{"id":55145,"date":"2019-04-13T20:15:22","date_gmt":"2019-04-13T19:15:22","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=55145"},"modified":"2019-05-24T15:33:15","modified_gmt":"2019-05-24T14:33:15","slug":"10-zalet-marketingu-offline","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/business-marketing\/10-advantages-of-offline-marketing\/","title":{"rendered":"10 zalet marketingu offline"},"content":{"rendered":"
<\/div>

Firmy coraz cz\u0119\u015bciej wykorzystuj\u0105 druk jako uzupe\u0142nienie marketingu cyfrowego, a reklama drukowana wzros\u0142a po raz pierwszy od 2010 roku. wed\u0142ug najnowszych bada\u0144<\/a>.<\/p>\n

Aby odzwierciedli\u0107 t\u0119 zmian\u0119 trend\u00f3w, przygotowali\u015bmy list\u0119 najwa\u017cniejszych zalet marketingu offline.<\/p>\n

1. \u0141atwo\u015b\u0107 zamawiania w kr\u00f3tkim czasie<\/b><\/h2>\n

Przygotowuj\u0105c si\u0119 do targ\u00f3w lub wprowadzenia produktu na rynek, istnieje wiele ruchomych cz\u0119\u015bci. Materia\u0142y drukowane mo\u017cna projektowa\u0107 i zamawia\u0107 w kr\u00f3tkim czasie - to idealne rozwi\u0105zanie w przypadku wydarze\u0144 organizowanych w ostatniej chwili i ograniczonych czasowo promocji lub je\u015bli po prostu zapomnia\u0142e\u015b z\u0142o\u017cy\u0107 zam\u00f3wienie wcze\u015bniej.<\/p>\n

2. Idealny do kampanii politycznych<\/b><\/h2>\n

Drukowane materia\u0142y marketingowe s\u0105 kamieniem w\u0119gielnym ka\u017cdej kampanii politycznej - obok metod cyfrowych, takich jak reklama na Facebooku i poczta e-mail. Zar\u00f3wno partie lokalne, jak i krajowe mog\u0105 czerpa\u0107 korzy\u015bci z marketingu drukowanego w okresie poprzedzaj\u0105cym wybory, tworz\u0105c szum wok\u00f3\u0142 swojej kampanii.<\/p>\n

Istnieje kilka sposob\u00f3w promowania kampanii. Od ulotek informacyjnych i ulotek po spersonalizowane listy - w po\u0142\u0105czeniu ze sprytn\u0105 dystrybucj\u0105 mo\u017cna kierowa\u0107 w\u0142a\u015bciwe wiadomo\u015bci do w\u0142a\u015bciwych os\u00f3b we w\u0142a\u015bciwym czasie.<\/p>\n

3. Zam\u00f3w dok\u0142adnie to, czego potrzebujesz<\/b><\/h2>\n

Wybieraj\u0105c marketing drukowany, masz kontrol\u0119 nad ilo\u015bci\u0105 zamawianych materia\u0142\u00f3w. Mo\u017cesz wybra\u0107 ilo\u015b\u0107, kt\u00f3rej potrzebujesz, co oznacza mniejsze marnotrawstwo papieru i brak nadmiaru zapas\u00f3w przechowywanych w Twojej siedzibie.<\/p>\n

Nie tylko to, ale jest to m\u0105drzejszy spos\u00f3b wydawania bud\u017cetu marketingowego. Na przyk\u0142ad, mo\u017cna zaoszcz\u0119dzi\u0107 pieni\u0105dze wydane na 50 ulotek, kt\u00f3re nie zostan\u0105 rozdane, na 25 broszur, kt\u00f3re zostan\u0105 rozdane.<\/p>\n

4. Tworzenie imponuj\u0105cych stoisk targowych<\/b><\/h2>\n

Marketing drukowany powinien by\u0107 w centrum planowania ka\u017cdej wystawy lub targ\u00f3w. Zainwestuj czas i wysi\u0142ek, aby wyr\u00f3\u017cni\u0107 si\u0119 na tle konkurencji.<\/p>\n

Uderzaj\u0105cy projekt stoiska, obejmuj\u0105cy r\u00f3\u017cne materia\u0142y drukowane, takie jak banery rolkowe i wyskakuj\u0105ce wy\u015bwietlacze, mo\u017ce pom\u00f3c przebi\u0107 si\u0119 przez ha\u0142as i zaprezentowa\u0107 niekt\u00f3re z kluczowych promocji.<\/p>\n

