{"id":56498,"date":"2019-04-30T12:14:25","date_gmt":"2019-04-30T11:14:25","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=56498"},"modified":"2021-06-24T16:15:53","modified_gmt":"2021-06-24T15:15:53","slug":"dlaczego-druk-ma-znaczenie-dla-kampanii-politycznych","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/business-marketing\/why-print-matters-for-political-campaigns\/","title":{"rendered":"Dlaczego druk ma znaczenie dla kampanii politycznych"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Pomy\u015bl o kampaniach politycznych. Jakie obrazy przychodz\u0105 ci do g\u0142owy? T\u0142umy ludzi machaj\u0105cych transparentami? Lokalni radni pukaj\u0105cy do drzwi? Ogromne plakaty z manifestami - takie jak s\u0142ynny plakat Baracka Obamy \"Nadzieja\"...<\/p>\n<p>Dlaczego pami\u0119tamy takie rzeczy? Te ikoniczne obrazy wype\u0142niaj\u0105 nasze gazety i ekrany telewizyjne, nasze <strong>billboardy i autobusy<\/strong>. Staj\u0105 si\u0119 one tkank\u0105 naszej historii spo\u0142ecznej i kulturowej. Od Brexitu dzisiaj, po Baracka Obam\u0119 wczoraj.<\/p>\n<p>Jedyna sta\u0142a w tym wszystkim? Druk.<\/p>\n<p>Technologia cyfrowa ma ogromne znaczenie dla kampanii politycznych. Ale dzi\u0119ki drukowi mo\u017cna <strong>stworzy\u0107 co\u015b namacalnego<\/strong> - co\u015b, co Twoi zwolennicy mog\u0105 trzyma\u0107 nad g\u0142owami lub przypi\u0105\u0107 w oknach.<\/p>\n<p>Poznaj t\u0119 i inne zalety marketingu offline - poinformowani przez ekspert\u00f3w kreatywnych, profesora bran\u017cy kreatywnej Phila Cleavera i Radima Malinica, dyrektora kreatywnego w Brand Nu.<\/p>\n<p>Lub zanurz si\u0119 bezpo\u015brednio w naszym dedykowanym <a href=\"https:\/\/www.solopress.com\/blog\/pl\/elections\/\">strona drukowania wybor\u00f3w<\/a> dzisiaj.<\/p>\n<h2><strong>Poka\u017c swoje zaanga\u017cowanie za pomoc\u0105 ulotek<\/strong><\/h2>\n<p>Lokalni radni regularnie dostarczaj\u0105 <a href=\"https:\/\/www.solopress.com\/blog\/pl\/ulotki\/\">drukowane ulotki<\/a> w swoim okr\u0119gu, aby informowa\u0107 mieszka\u0144c\u00f3w o tym, co robi\u0105 - zar\u00f3wno w okresie poprzedzaj\u0105cym wybory, jak i przez ca\u0142y rok. Pokazuje to, \u017ce s\u0105 aktywni w spo\u0142eczno\u015bci przez ca\u0142y rok. <strong>R\u0119czne dostarczanie ulotek<\/strong> zapewnia r\u00f3wnie\u017c mo\u017cliwo\u015b\u0107 rozmowy z wyborcami.<\/p>\n<h2><strong>Wi\u0119kszy wp\u0142yw ni\u017c nieotwarte wiadomo\u015bci e-mail<\/strong><\/h2>\n<p>Ulotka wpadaj\u0105ca przez drzwi mo\u017ce mie\u0107 znacznie wi\u0119kszy wp\u0142yw ni\u017c nieotwarty e-mail. Kto\u015b przynajmniej podniesie j\u0105 z pod\u0142ogi. Zadbaj o odpowiedni projekt i tre\u015b\u0107, a miejmy nadziej\u0119, \u017ce tak si\u0119 stanie. <strong>przeczytaj ulotk\u0119<\/strong> aby dowiedzie\u0107 si\u0119 wi\u0119cej o kampanii.<\/p>\n<h2><strong>Ludzie mog\u0105 go trzyma\u0107 i czu\u0107 <\/strong><\/h2>\n<p>Osoba trzymaj\u0105ca ulotk\u0119 zobaczy wysi\u0142ek w\u0142o\u017cony w jej zaprojektowanie, wydrukowanie i dostarczenie. Pami\u0119taj, aby zainwestowa\u0107 czas w produkcj\u0119 <strong>co\u015b z jako\u015bci\u0105<\/strong> - to wiele powie o twojej partii.<\/p>\n<p>\"Zdobycie zaufania ludzi poprzez autentyczn\u0105 prezentacj\u0119 swojej polityki jest obecnie kluczowym przedsi\u0119wzi\u0119ciem dla ka\u017cdej partii\" - m\u00f3wi Phil Cleaver.