{"id":39619,"date":"2018-05-02T12:21:33","date_gmt":"2018-05-02T11:21:33","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=39619"},"modified":"2019-06-20T15:41:58","modified_gmt":"2019-06-20T14:41:58","slug":"jak-zachowac-swiezosc-materialow-marketingowych","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/","title":{"rendered":"Jak zachowa\u0107 \u015bwie\u017co\u015b\u0107 materia\u0142\u00f3w marketingowych"},"content":{"rendered":"
<\/div>

Od\u015bwie\u017canie materia\u0142\u00f3w marketingowych jest jak kupowanie nowych ubra\u0144 lub zmiana fryzury. Zasadniczo jeste\u015b taki sam, ale po prostu troch\u0119 o\u017cywi\u0142e\u015b rzeczy na zewn\u0105trz. Wszystkie trendy maj\u0105 sw\u00f3j okres przydatno\u015bci do spo\u017cycia, a Twoje materia\u0142y marketingowe s\u0105 takie same. Nie mo\u017cesz pozwoli\u0107 sobie na to, by sta\u0142y si\u0119 nieaktualne i nieskuteczne. Jedynym sposobem na walk\u0119 z tym jest marketingowa metamorfoza.<\/p>\n

Marketingowa metamorfoza niekoniecznie oznacza ca\u0142kowity rebranding (cho\u0107 w niekt\u00f3rych przypadkach rebranding by\u0142by korzystny). Polega ona raczej na od\u015bwie\u017ceniu materia\u0142\u00f3w w celu nadania nowego \u017cycia komunikacji. Remont marketingu mo\u017ce obejmowa\u0107 szereg zmian we wszystkich punktach styku, takich jak przeprojektowane wizyt\u00f3wki lub nowa kampania mailingowa.<\/p>\n

Istnieje wiele r\u00f3\u017cnych powod\u00f3w i mo\u017cliwo\u015bci, aby zachowa\u0107 \u015bwie\u017co\u015b\u0107 materia\u0142\u00f3w marketingowych, ale ostatecznie sprowadza si\u0119 to do tego, co chcesz osi\u0105gn\u0105\u0107 jako firma. Istnieje kilka czynnik\u00f3w, kt\u00f3re mog\u0105 sprawi\u0107, \u017ce zdasz sobie spraw\u0119, \u017ce nadszed\u0142 w\u0142a\u015bciwy czas, jak opisano poni\u017cej.<\/p>\n

 <\/p>\n

Problemy z przyci\u0105gni\u0119ciem uwagi klienta?<\/strong><\/h2>\n

Oczywi\u015bcie najbardziej oczywistym powodem od\u015bwie\u017cenia materia\u0142\u00f3w marketingowych jest to, \u017ce po prostu nie spe\u0142niaj\u0105 one ju\u017c swojej roli. Wszystko ewoluuje w czasie, Twoi klienci r\u00f3wnie\u017c. Je\u015bli wci\u0105\u017c przekazujesz dok\u0142adnie t\u0119 sam\u0105 wiadomo\u015b\u0107 dok\u0142adnie tym samym osobom w dok\u0142adnie ten sam spos\u00f3b, po pewnym czasie stanie si\u0119 ona po prostu bia\u0142ym szumem i zostanie zignorowana.<\/p>\n

Je\u015bli oka\u017ce si\u0119, \u017ce Tw\u00f3j przekaz ju\u017c nie rezonuje, musisz co\u015b zmieni\u0107 i znale\u017a\u0107 co\u015b, co to zrobi. Zmiana przyci\u0105ga uwag\u0119 ludzi, kt\u00f3rzy s\u0105 przyzwyczajeni do ogl\u0105dania tego samego i zach\u0119ca ich do ponownego spojrzenia. Strony takie jak\u00a0Pinterest<\/a> s\u0105 \u015bwietne do znalezienia inspiracji, aby nieco od\u015bwie\u017cy\u0107 rzeczy.<\/p>\n

