{"id":534,"date":"2011-02-01T09:17:04","date_gmt":"2011-02-01T09:17:04","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=534"},"modified":"2019-06-26T08:20:04","modified_gmt":"2019-06-26T07:20:04","slug":"marketing-pocztowkowy","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/business-marketing\/postcard-marketing\/","title":{"rendered":"Korzystanie z poczt\u00f3wek jako narz\u0119dzia marketingowego"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><br \/>\nDla wi\u0119kszo\u015bci ludzi poczt\u00f3wka to co\u015b, co wysy\u0142a si\u0119 na wakacje, jednak wiele firm zdaje sobie spraw\u0119 z warto\u015bci poczt\u00f3wek jako narz\u0119dzia marketingowego.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/02\/postcards-for-marketing-e1406813658946.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-22012\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/02\/postcards-for-marketing-682x1024.png\" alt=\"&quot;Jak u\u017cywa\u0107 poczt\u00f3wek jako narz\u0119dzia marketingowego&quot; wyr\u00f3\u017cniony obraz nag\u0142\u00f3wka i banera\" width=\"682\" height=\"1024\" \/><\/a><\/p>\n<p>W obliczu kurcz\u0105cych si\u0119 bud\u017cet\u00f3w i ograniczonych zasob\u00f3w, firmy coraz cz\u0119\u015bciej poszukuj\u0105 skutecznej, a jednocze\u015bnie taniej metody dotarcia do potencjalnych klient\u00f3w. Podczas gdy poczta bezpo\u015brednia od dawna jest uznawana za metod\u0119 przekazywania wiadomo\u015bci, tradycyjnie wykorzystywa\u0142a ona listy\/koperty. Jednak, <a title=\"Poczt\u00f3wki Solopress\" href=\"https:\/\/www.solopress.com\/blog\/pl\/pocztowki\/\">poczt\u00f3wka<\/a> Kampanie pocztowe wykorzystuj\u0105 powiedzenie \"obraz m\u00f3wi tysi\u0105c s\u0142\u00f3w\" i dlatego s\u0105 bardzo wizualnym sposobem na przekazanie wiadomo\u015bci konsumentom. Ponadto, o ile poczt\u00f3wka zosta\u0142a dobrze zaprojektowana - wywiera wp\u0142yw ju\u017c w momencie, gdy zostanie odebrana przez odbiorc\u0119: nie musi on otwiera\u0107 koperty ani czyta\u0107 akapit\u00f3w tekstu o dobrych intencjach.<\/p>\n<p>Og\u00f3lnie rzecz bior\u0105c, istniej\u0105 dwa r\u00f3\u017cne podej\u015bcia do kampanii poczt\u00f3wkowej, a najbardziej odpowiednie zale\u017cy oczywi\u015bcie od cel\u00f3w i odbiorc\u00f3w.<\/p>\n<p>Popularnym podej\u015bciem jest kampania teaserowa, w kt\u00f3rej kluczowym celem nie jest ujawnienie szczeg\u00f3\u0142\u00f3w dotycz\u0105cych produkt\u00f3w lub us\u0142ug, ale pozostawienie czytelnika z pytaniem, kto wys\u0142a\u0142 poczt\u00f3wk\u0119 i jaka by\u0142a wiadomo\u015b\u0107. Poczt\u00f3wka mo\u017ce zawiera\u0107 <a href=\"https:\/\/unsplash.com\/search\/photos\/abstract\">abstrakcyjny obraz<\/a>Mo\u017ce to by\u0107 np. fragment uk\u0142adanki lub nawet zdj\u0119cie odnosz\u0105ce si\u0119 do produktu lub us\u0142ugi z podpisem, ale bez dalszych szczeg\u00f3\u0142\u00f3w. Nast\u0119pnie zwykle wysy\u0142ana jest kolejna poczt\u00f3wka z dodatkowymi informacjami lub poczt\u00f3wka mo\u017ce po prostu zawiera\u0107 list\u0119 strony internetowej firmy, aby czytelnicy mogli aktywnie szuka\u0107 dalszych informacji.<\/p>\n<p>Alternatywnie, firmy mog\u0105 wybra\u0107 bardziej informacyjne podej\u015bcie, wyja\u015bniaj\u0105c sw\u00f3j produkt lub ujawniaj\u0105c pewne szczeg\u00f3\u0142y. Jednak najskuteczniejsze kampanie powinny stymulowa\u0107 klienta do dzia\u0142ania, a to zazwyczaj dzia\u0142a poprzez pozostawienie elementu tajemnicy na poczt\u00f3wce, co sprawia, \u017ce chc\u0105 oni dowiedzie\u0107 si\u0119 wi\u0119cej szczeg\u00f3\u0142\u00f3w.