{"id":52336,"date":"2018-12-20T14:14:36","date_gmt":"2018-12-20T14:14:36","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=52336"},"modified":"2022-06-30T14:37:40","modified_gmt":"2022-06-30T13:37:40","slug":"jak-napisac-ulotke","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/tutorials\/how-to-write-a-leaflet\/","title":{"rendered":"Jak napisa\u0107 ulotk\u0119"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\r\n<p><a href=\"https:\/\/www.solopress.com\/blog\/pl\/ulotki\/\">Ulotki biznesowe<\/a>\u00a0mo\u017ce podkre\u015bla\u0107 zalety najnowszego produktu, promocji lub wydarzenia pokazowego - umieszczaj\u0105c przekaz bezpo\u015brednio przed odbiorcami.<\/p>\r\n\r\n\r\n\r\n<p>Ale co sprawia, \u017ce kampania ulotkowa odnosi sukces? Wa\u017cna jest sprytna tre\u015b\u0107, zwi\u0119z\u0142y przekaz i solidny ton g\u0142osu. Dowiedz si\u0119, jak napisa\u0107 ulotk\u0119 w sze\u015bciu prostych krokach:<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Krok 1: Ustal sw\u00f3j w\u0142asny ton g\u0142osu<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Ton g\u0142osu to spos\u00f3b, w jaki marka komunikuje si\u0119 ze swoimi klientami i ca\u0142ym \u015bwiatem. Wszystkie tworzone tre\u015bci - od reklam prasowych i wpis\u00f3w na blogach po kopi\u0119 witryny i media spo\u0142eczno\u015bciowe - musz\u0105 brzmie\u0107 sp\u00f3jnie pod wzgl\u0119dem u\u017cytych s\u0142\u00f3w, struktury zda\u0144, gadatliwo\u015bci, odniesie\u0144 kulturowych itp.<\/p>\r\n\r\n\r\n\r\n<p>Marki odnosz\u0105ce najwi\u0119ksze sukcesy ca\u0142kowicie opanowuj\u0105 ton g\u0142osu. Pomy\u015bl na przyk\u0142ad o sposobie m\u00f3wienia Apple. Albo o niecodziennym uroku koktajli Innocent - wszystkich Fruit Towers i Banana Phone.<\/p>\r\n\r\n\r\n\r\n<p>We\u017a pod uwag\u0119 j\u0119zyk, na kt\u00f3ry Twoi docelowi odbiorcy b\u0119d\u0105 najbardziej otwarci i u\u017cyj go, aby wzbudzi\u0107 ich zainteresowanie przekonuj\u0105cymi i przekonuj\u0105cymi sformu\u0142owaniami, kt\u00f3re s\u0105 zgodne z Twoj\u0105 mark\u0105.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Krok 2: Tworzenie przyci\u0105gaj\u0105cych uwag\u0119 nag\u0142\u00f3wk\u00f3w<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Ka\u017cdego dnia jeste\u015bmy bombardowani setkami komunikat\u00f3w marketingowych. Jak wi\u0119c Twoja wiadomo\u015b\u0107 mo\u017ce wybi\u0107 si\u0119 ponad szum t\u0142a?<\/p>\r\n\r\n\r\n\r\n<p>Przyci\u0105gnij uwag\u0119 odbiorc\u00f3w nag\u0142\u00f3wkiem, kt\u00f3ry jest chwytliwy, trafny i ukierunkowany na korzy\u015bci. Jedn\u0105 z kluczowych wskaz\u00f3wek jest umieszczenie g\u0142\u00f3wnej korzy\u015bci z tego, co reklamujesz w nag\u0142\u00f3wku, otoczonej j\u0119zykiem pomocniczym. Nazywa si\u0119 to kierowaniem si\u0119 korzy\u015bciami. Na przyk\u0142ad:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Sprzeda\u017c:<\/strong> prowadzi\u0107 z sam\u0105 ofert\u0105<\/li>\r\n<li><strong>Wydarzenie:<\/strong> wykorzystywa\u0107 szczeg\u00f3\u0142y dotycz\u0105ce miejsca i czasu<\/li>\r\n<li><strong>Produkt:<\/strong> Skoncentruj si\u0119 na g\u0142\u00f3wnej korzy\u015bci<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Krok 3: Skoncentruj si\u0119 na USP<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Umie\u015b\u0107 je w widocznych miejscach w spos\u00f3b przyci\u0105gaj\u0105cy wzrok w projekcie ulotki. Ponumerowane listy i wypunktowania to \u015bwietny spos\u00f3b na wyra\u017ane podkre\u015blenie najwa\u017cniejszych punkt\u00f3w ulotki - i pogrupowanie dodatkowych USP. W ko\u0144cu nowy telefon ma wi\u0119cej do zaoferowania ni\u017c tylko nowy ekran.