{"id":54767,"date":"2019-03-06T08:43:13","date_gmt":"2019-03-06T08:43:13","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=54767"},"modified":"2019-06-23T16:57:25","modified_gmt":"2019-06-23T15:57:25","slug":"5-niesamowitych-trendow-w-projektowaniu-na-2019-rok","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/art-design\/5-amazing-design-trends-for-2019\/","title":{"rendered":"5 niesamowitych trend\u00f3w w projektowaniu na 2019 rok"},"content":{"rendered":"
<\/div>\r\n

Trendy w projektowaniu odgrywaj\u0105 wa\u017cn\u0105 rol\u0119 w kszta\u0142towaniu tego, jak skuteczne marki si\u0119 promuj\u0105.<\/p>\r\n\r\n\r\n\r\n

Ale co przyniesie nam design w 2019 roku? Zapytali\u015bmy Phila Cleavera, profesora przemys\u0142\u00f3w kreatywnych w Uniwersytet Middlesex<\/a> i zdobywca \u017b\u00f3\u0142tego O\u0142\u00f3wka, aby przewidzie\u0107 pi\u0119\u0107 najwi\u0119kszych trend\u00f3w w projektowaniu na ten rok.<\/p>\r\n\r\n\r\n\r\n

1. Do\u015bwiadczalny branding<\/strong><\/h2>\r\n\r\n\r\n\r\n

Experiential branding o\u017cywi\u0142 firmy w ostatnich latach.<\/p>\r\n\r\n\r\n\r\n

Koncepcja polega na interakcji z lud\u017ami na poziomie sensorycznym. Zamie\u0144 tradycyjn\u0105 reklam\u0119 na wci\u0105gaj\u0105ce do\u015bwiadczenia, aby zainspirowa\u0107 konsument\u00f3w do inwestowania w Twoj\u0105 mark\u0119.<\/p>\r\n\r\n\r\n\r\n

Mo\u017ce to przybiera\u0107 r\u00f3\u017cne formy, od interaktywnych kampanii po kreatywne pokazy - wszystko, w czym konsumenci aktywnie si\u0119 anga\u017cuj\u0105 lub bior\u0105 udzia\u0142. Dotrzyj do sedna tego, co motywuje docelowego konsumenta i spr\u00f3buj rozwin\u0105\u0107 pozytywne przywi\u0105zanie emocjonalne.<\/p>\r\n\r\n\r\n\r\n

m\u00f3wi Phil: \"Silna to\u017csamo\u015b\u0107 marki nie mo\u017ce ju\u017c istnie\u0107 wy\u0142\u0105cznie wizualnie. Skuteczna marka celuje w jak najwi\u0119ksz\u0105 liczb\u0119 ludzkich zmys\u0142\u00f3w, aby mocno zakorzeni\u0107 si\u0119 w naszej pami\u0119ci. Ostatecznie marka musi istnie\u0107 poza logo i przybiera\u0107 formy, kt\u00f3re wykraczaj\u0105 poza jej wizualne podej\u015bcie\".<\/em><\/p>\r\n\r\n\r\n\r\n

2. Animowany branding kinetyczny<\/strong><\/h2>\r\n\r\n\r\n\r\n

Animowany lub kinetyczny branding ma niezliczone mo\u017cliwo\u015bci projektowania w erze cyfrowej.<\/p>\r\n\r\n\r\n\r\n

Podobnie jak experiential branding, kinetic przesuwa granice - tym razem wykorzystuj\u0105c ruchome obrazy i animacje w logo i reklamie. Te realistyczne reprezentacje marki maj\u0105 na celu przyci\u0105gni\u0119cie uwagi konsumenta.<\/p>\r\n\r\n\r\n\r\n

Kinetic design jest w powijakach i nie zosta\u0142 jeszcze powszechnie przyj\u0119ty. Wyprzedzenie tego trendu mo\u017ce pom\u00f3c Twojej marce wyr\u00f3\u017cni\u0107 si\u0119 na tle konkurencji.<\/p>\r\n\r\n\r\n\r\n

m\u00f3wi Phil: \"Ekran to spos\u00f3b, w jaki konsumowana jest wi\u0119kszo\u015b\u0107 medi\u00f3w wizualnych. Masz kilka sekund, aby pokaza\u0107, jak si\u0119 poruszasz. Mo\u017ce to by\u0107 spos\u00f3b, w jaki logo si\u0119 przedstawia i jak pojawia si\u0119 czcionka. Mo\u017ce by\u0107 r\u00f3wnie\u017c tak, \u017ce je\u015bli logo przedstawia co\u015b, co mo\u017ce si\u0119 porusza\u0107, nale\u017cy to przedstawi\u0107 wizualnie\".<\/em><\/p>\r\n\r\n\r\n\r\n