<\/p>\n<p>Aby stworzy\u0107 najlepsze poczt\u00f3wki, nale\u017cy wzi\u0105\u0107 pod uwag\u0119 kilka kwestii:<\/p>\n<ul>\n<li>Niech b\u0119dzie kr\u00f3tka, ale s\u0142odka. Ide\u0105 poczt\u00f3wki jest budowanie zainteresowania klient\u00f3w i generowanie potencjalnych klient\u00f3w, co oznacza, \u017ce wiadomo\u015b\u0107 powinna by\u0107 tak prosta, jak to tylko mo\u017cliwe. Nie pr\u00f3buj wyja\u015bnia\u0107 wszystkich szczeg\u00f3\u0142\u00f3w, ale zamiast tego podaj zwiastun informacji, aby czytelnik chcia\u0142 dowiedzie\u0107 si\u0119 wi\u0119cej. Je\u015bli ma to zastosowanie, upewnij si\u0119, \u017ce odpowiednie dane kontaktowe - nazwa firmy, adres lub strona internetowa - s\u0105 dost\u0119pne, aby mogli dowiedzie\u0107 si\u0119 wi\u0119cej.<\/li>\n<li>Chodzi o efekt wizualny. Kampanie poczt\u00f3wkowe opieraj\u0105 si\u0119 na efekcie wizualnym, jaki zapewniaj\u0105 swoim czytelnikom, dlatego nale\u017cy uwa\u017cnie rozwa\u017cy\u0107 obrazy i nag\u0142\u00f3wki. Je\u015bli jest to naprawd\u0119 pi\u0119kny obraz, b\u0119dzie mia\u0142 d\u0142u\u017cszy okres trwa\u0142o\u015bci i b\u0119dzie bardziej punktem rozm\u00f3w.<\/li>\n<li>Uwa\u017cnie przeanalizuj listy mailingowe - czy kierujesz je do wszystkich w okre\u015blonym obszarze, czy do gospodarstw domowych o okre\u015blonych cechach? \u0141atwo da\u0107 si\u0119 ponie\u015b\u0107 emocjom, ale monitorowanie tego, do kogo wysy\u0142ana jest poczt\u00f3wka, pomo\u017ce r\u00f3wnie\u017c w pracy w ramach okre\u015blonego bud\u017cetu.<\/li>\n<li>Wreszcie, nie marnuj swoich wysi\u0142k\u00f3w, drukuj\u0105c na cienkich, cienkich lub tanio wygl\u0105daj\u0105cych kartach - 400gsm jest idealny.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":22012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[884],"class_list":{"0":"post-534","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-postcards"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using Postcards As A Marketing Tool | Solopress<\/title>\n<meta name=\"description\" content=\"For most people a postcard is something that you send when on holiday, however many businesses are realising the value of postcards as a marketing tool.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pl\/marketing-biznesowy\/marketing-pocztowkowy\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Postcards As A Marketing Tool | Solopress\" \/>\n<meta property=\"og:description\" content=\"For most people a postcard is something that you send when on holiday, however many businesses are realising the value of postcards as a marketing tool.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pl\/marketing-biznesowy\/marketing-pocztowkowy\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2011-02-01T09:17:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-26T07:20:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/02\/postcards-for-marketing-e1406813658946.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Aron Priest\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aron Priest\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/postcard-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/postcard-marketing\/\"},\"author\":{\"name\":\"Aron Priest\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/48b967ba047cb36781b5820a5bc366a2\"},\"headline\":\"Using Postcards As A Marketing Tool\",\"datePublished\":\"2011-02-01T09:17:04+00:00\",\"dateModified\":\"2019-06-26T07:20:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/postcard-marketing\/\"},\"wordCount\":502,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/postcard-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/02\/postcards-for-marketing-e1406813658946.png\",\"keywords\":[\"Postcards\"],\"articleSection\":[\"Business &amp; 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