<\/p>\r\n\r\n\r\n\r\n<p>Zbuduj ulotk\u0119 wok\u00f3\u0142 tych funkcji i prze\u0142\u00f3\u017c je na korzy\u015bci zwi\u0105zane ze stylem \u017cycia. Powiedzmy na przyk\u0142ad, \u017ce sprzedajesz smartfon, kt\u00f3ry oferuje lepszy ekran ni\u017c inne. Nie wystarczy powiedzie\u0107 \"ma lepszy ekran\".<\/p>\r\n\r\n\r\n\r\n<p>M\u00f3wisz co\u015b w stylu: 'Netflix na telefonie wygl\u0105da tak samo ostro jak na telewizorze z ekranem na...' Zamie\u0144 cechy w korzy\u015bci.<\/p>\r\n\r\n\r\n\r\n<p>Umie\u015b\u0107 je w widocznych miejscach w spos\u00f3b przyci\u0105gaj\u0105cy wzrok. <a href=\"https:\/\/www.solopress.com\/blog\/pl\/samouczki\/jak-projektowac-ulotki-i-foldery\/\">Projekt ulotki<\/a>. Ponumerowane listy i wypunktowania to \u015bwietny spos\u00f3b na wyra\u017ane podkre\u015blenie najwa\u017cniejszych punkt\u00f3w ulotki i pogrupowanie dodatkowych USP. W ko\u0144cu nowy telefon ma wi\u0119cej do zaoferowania ni\u017c tylko nowy ekran.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Krok 4: Uwzgl\u0119dnienie kluczowych szczeg\u00f3\u0142\u00f3w<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Najwa\u017cniejsze elementy promocji musz\u0105 by\u0107 zawarte w strukturze ulotki. Na przyk\u0142ad wiadomo\u015bci s\u0105 zawsze pisane tak, aby obejmowa\u0142y kto, co, kiedy, gdzie, dlaczego i jak. Ulotka powinna by\u0107 napisana zgodnie z t\u0105 sam\u0105 zasad\u0105.<\/p>\r\n\r\n\r\n\r\n<p>Dane kontaktowe firmy, daty wydarze\u0144, lokalizacje, ceny produkt\u00f3w i rabaty promocyjne s\u0105 niezb\u0119dne. S\u0105 to fragmenty informacji, kt\u00f3rych czytelnicy potrzebuj\u0105, aby zareagowa\u0107 na wezwanie do dzia\u0142ania w ulotce.<\/p>\r\n\r\n\r\n\r\n<p>Podczas gdy tytu\u0142 ma pierwsze\u0144stwo w przyci\u0105ganiu czytelnika, te samorodki informacji pomog\u0105 poprowadzi\u0107 go do po\u017c\u0105danego dzia\u0142ania.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Krok 5: Przejd\u017a od razu do rzeczy<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Wymieniaj\u0105c wa\u017cne informacje zwi\u0105zane z promocj\u0105, zachowaj zwi\u0119z\u0142o\u015b\u0107. B\u0105d\u017a wyrazisty, ale upewnij si\u0119, \u017ce to, co m\u00f3wisz, jest istotne.<\/p>\r\n\r\n\r\n\r\n<p>Jasno przedstaw swoj\u0105 ofert\u0119 i zwr\u00f3\u0107 si\u0119 bezpo\u015brednio do klienta. Pr\u00f3bujesz przekona\u0107 go do zadzwonienia, wys\u0142ania e-maila, zeskanowania <a href=\"https:\/\/www.solopress.com\/blog\/pl\/marketing-biznesowy\/powracaja-przewodnik-dla-marketerow-jak-zlamac-kod-qr\/\">Kod QR<\/a> lub odwiedzi\u0107 stron\u0119 internetow\u0105, wi\u0119c m\u00f3w do nich, u\u017cywaj\u0105c j\u0119zyka takiego jak \"ty\" i \"jeste\u015b\".<\/p>\r\n\r\n\r\n\r\n<p>Podkre\u015blaj korzy\u015bci, jakie otrzymaj\u0105 dzi\u0119ki reklamie i zaspokajaj ich g\u0142\u00f3d, aby dowiedzie\u0107 si\u0119 wi\u0119cej na ten temat, b\u0119d\u0105c opisowym.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Krok 6: Zako\u0144cz wezwaniem do dzia\u0142ania<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Co to jest <a href=\"https:\/\/www.solopress.com\/blog\/pl\/marketing-biznesowy\/co-to-jest-ulotka-10-podstawowych-pytan-dotyczacych-ulotek\/\">Cel ulotki<\/a>? Zach\u0119\u0107 potencjalnych klient\u00f3w do dzia\u0142ania na podstawie Twoich materia\u0142\u00f3w marketingowych, umieszczaj\u0105c w nich wyra\u017ane wezwanie do dzia\u0142ania, kt\u00f3re dok\u0142adnie wskazuje, co powinni zrobi\u0107, aby...<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Skorzystaj z oferty<\/li>\r\n<li>Dowiedz si\u0119 wi\u0119cej o produkcie<\/li>\r\n<li>Rezerwacja bilet\u00f3w na wydarzenie<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Niezale\u017cnie od tego, jakie dzia\u0142ania chcesz podj\u0105\u0107, b\u0105d\u017a jasny. Najskuteczniejsze przyk\u0142ady pisania ulotek u\u017cywaj\u0105 prostego j\u0119zyka angielskiego i nie myl\u0105 si\u0119 z kwiecistym j\u0119zykiem lub metafor\u0105.