{"id":61067,"date":"2019-06-17T09:00:43","date_gmt":"2019-06-17T08:00:43","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=61067"},"modified":"2022-08-27T20:18:05","modified_gmt":"2022-08-27T19:18:05","slug":"czy-ulotki-sa-nadal-skuteczne","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/business-marketing\/are-flyers-still-effective\/","title":{"rendered":"Czy ulotki s\u0105 nadal skuteczne?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Przez dziesi\u0119ciolecia, <a href=\"https:\/\/www.solopress.com\/blog\/pl\/ulotki\/\">Ulotki<\/a> by\u0142y wykorzystywane z wielkim sukcesem, aby pom\u00f3c firmom promowa\u0107 ich produkty i us\u0142ugi. Ale czy ulotki s\u0105 skuteczne w erze cyfrowej?<\/p>\n<p>Oficjalne statystyki DMA sugeruj\u0105, \u017ce tak jest, pokazuj\u0105c, \u017ce prawie 50% os\u00f3b czyta zaadresowan\u0105 poczt\u0119 i ponad 60% czyta wrzutki do drzwi.<\/p>\n<p>Przyjrzyjmy si\u0119 bli\u017cej temu, co czyni je bezcennym narz\u0119dziem marketingowym.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Co to jest ulotka?<\/strong><\/h2>\n<p>Ulotka to papierowa reklama, cz\u0119sto drukowana masowo w celu dystrybucji na du\u017c\u0105 skal\u0119 w miejscach publicznych, za po\u015brednictwem poczty lub rozdawana bezpo\u015brednio. Ulotka <a href=\"https:\/\/www.solopress.com\/blog\/pl\/marketing-biznesowy\/co-to-jest-ulotka-10-podstawowych-pytan-dotyczacych-ulotek\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cel ulotki<\/a> cz\u0119sto ma na celu promocj\u0119 firmy, us\u0142ugi lub wydarzenia.<\/p>\n<p>Przedstawili\u015bmy statystyki dotycz\u0105ce upuszczania drzwi i adresowanej poczty, ale co oznaczaj\u0105 te terminy?<\/p>\n<p>S\u0105 to dwa g\u0142\u00f3wne rodzaje ulotek:<\/p>\n<ul>\n<li><strong>Upadki drzwi -<\/strong> Ulotki te nie maj\u0105 adresu i nie s\u0105 adresowane do \"w\u0142a\u015bciciela domu\" lub \"lokatora\".<\/li>\n<li><strong>Zaadresowana poczta - <\/strong>Ulotka tego typu jest przesy\u0142k\u0105 pocztow\u0105 adresowan\u0105 do konkretnej osoby w gospodarstwie domowym.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Historia ulotek i broszur <\/strong><\/h2>\n<p>The <a href=\"https:\/\/www.solopress.com\/blog\/pl\/inspiracje-do-druku\/niesamowita-i-wyjatkowa-600-letnia-historia-projektowania-ulotek-i-broszur\/\">historia Flyers<\/a> si\u0119ga wiele lat wstecz i jest fascynuj\u0105c\u0105 histori\u0105.<\/p>\n<p>Przed wynalezieniem druku bogaci kupcy w renesansowych W\u0142oszech zapisywali wa\u017cne informacje w r\u0119cznie pisanych papierowych biuletynach. Przekazywano je sobie nawzajem, wyszczeg\u00f3lniaj\u0105c najnowsze wiadomo\u015bci na temat wojen i gospodarki.<\/p>\n<p>Gdy tylko wynaleziono druk, dzia\u0142acze zacz\u0119li wykorzystywa\u0107 materia\u0142y drukowane do komunikacji.<\/p>\n<p>Ulotki i broszury by\u0142y r\u00f3wnie\u017c wykorzystywane w walce o prawa wyborcze kobiet na pocz\u0105tku XX wieku, kiedy aktywi\u015bci prowadzili kampani\u0119 na rzecz g\u0142osowania kobiet. Ulepszona technologia u\u0142atwi\u0142a drukowanie i dystrybucj\u0119 ulotek.<\/p>\n<p>Rozw\u00f3j ten by\u0142 kontynuowany w po\u0142owie lat 20<sup>th<\/sup> wieku - od propagandy wojennej i informacji publicznej po fanziny DIY muzyki punkowej w latach 70-tych.<\/p>\n<p>Andy Simons, kurator wsp\u00f3\u0142czesnych kolekcji brytyjskich w British Library, powiedzia\u0142: \"W latach 70. ubieg\u0142ego wieku kserowanie wesz\u0142o w wiek dojrza\u0142y i u\u0142atwi\u0142o tym, kt\u00f3rzy mieli co\u015b do powiedzenia, wykorzystanie w tym celu materia\u0142\u00f3w drukowanych\".<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Czy ulotki dzia\u0142aj\u0105?<\/strong><\/h2>\n<p>M\u00f3wi\u0105c pro\u015bciej, tak. Wed\u0142ug <a href=\"https:\/\/dma.org.uk\/article\/2018-direct-mail-facts-figures\">Statystyki DMA<\/a>Ulotki s\u0105 nadal skutecznym narz\u0119dziem marketingowym, zar\u00f3wno w przypadku adresowanych przesy\u0142ek pocztowych, jak i metod dystrybucji ulotek w celu dotarcia do docelowych odbiorc\u00f3w. Oto du\u017ce liczby, kt\u00f3re to potwierdzaj\u0105.