{"id":43364,"date":"2018-06-06T15:26:59","date_gmt":"2018-06-06T14:26:59","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=43364"},"modified":"2020-10-08T21:56:18","modified_gmt":"2020-10-08T20:56:18","slug":"plan-marketingowy-malej-firmy","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/tutorials\/small-business-marketing-plan\/","title":{"rendered":"Dlaczego warto opracowa\u0107 plan marketingowy dla ma\u0142ej firmy?"},"content":{"rendered":"
<\/div>

Plan marketingowy dla ma\u0142ej firmy ma zasadnicze znaczenie dla dzia\u0142alno\u015bci firmy i mo\u017ce pom\u00f3c w nap\u0119dzaniu wzrostu i zwi\u0119kszaniu przychod\u00f3w. Dla zapracowanych M\u015aP mo\u017ce on \u0142atwo spa\u015b\u0107 na sam d\u00f3\u0142 listy priorytet\u00f3w. Jest on jednak niezb\u0119dny do tworzenia nowych mo\u017cliwo\u015bci i dotarcia do w\u0142a\u015bciwych os\u00f3b.<\/p>\n

Aby rozpocz\u0105\u0107, potrzebujesz dobrze przemy\u015blanego planu marketingowego dla ma\u0142ej firmy, kt\u00f3ry pomo\u017ce Ci pokaza\u0107, co musisz zrobi\u0107, aby promowa\u0107 swoj\u0105 firm\u0119, przyci\u0105ga\u0107 klient\u00f3w i zwi\u0119ksza\u0107 sprzeda\u017c. Maj\u0105c to wszystko, mo\u017cesz zacz\u0105\u0107 planowa\u0107 swoje podej\u015bcie i zacz\u0105\u0107 osi\u0105ga\u0107 swoje KPI.<\/p>\n

Marketing dla ma\u0142ych firm przynosi wiele korzy\u015bci. Je\u015bli szukasz inspiracji, zapoznaj si\u0119 z nasz\u0105 list\u0105 powod\u00f3w, dla kt\u00f3rych warto ju\u017c dzi\u015b opracowa\u0107 plan marketingowy dla ma\u0142ej firmy.<\/p>\n

Aby zdefiniowa\u0107 swoj\u0105 mark\u0119<\/strong><\/h2>\n

Marketing tworzy warto\u015b\u0107 dodan\u0105, pomagaj\u0105c rozwija\u0107 mark\u0119. To w\u0142a\u015bnie sprawia, \u017ce Twoja firma wyr\u00f3\u017cnia si\u0119 na tle konkurencji. Silna marka sprawia, \u017ce firma zapada w pami\u0119\u0107, tworzy godn\u0105 szacunku reputacj\u0119 i wzbudza zaufanie klient\u00f3w. Twoja marka mo\u017ce reprezentowa\u0107 Twoje warto\u015bci i standardy, kt\u00f3re mo\u017cesz nast\u0119pnie wyrazi\u0107 poprzez sw\u00f3j marketing.<\/p>\n

Dzielenie si\u0119 celami biznesowymi<\/strong><\/h2>\n

Chocia\u017c marketing mo\u017ce pom\u00f3c wzrost przychod\u00f3w o 19%<\/a>Wed\u0142ug bada\u0144 przeprowadzonych przez The Chartered Institute of Marketing (CIM), jest on zbyt cz\u0119sto niedoceniany. Marketing, b\u0119d\u0105cy podstawow\u0105 funkcj\u0105 biznesow\u0105, zapewnia d\u0142ugoterminow\u0105 warto\u015b\u0107, a skuteczny plan mo\u017ce mie\u0107 realny wp\u0142yw na dochody firmy, wi\u0119c jego stworzenie jest oczywiste.<\/p>\n

Aby znale\u017a\u0107 odbiorc\u00f3w<\/strong><\/h2>\n

Aby skutecznie sprzedawa\u0107 swoje produkty i us\u0142ugi, naprawd\u0119 musisz zrozumie\u0107 swoich klient\u00f3w. Im wi\u0119cej mo\u017cna si\u0119 o nich dowiedzie\u0107, tym wi\u0119ksza szansa na nawi\u0105zanie z nimi kontaktu. Tworzenie bazy danych z informacjami o klientach, takimi jak wiek, lokalizacja, zainteresowania i zaw\u00f3d, mo\u017ce pom\u00f3c w profilowaniu idealnego klienta. Uzbrojony w t\u0119 pot\u0119\u017cn\u0105 wiedz\u0119, mo\u017cesz wyszukiwa\u0107 trendy i wzorce, aby skupi\u0107 si\u0119 na odbiorcach, kt\u00f3rzy zrobi\u0105 r\u00f3\u017cnic\u0119 w Twojej firmie.<\/p>\n