 <\/p>\n

Wiele osobowo\u015bci<\/strong> \u00a0<\/em><\/h2>\n

Mo\u017ce si\u0119 okaza\u0107, \u017ce w r\u00f3\u017cnych kana\u0142ach marketingowych u\u017cywasz innego tonu g\u0142osu lub sprawiasz inne wra\u017cenie, co pozwala na interpretacj\u0119 Twojej marki na r\u00f3\u017cne sposoby. Cz\u0119sto wynika to z pracy wielu cz\u0142onk\u00f3w zespo\u0142u nad kilkoma projektami.<\/p>\n

Stworzenie skutecznej to\u017csamo\u015bci marki pomo\u017ce zbudowa\u0107 sp\u00f3jny i konsekwentny styl, niezale\u017cnie od tego, kto tworzy lub czyta materia\u0142. Mo\u017cesz samodzielnie okre\u015bli\u0107 g\u0142os marki lub zatrudni\u0107 mened\u017cera marki, kt\u00f3ry zrobi to za Ciebie.<\/p>\n

 <\/p>\n

Brak osobowo\u015bci <\/strong><\/h2>\n

Jest tylko jedna rzecz gorsza od posiadania wielu osobowo\u015bci marki - brak osobowo\u015bci w og\u00f3le.<\/p>\n

Spr\u00f3buj wyobrazi\u0107 sobie swoj\u0105 mark\u0119 jako osob\u0119. Jaka by ona by\u0142a? Jakie rzeczy lubiliby robi\u0107? Jak by si\u0119 wypowiadali? Z jakimi lud\u017ami chcieliby si\u0119 spotyka\u0107? Je\u015bli nie mo\u017cesz odpowiedzie\u0107 na te pytania (lub odpowiedzi s\u0105 niewiarygodnie nudne), konieczne jest od\u015bwie\u017cenie.<\/p>\n

Powiniene\u015b chcie\u0107 sp\u0119dza\u0107 czas ze swoj\u0105 mark\u0105, podobnie jak inni podobnie my\u015bl\u0105cy ludzie. Je\u015bli nie lubisz swojej marki, to po co j\u0105 masz?<\/p>\n

 <\/p>\n

Nic tak nie podkre\u015bla \u015bwie\u017co\u015bci materia\u0142\u00f3w marketingowych jak pory roku<\/strong><\/h2>\n

Wiele marek uwa\u017ca zmian\u0119 sezonu za dobry czas na od\u015bwie\u017cenie grafiki, zw\u0142aszcza gdy ich produkty zmieniaj\u0105 si\u0119 sezonowo.<\/p>\n

Subtelne zmiany, takie jak paleta kolor\u00f3w lub motyw, mog\u0105 mie\u0107 ogromne znaczenie przy dostosowywaniu si\u0119 do nowej pory roku. Na przyk\u0142ad, w szczycie lata chcesz, aby Twoja komunikacja by\u0142a jasna i przewiewna, a nie ciemna i zimowa - i odwrotnie.<\/p>\n

 <\/p>\n

Zazdro\u015b\u0107 o mark\u0119<\/strong><\/h2>\n

Je\u015bli patrzysz na inne marki, kt\u00f3re s\u0105 podobne do Twojej i czujesz si\u0119 zazdrosny o to, jak s\u0105 przedstawiane lub czujesz si\u0119 nieco zablokowany i pozostawiony w tyle, by\u0107 mo\u017ce dlatego, \u017ce nie osi\u0105gasz jeszcze tego poziomu.<\/p>\n

Pami\u0119taj, \u017ce bardzo wa\u017cne jest, aby pozosta\u0107 wiernym w\u0142asnym podstawowym warto\u015bciom i nie kopiowa\u0107 innych marek. Zamiast tego pozw\u00f3l im zainspirowa\u0107 Ci\u0119 do osi\u0105gni\u0119cia kolejnego poziomu.<\/p>\n

