\" target=\"_blank\" rel=\"noopener noreferrer\">Wyzwalacz<\/a> nad aplikacj\u0105 AR dla pude\u0142ka Happy Meal Mr. Peabody &amp; Sherman, aby zach\u0119ci\u0107 dzieci do zdrowego od\u017cywiania.<\/p>\n<p>Poni\u017cszy film promocyjny na YouTube pokazuje t\u0119 interaktywn\u0105 aplikacj\u0119 Happy Meal AR w akcji:<\/p>\n<div class=\"youtube-embed\" data-video_id=\"AhIEa_HKKMo\"><iframe loading=\"lazy\" title=\"Interaktywna aplikacja Happy Meal AR\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/AhIEa_HKKMo?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1&#038;origin=https:\/\/www.solopress.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":17088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-17078","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonald\u2019s World Cup Packaging: Want Fries With App? - Solopress<\/title>\n<meta name=\"description\" content=\"McDonald\u2019s kick off their World Cup 2014 campaign with an augmented reality mobile app that plays a virtual football game on their new fries packaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pl\/inspiracje-do-druku\/mcdonalds-world-cup-2014-aplikacja-do-pakowania-frytek\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald\u2019s World Cup Packaging: Want Fries With App? - Solopress\" \/>\n<meta property=\"og:description\" content=\"McDonald\u2019s kick off their World Cup 2014 campaign with an augmented reality mobile app that plays a virtual football game on their new fries packaging.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pl\/inspiracje-do-druku\/mcdonalds-world-cup-2014-aplikacja-do-pakowania-frytek\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-21T15:42:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-16T08:56:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/05\/mcdonalds-world-cup-2014-ben-mosley-fries-packaging.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/mcdonalds-world-cup-2014-fries-packaging-app\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/mcdonalds-world-cup-2014-fries-packaging-app\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"McDonald\u2019s World Cup Packaging: Want Fries With App?\",\"datePublished\":\"2014-05-21T15:42:19+00:00\",\"dateModified\":\"2021-01-16T08:56:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/mcdonalds-world-cup-2014-fries-packaging-app\/\"},\"wordCount\":475,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/mcdonalds-world-cup-2014-fries-packaging-app\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/05\/mcdonalds-world-cup-2014-ben-mosley-fries-packaging.jpg\",\"articleSection\":[\"Print Inspiration\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/print-inspiration\/mcdonalds-world-cup-2014-fries-packaging-app\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/mcdonalds-world-cup-2014-fries-packaging-app\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/mcdonalds-world-cup-2014-fries-packaging-app\/\",\"name\":\"McDonald\u2019s World Cup Packaging: Want Fries With App? - Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/mcdonalds-world-cup-2014-fries-packaging-app\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/mcdonalds-world-cup-2014-fries-packaging-app\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/05\/mcdonalds-world-cup-2014-ben-mosley-fries-packaging.jpg\",\"datePublished\":\"2014-05-21T15:42:19+00:00\",\"dateModified\":\"2021-01-16T08:56:24+00:00\",\"description\":\"McDonald\u2019s kick off their World Cup 2014 campaign with an augmented reality mobile app that plays a virtual football game on their new fries packaging.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/mcdonalds-world-cup-2014-fries-packaging-app\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.solopress.com\/blog\/print-inspiration\/mcdonalds-world-cup-2014-fries-packaging-app\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/mcdonalds-world-cup-2014-fries-packaging-app\/#primaryimage\",\"url\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/05\/mcdonalds-world-cup-2014-ben-mosley-fries-packaging.jpg\",\"contentUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/05\/mcdonalds-world-cup-2014-ben-mosley-fries-packaging.jpg\",\"width\":512,\"height\":640,\"caption\":\"Mcdonald's fries packaging by Ben Mosley\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/mcdonalds-world-cup-2014-fries-packaging-app\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.solopress.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"McDonald\u2019s World Cup Packaging: Want Fries With App?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\",\"url\":\"https:\/\/www.solopress.com\/blog\/\",\"name\":\"The Latest Print and Design News | Solopress\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.solopress.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\",\"name\":\"Solopress\",\"url\":\"https:\/\/www.solopress.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png\",\"contentUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png\",\"width\":428,\"height\":88,\"caption\":\"Solopress\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Solopress\",\"https:\/\/x.com\/solopress\",\"https:\/\/instagram.com\/solopress\/\",\"https:\/\/www.linkedin.com\/company\/solopress\",\"https:\/\/uk.pinterest.com\/solopress\/\",\"https:\/\/www.youtube.com\/user\/solopress\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\",\"name\":\"Solopress\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"caption\":\"Solopress\"},\"sameAs\":[\"https:\/\/www.solopress.com\/\"],\"url\":\"https:\/\/www.solopress.com\/blog\/pl\/author\/solopress\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Opakowanie McDonald's World Cup: Chcesz frytki z aplikacj\u0105? - Solopress","description":"McDonald's rozpoczyna kampani\u0119 Mistrzostw \u015awiata 2014 z aplikacj\u0105 mobiln\u0105 rozszerzonej rzeczywisto\u015bci, kt\u00f3ra rozgrywa wirtualny mecz pi\u0142ki no\u017cnej na nowym opakowaniu frytek.