{"id":53735,"date":"2019-02-01T14:54:00","date_gmt":"2019-02-01T14:54:00","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=53735"},"modified":"2023-05-25T21:23:21","modified_gmt":"2023-05-25T20:23:21","slug":"5-korzysci-z-kart-lojalnosciowych-dla-firm","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/","title":{"rendered":"5 korzy\u015bci z kart lojalno\u015bciowych dla firm"},"content":{"rendered":"
<\/div>\r\n

Karty lojalno\u015bciowe<\/a> mo\u017ce by\u0107 nieocenionym atutem dla Twojej firmy - a teraz pojawiaj\u0105 si\u0119 liczby, kt\u00f3re to potwierdzaj\u0105. Wed\u0142ug ostatniego badania przeprowadzonego przez YouGov, trzy czwarte brytyjskich konsument\u00f3w przyst\u0105pi\u0142o do programu lojalno\u015bciowego.<\/p>\r\n\r\n\r\n\r\n

Jaki jest wi\u0119c sekret ich sukcesu? I dlaczego marki powinny z nich korzysta\u0107? Odpowied\u017a na oba te pytania jest prosta: nagradzaj\u0105c klienta za zakupy w ramach programu lojalno\u015bciowego, zwi\u0119kszasz szanse na to, \u017ce pozostanie on lojalny wobec Twojej firmy - pomagaj\u0105c w prowadzeniu sta\u0142ych interes\u00f3w.<\/p>\r\n\r\n\r\n\r\n

Nie s\u0105 to jednak jedyne korzy\u015bci. Istnieje wiele powod\u00f3w, dla kt\u00f3rych warto rozwa\u017cy\u0107 stworzenie programu dla swojej firmy. Niniejszy post przedstawia pi\u0119\u0107 najwa\u017cniejszych z nich. Najpierw jednak kr\u00f3tkie wprowadzenie na temat pocz\u0105tk\u00f3w kart lojalno\u015bciowych.<\/p>\r\n\r\n\r\n\r\n

Jak powsta\u0142y karty lojalno\u015bciowe?<\/strong><\/h2>\r\n\r\n\r\n\r\n

Pomys\u0142 nagradzania klient\u00f3w istnieje ju\u017c od jakiego\u015b czasu, ale dopiero w 1995 roku w brytyjskiej bran\u017cy detalicznej pojawi\u0142a si\u0119 pierwsza karta lojalno\u015bciowa.<\/p>\r\n\r\n\r\n\r\n

Tesco Clubcard by\u0142o liderem, tworz\u0105c spersonalizowany system rabatowy w celu generowania lojalno\u015bci wobec marki. Szybko zacz\u0119\u0142o si\u0119 to op\u0142aca\u0107, z niewiarygodnym wzrostem wydatk\u00f3w posiadaczy kart o 28% zaledwie rok p\u00f3\u017aniej.<\/p>\r\n\r\n\r\n\r\n

Wkr\u00f3tce podchwyci\u0142y to inne du\u017ce marki, a dzi\u015b prawie wszystkie du\u017ce firmy oferuj\u0105 jaki\u015b rodzaj programu lojalno\u015bciowego.<\/p>\r\n\r\n\r\n\r\n

\r\n
\"\"<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

1. Ustanawia d\u0142ugoterminow\u0105 relacj\u0119 mi\u0119dzy klientem a mark\u0105<\/strong><\/p>\r\n\r\n\r\n\r\n

Za\u0142o\u017ceniem programu lojalno\u015bciowego jest przyci\u0105gni\u0119cie klient\u00f3w z powrotem do firmy w celu ponownego skorzystania z us\u0142ug, wykorzystuj\u0105c oferty i okazje do nawi\u0105zania d\u0142ugotrwa\u0142ej relacji.<\/p>\r\n\r\n\r\n\r\n

Praktyka ta jest nie tylko bardzo skuteczna w zatrzymywaniu klient\u00f3w, ale tak\u017ce tworzy g\u0142\u0119bsze zaanga\u017cowanie w szerszej dzia\u0142alno\u015bci, poniewa\u017c klienci staj\u0105 si\u0119 bardziej zaanga\u017cowani w mark\u0119.<\/p>\r\n\r\n\r\n\r\n

2. Niespodzianki i zachwyt klient\u00f3w<\/strong><\/p>\r\n\r\n\r\n\r\n

Klienci nie chc\u0105 ju\u017c zbiera\u0107 punkt\u00f3w. Zamiast tego chc\u0105 czego\u015b nowego, ekscytuj\u0105cego i dynamicznego, gdy decyduj\u0105 si\u0119 na rejestracj\u0119 w programie lojalno\u015bciowym.<\/p>\r\n\r\n\r\n\r\n