 <\/p>\n

Dzwoni\u0105 jakie\u015b dzwonki?<\/strong><\/h2>\n

Je\u015bli kt\u00f3rykolwiek z powy\u017cszych punkt\u00f3w brzmi znajomo, to marketingowa metamorfoza jest w\u0142a\u015bnie tym, czego potrzebujesz.<\/p>\n

Korzy\u015bci p\u0142yn\u0105ce z od\u015bwie\u017cenia materia\u0142\u00f3w marketingowych znacznie przewy\u017cszaj\u0105 koszty. Od\u015bwie\u017cenie wygl\u0105du zrobi \u015bwietne wra\u017cenie na klientach i docelowych odbiorcach, poniewa\u017c pokazuje, \u017ce jeste\u015b w stanie nad\u0105\u017cy\u0107 za duchem czasu i jeste\u015b dumny ze swojej marki. Ponadto pokazuje, \u017ce starasz si\u0119 by\u0107 jak najlepszy, a co za tym idzie, b\u0119dziesz ci\u0119\u017cko pracowa\u0107, aby by\u0107 jak najlepszym dla nich. Zaanga\u017cowanie we w\u0142asn\u0105 mark\u0119 to najlepszy spos\u00f3b na okazanie zaanga\u017cowania klientom.\u00a0<\/em><\/p>\n

Przeprowadzenie od\u015bwie\u017cenia marketingowego jest prostsze ni\u017c mog\u0142oby si\u0119 wydawa\u0107. Ponownie, m\u00f3wimy wy\u0142\u0105cznie o metamorfozie, a nie rebrandingu. Kolory, logo, czcionki i ton g\u0142osu mog\u0105 pozosta\u0107 takie same, poniewa\u017c buduje to rozpoznawaln\u0105 to\u017csamo\u015b\u0107. Istniej\u0105 jednak zmiany w grafice i stylu, kt\u00f3re mo\u017cna wprowadzi\u0107, aby zachowa\u0107 \u015bwie\u017co\u015b\u0107.<\/p>\n

Nowa wizyt\u00f3wka mo\u017ce wiele zmieni\u0107, nawet dla kogo\u015b, kogo ju\u017c spotka\u0142e\u015b. Korzystanie z r\u00f3\u017cnych oznakowa\u0144 mo\u017ce przyci\u0105gn\u0105\u0107 czyj\u0105\u015b uwag\u0119 i pom\u00f3c mu uchwyci\u0107 wiadomo\u015b\u0107, kt\u00f3r\u0105 wcze\u015bniej m\u00f3g\u0142 przeoczy\u0107. A \u0142adnie zaprojektowana, \u015bwie\u017co wygl\u0105daj\u0105ca ulotka wyr\u00f3\u017cni si\u0119 z t\u0142umu.<\/p>\n

Daj\u0105c lepsze, wyra\u017aniejsze wra\u017cenie tego, kim naprawd\u0119 jest Twoja firma, b\u0119dziesz rezonowa\u0107 z potencjalnymi klientami, co sprawi, \u017ce uwierz\u0105, \u017ce jeste\u015b dla nich odpowiedni\u0105 firm\u0105. Tw\u00f3j branding pokazuje, kim jeste\u015b w swojej istocie i pokazuje klientowi, dlaczego Ci\u0119 potrzebuje - je\u015bli nie pokazuje, kim jeste\u015b (lub pokazuje niew\u0142a\u015bciwego Ciebie), zniech\u0119ci to ludzi do skontaktowania si\u0119 z Tob\u0105. Od\u015bwie\u017c wi\u0119c swoje materia\u0142y marketingowe i przekonaj si\u0119, jak\u0105 to robi r\u00f3\u017cnic\u0119.<\/p>\n