Po\u0142\u0105cz offline i online na swoim stoisku. Na przyk\u0142ad umie\u015b\u0107 ekran wewn\u0105trz wyskakuj\u0105cego wy\u015bwietlacza, aby wy\u015bwietla\u0107 tweety na \u017cywo z wydarzenia.<\/p>\n

Pozosta\u0144 z lud\u017ami po wydarzeniu dzi\u0119ki dobrze zaprojektowanym wizyt\u00f3wkom i ulotkom, aby zamkn\u0105\u0107 sprzeda\u017c i budowa\u0107 relacje w nadchodz\u0105cych tygodniach.<\/p>\n

5. Cenne dla promowania program\u00f3w lojalno\u015bciowych<\/b><\/h2>\n

\"\"<\/p>\n

By\u0107 mo\u017ce nie masz bud\u017cetu na zintegrowan\u0105 aplikacj\u0119 lojalno\u015bciow\u0105, tak\u0105 jak te dost\u0119pne na g\u0142\u00f3wnych ulicach. Ale Program papierowych kart lojalno\u015bciowych<\/a> nadal mo\u017ce przynosi\u0107 realne korzy\u015bci.<\/p>\n

Mo\u017cesz oferowa\u0107 zach\u0119ty podobne do tych w aplikacjach cyfrowych, takie jak darmowa kawa lub us\u0142ugi po tylu zakupach. To \u015bwietny spos\u00f3b na budowanie zaufania i \u015bwiadomo\u015bci, a tak\u017ce \u0142atwy do wydrukowania i dystrybucji.<\/p>\n

Wybierz klasyczny znaczek i zdob\u0105d\u017a kart\u0119 lub do\u0142\u0105cz kupon lub ofert\u0119 do nast\u0119pnej partii ulotek. Tak czy inaczej, klienci szybko przyb\u0119d\u0105, aby odebra\u0107 nagrod\u0119.<\/p>\n

6. R\u00f3\u017cne metody dystrybucji<\/b><\/h2>\n

Kolejn\u0105 wspania\u0142\u0105 rzecz\u0105 w offline jest wiele opcji dystrybucji. Wrzu\u0107 promocj\u0119 bezpo\u015brednio do skrzynki na listy, wyeksponuj ulotki w innych lokalnych firmach lub przygotuj dobrze zaprojektowan\u0105 wizyt\u00f3wk\u0119 do rozdania podczas wydarze\u0144.<\/p>\n

Pami\u0119taj o umieszczeniu wezwania do dzia\u0142ania. Mo\u017ce to by\u0107 na przyk\u0142ad oferta, kt\u00f3r\u0105 mo\u017cna zrealizowa\u0107 po okazaniu ulotki w sklepie. Mo\u017cesz nawet do\u0142\u0105czy\u0107 link do swojej strony internetowej lub kana\u0142\u00f3w medi\u00f3w spo\u0142eczno\u015bciowych.<\/p>\n

7. Daje klientom co\u015b namacalnego<\/b><\/h2>\n

Druk daje odbiorcom co\u015b, co mog\u0105 trzyma\u0107, poczu\u0107 i skojarzy\u0107 z Twoj\u0105 mark\u0105.
\nMo\u017ce to zmieni\u0107 Twoje dzia\u0142ania marketingowe z czego\u015b pasywnego i \u0142atwego do zignorowania w aktywne, autentyczne do\u015bwiadczenie, kt\u00f3re obecni i potencjalni klienci zapami\u0119taj\u0105. Warto p\u00f3j\u015b\u0107 o krok dalej i uwzgl\u0119dni\u0107 upominki i artyku\u0142y promocyjne, kt\u00f3re nadal zawieraj\u0105 logo, aby wywo\u0142a\u0107 pozytywne skojarzenia.<\/p>\n

8. Buduje relacje podczas nawi\u0105zywania kontakt\u00f3w<\/b><\/h2>\n

Kolejn\u0105 zalet\u0105 marketingu offline jest wyj\u0105tkowa okazja do poznania swoich konsument\u00f3w. Dzi\u0119ki interakcjom twarz\u0105 w twarz za po\u015brednictwem sieci mo\u017cna komunikowa\u0107 si\u0119 bezpo\u015brednio z odbiorcami.<\/p>\n

