{"id":22396,"date":"2019-05-06T14:48:56","date_gmt":"2019-05-06T13:48:56","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=22396"},"modified":"2019-07-23T16:39:09","modified_gmt":"2019-07-23T15:39:09","slug":"letnie-wskazowki-marketingowe","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/business-marketing\/summer-marketing-tips\/","title":{"rendered":"Letnie wskaz\u00f3wki marketingowe"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<p><em>Niekt\u00f3re firmy kwitn\u0105 latem, podczas gdy te z innych bran\u017c zauwa\u017caj\u0105 spowolnienie pracy i spadek sprzeda\u017cy, gdy wszyscy wyje\u017cd\u017caj\u0105 na wakacje. Niezale\u017cnie od tego, czy Twoja lodziarnia t\u0119tni \u017cyciem, czy te\u017c Tw\u00f3j serwis naprawczy kot\u0142\u00f3w jest cichy, oto kilka sugestii dotycz\u0105cych letnich wskaz\u00f3wek marketingowych.<\/em><\/p>\n<h2>Marketing zewn\u0119trzny<\/h2>\n<p>W pi\u0119kn\u0105, ciep\u0142\u0105 pogod\u0119, dlaczego nie skorzysta\u0107 z okazji, aby cieszy\u0107 si\u0119 na \u015bwie\u017cym powietrzu podczas promowania swojej firmy? Lato to \u015bwietny czas na sp\u0119dzanie wolnego czasu <a title=\"Druk baner\u00f3w Solopress\" href=\"https:\/\/www.solopress.com\/blog\/pl\/vinyl-banners\/\" target=\"_blank\" rel=\"noopener noreferrer\">nowe, \u015bwie\u017ce banery<\/a> i rozwieszaj plakaty w mie\u015bcie, aby mie\u0107 pewno\u015b\u0107, \u017ce pozostaniesz w pami\u0119ci klient\u00f3w.<\/p>\n<p>W czerwcu, lipcu i sierpniu mo\u017cna r\u00f3wnie\u017c skorzysta\u0107 z okazji, aby cieszy\u0107 si\u0119 s\u0142o\u0144cem podczas rozdawania pr\u00f3bek i kupon\u00f3w, <a title=\"Naklejki Solopress\" href=\"https:\/\/www.solopress.com\/blog\/pl\/naklejki-etykiety\/\" target=\"_blank\" rel=\"noopener noreferrer\">naklejki<\/a> lub artyku\u0142y promocyjne, takie jak przy\u0142bice i zimne butelki wody z markowymi etykietami.<\/p>\n<p>W zale\u017cno\u015bci od rodzaju prowadzonej firmy, mo\u017cesz r\u00f3wnie\u017c chcie\u0107 przyci\u0105gn\u0105\u0107 t\u0142umy do swojego sklepu za pomoc\u0105 pewnych dzia\u0142a\u0144. Na przyk\u0142ad sklep odzie\u017cowy mo\u017ce zorganizowa\u0107 mini pokaz mody na chodniku lub sklep z zabawkami mo\u017ce umie\u015bci\u0107 cz\u0142onka zespo\u0142u przy drzwiach z kilkoma grami lub zabawkami do wypr\u00f3bowania z przechodniami. Wszystko, co sprawia, \u017ce ludzie si\u0119 u\u015bmiechaj\u0105 i rozmawiaj\u0105, a nie jest bezpo\u015bredni\u0105 ofert\u0105 sprzeda\u017cy, prawdopodobnie b\u0119dzie skuteczne i przyci\u0105gnie ich przez drzwi.<\/p>\n<h2>Marketing wydarze\u0144<\/h2>\n<p>Lato to r\u00f3wnie\u017c doskona\u0142y czas na promocje oparte na wydarzeniach, z wieloma r\u00f3\u017cnymi targami i festiwalami. Je\u015bli szukasz okazji do sp\u0119dzenia dnia na \u015bwie\u017cym powietrzu, jednocze\u015bnie reklamuj\u0105c swoj\u0105 firm\u0119, dlaczego nie ustawi\u0107 stoiska na lokalnym wydarzeniu? B\u0119dziesz si\u0119 dobrze bawi\u0107, zaczerpniesz \u015bwie\u017cego powietrza i nawi\u0105\u017cesz kontakt z nowymi odbiorcami, kt\u00f3rzy by\u0107 mo\u017ce doceni\u0105 to, co robisz.