<\/p>\n<h3><strong>Zaadresowana poczta<\/strong><\/h3>\n<ul>\n<li><strong>57%<\/strong> os\u00f3b otworzy\u0142o zaadresowan\u0105 ulotk\u0119, gdy w\u0142a\u015bnie do nich dotar\u0142a<\/li>\n<li><strong>8%<\/strong> otworzy\u0142 go w ci\u0105gu 28 dni<\/li>\n<li><strong>5%<\/strong> przeczyta\u0142em\/obejrza\u0142em\/spojrza\u0142em na to i <strong>23%<\/strong> zrobi\u0142o to w ci\u0105gu 28 dni<\/li>\n<li>Ulotki i foldery s\u0105 ponownie rozpatrywane <strong>6 razy<\/strong>\u015brednio<\/li>\n<\/ul>\n<h3><strong>Opadaj\u0105ce drzwi<\/strong><\/h3>\n<ul>\n<li><strong>5%<\/strong> przeczytali\/spojrzeli\/zerkn\u0119li na niezaadresowan\u0105 ulotk\u0119 przychodz\u0105c\u0105 przez ich drzwi<\/li>\n<li><strong>16%<\/strong> od\u0142o\u017cy\u0107 na p\u00f3\u017aniej<\/li>\n<\/ul>\n<p>Opr\u00f3cz mo\u017cliwo\u015bci zwr\u00f3cenia uwagi na firm\u0119, produkt lub us\u0142ug\u0119, ulotki s\u0105 r\u00f3wnie\u017c:<\/p>\n<ul>\n<li>Op\u0142acalno\u015b\u0107<\/li>\n<li>Dost\u0119pne w r\u00f3\u017cnych wersjach <a href=\"https:\/\/www.solopress.com\/blog\/pl\/samouczki\/przewodnik-po-rozmiarach-ulotek-stylach-i-rodzajach-papieru\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rozmiary ulotek<\/a><\/li>\n<li>Pozwalaj\u0105 na kreatywno\u015b\u0107 przy projektowaniu<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Kto dzi\u015b u\u017cywa Flyers?<\/strong><\/h2>\n<p>Nie tylko promotorzy klub\u00f3w korzystaj\u0105 dzi\u015b z marketingu ulotkowego. Du\u017ce i ma\u0142e firmy, indywidualni przedsi\u0119biorcy, organizacje non-profit i politycy wykorzystuj\u0105 je do cel\u00f3w marketingowych.<\/p>\n<p>\u0141atwo zrozumie\u0107 dlaczego. S\u0105 one nie tylko niedrogim sposobem na dotarcie z kluczowymi wiadomo\u015bciami do odbiorc\u00f3w, ale tak\u017ce mog\u0105 by\u0107 kierowane do okre\u015blonych grup demograficznych i s\u0105 \u0142atwe do odczytania.<\/p>\n<p>Oto kilka przyk\u0142ad\u00f3w zastosowania druku ulotek:<\/p>\n<ul>\n<li><strong>Kawiarnie<\/strong> Rozdawaj ulotki w ruchliwych miejscach, aby skierowa\u0107 ludzi w ich kierunku. Zawieraj\u0105 one informacje takie jak lokalizacja i zni\u017cki.<\/li>\n<li><strong>Fryzjerzy<\/strong> oferuj\u0105ce nowe us\u0142ugi cz\u0119sto wykorzystuj\u0105 wysy\u0142anie ulotek, aby da\u0107 odbiorcy specjaln\u0105 ofert\u0119 wprowadzaj\u0105c\u0105.<\/li>\n<li><strong>Arty\u015bci tatua\u017cu<\/strong> wykorzystuj\u0105 materia\u0142y promocyjne, takie jak ulotki, aby nie tylko promowa\u0107 sw\u00f3j sklep i oferty, ale tak\u017ce prezentowa\u0107 swoj\u0105 sztuk\u0119.<\/li>\n<li><strong>Lokalni politycy<\/strong> cz\u0119sto u\u017cywaj\u0105 <a href=\"https:\/\/www.solopress.com\/blog\/pl\/inspiracje-do-druku\/ulotki-wyborcze-najlepsze-przyklady-projektow\/\">Ulotki kampanii<\/a> jasno komunikowa\u0107 swoj\u0105 polityk\u0119 i pokazywa\u0107 wyborcom, \u017ce s\u0105 aktywni w spo\u0142eczno\u015bci.<\/li>\n<li><strong>Trenerzy osobi\u015bci<\/strong> wykorzystuj\u0105 ulotki do promowania nowego programu, oboz\u00f3w startowych lub reklamowania swoich kwalifikacji i us\u0142ug.<\/li>\n<\/ul>\n<p>Dobrze zaprojektowana ulotka jest nieoceniona podczas promowania firmy. Je\u015bli zainwestujesz czas w planowanie tre\u015bci i projektu, upewnisz si\u0119, \u017ce ulotka jest osza\u0142amiaj\u0105ca wizualnie i ma wysok\u0105 czytelno\u015b\u0107.<\/p>\n<p>\u015awietnym sposobem na zmaksymalizowanie wp\u0142ywu ulotki jest do\u0142\u0105czenie przyci\u0105gaj\u0105cej wzrok oferty i wezwania do dzia\u0142ania - wi\u0119cej przydatnych informacji mo\u017cna znale\u017a\u0107 w naszym przewodniku na temat <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;how to create a leaflet&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:2,&quot;11&quot;:0,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri, sans-serif&quot;,&quot;16&quot;:11}\"><a href=\"https:\/\/www.solopress.com\/blog\/pl\/samouczki\/jak-projektowac-ulotki-i-foldery\/\">Jak utworzy\u0107 ulotk\u0119<\/a>napisany przez nasz zesp\u00f3\u0142 do\u015bwiadczonych grafik\u00f3w.