 <\/p>\n

Mo\u017cemy pom\u00f3c<\/strong><\/h2>\n

Czujesz si\u0119 zainspirowany i gotowy do wprowadzenia zmian, ale nie wiesz od czego zacz\u0105\u0107? Mamy szerok\u0105 gam\u0119 produkt\u00f3w, kt\u00f3ra ro\u015bnie z ka\u017cdym tygodniem. Od zwyk\u0142ych materia\u0142\u00f3w, takich jak ulotki<\/a> oraz plakaty<\/a>do bardziej unikalnych przedmiot\u00f3w, takich jak d\u0142ugopisy reklamowe<\/a>, magnesy<\/a> oraz Pami\u0119ci USB<\/a>. Gwarantuj\u0105 one idealn\u0105 platform\u0119 do podkre\u015blenia \u015bwie\u017cego, nowego wizerunku.<\/p>","protected":false},"excerpt":{"rendered":"

Refreshing your marketing materials is like buying new clothes or changing your hair. Fundamentally you are the same, but you\u2019ve just jazzed things up a little on the outside. All trends have a shelf life, and your marketing materials are the same. You can\u2019t afford for them to go stale and become ineffective. The only […]<\/p>\n","protected":false},"author":23,"featured_media":39703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-39619","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nHow To Keep Your Marketing Materials Fresh | Solopress<\/title>\n<meta name=\"description\" content=\"Struggling to keep your marketing material fresh? Not to worry, we've created a guide to freshening up your marketing materials.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pl\/marketing-biznesowy\/jak-zachowac-swiezosc-materialow-marketingowych\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Keep Your Marketing Materials Fresh | Solopress\" \/>\n<meta property=\"og:description\" content=\"Struggling to keep your marketing material fresh? Not to worry, we've created a guide to freshening up your marketing materials.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pl\/marketing-biznesowy\/jak-zachowac-swiezosc-materialow-marketingowych\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-02T11:21:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-20T14:41:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/05\/Fresh-Marketing-Materials_sml.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"How to keep your marketing materials fresh\",\"datePublished\":\"2018-05-02T11:21:33+00:00\",\"dateModified\":\"2019-06-20T14:41:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/\"},\"wordCount\":993,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/05\/Fresh-Marketing-Materials_sml.jpg\",\"articleSection\":[\"Business & Marketing\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/\",\"name\":\"How To Keep Your Marketing Materials Fresh | Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/05\/Fresh-Marketing-Materials_sml.jpg\",\"datePublished\":\"2018-05-02T11:21:33+00:00\",\"dateModified\":\"2019-06-20T14:41:58+00:00\",\"description\":\"Struggling to keep your marketing material fresh? Not to worry, we've created a guide to freshening up your marketing materials.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/#primaryimage\",\"url\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/05\/Fresh-Marketing-Materials_sml.jpg\",\"contentUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/05\/Fresh-Marketing-Materials_sml.jpg\",\"width\":1080,\"height\":720,\"caption\":\"Keep your marketing materials fresh\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.solopress.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to keep your marketing materials fresh\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\",\"url\":\"https:\/\/www.solopress.com\/blog\/\",\"name\":\"The Latest Print and Design News | Solopress\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.solopress.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\",\"name\":\"Solopress\",\"url\":\"https:\/\/www.solopress.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png\",\"contentUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png\",\"width\":428,\"height\":88,\"caption\":\"Solopress\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Solopress\",\"https:\/\/x.com\/solopress\",\"https:\/\/instagram.com\/solopress\/\",\"https:\/\/www.linkedin.com\/company\/solopress\",\"https:\/\/uk.pinterest.com\/solopress\/\",\"https:\/\/www.youtube.com\/user\/solopress\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\",\"name\":\"Solopress\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"caption\":\"Solopress\"},\"sameAs\":[\"https:\/\/www.solopress.com\/\"],\"url\":\"https:\/\/www.solopress.com\/blog\/pl\/author\/solopress\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jak zachowa\u0107 \u015bwie\u017co\u015b\u0107 materia\u0142\u00f3w marketingowych | Solopress","description":"Masz trudno\u015bci z utrzymaniem \u015bwie\u017co\u015bci materia\u0142\u00f3w marketingowych? Nie martw si\u0119, stworzyli\u015bmy przewodnik po od\u015bwie\u017caniu materia\u0142\u00f3w marketingowych.