\"Marketing<\/p>\n

Aby znale\u017a\u0107 swoj\u0105 nisz\u0119<\/strong><\/h2>\n

Marketing ma\u0142ej firmy jest znacznie \u0142atwiejszy, je\u015bli mo\u017cesz pokaza\u0107, w jaki spos\u00f3b Tw\u00f3j produkt lub us\u0142uga r\u00f3\u017cni si\u0119 od reszty rynku. Zidentyfikowanie istoty swojej dzia\u0142alno\u015bci w celu okre\u015blenia unikalnej propozycji sprzeda\u017cy (USP) powinno stanowi\u0107 istotn\u0105 cz\u0119\u015b\u0107 planu marketingowego. Po\u015bwi\u0119\u0107 troch\u0119 czasu na jasne nakre\u015blenie korzy\u015bci, poniewa\u017c klienci chc\u0105 wiedzie\u0107, w jaki spos\u00f3b Twoja firma im pomo\u017ce, a to mo\u017ce pom\u00f3c Ci wyr\u00f3\u017cni\u0107 si\u0119 na tle konkurencji.<\/p>\n

Tworzenie strategicznych sojuszy<\/strong><\/h2>\n

My\u015bl\u0105c o pomys\u0142ach marketingowych dla ma\u0142ych firm, pami\u0119taj, \u017ce mo\u017cliwo\u015bci p\u0142yn\u0105 r\u00f3wnie\u017c z nawi\u0105zywania partnerstw lub sojuszy z uzupe\u0142niaj\u0105cymi si\u0119 firmami, kt\u00f3re s\u0105 ukierunkowane na ten sam rynek, ale z r\u00f3\u017cnymi produktami lub us\u0142ugami. Wsp\u00f3lna praca nad projektem mo\u017ce pom\u00f3c w budowaniu silnych relacji i stymulowa\u0107 nowe pomys\u0142y. B\u0105d\u017a sprytny, szukaj\u0105c wsp\u00f3\u0142pracy i staraj si\u0119 po\u0142\u0105czy\u0107 swoj\u0105 firm\u0119 z firm\u0105 tego samego kalibru co Ty, poniewa\u017c pomo\u017ce to wzmocni\u0107 Tw\u00f3j wizerunek.<\/p>\n

Aby zmierzy\u0107 sukces<\/strong><\/h2>\n

W miar\u0119 wypr\u00f3bowywania r\u00f3\u017cnych dzia\u0142a\u0144 marketingowych, takich jak rozwijanie profesjonalnej broszura<\/a> aby rozda\u0107 je potencjalnym klientom lub przetestowa\u0107 now\u0105 platform\u0119 medi\u00f3w spo\u0142eczno\u015bciowych, musisz zmierzy\u0107 sukces swoich wysi\u0142k\u00f3w. Jedn\u0105 z najbardziej przydatnych wskaz\u00f3wek marketingowych dla ma\u0142ych firm jest wdro\u017cenie proces\u00f3w \u015bledzenia i mierzenia skuteczno\u015bci kampanii. Pomo\u017ce to skoncentrowa\u0107 energi\u0119 na metodach, kt\u00f3re przynosz\u0105 najlepsze wyniki i \u0142atwiej udowodni\u0107 finansowy zwrot z inwestycji (ROI).<\/p>\n

Podnoszenie \u015bwiadomo\u015bci<\/strong><\/h2>\n

Utrzymanie firmy w \u015bwiadomo\u015bci klient\u00f3w powinno by\u0107 kluczowym elementem planu marketingowego. Zwi\u0119kszanie \u015bwiadomo\u015bci marki, jej produkt\u00f3w, us\u0142ug i korzy\u015bci sprawi, \u017ce klienci natychmiast Ci\u0119 rozpoznaj\u0105. Mo\u017ce nie kupi\u0105 od razu, ale stworzenie poziomu zaufania i pewno\u015bci sprawi, \u017ce zapami\u0119taj\u0105 Twoj\u0105 mark\u0119 w przysz\u0142o\u015bci.\"ruch<\/a><\/p>\n