Wizyt\u00f3wki lub ulotki s\u0105 idealne w takich sytuacjach. To nie tylko buduje zaufanie mi\u0119dzy Tob\u0105 a Twoimi potencjalnymi klientami, ale tak\u017ce u\u0142atwia kontakt z Tob\u0105 po spotkaniu.<\/p>\n

9. Wywiera wp\u0142yw w zat\u0142oczonej przestrzeni<\/b><\/h2>\n

Wraz z rozwojem technologii cyfrowej ro\u015bnie liczba reklam i wyskakuj\u0105cych okienek, kt\u00f3re klienci widz\u0105 ka\u017cdego dnia. Oznacza to, \u017ce trudniej ni\u017c kiedykolwiek jest zosta\u0107 zauwa\u017conym i zach\u0119ci\u0107 klient\u00f3w do dzia\u0142ania.<\/p>\n

Wydrukowane ulotki dystrybuowane w inteligentny spos\u00f3b mog\u0105 sprawi\u0107, \u017ce wiadomo\u015b\u0107 dotrze do klienta we w\u0142a\u015bciwym czasie. W\u0142a\u015bciwy przekaz zainspiruje ich do dowiedzenia si\u0119 wi\u0119cej.<\/p>\n

10. Pozostaje z odbiorcami na d\u0142u\u017cej<\/b><\/h2>\n

W dzisiejszych czasach ludzie usuwaj\u0105 e-maile nawet nie rzucaj\u0105c na nie okiem, podczas gdy dobrze zaprojektowana ulotka mo\u017ce le\u017ce\u0107 w ich domach miesi\u0105cami. Mo\u017ce nie patrz\u0105 na ni\u0105 stale, ale s\u0142u\u017cy ona jako przypomnienie o Twojej firmie.<\/p>\n

B\u0105d\u017a kreatywny, daj\u0105c swoim klientom co\u015b nowego i ekscytuj\u0105cego, takiego jak magnes lub d\u0142ugopis, a Twoja marka b\u0119dzie wy\u015bwietlana w ich domach przez d\u0142ugi czas.<\/p>\n

Gotowy do rozpocz\u0119cia? Znajd\u017a wszystko, czego potrzebujesz do marketingu drukowanego<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Businesses are increasingly using print to complement their digital marketing, with print advertising rising for the first time since 2010 \u2013 according to latest research. To reflect this shift in trends, we\u2019ve compiled a list of the top advantages of offline marketing. 1. Easily-ordered at short notice When you\u2019re preparing for a trade show or […]<\/p>\n","protected":false},"author":23,"featured_media":55619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-55145","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\n10 Advantages Of Offline Marketing | Solopress<\/title>\n<meta name=\"description\" content=\"Personal, tangible and trustworthy, discover the top 10 advantages of offline marketing. Boost your product launch, event or store opening with Solopress.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pl\/marketing-biznesowy\/10-zalet-marketingu-offline\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Advantages Of Offline Marketing | Solopress\" \/>\n<meta property=\"og:description\" content=\"Personal, tangible and trustworthy, discover the top 10 advantages of offline marketing. Boost your product launch, event or store opening with Solopress.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pl\/marketing-biznesowy\/10-zalet-marketingu-offline\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-13T19:15:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-24T14:33:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/04\/Advantages-of-offline-marketing-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Offline marketing is on the rise. Read our guide to discover how you can use printed promotional materials to boost your brand.\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/10-advantages-of-offline-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/10-advantages-of-offline-marketing\\\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"10 advantages of offline marketing\",\"datePublished\":\"2019-04-13T19:15:22+00:00\",\"dateModified\":\"2019-05-24T14:33:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/10-advantages-of-offline-marketing\\\/\"},\"wordCount\":808,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/10-advantages-of-offline-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Advantages-of-offline-marketing-1.jpg\",\"articleSection\":[\"Business & Marketing\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/10-advantages-of-offline-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/10-advantages-of-offline-marketing\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/10-advantages-of-offline-marketing\\\/\",\"name\":\"10 Advantages Of Offline Marketing | Solopress\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/10-advantages-of-offline-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/10-advantages-of-offline-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Advantages-of-offline-marketing-1.jpg\",\"datePublished\":\"2019-04-13T19:15:22+00:00\",\"dateModified\":\"2019-05-24T14:33:15+00:00\",\"description\":\"Personal, tangible and trustworthy, discover the top 10 advantages of offline marketing. 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