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/pl\/marketing-biznesowy\/najlepsze-sposoby-dystrybucji-ulotek-i-broszur\/\">Jak rozdawa\u0107 ulotki - nasz przewodnik<\/a><\/p>\n<h2><strong>Tworzenie obecno\u015bci poprzez plakaty <\/strong><\/h2>\n<p>Wspomnieli\u015bmy ju\u017c o znaczeniu <a href=\"https:\/\/www.solopress.com\/blog\/pl\/plakaty\/\">plakaty<\/a> do kampanii politycznych - i wp\u0142yw jednego w szczeg\u00f3lno\u015bci: plakatu Hope Baracka Obamy.<\/p>\n<p>The <strong>Plakat Obamy zaw\u0142adn\u0105\u0142 wyobra\u017ani\u0105<\/strong> milion\u00f3w ludzi w 2008 roku i pom\u00f3g\u0142 mu doj\u015b\u0107 do w\u0142adzy, staj\u0105c si\u0119 po drodze kulturowym fenomenem.<\/p>\n<p>By\u0107 mo\u017ce nie stan\u0105 si\u0119 one zjawiskiem kulturowym. Ale na poziomie lokalnym plakaty mog\u0105 naprawd\u0119 pom\u00f3c w utrzymaniu nazwiska, twarzy i przes\u0142ania kampanii wyborczej w pami\u0119ci ludzi w okresie poprzedzaj\u0105cym g\u0142osowanie.<\/p>\n<p>W okresie wyborczym plakaty s\u0105 rozwieszane nie tylko w danym okr\u0119gu wyborczym, ale tak\u017ce w innych miejscach. <strong>wys\u0142ane do kibic\u00f3w<\/strong> \u00a0aby wy\u015bwietli\u0107 je w swoim oknie.<\/p>\n<h2><strong>Po\u0142\u0105cz druk i technologi\u0119 cyfrow\u0105, aby stworzy\u0107 szum informacyjny<\/strong><\/h2>\n<p>Technologia cyfrowa ca\u0142kowicie zmieni\u0142a krajobraz kampanii politycznych. W \u017caden spos\u00f3b temu nie zaprzeczamy. Ale aby uzyska\u0107 maksymalny wp\u0142yw, nale\u017cy po\u0142\u0105czy\u0107 druk i technologi\u0119 cyfrow\u0105.<\/p>\n<p>Musisz by\u0107 wsz\u0119dzie, aby ca\u0142y czas by\u0107 w \u015bwiadomo\u015bci wszystkich\" - m\u00f3wi Radim Malinic.<\/p>\n<p>Mo\u017cna to skutecznie osi\u0105gn\u0105\u0107 tylko poprzez wykorzystanie potencja\u0142u zar\u00f3wno druku, jak i technologii cyfrowej.<\/p>\n<p>Sp\u00f3jrzmy jeszcze raz na plakat Obamy. Rozpocz\u0105\u0142 on \u017cycie w druku - stworzony przez <a href=\"https:\/\/obeygiant.com\/\">Artysta z Los Angeles Shepard Fairey<\/a>. Pojawi\u0142 si\u0119 na koszulkach, kubkach i oczywi\u015bcie plakatach.<\/p>\n<p>Jednak sw\u00f3j prawdziwy potencja\u0142 wykorzysta\u0142 dopiero po udost\u0119pnieniu w Internecie, staj\u0105c si\u0119 wirusowym i kulturowym fenomenem.<\/p>\n<p>\"Wa\u017cne jest, aby plakaty by\u0142y projektowane z my\u015bl\u0105 o \u015bwiecie cyfrowym\" - m\u00f3wi Phil Cleaver.<\/p>\n<p>\"Udost\u0119pnianie w mediach spo\u0142eczno\u015bciowych jest niezwykle wa\u017cne dla kampanii politycznych, a aby zachowa\u0107 sp\u00f3jno\u015b\u0107, najlepiej jest u\u017cywa\u0107 tego samego projektu zar\u00f3wno w Internecie, jak i na fizycznych plakatach\".<\/p>\n<h2><strong>Zwi\u0119ksz widoczno\u015b\u0107 swojej marki<\/strong><\/h2>\n<p>Partie polityczne s\u0105 zasadniczo markami. Celem ka\u017cdej marki jest zwi\u0119kszenie widoczno\u015bci, zwi\u0119kszenie sprzeda\u017cy i dominacja na rynku. Opr\u00f3cz sprzeda\u017cy, kampanie polityczne maj\u0105 te same cele, a druk mo\u017ce pom\u00f3c w ich osi\u0105gni\u0119ciu.<\/p>\n<p>Przy <strong>wiece i wydarzenia kampanii<\/strong>fizyczne materia\u0142y drukowane, takie jak <a href=\"https:\/\/www.solopress.com\/blog\/pl\/banery-rolowane\/wide\/\">szerokie banery rolowane<\/a> i znaki s\u0105 zawsze obecne. Natychmiast identyfikuj\u0105 si\u0119 one z lud\u017ami, a kamery telewizyjne mog\u0105 wychwyci\u0107 bardziej kreatywne, przyci\u0105gaj\u0105ce wzrok projekty - podczas gdy zdj\u0119cia i filmy czasami staj\u0105 si\u0119 wirusowe w Internecie.