Budowanie aktyw\u00f3w biznesowych<\/strong><\/h2>\n

Stworzenie listy e-mailowej lub strony w mediach spo\u0142eczno\u015bciowych mo\u017ce okaza\u0107 si\u0119 pot\u0119\u017cnym atutem biznesowym w d\u0142u\u017cszej perspektywie dla ma\u0142ej firmy. Platformy medi\u00f3w spo\u0142eczno\u015bciowych, takie jak Facebook, Instagram i Twitter, oferuj\u0105 klientom mo\u017cliwo\u015b\u0107 bezpo\u015bredniego kontaktu z Tob\u0105 i daj\u0105 Ci spos\u00f3b na promowanie swoich produkt\u00f3w. Zbudowanie listy spo\u0142eczno\u015bciowej zapewni ci wa\u017cn\u0105 drog\u0119 do zwi\u0119kszenia sprzeda\u017cy w przysz\u0142o\u015bci i poprawy relacji z klientami.<\/p>\n

Aby okre\u015bli\u0107 metryki<\/strong><\/h2>\n

Marketing to inwestycja. Wa\u017cne jest, aby utworzy\u0107 bud\u017cet, aby upewni\u0107 si\u0119, \u017ce osi\u0105gniesz cele okre\u015blone w planie marketingowym. Zrozumienie wska\u017anik\u00f3w i, na przyk\u0142ad, znajomo\u015b\u0107 warto\u015bci klienta przez ca\u0142e \u017cycie (LCV) lub tego, ile wart jest przeci\u0119tny klient, oznacza, \u017ce mo\u017cesz \u0142atwo obliczy\u0107, ile mo\u017cesz wyda\u0107, aby uzyska\u0107 ka\u017cd\u0105 now\u0105 sprzeda\u017c. Informacje te pozwol\u0105 ci osi\u0105gn\u0105\u0107 rentowno\u015b\u0107, rozwin\u0105\u0107 dzia\u0142alno\u015b\u0107 i zwi\u0119kszy\u0107 sprzeda\u017c.<\/p>\n

Okre\u015blenie metod marketingowych<\/strong><\/h2>\n

W zale\u017cno\u015bci od rynku docelowego nale\u017cy zdecydowa\u0107, jakie metody marketingowe zostan\u0105 wykorzystane do promowania produktu lub us\u0142ugi i dlaczego. By\u0107 mo\u017ce b\u0119dziesz chcia\u0142 zaistnie\u0107 na targach i wystawach za pomoc\u0105 spersonalizowanej baner rolowany<\/a>lub wywrze\u0107 wp\u0142yw na kluczowym spotkaniu dzi\u0119ki profesjonalnie wydrukowanemu folder prezentacji<\/a> lub wystrzeli\u0107 na szczyt Google dzi\u0119ki SEO.<\/p>\n

Identyfikacja mo\u017cliwo\u015bci<\/strong><\/h2>\n

Wa\u017cne jest, aby mie\u0107 oczy szeroko otwarte na potencjalne mo\u017cliwo\u015bci rozwoju. Mo\u017cna to zrobi\u0107 za pomoc\u0105 narz\u0119dzia analizy SWOT do planowania strategicznego. Ta przydatna metoda pomo\u017ce ci lepiej zrozumie\u0107 mocne i s\u0142abe strony ka\u017cdego programu marketingowego. Okre\u015bli ona r\u00f3wnie\u017c mo\u017cliwe zewn\u0119trzne szanse i zagro\u017cenia. Zajmij si\u0119 ka\u017cd\u0105 sekcj\u0105 osobno i po\u0142\u0105cz informacje, aby stworzy\u0107 pot\u0119\u017cne narz\u0119dzie wspieraj\u0105ce Tw\u00f3j plan marketingowy.\"mo\u017cliwo\u015bci<\/a><\/p>\n