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Dlaczego warto u\u017cywa\u0107 ulotek? <\/strong><\/h2>\n<p>Istnieje kilka powod\u00f3w, dla kt\u00f3rych ulotki mog\u0105 by\u0107 niezwykle skuteczne w promowaniu firmy, wydarzenia, produktu lub us\u0142ugi.<\/p>\n<ul>\n<li><strong>Niedrogi spos\u00f3b na promocj\u0119 - <\/strong>Ulotki biznesowe to op\u0142acalny spos\u00f3b rozpowszechniania wiadomo\u015bci o marce - niedrogi w druku i dystrybucji.<\/li>\n<li><strong>Szybka realizacja - <\/strong>Mo\u017cna je wydrukowa\u0107 w kr\u00f3tkim czasie. Udost\u0119pniaj nowe oferty lub wa\u017cne wiadomo\u015bci osobom, kt\u00f3re musz\u0105 o nich szybko wiedzie\u0107.<\/li>\n<li><strong>\u015awietne rozwi\u0105zanie dla nowych sklep\u00f3w - <\/strong>Powiedz lokalnym mieszka\u0144com, \u017ce otwierasz w pobli\u017cu. U\u017cyj dobrze zaprojektowanej ulotki, aby przedstawi\u0107 si\u0119 potencjalnym klientom.<\/li>\n<li><strong>Idealny na imprezy - <\/strong>Promuj nadchodz\u0105ce wydarzenie z kr\u00f3tkim wyprzedzeniem - na przyk\u0142ad niespodziewane spotkanie lokalnej partii politycznej lub charytatywny mecz pi\u0142ki no\u017cnej.<\/li>\n<li><strong>Uzupe\u0142nia cyfrowe - <\/strong>Media drukowane mog\u0105 wsp\u00f3\u0142pracowa\u0107 z marketingiem cyfrowym, wzmacniaj\u0105c przekaz ka\u017cdego z nich. Media spo\u0142eczno\u015bciowe to szczeg\u00f3lnie skuteczny spos\u00f3b na po\u0142\u0105czenie strategii marketingowych online i offline.<\/li>\n<li><strong>\u0141atwy do zmierzenia sukces - <\/strong>Kody QR, konkretne adresy URL i numery ulotek mog\u0105 by\u0107 \u015bledzone, dzi\u0119ki czemu jest to wymierna forma marketingu.<\/li>\n<li><strong>Fizyczna cz\u0119\u015b\u0107 Twojej marki - <\/strong>Ulotki to co\u015b, czego ludzie mog\u0105 dotkn\u0105\u0107. Namacalny materia\u0142 marketingowy, kt\u00f3ry nie zginie w folderze pe\u0142nym e-maili.<\/li>\n<\/ul>\n<p>Pozna\u0142e\u015b ju\u017c zalety ulotek w erze cyfrowej. Ale zanim przeka\u017cesz swoj\u0105 wiadomo\u015b\u0107, potrzebujesz strategii dystrybucji - zbadaj <a href=\"https:\/\/www.solopress.com\/blog\/pl\/marketing-biznesowy\/najlepsze-sposoby-dystrybucji-ulotek-i-broszur\/\">jak rozdawa\u0107 ulotki<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>For decades, Flyers have been used, with great success, to help businesses promote their products and services. But are Flyers effective in the digital age? Official DMA stats suggest they are, showing almost 50% of people read addressed mail and more than 60% read door drops. Let\u2019s delve deeper into what makes them a priceless [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":61055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[634],"class_list":{"0":"post-61067","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-flyers-leaflets"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are flyers still effective? | Solopress<\/title>\n<meta name=\"description\" content=\"Flyers have been used by everyone from punk bands to campaigning politicians. But are flyers still effective in the digital age? 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We say yes \u2013 find out why.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pl\/marketing-biznesowy\/czy-ulotki-sa-nadal-skuteczne\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-17T08:00:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-27T19:18:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/01\/shutterstock_637659025.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Do flyers still have the same impact in the digital age? 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