{"id":46459,"date":"2018-12-10T10:36:26","date_gmt":"2018-12-10T10:36:26","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=46459"},"modified":"2019-06-26T08:36:05","modified_gmt":"2019-06-26T07:36:05","slug":"10-swiatecznych-pomyslow-marketingowych","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/special-occasions\/10-christmas-marketing-ideas\/","title":{"rendered":"10 \u015bwi\u0105tecznych pomys\u0142\u00f3w marketingowych"},"content":{"rendered":"
<\/div>\r\n

Niezale\u017cnie od tego, czy chodzi o wr\u0119czanie prezent\u00f3w, czy dzielenie si\u0119 specjalnie przygotowanym posi\u0142kiem, \u015awi\u0119ta Bo\u017cego Narodzenia maj\u0105 tendencj\u0119 do przyci\u0105gania du\u017cych wydatk\u00f3w. Jednak tworzenie szumu wok\u00f3\u0142 produkt\u00f3w i us\u0142ug jest trudniejsze o tej porze roku - kiedy ka\u017cda marka i firma zabiega o uwag\u0119 ludzi.<\/p>\r\n\r\n\r\n\r\n

Oto 10 pomys\u0142\u00f3w marketingowych na promocj\u0119 firmy, produkt\u00f3w i us\u0142ug w te \u015awi\u0119ta Bo\u017cego Narodzenia.<\/p>\r\n\r\n\r\n\r\n

1. Zbuduj szum za pomoc\u0105 zwiastun\u00f3w<\/strong><\/h2>\r\n\r\n\r\n\r\n

Kluczem do skutecznej kampanii jest zachowanie umiaru w \"\u015bwi\u0105tecznym szale\". Je\u015bli przygotowujesz siln\u0105 promocj\u0119, trzymaj klient\u00f3w w niepewno\u015bci za pomoc\u0105 kilku subtelnych wskaz\u00f3wek na temat tego, co zaplanowa\u0142e\u015b w tym okresie. Zbuduj szum wok\u00f3\u0142 jednego du\u017cego wydarzenia, takiego jak zupe\u0142nie nowa strona docelowa, wraz z ofertami specjalnymi.<\/p>\r\n\r\n\r\n\r\n

2. Tw\u00f3rz przewodniki po prezentach, aby utrzyma\u0107 zaanga\u017cowanie ludzi <\/strong><\/h2>\r\n\r\n\r\n\r\n

Tw\u00f3rz ukierunkowane na u\u017cytkownika przewodniki prezentowe, kt\u00f3re podkre\u015blaj\u0105 cechy i zalety twoich produkt\u00f3w i us\u0142ug dzi\u0119ki dobrze napisanym tekstom i sprytnemu projektowi. Po\u0142\u0105cz wersj\u0119 cyfrow\u0105 i papierow\u0105, aby przekaza\u0107 odbiorcom informacje o kluczowych produktach i zni\u017ckach - za po\u015brednictwem Google lub Royal Mail. <\/p>\r\n\r\n\r\n\r\n

3. \"Wyskakuj\u0105cy\" obszar promocyjny w sklepie <\/strong><\/h2>\r\n\r\n\r\n\r\n

Eksperymentalny obszar w stylu pop-up w sklepie mo\u017ce wywo\u0142a\u0107 szum i przyci\u0105gn\u0105\u0107 klient\u00f3w do kluczowych produkt\u00f3w. Na stoisku powinni znajdowa\u0107 si\u0119 dobrze poinformowani pracownicy, kt\u00f3rzy om\u00f3wi\u0105 kluczowe zalety produktu i odpowiedz\u0105 na pytania. Zam\u00f3w baner rolowany<\/a> wy\u015bwietlacz, aby przyci\u0105gn\u0105\u0107 uwag\u0119 klient\u00f3w i dopasowa\u0107 go do odpowiednio atrakcyjnych plakaty<\/a> aby utrzyma\u0107 klient\u00f3w w napi\u0119ciu przed dniem premiery.<\/p>\r\n\r\n\r\n\r\n

