{"id":61148,"date":"2019-07-11T08:30:15","date_gmt":"2019-07-11T07:30:15","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=61148"},"modified":"2020-09-24T11:29:44","modified_gmt":"2020-09-24T10:29:44","slug":"10-krokow-do-ulotek-i-broszur-ktore-zarabiaja-na-biznesie","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/business-marketing\/10-steps-to-flyers-and-leaflets-that-earn-business\/","title":{"rendered":"10 krok\u00f3w do ulotek i broszur, kt\u00f3re zarabiaj\u0105 na biznesie"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>W dzisiejszym \u015bwiecie medi\u00f3w spo\u0142eczno\u015bciowych, ulotki i foldery mog\u0105 wydawa\u0107 si\u0119 nieco \"starym kapeluszem\" do promowania swojej firmy, ale je\u015bli chodzi o rozpowszechnianie informacji, nadal mog\u0105 by\u0107 bardzo skuteczne. Je\u015bli zrobisz to dobrze.<\/p>\n<p>Tutaj, w 10 \u0142atwych do wykonania krokach, dowiesz si\u0119, jak tworzenie ulotek mo\u017ce pom\u00f3c w generowaniu biznesu w spos\u00f3b, w jaki promocja online nie mo\u017ce si\u0119 r\u00f3wna\u0107.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>1. Wybierz wiadomo\u015b\u0107<\/strong><\/h2>\n<p>Zanim w og\u00f3le zaczniesz my\u015ble\u0107 o pracy nad projektem, musisz wiedzie\u0107, co chcesz rozreklamowa\u0107. Czy chcesz, aby Twoja ulotka lub broszura zawiera\u0142a kr\u00f3tki przegl\u0105d Twojej firmy? Czy ma sprzedawa\u0107 konkretn\u0105 us\u0142ug\u0119, reklamowa\u0107 specjaln\u0105 ofert\u0119 lub wydarzenie? Wiedza o tym, co chcesz powiedzie\u0107, jest kluczem do zaprojektowania idealnej ulotki.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>2. Zidentyfikuj swoich odbiorc\u00f3w<\/strong><\/h2>\n<p>Zastan\u00f3w si\u0119, do kogo skierowana jest ulotka. Nale\u017cy o tym pami\u0119ta\u0107:<\/p>\n<ul>\n<li><strong>Sk\u0105d pochodz\u0105 odbiorcy<\/strong> - Lokalne, regionalne, krajowe czy globalne?<\/li>\n<li><strong>Zainteresowania<\/strong> - W jak\u0105 nisz\u0119 celujesz?<\/li>\n<li><strong>Potrzeby<\/strong> - Czego czytelnik chcia\u0142by si\u0119 dowiedzie\u0107 z materia\u0142\u00f3w informacyjnych? Informacje? Dane kontaktowe?<\/li>\n<li><strong>Dost\u0119pno\u015b\u0107<\/strong> - Czy niekt\u00f3rzy czytelnicy maj\u0105 specyficzne potrzeby dotycz\u0105ce schemat\u00f3w kolor\u00f3w, odst\u0119p\u00f3w mi\u0119dzy tekstami i czcionek?<\/li>\n<li><strong>Format informacji<\/strong> - Akapity, wypunktowania, obrazy, a mo\u017ce wszystko po trochu?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>3. Ulotka czy broszura?<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/10-steps-to-flyers-and-leaflets-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-61151\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/10-steps-to-flyers-and-leaflets-1.jpg\" alt=\"Wyb\u00f3r ulotek\" width=\"900\" height=\"216\" \/><\/a><\/p>\n<p>Nast\u0119pnie musisz wiedzie\u0107, ile chcesz powiedzie\u0107. Pozwoli to okre\u015bli\u0107, czy ulotka (kt\u00f3ra jest arkuszem jedno- lub dwustronnego papieru) lub ulotka (zazwyczaj kawa\u0142ek z\u0142o\u017conego dwustronnego papieru) jest odpowiednim no\u015bnikiem dla Twojej wiadomo\u015bci i jaki rozmiar powiniene\u015b wybra\u0107. Powiniene\u015b wiedzie\u0107, \u017ce:<\/p>\n<ul>\n<li>Ulotki s\u0105 najlepsze do wywierania wp\u0142ywu - s\u0105 \u015bwietnym medium do przyci\u0105gni\u0119cia uwagi w jednym uj\u0119ciu. Pomy\u015bl o wydarzeniach, wyprzeda\u017cach i reklamowaniu konkretnych, samodzielnych us\u0142ug.