Wiele marek zareagowa\u0142o na t\u0119 zmian\u0119 i wprowadza spersonalizowane us\u0142ugi kart lojalno\u015bciowych - zwykle za po\u015brednictwem interaktywnych aplikacji. Wykorzystuj\u0105 one dane na temat indywidualnych zainteresowa\u0144 klient\u00f3w i wcze\u015bniejszych zakup\u00f3w, aby tworzy\u0107 ukierunkowane oferty, kt\u00f3re s\u0105 dla nich unikalne. Nawi\u0105zywanie g\u0142\u0119bszych relacji z konsumentami w ten spos\u00f3b mo\u017ce budowa\u0107 g\u0142\u0119bsze relacje z nimi.<\/p>\r\n\r\n\r\n\r\n

3. Tworzy doskona\u0142e do\u015bwiadczenie klienta <\/strong><\/p>\r\n\r\n\r\n\r\n

Stale zmieniaj\u0105ce si\u0119 wymagania klient\u00f3w oznaczaj\u0105, \u017ce konsumenci szukaj\u0105 teraz natychmiastowych nagr\u00f3d z program\u00f3w lojalno\u015bciowych - zamiast tradycyjnego d\u0142ugoterminowego systemu budowania. Znalezienie idealnej r\u00f3wnowagi jest kluczowe.<\/p>\r\n\r\n\r\n\r\n

Programy lojalno\u015bciowe, kt\u00f3re zapewniaj\u0105 nagrod\u0119 bli\u017cej zakupu - takie jak bonus za rejestracj\u0119 lub natychmiastowe pieni\u0105dze na nast\u0119pne zakupy - mog\u0105 zach\u0119ci\u0107 ich do powrotu. Mo\u017ce to wyr\u00f3\u017cni\u0107 Twoj\u0105 firm\u0119 na tle innych, unikaj\u0105c op\u0142at rejestracyjnych lub koszt\u00f3w cz\u0142onkostwa.<\/p>\r\n\r\n\r\n\r\n

4. Przekszta\u0142cenie klient\u00f3w w zwolennik\u00f3w marki
<\/strong><\/p>\r\n\r\n\r\n\r\n

Marketing szeptany jest jednym z najpot\u0119\u017cniejszych narz\u0119dzi promowania marki. Programy takie jak karty lojalno\u015bciowe zwi\u0119kszaj\u0105 szans\u0119 na to, \u017ce ich cz\u0142onkowie b\u0119d\u0105 rozpowszechnia\u0107 informacje o Twojej firmie w\u015br\u00f3d rodziny i znajomych.<\/p>\r\n\r\n\r\n\r\n

Dzi\u0119ki temu wi\u0119cej os\u00f3b m\u00f3wi o Twojej marce, wi\u0119cej konsument\u00f3w zapisuje si\u0119 do Twojego programu, a tak\u017ce potencjalne korzy\u015bci, takie jak zwi\u0119kszona sprzeda\u017c.<\/p>\r\n\r\n\r\n\r\n

5. Zbuduj spo\u0142eczno\u015b\u0107 <\/strong><\/p>\r\n\r\n\r\n\r\n

Obecni klienci wydaj\u0105 \u015brednio 67% wi\u0119cej ni\u017c nowi, co ilustruje znaczenie utrzymania lojalno\u015bci klient\u00f3w. Co wi\u0119cej, ludzie s\u0105 znacznie bardziej sk\u0142onni pozosta\u0107 lojalni wobec firmy w oparciu o swoje przekonania i warto\u015bci, a nie same produkty.<\/p>\r\n\r\n\r\n\r\n

Firmy wykorzystuj\u0105 to, \u0142\u0105cz\u0105c si\u0142y z innymi lokalnymi firmami w celu stworzenia wsp\u00f3lnych program\u00f3w lojalno\u015bciowych, kt\u00f3re zapewniaj\u0105 kompleksowe oferty, kt\u00f3re mo\u017cna zrealizowa\u0107 u wszystkich sprzedawc\u00f3w detalicznych w tej grupie. To fantastyczny spos\u00f3b na stworzenie mini-spo\u0142eczno\u015bci, w kt\u00f3rej lojalno\u015b\u0107 jest wsp\u00f3lna.<\/p>\r\n\r\n\r\n\r\n

Skuteczne programy kart lojalno\u015bciowych: My Starbucks Rewards<\/strong><\/h2>\r\n\r\n\r\n\r\n