4. Odwr\u00f3\u0107 uwag\u0119 dzi\u0119ki opakowaniu promocyjnemu<\/strong><\/h2>\r\n\r\n\r\n\r\n

W okresie \u015bwi\u0105tecznym odmie\u0144 swoje opakowanie za pomoc\u0105 niestandardowego nadruku. Dodaj\u0105c poprawki do zwyk\u0142ych kolor\u00f3w na opakowaniu do czego\u015b odpowiednio sezonowego, mo\u017cesz da\u0107 klientom ma\u0142y przedsmak nadchodz\u0105cych \u015bwi\u0105t.<\/p>\r\n\r\n\r\n\r\n

Aby osi\u0105gn\u0105\u0107 jeszcze wi\u0119cej, dodaj spersonalizowany akcent do ka\u017cdej dostawy. Odr\u0119czny li\u015bcik z podzi\u0119kowaniem dla klient\u00f3w lub ozdobna niestandardowa wst\u0105\u017cka<\/a>b\u0119dzie wisienk\u0105 na \u015bwi\u0105tecznym torcie.<\/p>\r\n\r\n\r\n\r\n

5. Poinformuj klient\u00f3w o kluczowych datach <\/strong><\/h2>\r\n\r\n\r\n\r\n

Wraz ze wzrostem zam\u00f3wie\u0144 w okresie przed\u015bwi\u0105tecznym, skorzystaj z ulotki, aby poinformowa\u0107 klient\u00f3w o wa\u017cnych datach w tym sezonie, w tym o ostatecznym terminie sk\u0142adania zam\u00f3wie\u0144.<\/p>\r\n\r\n\r\n\r\n

Skorzystaj z tej okazji, aby wykona\u0107 ostatni\u0105 akcj\u0119 promocyjn\u0105, by\u0107 mo\u017ce wykorzystuj\u0105c ofert\u0119 specjaln\u0105. Klienci b\u0119d\u0105 wdzi\u0119czni za informowanie ich o ostatecznym terminie sk\u0142adania zam\u00f3wie\u0144.<\/p>\r\n\r\n\r\n\r\n

6. Zach\u0119\u0107 swoich klient\u00f3w ofertami<\/strong><\/h2>\r\n\r\n\r\n\r\n

Pomagaj swoim klientom budowa\u0107 ich ekscytacj\u0119 i spraw, by o Twojej firmie pami\u0119tali przez ca\u0142y grudzie\u0144. Zachowaj te kody wy\u0142\u0105cznie dla tych, kt\u00f3rzy zapisz\u0105 si\u0119 do Twojego newslettera e-mail lub oferuj je na swojej stronie przez ograniczony czas. <\/p>\r\n\r\n\r\n\r\n

7. Dystrybucja ulotek dla wszystkich ofert<\/strong><\/h2>\r\n\r\n\r\n\r\n

Mo\u017ce on by\u0107 cz\u0119\u015bci\u0105 przewodnika prezentowego lub zosta\u0107 stworzony osobno. Tak czy inaczej, te dwa zasoby id\u0105 w parze - przewodnik po prezentach anga\u017cuje klienta z powod\u00f3w, dla kt\u00f3rych warto wierzy\u0107 w dany produkt lub us\u0142ug\u0119. Nast\u0119pnie ulotka z ofert\u0105 daje im pow\u00f3d do zakupu ju\u017c teraz - gdy te dwa elementy s\u0105 po\u0142\u0105czone, wyniki mog\u0105 by\u0107 przekonuj\u0105ce. <\/p>\r\n\r\n\r\n\r\n

8. Nagradzaj swoich lojalnych klient\u00f3w<\/strong><\/h2>\r\n\r\n\r\n\r\n

Gdy rok zbli\u017ca si\u0119 ku ko\u0144cowi, warto podzi\u0119kowa\u0107 swoim klientom, zar\u00f3wno nowym, jak i starym, za ich wsparcie. Dzi\u0119ki wielopoziomowemu systemowi mo\u017cesz zaoferowa\u0107 nowym klientom zach\u0119t\u0119 do robienia zakup\u00f3w u Ciebie i nagradza\u0107 tych, kt\u00f3rzy ju\u017c s\u0105 subskrybentami. Mog\u0105 to by\u0107 r\u00f3\u017cne techniki, na przyk\u0142ad wczesny dost\u0119p do codziennych ofert lub nagrody za polecenie znajomego lub cz\u0142onka rodziny. <\/p>\r\n\r\n\r\n\r\n