3. Symbol<\/strong><\/h2>\r\n\r\n\r\n\r\n

Symbol lub logo jest prawdopodobnie najwa\u017cniejszym aspektem ka\u017cdej marki. Najlepsze z nich pozostaj\u0105 w pami\u0119ci klient\u00f3w i s\u0105 pierwsz\u0105 rzecz\u0105, kt\u00f3r\u0105 wyobra\u017caj\u0105 sobie, my\u015bl\u0105c o danej marce.<\/p>\r\n\r\n\r\n\r\n

Symbole staj\u0105 si\u0119 coraz wa\u017cniejsze w nowoczesnym brandingu, aby przekazywa\u0107 komunikaty marki przy u\u017cyciu minimalnej - a czasem zerowej - liczby s\u0142\u00f3w.<\/p>\r\n\r\n\r\n\r\n

\"Kiedy marka ma znak, kt\u00f3ry tak skutecznie j\u0105 reprezentuje, osi\u0105ga wirtuozeri\u0119, kt\u00f3ra wykracza poza j\u0119zyk\".<\/em> m\u00f3wi Phil. \"\u017baden dodatkowy kontekst nie jest potrzebny i zawsze jest z nimi niezaprzeczalnie zwi\u0105zany\".<\/em><\/p>\r\n\r\n\r\n\r\n

Organizacje mog\u0105 zmieni\u0107 swoje symbole, aby przem\u00f3wi\u0107 do zupe\u0142nie nowych odbiorc\u00f3w. Na przyk\u0142ad rebranding partii politycznej <\/a> mog\u0105 od\u015bwie\u017cy\u0107 sw\u00f3j wizerunek i zmieni\u0107 postrzeganie ich przez ludzi, po prostu przeprojektowuj\u0105c swoje logo.<\/em><\/p>\r\n\r\n\r\n\r\n

4. Platformy medi\u00f3w spo\u0142eczno\u015bciowych<\/strong><\/h2>\r\n\r\n\r\n\r\n

Media spo\u0142eczno\u015bciowe stan\u0105 si\u0119 jeszcze bardziej integraln\u0105 cz\u0119\u015bci\u0105 marek w 2019 roku.<\/p>\r\n\r\n\r\n\r\n

Tak twierdzi nasz ekspert Phil Cleaver.<\/p>\r\n\r\n\r\n\r\n

To \u017cadna niespodzianka. Media spo\u0142eczno\u015bciowe to obecnie najskuteczniejszy spos\u00f3b nawi\u0105zywania kontaktu z konsumentami, zar\u00f3wno poprzez kierowanie reklam do nowych grup demograficznych, jak i zwi\u0119kszanie \u015bwiadomo\u015bci obecnych klient\u00f3w.
<\/strong><\/p>\r\n\r\n\r\n\r\n

W 2018 roku ponad 83% mieszka\u0144c\u00f3w Wielkiej Brytanii posiada\u0142o konto w mediach spo\u0142eczno\u015bciowych, a liczba ta ma wzrosn\u0105\u0107 jeszcze bardziej w 2019 roku. Zakres medi\u00f3w spo\u0142eczno\u015bciowych jest nieograniczony, a wszystkie te trendy projektowe mo\u017cna wprowadza\u0107 i wdra\u017ca\u0107 za ich po\u015brednictwem.<\/p>\r\n\r\n\r\n\r\n

\"Konsumpcja Facebooka i Instagrama w\u015br\u00f3d og\u00f3\u0142u spo\u0142ecze\u0144stwa stale ro\u015bnie\" - m\u00f3wi Phil. \"Potencja\u0142 marketingowy tych przestrzeni zyskuje zatem na warto\u015bci. Inteligentna mobilizacja brandingu i kampanii na platformach medi\u00f3w spo\u0142eczno\u015bciowych daje marce znacznie wi\u0119kszy zasi\u0119g, szczeg\u00f3lnie w\u015br\u00f3d m\u0142odszych konsument\u00f3w\".<\/em><\/p>\r\n\r\n\r\n\r\n