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/shutterstock_607338533-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-62867\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/shutterstock_607338533-1.jpg\" alt=\"Stoisko na festiwalu\" width=\"900\" height=\"600\" \/><\/a><\/p>\n<h2>Marketing od drzwi do drzwi<\/h2>\n<p>By\u0107 mo\u017ce nie dzia\u0142asz w bran\u017cy, w kt\u00f3rej bezpo\u015brednia sprzeda\u017c domowa - na przyk\u0142ad akwizycja instalacji paneli s\u0142onecznych - jest skuteczna lub istotna, ale istniej\u0105 inne sposoby marketingu skierowanego do ludzi w ich miejscu zamieszkania. Drukowane zawieszki na drzwi lub ulotki dostarczane do skrzynki na listy s\u0105 bardziej pomocne, ni\u017c s\u0105dzi wielu w\u0142a\u015bcicieli firm, poniewa\u017c badania wykaza\u0142y, \u017ce 56% konsument\u00f3w uwa\u017ca media drukowane za bardziej godne zaufania, a 79% gospodarstw domowych przeczyta lub przynajmniej zeskanuje bezpo\u015brednie reklamy pocztowe.<\/p>\n<h2>Marketing w mediach spo\u0142eczno\u015bciowych<\/h2>\n<p>Media spo\u0142eczno\u015bciowe to doskona\u0142y spos\u00f3b na zwi\u0119kszenie swojej obecno\u015bci w Internecie i nawi\u0105zanie kontaktu z klientami przez ca\u0142y rok, ale s\u0105 szczeg\u00f3lnie pomocne w miesi\u0105cach letnich. Po pierwsze, mo\u017cna z nich korzysta\u0107 ca\u0142kowicie za darmo. Dla wielu firm, kt\u00f3re do\u015bwiadczaj\u0105 powolnych okres\u00f3w w okresie letnim, bud\u017cety odpowiednio si\u0119 zmniejszaj\u0105, wi\u0119c bezp\u0142atna reklama staje si\u0119 coraz bardziej atrakcyjn\u0105 opcj\u0105.<\/p>\n<p>Media spo\u0142eczno\u015bciowe s\u0105 r\u00f3wnie\u017c idealne w okresach, w kt\u00f3rych mo\u017cesz by\u0107 na wakacjach, poniewa\u017c narz\u0119dzia takie jak <a href=\"https:\/\/hootsuite.com\/en-gb\/\">Hootsuite<\/a>Tweetdeck, a nawet sam Facebook, umo\u017cliwiaj\u0105 planowanie post\u00f3w z wyprzedzeniem. Nie oznacza to, \u017ce powiniene\u015b nabra\u0107 nawyku \"ustaw i zapomnij\", poniewa\u017c kluczem do sukcesu jest interakcja z innymi w sieciach spo\u0142eczno\u015bciowych i oferowanie wzajemnej promocji. Jednak wi\u0119kszo\u015b\u0107 blog\u00f3w i post\u00f3w mo\u017ce by\u0107 badana, pisana i planowana z wyprzedzeniem, pozostawiaj\u0105c tobie (lub wyznaczonemu cz\u0142onkowi zespo\u0142u) tylko kilka minut dziennie na sprawdzenie odpowiedzi.<\/p>\n<p>Chocia\u017c lato to \u015bwietny czas na wykorzystanie r\u00f3\u017cnych technik marketingowych, wa\u017cne jest r\u00f3wnie\u017c, aby cieszy\u0107 si\u0119 przerw\u0105 dla siebie. Niezale\u017cnie od tego, czy jeste\u015b w\u0142a\u015bcicielem ma\u0142ej firmy, freelancerem czy dyrektorem generalnym, ka\u017cdy zas\u0142uguje na odpoczynek i szans\u0119 na na\u0142adowanie baterii. Wysi\u0142ek w\u0142o\u017cony w rozw\u00f3j firmy pomo\u017ce jej si\u0119 rozwija\u0107, ale dzia\u0142ania marketingowe r\u00f3wnie\u017c skorzystaj\u0105 na kilkudniowej przerwie.<\/p>\n<p>Odpoczynek i relaks od\u015bwie\u017c\u0105 tw\u00f3j m\u00f3zg, a ty wr\u00f3cisz do pracy bardziej kreatywny i pe\u0142en pomys\u0142\u00f3w ni\u017c od dawna. Nie zapominaj wi\u0119c, \u017ce cho\u0107 tego lata prowadzisz dzia\u0142ania marketingowe skierowane do os\u00f3b przebywaj\u0105cych na wakacjach, sam r\u00f3wnie\u017c powiniene\u015b mie\u0107 troch\u0119 urlopu.\u00a0<!--\/codes_iframe--><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":62861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-22396","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Summer Marketing Tips | Solopress<\/title>\n<meta name=\"description\" content=\"Don&#039;t let your business go into &#039;holiday 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