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.solopress.com\/blog\/pl\/marketing-biznesowy\/jak-zachowac-swiezosc-materialow-marketingowych\/","og_locale":"pl_PL","og_type":"article","og_title":"How To Keep Your Marketing Materials Fresh | Solopress","og_description":"Struggling to keep your marketing material fresh? Not to worry, we've created a guide to freshening up your marketing materials.","og_url":"https:\/\/www.solopress.com\/blog\/pl\/marketing-biznesowy\/jak-zachowac-swiezosc-materialow-marketingowych\/","og_site_name":"The Latest Print and Design News | Solopress","article_publisher":"https:\/\/www.facebook.com\/Solopress","article_published_time":"2018-05-02T11:21:33+00:00","article_modified_time":"2019-06-20T14:41:58+00:00","og_image":[{"width":1080,"height":720,"url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/05\/Fresh-Marketing-Materials_sml.jpg","type":"image\/jpeg"}],"author":"Solopress","twitter_card":"summary_large_image","twitter_creator":"@solopress","twitter_site":"@solopress","twitter_misc":{"Napisane przez":"Solopress","Szacowany czas czytania":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/#article","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/"},"author":{"name":"Solopress","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41"},"headline":"How to keep your marketing materials fresh","datePublished":"2018-05-02T11:21:33+00:00","dateModified":"2019-06-20T14:41:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/"},"wordCount":993,"commentCount":0,"publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/05\/Fresh-Marketing-Materials_sml.jpg","articleSection":["Business & Marketing"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/","url":"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/","name":"Jak zachowa\u0107 \u015bwie\u017co\u015b\u0107 materia\u0142\u00f3w marketingowych | Solopress","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/#primaryimage"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/05\/Fresh-Marketing-Materials_sml.jpg","datePublished":"2018-05-02T11:21:33+00:00","dateModified":"2019-06-20T14:41:58+00:00","description":"Masz trudno\u015bci z utrzymaniem \u015bwie\u017co\u015bci materia\u0142\u00f3w marketingowych? Nie martw si\u0119, stworzyli\u015bmy przewodnik po od\u015bwie\u017caniu materia\u0142\u00f3w marketingowych.","breadcrumb":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/#primaryimage","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/05\/Fresh-Marketing-Materials_sml.jpg","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/05\/Fresh-Marketing-Materials_sml.jpg","width":1080,"height":720,"caption":"Keep your marketing materials fresh"},{"@type":"BreadcrumbList","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.solopress.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to keep your marketing materials fresh"}]},{"@type":"WebSite","@id":"https:\/\/www.solopress.com\/blog\/#website","url":"https:\/\/www.solopress.com\/blog\/","name":"Najnowsze wiadomo\u015bci dotycz\u0105ce druku i projektowania | Solopress","description":"","publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.solopress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/www.solopress.com\/blog\/#organization","name":"Solopress","url":"https:\/\/www.solopress.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","width":428,"height":88,"caption":"Solopress"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Solopress","https:\/\/x.com\/solopress","https:\/\/instagram.com\/solopress\/","https:\/\/www.linkedin.com\/company\/solopress","https:\/\/uk.pinterest.com\/solopress\/","https:\/\/www.youtube.com\/user\/solopress"]},{"@type":"Person","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41","name":"Solopress","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","caption":"Solopress"},"sameAs":["https:\/\/www.solopress.com\/"],"url":"https:\/\/www.solopress.com\/blog\/pl\/author\/solopress\/"}]}},"jetpack_featured_media_url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/05\/Fresh-Marketing-Materials_sml.jpg","_links":{"self":[{"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/39619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/comments?post=39619"}],"version-history":[{"count":5,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/39619\/revisions"}],"predecessor-version":[{"id":61400,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/39619\/revisions\/61400"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/media\/39703"}],"wp:attachment":[{"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/media?parent=39619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/categories?post=39619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/tags?post=39619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}