5. Niestandardowe kroje pisma<\/strong><\/h2>\r\n\r\n\r\n\r\n

Niestandardowe kroje pisma lub czcionki szybko staj\u0105 si\u0119 wa\u017cnym narz\u0119dziem w tworzeniu unikalnej osobowo\u015bci marki. Du\u017ce firmy, takie jak Netflix, Apple i Google, opracowa\u0142y ju\u017c w\u0142asne niestandardowe kroje pisma. Dlaczego?<\/p>\r\n\r\n\r\n\r\n

Wnosz\u0105 osobowo\u015b\u0107 marki do wszystkiego, co m\u00f3wisz. A po ustaleniu mog\u0105 sta\u0107 si\u0119 rdzeniem marki - w przeciwie\u0144stwie do symbolu, komunikuj\u0105c swoje przekonania i warto\u015bci nie w tym, co m\u00f3wisz, ale jak to m\u00f3wisz.<\/p>\r\n\r\n\r\n\r\n

m\u00f3wi Phil: <\/em>\"<\/em><\/strong>Posiadanie kroju pisma jest jak posiadanie tonu g\u0142osu, zw\u0142aszcza gdy formy liter zosta\u0142y opracowane tak, aby nios\u0142y wiadomo\u015b\u0107, kt\u00f3r\u0105 szczeg\u00f3lnie chcesz wyrazi\u0107.<\/em><\/p>\r\n\r\n\r\n\r\n

\"Oznacza to r\u00f3wnie\u017c, \u017ce konkurenci nie mog\u0105 przyj\u0105\u0107 tego j\u0119zyka wizualnego jako w\u0142asnego. Podobnie jak symbol, kr\u00f3j pisma powinien by\u0107 zaprojektowany i oceniony pod k\u0105tem przewidywanych cech marki\".<\/em><\/p>\r\n\r\n\r\n\r\n

Rok 2019 stanowi doskona\u0142\u0105 okazj\u0119 do ponownej oceny projektu marki. Zaprezentuj swoje nowe projekty dzi\u0119ki wizyt\u00f3wkom i papierom firmowym od Solopress.<\/p>","protected":false},"excerpt":{"rendered":"

Design trends play a major part in shaping how successful brands promote themselves. But what will design bring us in 2019? We asked Phil Cleaver, professor in Creative Industries at Middlesex University and Yellow Pencil winner, to predict his five biggest design trends for this year. 1. Experiential branding Experiential branding has brought businesses to […]<\/p>\n","protected":false},"author":23,"featured_media":54770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545],"tags":[],"class_list":{"0":"post-54767","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design"},"acf":[],"yoast_head":"\n5 Amazing Design Trends For 2019 | Solopress<\/title>\n<meta name=\"description\" content=\"2019 will see several design trends make a big impact on business branding. 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Here are creative industries professor Phil Cleaver\u2019s top five.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pl\/projekt-artystyczny\/5-niesamowitych-trendow-w-projektowaniu-na-2019-rok\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-06T08:43:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-23T15:57:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/03\/5-Design-Trends-Header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/5-amazing-design-trends-for-2019\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/5-amazing-design-trends-for-2019\\\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"5 amazing design trends for 2019\",\"datePublished\":\"2019-03-06T08:43:13+00:00\",\"dateModified\":\"2019-06-23T15:57:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/5-amazing-design-trends-for-2019\\\/\"},\"wordCount\":711,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/5-amazing-design-trends-for-2019\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/5-Design-Trends-Header.jpg\",\"articleSection\":[\"Art & Design\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/5-amazing-design-trends-for-2019\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/5-amazing-design-trends-for-2019\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/5-amazing-design-trends-for-2019\\\/\",\"name\":\"5 Amazing Design Trends For 2019 | Solopress\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/5-amazing-design-trends-for-2019\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/5-amazing-design-trends-for-2019\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/5-Design-Trends-Header.jpg\",\"datePublished\":\"2019-03-06T08:43:13+00:00\",\"dateModified\":\"2019-06-23T15:57:25+00:00\",\"description\":\"2019 will see several design trends make a big impact on business branding. 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