Zarz\u0105dzanie zmian\u0105<\/strong><\/h2>\n

Aby pom\u00f3c w efektywnym rozwoju firmy, warto regularnie przegl\u0105da\u0107 sw\u00f3j plan marketingowy. Ma to na celu sprawdzenie, czy jeste\u015b na dobrej drodze i dokonanie niezb\u0119dnych zmian i dostosowa\u0144, je\u015bli okoliczno\u015bci ulegn\u0105 zmianie. Zmiany w wynikach biznesowych, zachowaniach klient\u00f3w i klimacie gospodarczym b\u0119d\u0105 mia\u0142y wp\u0142yw na plan marketingowy. Nie b\u00f3j si\u0119 stawi\u0107 czo\u0142a zmianom i dostosuj si\u0119, aby przetrwa\u0107.<\/p>\n

Marketing odgrywa wa\u017cn\u0105 rol\u0119 w ka\u017cdej firmie. Warto\u015b\u0107, jak\u0105 wnosi w rozw\u00f3j marki, wspieranie cel\u00f3w biznesowych i przyczynianie si\u0119 do wynik\u00f3w finansowych, po prostu nie mo\u017ce zosta\u0107 przeoczona. Ustalenie, jakie metody marketingowe s\u0105 najlepsze dla danej firmy, mo\u017ce zaj\u0105\u0107 troch\u0119 czasu. Opracowanie planu pozwoli ci podejmowa\u0107 inteligentne i \u015bwiadome decyzje, kt\u00f3re pomog\u0105 twojej firmie rozwija\u0107 si\u0119 i prosperowa\u0107.<\/p>","protected":false},"excerpt":{"rendered":"