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.solopress.com\/blog\/pl\/inspiracje-do-druku\/mcdonalds-world-cup-2014-aplikacja-do-pakowania-frytek\/","og_locale":"pl_PL","og_type":"article","og_title":"McDonald\u2019s World Cup Packaging: Want Fries With App? - Solopress","og_description":"McDonald\u2019s kick off their World Cup 2014 campaign with an augmented reality mobile app that plays a virtual football game on their new fries packaging.","og_url":"https:\/\/www.solopress.com\/blog\/pl\/inspiracje-do-druku\/mcdonalds-world-cup-2014-aplikacja-do-pakowania-frytek\/","og_site_name":"The Latest Print and Design News | Solopress","article_publisher":"https:\/\/www.facebook.com\/Solopress","article_published_time":"2014-05-21T15:42:19+00:00","article_modified_time":"2021-01-16T08:56:24+00:00","og_image":[{"width":512,"height":640,"url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/05\/mcdonalds-world-cup-2014-ben-mosley-fries-packaging.jpg","type":"image\/jpeg"}],"author":"Solopress","twitter_card":"summary_large_image","twitter_creator":"@solopress","twitter_site":"@solopress","twitter_misc":{"Napisane przez":"Solopress","Szacowany czas czytania":"2 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/mcdonalds-world-cup-2014-fries-packaging-app\/#article","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/mcdonalds-world-cup-2014-fries-packaging-app\/"},"author":{"name":"Solopress","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41"},"headline":"McDonald\u2019s World Cup Packaging: Want Fries With App?","datePublished":"2014-05-21T15:42:19+00:00","dateModified":"2021-01-16T08:56:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/mcdonalds-world-cup-2014-fries-packaging-app\/"},"wordCount":475,"commentCount":4,"publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/mcdonalds-world-cup-2014-fries-packaging-app\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/05\/mcdonalds-world-cup-2014-ben-mosley-fries-packaging.jpg","articleSection":["Print Inspiration"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.solopress.com\/blog\/print-inspiration\/mcdonalds-world-cup-2014-fries-packaging-app\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/mcdonalds-world-cup-2014-fries-packaging-app\/","url":"https:\/\/www.solopress.com\/blog\/print-inspiration\/mcdonalds-world-cup-2014-fries-packaging-app\/","name":"Opakowanie McDonald's World Cup: Chcesz frytki z aplikacj\u0105? - Solopress","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/mcdonalds-world-cup-2014-fries-packaging-app\/#primaryimage"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/mcdonalds-world-cup-2014-fries-packaging-app\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/05\/mcdonalds-world-cup-2014-ben-mosley-fries-packaging.jpg","datePublished":"2014-05-21T15:42:19+00:00","dateModified":"2021-01-16T08:56:24+00:00","description":"McDonald's rozpoczyna kampani\u0119 Mistrzostw \u015awiata 2014 z aplikacj\u0105 mobiln\u0105 rozszerzonej rzeczywisto\u015bci, kt\u00f3ra rozgrywa wirtualny mecz pi\u0142ki no\u017cnej na nowym opakowaniu frytek.","breadcrumb":{"@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/mcdonalds-world-cup-2014-fries-packaging-app\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.solopress.com\/blog\/print-inspiration\/mcdonalds-world-cup-2014-fries-packaging-app\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/mcdonalds-world-cup-2014-fries-packaging-app\/#primaryimage","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/05\/mcdonalds-world-cup-2014-ben-mosley-fries-packaging.jpg","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/05\/mcdonalds-world-cup-2014-ben-mosley-fries-packaging.jpg","width":512,"height":640,"caption":"Mcdonald's fries packaging by Ben Mosley"},{"@type":"BreadcrumbList","@id":"https:\/\/www.solopress.com\/blog\/print-inspiration\/mcdonalds-world-cup-2014-fries-packaging-app\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.solopress.com\/blog\/"},{"@type":"ListItem","position":2,"name":"McDonald\u2019s World Cup Packaging: Want Fries With App?"}]},{"@type":"WebSite","@id":"https:\/\/www.solopress.com\/blog\/#website","url":"https:\/\/www.solopress.com\/blog\/","name":"Najnowsze wiadomo\u015bci dotycz\u0105ce druku i projektowania | Solopress","description":"","publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.solopress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/www.solopress.com\/blog\/#organization","name":"Solopress","url":"https:\/\/www.solopress.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","width":428,"height":88,"caption":"Solopress"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Solopress","https:\/\/x.com\/solopress","https:\/\/instagram.com\/solopress\/","https:\/\/www.linkedin.com\/company\/solopress","https:\/\/uk.pinterest.com\/solopress\/","https:\/\/www.youtube.com\/user\/solopress"]},{"@type":"Person","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41","name":"Solopress","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","caption":"Solopress"},"sameAs":["https:\/\/www.solopress.com\/"],"url":"https:\/\/www.solopress.com\/blog\/pl\/author\/solopress\/"}]}},"jetpack_featured_media_url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/05\/mcdonalds-world-cup-2014-ben-mosley-fries-packaging.jpg","_links":{"self":[{"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/17078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/comments?post=17078"}],"version-history":[{"count":5,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/17078\/revisions"}],"predecessor-version":[{"id":70261,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/17078\/revisions\/70261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/media\/17088"}],"wp:attachment":[{"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/media?parent=17078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/categories?post=17078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/tags?post=17078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}