<\/p>\n<p>Bardziej subtelnym podej\u015bciem jest rozdawanie <a href=\"https:\/\/www.solopress.com\/blog\/pl\/wizytowki\/\">wizyt\u00f3wki<\/a> na wydarzeniach networkingowych i spo\u0142eczno\u015bciowych. Mog\u0105 one by\u0107 oznakowane kolorami imprezy i informacjami, dzi\u0119ki czemu ludzie b\u0119d\u0105 mogli skontaktowa\u0107 si\u0119 z nami, aby dowiedzie\u0107 si\u0119 wi\u0119cej.<\/p>\n<p>Po raz kolejny wizyt\u00f3wka musi zosta\u0107 fizycznie wyrzucona i najprawdopodobniej sko\u0144czy na tablicy korkowej lub na <strong>czyja\u015b skrzynka<\/strong> - zawsze w zasi\u0119gu. To wi\u0119cej ni\u017c mo\u017cna powiedzie\u0107 o usuni\u0119tej wiadomo\u015bci e-mail.<\/p>\n<h2><strong>Konsekwencja jest kluczem do wywierania wp\u0142ywu<\/strong><\/h2>\n<p>Rozmawiali\u015bmy o r\u00f3\u017cnych metodach docierania do odbiorc\u00f3w. Od wizyt\u00f3wek i plakat\u00f3w po ulotki, a nawet posty w mediach spo\u0142eczno\u015bciowych.<\/p>\n<p>Wiele si\u0119 tu dzieje, a sp\u00f3jno\u015b\u0107 jest kluczowa.<\/p>\n<p>M\u00f3wi Phil Cleaver <strong>tworzenie znanego stylu<\/strong> we wszystkich zasobach ma kluczowe znaczenie dla tworzenia autentyczno\u015bci. \"Ludzie s\u0105 bardziej sk\u0142onni zaufa\u0107 czemu\u015b, co wydaje si\u0119 sp\u00f3jne\" - wyja\u015bnia.<\/p>\n<h2><strong>Gotowy do rozpocz\u0119cia?<\/strong><\/h2>\n<p>W Solopress drukujemy plakaty, ulotki, banery i znaki - wszystko z bezp\u0142atn\u0105 standardow\u0105 dostaw\u0105 w Wielkiej Brytanii. Znajd\u017a wszystko, czego potrzebujesz na naszej stronie <a href=\"https:\/\/www.solopress.com\/blog\/pl\/elections\/\">dedykowana strona drukowania wybor\u00f3w<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Think of political campaigns. What images spring to mind? Crowds of people waving placards? Local councillors knocking on your door? Huge posters emblazoned with manifesto messages \u2013 such as Barack Obama\u2019s famous \u2018Hope\u2019 poster\u2026 Why do we remember such things? These iconic images fill our newspapers and TV screens, our billboards and buses. They become [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":56522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-56498","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Print Matters For Political Campaigns | Solopress<\/title>\n<meta name=\"description\" content=\"Political parties have embraced digital. But print is still the bedrock of any election campaign. Explore the advantages of offline marketing for politics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pl\/marketing-biznesowy\/dlaczego-druk-ma-znaczenie-dla-kampanii-politycznych\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Print Matters For Political Campaigns | Solopress\" \/>\n<meta property=\"og:description\" content=\"Political parties have embraced digital. But print is still the bedrock of any election campaign. Explore the advantages of offline marketing for politics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pl\/marketing-biznesowy\/dlaczego-druk-ma-znaczenie-dla-kampanii-politycznych\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-30T11:14:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-24T15:15:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/04\/shutterstock_1159679383-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Why print matters for political campaigns | Solopress\" \/>\n<meta name=\"twitter:description\" content=\"Obama\u2019s #Hope poster was an online phenomenon. 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