W 2012 roku Starbucks zast\u0105pi\u0142 swoj\u0105 przedp\u0142acon\u0105 kart\u0119 cz\u0142onkowsk\u0105 w Wielkiej Brytanii programem My Starbucks Rewards. Zmieni\u0142o to do\u015bwiadczenia klient\u00f3w i zwi\u0119kszy\u0142o ich lojalno\u015b\u0107, zamieniaj\u0105c wizyty w nagrody za pomoc\u0105 szybkiego systemu zbierania punkt\u00f3w.<\/p>\r\n\r\n\r\n\r\n

Wraz z tym wydano r\u00f3wnie\u017c towarzysz\u0105c\u0105 aplikacj\u0119. Wkr\u00f3tce sta\u0142a si\u0119 ona jedn\u0105 z najcz\u0119\u015bciej u\u017cywanych aplikacji lojalno\u015bciowych na rynku, umo\u017cliwiaj\u0105c klientom \u0142atwy dost\u0119p do punkt\u00f3w w podr\u00f3\u017cy. To z kolei sprawi\u0142o, \u017ce ich cyfrowe zaanga\u017cowanie z klientami gwa\u0142townie wzros\u0142o i wprowadzi\u0142o sprawdzon\u0105 technik\u0119 lojalno\u015bciow\u0105 opart\u0105 na punktach w er\u0119 cyfrow\u0105.<\/p>\r\n\r\n\r\n\r\n

Aby jeszcze bardziej zach\u0119ci\u0107 klient\u00f3w do korzystania z ich programu lojalno\u015bciowego, niedawno nawi\u0105zali wsp\u00f3\u0142prac\u0119 ze Spotify, aby zaoferowa\u0107 lojalnym u\u017cytkownikom mo\u017cliwo\u015b\u0107 bezp\u0142atnego strumieniowania muzyki odtwarzanej w Starbucks - co pokazuje, jak skuteczna mo\u017ce by\u0107 wsp\u00f3\u0142praca marki w ramach programu kart lojalno\u015bciowych.<\/p>\r\n\r\n\r\n\r\n

Gdy ju\u017c podejmiesz decyzj\u0119 o wprowadzeniu programu kart lojalno\u015bciowych dla swojej firmy, zacznij my\u015ble\u0107 o ich projekcie. Solopress mo\u017ce drukowa\u0107 karty lojalno\u015bciowe na zam\u00f3wienie, oferuj\u0105c szereg r\u00f3\u017cnych rozmiar\u00f3w kart i rodzaj\u00f3w papieru. Ju\u017c dzi\u015b zacznij tworzy\u0107 karty, kt\u00f3re pokochaj\u0105 Twoi klienci.<\/p>","protected":false},"excerpt":{"rendered":"

Loyalty Cards can be an invaluable asset to your business – and now the figures are in to prove it. According to a recent study by YouGov, three-quarters of British consumers are now signed onto a loyalty scheme. So, what is the secret to their success? And why should brands use them? The answer to […]<\/p>\n","protected":false},"author":23,"featured_media":53804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[839],"class_list":{"0":"post-53735","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-loyalty-cards"},"acf":[],"yoast_head":"\n5 Benefits Of Loyalty Cards For Businesses | Solopress<\/title>\n<meta name=\"description\" content=\"Loyalty cards can do wonders for your brand, boosting repeat sales and customer satisfaction. Discover their five biggest benefits and create yours today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pl\/marketing-biznesowy\/5-korzysci-z-kart-lojalnosciowych-dla-firm\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Benefits Of Loyalty Cards For Businesses | Solopress\" \/>\n<meta property=\"og:description\" content=\"Loyalty cards can do wonders for your brand, boosting repeat sales and customer satisfaction. Discover their five biggest benefits and create yours today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pl\/marketing-biznesowy\/5-korzysci-z-kart-lojalnosciowych-dla-firm\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-01T14:54:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-25T20:23:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/01\/Benefits-of-loyalty-cards.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"5 benefits of Loyalty Cards for businesses\",\"datePublished\":\"2019-02-01T14:54:00+00:00\",\"dateModified\":\"2023-05-25T20:23:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/\"},\"wordCount\":772,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/01\/Benefits-of-loyalty-cards.jpg\",\"keywords\":[\"Loyalty Cards\"],\"articleSection\":[\"Business & Marketing\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/\",\"name\":\"5 Benefits Of Loyalty Cards For Businesses | Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/01\/Benefits-of-loyalty-cards.jpg\",\"datePublished\":\"2019-02-01T14:54:00+00:00\",\"dateModified\":\"2023-05-25T20:23:21+00:00\",\"description\":\"Loyalty cards can do wonders for your brand, boosting repeat sales and customer satisfaction. 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