<\/p>\r\n\r\n\r\n\r\n<p>Zwroty takie jak \"Odwied\u017a nasz\u0105 stron\u0119 na...\" \"Dowiedz si\u0119 wi\u0119cej, do\u0142\u0105czaj\u0105c do nas na...\" i \"Poznaj nasz\u0105 ofert\u0119 na...\" to doskona\u0142e przyk\u0142ady wezwa\u0144 do dzia\u0142ania, kt\u00f3re s\u0105 wyraziste i prowadz\u0105 czytelnika do nast\u0119pnego punktu.<\/p>\r\n\r\n\r\n\r\n<p>Silne wezwanie do dzia\u0142ania mo\u017ce zadecydowa\u0107 o sukcesie kampanii ulotkowej.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Pisanie ulotek: Co robi\u0107, a czego nie<\/strong><\/h2>\r\n\r\n\r\n\r\n<p><strong>Czynno\u015bci:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Do<\/strong> U\u017cywaj kr\u00f3tkich, zwi\u0119z\u0142ych zda\u0144, aby utrzyma\u0107 uwag\u0119 czytelnika.<\/li>\r\n<li><strong>Do<\/strong> zaprezentowa\u0107 swoj\u0105 wiarygodno\u015b\u0107 poprzez uwzgl\u0119dnienie zdobytych nagr\u00f3d lub kwalifikacji<\/li>\r\n<li><strong>Do<\/strong> u\u017cywa\u0107 perswazyjnego j\u0119zyka<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><strong>Zakazy:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Nie<\/strong> przeci\u0105\u017cenie czytelnika du\u017c\u0105 ilo\u015bci\u0105 informacji<\/li>\r\n<li><strong>Nie <\/strong>marnowanie tylnej strony - drukowanie po obu stronach<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Drukuj\u0105c ulotki z Solopress, mo\u017cesz by\u0107 pewien wysokiej jako\u015bci produktu, kt\u00f3ry spe\u0142ni Twoje cele projektowe. Po prostu prze\u015blij swoj\u0105 grafik\u0119 za pomoc\u0105 naszego <a href=\"https:\/\/www.solopress.com\/blog\/pl\/free-artwork-templates\/ulotki\/\">Szablon ulotki<\/a> a my zajmiemy si\u0119 drukiem w \u017cywych kolorach.<\/p>","protected":false},"excerpt":{"rendered":"<p>Business Leaflets\u00a0can highlight the benefits of your latest product, promo or showpiece event \u2013 placing your message squarely in front of your audience. But what makes a Leaflet campaign successful? Clever content, succinct messaging and a solid tone of voice are all important. Explore how to write a Leaflet in six simple steps: Step 1: [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":52348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[555],"tags":[634],"class_list":{"0":"post-52336","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tutorials","8":"tag-flyers-leaflets"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Write a Leaflet Effectively - Solopress UK<\/title>\n<meta name=\"description\" content=\"Effectively share the message of your next campaign by learning how to write a Leaflet with our six-step guide \u2013 with helpful dos and don\u2019ts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pl\/samouczki\/jak-napisac-ulotke\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write a Leaflet Effectively - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Effectively share the message of your next campaign by learning how to write a Leaflet with our six-step guide \u2013 with helpful dos and don\u2019ts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pl\/samouczki\/jak-napisac-ulotke\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-20T14:14:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-30T13:37:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/12\/How-to-Write-a-Leaflet.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" 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