9. Stw\u00f3rz rozdawnictwo spo\u0142eczno\u015bciowe<\/strong><\/h2>\r\n\r\n\r\n\r\n

\u015awi\u0119ta Bo\u017cego Narodzenia to idealny czas, aby odwdzi\u0119czy\u0107 si\u0119 swoim klientom. Zorganizuj konkurs za po\u015brednictwem medi\u00f3w spo\u0142eczno\u015bciowych, aby stworzy\u0107 prawdziwy szum - to \u015bwietny spos\u00f3b na zwi\u0119kszenie liczby obserwuj\u0105cych w mediach spo\u0142eczno\u015bciowych. Do\u0142\u0105czenie bezpo\u015bredniego linku do strony internetowej mo\u017ce r\u00f3wnie\u017c pom\u00f3c w generowaniu sprzeda\u017cy i zwi\u0119kszeniu \u015bwiadomo\u015bci marki.<\/p>\r\n\r\n\r\n\r\n

10. Zebranie wszystkich informacji w biuletynie<\/strong><\/h2>\r\n\r\n\r\n\r\n

B\u0105d\u017a sprytny z ca\u0142\u0105 zawarto\u015bci\u0105, kt\u00f3r\u0105 stworzy\u0142e\u015b za pomoc\u0105 newslettera e-mail, kt\u00f3ry mo\u017ce zebra\u0107 wszystko w jednym miejscu. Stw\u00f3rz wiadomo\u015b\u0107 e-mail zaprojektowan\u0105 tak, aby odzwierciedla\u0142a podr\u00f3\u017c u\u017cytkownika - prezentuj przewodniki obok ofert, z linkami do strony, na kt\u00f3rej mo\u017cna dokona\u0107 zakupu. Po\u0142\u0105cz z niepromocyjnymi, wiecznie zielonymi tre\u015bciami, kt\u00f3re nie jest<\/em> w og\u00f3le nie pr\u00f3buje sprzedawa\u0107, ale pomaga im zrozumie\u0107 technologie lub dostarcza najnowsze wiadomo\u015bci zwi\u0105zane z tym, co robisz.<\/p>","protected":false},"excerpt":{"rendered":"

Whether it\u2019s the giving of gifts or sharing a specially prepared meal, Christmas tends to bring out the big spenders. But creating a buzz around your products and services is more difficult at this time of the year \u2013 when every brand and business is clamouring for people\u2019s attention. Here are 10 marketing ideas to […]<\/p>\n","protected":false},"author":23,"featured_media":46465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[553],"tags":[896],"class_list":{"0":"post-46459","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-special-occasions","8":"tag-christmas"},"acf":[],"yoast_head":"\nChristmas marketing ideas | Solopress<\/title>\n<meta name=\"description\" content=\"Create buzz around your products and services with 10 Christmas marketing tips. Get the ideas today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pl\/specjalne-okazje\/10-swiatecznych-pomyslow-marketingowych\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Christmas marketing ideas | Solopress\" \/>\n<meta property=\"og:description\" content=\"Create buzz around your products and services with 10 Christmas marketing tips. Get the ideas today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pl\/specjalne-okazje\/10-swiatecznych-pomyslow-marketingowych\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-10T10:36:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-26T07:36:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/12\/Christmas-Marketing-Ideas-Header-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/10-christmas-marketing-ideas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/10-christmas-marketing-ideas\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"10 Christmas marketing ideas\",\"datePublished\":\"2018-12-10T10:36:26+00:00\",\"dateModified\":\"2019-06-26T07:36:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/10-christmas-marketing-ideas\/\"},\"wordCount\":693,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/10-christmas-marketing-ideas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/12\/Christmas-Marketing-Ideas-Header-Image.jpg\",\"keywords\":[\"Christmas\"],\"articleSection\":[\"Special Occasions\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/special-occasions\/10-christmas-marketing-ideas\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/10-christmas-marketing-ideas\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/10-christmas-marketing-ideas\/\",\"name\":\"Christmas marketing ideas | Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/10-christmas-marketing-ideas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/10-christmas-marketing-ideas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/12\/Christmas-Marketing-Ideas-Header-Image.jpg\",\"datePublished\":\"2018-12-10T10:36:26+00:00\",\"dateModified\":\"2019-06-26T07:36:05+00:00\",\"description\":\"Create buzz around your products and services with 10 Christmas marketing tips. 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