A small business marketing plan is essential for your business’ operations and can help drive growth and bolster revenue. For busy SMEs, it can easily drop to the bottom of the priority list. However, it\u2019s vital to creating new opportunities and getting your company in front of the right people. To get started, you\u2019ll need […]<\/p>\n","protected":false},"author":23,"featured_media":43397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[555],"tags":[],"class_list":{"0":"post-43364","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tutorials"},"acf":[],"yoast_head":"\nWhy You Need To Develop A Small Business Marketing Plan | Solopress<\/title>\n<meta name=\"description\" content=\"Why should you develop a small business marketing plan? Marketing been shown to increase revenue by up to 19% and provide useful tools for you to use\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pl\/samouczki\/plan-marketingowy-malej-firmy\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Small business marketing plan | Why you should develop one\" \/>\n<meta property=\"og:description\" content=\"Why should you develop a small business marketing plan? Marketing been shown to increase revenue by up to 19% and provide useful tools for you to use\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pl\/samouczki\/plan-marketingowy-malej-firmy\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-06T14:26:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-08T20:56:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"643\" \/>\n\t<meta property=\"og:image:height\" content=\"428\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Small business marketing plan | Why you should develop one\" \/>\n<meta name=\"twitter:description\" content=\"Why should you develop a small business marketing plan? Marketing been shown to increase revenue by up to 19% and provide useful tools for you to use\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-1.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"Why you need to develop a small business marketing plan\",\"datePublished\":\"2018-06-06T14:26:59+00:00\",\"dateModified\":\"2020-10-08T20:56:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/\"},\"wordCount\":1063,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-1.jpg\",\"articleSection\":[\"Design Tutorials\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/\",\"name\":\"Why You Need To Develop A Small Business Marketing Plan | Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-1.jpg\",\"datePublished\":\"2018-06-06T14:26:59+00:00\",\"dateModified\":\"2020-10-08T20:56:18+00:00\",\"description\":\"Why should you develop a small business marketing plan? Marketing been shown to increase revenue by up to 19% and provide useful tools for you to use\",\"breadcrumb\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#primaryimage\",\"url\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-1.jpg\",\"contentUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-1.jpg\",\"width\":643,\"height\":428,\"caption\":\"small business marketing plan\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.solopress.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why you need to develop a small business marketing plan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\",\"url\":\"https:\/\/www.solopress.com\/blog\/\",\"name\":\"The Latest Print and Design News | Solopress\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.solopress.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\",\"name\":\"Solopress\",\"url\":\"https:\/\/www.solopress.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png\",\"contentUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png\",\"width\":428,\"height\":88,\"caption\":\"Solopress\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Solopress\",\"https:\/\/x.com\/solopress\",\"https:\/\/instagram.com\/solopress\/\",\"https:\/\/www.linkedin.com\/company\/solopress\",\"https:\/\/uk.pinterest.com\/solopress\/\",\"https:\/\/www.youtube.com\/user\/solopress\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\",\"name\":\"Solopress\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"caption\":\"Solopress\"},\"sameAs\":[\"https:\/\/www.solopress.com\/\"],\"url\":\"https:\/\/www.solopress.com\/blog\/pl\/author\/solopress\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dlaczego warto opracowa\u0107 plan marketingowy dla ma\u0142ej firmy | Solopress","description":"Dlaczego warto opracowa\u0107 plan marketingowy dla ma\u0142ej firmy? Wykazano, \u017ce marketing zwi\u0119ksza przychody nawet o 19% i zapewnia przydatne narz\u0119dzia do wykorzystania","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.solopress.com\/blog\/pl\/samouczki\/plan-marketingowy-malej-firmy\/","og_locale":"pl_PL","og_type":"article","og_title":"Small business marketing plan | Why you should develop one","og_description":"Why should you develop a small business marketing plan? Marketing been shown to increase revenue by up to 19% and provide useful tools for you to use","og_url":"https:\/\/www.solopress.com\/blog\/pl\/samouczki\/plan-marketingowy-malej-firmy\/","og_site_name":"The Latest Print and Design News | Solopress","article_publisher":"https:\/\/www.facebook.com\/Solopress","article_published_time":"2018-06-06T14:26:59+00:00","article_modified_time":"2020-10-08T20:56:18+00:00","og_image":[{"width":643,"height":428,"url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-1.jpg","type":"image\/jpeg"}],"author":"Solopress","twitter_card":"summary_large_image","twitter_title":"Small business marketing plan | Why you should develop one","twitter_description":"Why should you develop a small business marketing plan? Marketing been shown to increase revenue by up to 19% and provide useful tools for you to use","twitter_image":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-1.jpg","twitter_creator":"@solopress","twitter_site":"@solopress","twitter_misc":{"Napisane przez":"Solopress","Szacowany czas czytania":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#article","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/"},"author":{"name":"Solopress","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41"},"headline":"Why you need to develop a small business marketing plan","datePublished":"2018-06-06T14:26:59+00:00","dateModified":"2020-10-08T20:56:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/"},"wordCount":1063,"commentCount":0,"publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-1.jpg","articleSection":["Design Tutorials"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/","url":"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/","name":"Dlaczego warto opracowa\u0107 plan marketingowy dla ma\u0142ej firmy | Solopress","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#primaryimage"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-1.jpg","datePublished":"2018-06-06T14:26:59+00:00","dateModified":"2020-10-08T20:56:18+00:00","description":"Dlaczego warto opracowa\u0107 plan marketingowy dla ma\u0142ej firmy? Wykazano, \u017ce marketing zwi\u0119ksza przychody nawet o 19% i zapewnia przydatne narz\u0119dzia do wykorzystania","breadcrumb":{"@id":"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#primaryimage","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-1.jpg","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-1.jpg","width":643,"height":428,"caption":"small business marketing plan"},{"@type":"BreadcrumbList","@id":"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.solopress.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why you need to develop a small business marketing plan"}]},{"@type":"WebSite","@id":"https:\/\/www.solopress.com\/blog\/#website","url":"https:\/\/www.solopress.com\/blog\/","name":"Najnowsze wiadomo\u015bci dotycz\u0105ce druku i projektowania | Solopress","description":"","publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.solopress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/www.solopress.com\/blog\/#organization","name":"Solopress","url":"https:\/\/www.solopress.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","width":428,"height":88,"caption":"Solopress"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Solopress","https:\/\/x.com\/solopress","https:\/\/instagram.com\/solopress\/","https:\/\/www.linkedin.com\/company\/solopress","https:\/\/uk.pinterest.com\/solopress\/","https:\/\/www.youtube.com\/user\/solopress"]},{"@type":"Person","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41","name":"Solopress","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","caption":"Solopress"},"sameAs":["https:\/\/www.solopress.com\/"],"url":"https:\/\/www.solopress.com\/blog\/pl\/author\/solopress\/"}]}},"jetpack_featured_media_url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-1.jpg","_links":{"self":[{"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/43364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/comments?post=43364"}],"version-history":[{"count":5,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/43364\/revisions"}],"predecessor-version":[{"id":69742,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/43364\/revisions\/69742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/media\/43397"}],"wp:attachment":[{"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/media?parent=43364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/categories?post=43364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/pl\/wp-json\/wp\/v2\/tags?post=43364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}