{"id":31854,"date":"2015-10-16T15:53:06","date_gmt":"2015-10-16T14:53:06","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=31854"},"modified":"2019-06-26T08:31:55","modified_gmt":"2019-06-26T07:31:55","slug":"the-guardian-przedstawia-wytyczne-dotyczace-marki","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/business-marketing\/the-guardian-unveil-brand-guidelines\/","title":{"rendered":"The Guardian przedstawia wytyczne dotycz\u0105ce marki"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>W celu wzmocnienia \"DNA marki\", The Guardian ujawni\u0142 teraz swoje oficjalne wytyczne, aby zapewni\u0107 sta\u0142\u0105 ewolucj\u0119 zamiast rewolucji.<\/em><\/h3>\n<p>Podobnie jak by\u0142y projektant Facebooka Ben Barry, Alex Breuer i Chris Clarke stan\u0119li przed wielkim wyzwaniem, gdy mianowano ich nowymi dyrektorami kreatywnymi w The Guardian. Celem by\u0142o po\u0142\u0105czenie niezliczonej ilo\u015bci r\u00f3\u017cnych styl\u00f3w, kolor\u00f3w i wzor\u00f3w, kt\u00f3re sk\u0142adaj\u0105 si\u0119 na og\u00f3ln\u0105 mark\u0119 Guardian.<\/p>\n<figure id=\"attachment_31856\" aria-describedby=\"caption-attachment-31856\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-31856\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2015\/10\/Screen-Shot-2015-10-16-at-15.30.41-copy.jpg\" alt=\"Marka Guardian\" width=\"600\" height=\"361\" \/><figcaption id=\"caption-attachment-31856\" class=\"wp-caption-text\">Obraz <a href=\"https:\/\/twitter.com\/GuardianDesign\" target=\"_blank\" rel=\"noopener noreferrer\">@GuardianDesign<\/a><\/figcaption><\/figure>\n<p>Zadanie to wymaga\u0142o od pary wsp\u00f3\u0142pracy z zespo\u0142em w celu opracowania strategii, kt\u00f3ra pozwoli\u0142aby na \u0142atwe zrozumienie marki w ca\u0142ej firmie, z warto\u015bciami ka\u017cdego dzia\u0142u, jak r\u00f3wnie\u017c ca\u0142ej firmy, \u0142atwo zrozumia\u0142ymi dla czytelnik\u00f3w. Pierwszym punktem programu by\u0142a typografia, kt\u00f3ra zosta\u0142a por\u00f3wnana z ludzkim pismem odr\u0119cznym. Jest to pierwszy punkt kontaktu z czytelnikiem i musi by\u0107 natychmiast rozpoznawalny. Czcionka jest teraz ustawiona z wyborem 8 r\u00f3\u017cnych i przewodnikiem zalecaj\u0105cym, kiedy powinny by\u0107 u\u017cywane.<\/p>\n<figure id=\"attachment_31855\" aria-describedby=\"caption-attachment-31855\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-31855\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2015\/10\/Screen-Shot-2015-10-16-at-15.27.59.png\" alt=\"Kolory marki Guardian\" width=\"600\" height=\"601\" \/><figcaption id=\"caption-attachment-31855\" class=\"wp-caption-text\">Obraz <a href=\"https:\/\/twitter.com\/GuardianDesign\" target=\"_blank\" rel=\"noopener noreferrer\">@GuardianDesign<\/a><\/figcaption><\/figure>\n<p>Kolejnym kluczowym elementem marki, kt\u00f3ry zosta\u0142 poddany ocenie przez nowych dyrektor\u00f3w kreatywnych, by\u0142y kolory. Daj\u0105 one czytelnikom wskaz\u00f3wki i pozwalaj\u0105 na harmonijn\u0105 nawigacj\u0119 po gazecie; m\u00f3wi\u0105c o harmonii, u\u017cyte kolory musz\u0105 zawsze ze sob\u0105 wsp\u00f3\u0142pracowa\u0107 i unika\u0107 kolizji; u\u0142atwi to podr\u00f3\u017c przez gazet\u0119 i stworzy wygodne drogowskazy sugeruj\u0105ce rodzaj artyku\u0142u.<\/p>\n<figure id=\"attachment_31857\" aria-describedby=\"caption-attachment-31857\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-31857\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2015\/10\/Screen-Shot-2015-10-16-at-15.33.10.png\" alt=\"Drogowskazy marki Guardian\" width=\"600\" height=\"783\" \/><figcaption id=\"caption-attachment-31857\" class=\"wp-caption-text\">Obraz <a href=\"https:\/\/twitter.com\/GuardianDesign\" target=\"_blank\" rel=\"noopener noreferrer\">@GuardianDesign<\/a><\/figcaption><\/figure>\n<p>Rezultatem jest rozleg\u0142y krajobraz to\u017csamo\u015bci, z\u0142o\u017cony, ale w idealnym porz\u0105dku roboczym. To co\u015b wi\u0119cej ni\u017c tylko nag\u0142\u00f3wek, istnieje poczucie przynale\u017cno\u015bci do ka\u017cdego elementu i dzia\u0142aj\u0105 one jak tryby, aby przenie\u015b\u0107 mark\u0119 razem jako jedn\u0105, jest to rozpoznawalne od najmniejszej favicon ich \"okr\u0105g\u0142ego\" logo do teorii kolor\u00f3w stoj\u0105cej za tre\u015bci\u0105 dla r\u00f3\u017cnych sekcji. Alex i Chris nie sko\u0144czyli na tym; marka mo\u017ce teraz nadal ewoluowa\u0107 z jasnymi ramami i poczuciem kierunku, aby umo\u017cliwi\u0107 artykulacj\u0119 i ekspresj\u0119 z solidnymi podstawami i wyra\u017an\u0105 przestrzeni\u0105 do rozwoju.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":31859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[890],"class_list":{"0":"post-31854","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-branding"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Guardian Unveil Brand Guidelines | Solopress<\/title>\n<meta name=\"description\" content=\"In a bid 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