<\/li>\n<li>Ulotki s\u0105 idealne do informowania - je\u015bli masz co\u015b bardziej obszernego do powiedzenia, na przyk\u0142ad promuj\u0105c gam\u0119 produkt\u00f3w lub us\u0142ug, b\u0119dziesz potrzebowa\u0107 dodatkowej przestrzeni na papier i dodatkowego czasu, kt\u00f3ry ludzie prawdopodobnie po\u015bwi\u0119c\u0105 na ich obejrzenie.<\/li>\n<li>Wybierz odpowiedni rozmiar i kszta\u0142t papieru - nie tylko okre\u015bli to, ile mo\u017cesz powiedzie\u0107, ale tak\u017ce mo\u017ce naprawd\u0119 przyci\u0105gn\u0105\u0107 wzrok. Na przyk\u0142ad w Solopress oferujemy wszystko, od zwyk\u0142ego A5 po paski i kwadraty.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>4. Opracuj swoje pomys\u0142y<\/strong><\/h2>\n<p>U\u017cywaj\u0105c szkicownika i d\u0142ugopisu\/o\u0142\u00f3wka lub przechodz\u0105c do trybu cyfrowego i tworz\u0105c podstawowy plan lub <a href=\"https:\/\/www.experienceux.co.uk\/faqs\/what-is-wireframing\/\">szkielet<\/a>W ten spos\u00f3b mo\u017cesz nakre\u015bli\u0107, jak mo\u017ce wygl\u0105da\u0107 gotowy produkt, b\u0119d\u0105c tak kreatywnym lub pow\u015bci\u0105gliwym, jak chcesz, aby da\u0107 sobie lepsze wyobra\u017cenie o tym, czego i ile b\u0119dziesz potrzebowa\u0107 w postaci tekstu i obraz\u00f3w - a tak\u017ce czy b\u0119dziesz w stanie samodzielnie wykona\u0107 grafik\u0119, czy te\u017c b\u0119dziesz potrzebowa\u0107 kogo\u015b innego. Wykonaj kilka szkic\u00f3w, je\u015bli mo\u017cesz, aby da\u0107 sobie wi\u0119kszy wyb\u00f3r, gdy nadejdzie czas projektowania.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>5. Praca nad kopi\u0105<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/10-steps-to-flyers-and-leaflets-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-61154\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/10-steps-to-flyers-and-leaflets-2.jpg\" alt=\"Sk\u0142adana ulotka\" width=\"900\" height=\"216\" \/><\/a><\/p>\n<p>Przed przygotowaniem gotowego projektu nowych, b\u0142yszcz\u0105cych ulotek, warto przygotowa\u0107 tre\u015b\u0107 pisemn\u0105. W tym celu nale\u017cy:<\/p>\n<ul>\n<li>Spraw, by Twoja kopia by\u0142a przekonuj\u0105ca; wyja\u015bnij, dlaczego to, co reklamujesz, przyniesie korzy\u015bci czytelnikowi.<\/li>\n<li>Stw\u00f3rz nag\u0142\u00f3wek, kt\u00f3ry natychmiast przyci\u0105gnie uwag\u0119 odbiorc\u00f3w.<\/li>\n<li>Upewnij si\u0119, \u017ce tekst jest \u0142atwy do zrozumienia, aby przemawia\u0142 do jak najszerszego grona odbiorc\u00f3w.<\/li>\n<li>Postaraj si\u0119 podzieli\u0107 d\u0142ugi tekst podtytu\u0142ami, aby u\u0142atwi\u0107 jego przyswojenie.<\/li>\n<li>We\u017a pod uwag\u0119, gdzie mog\u0105 trafi\u0107 obrazy.<\/li>\n<li>Zako\u0144cz wezwaniem do dzia\u0142ania, aby zach\u0119ci\u0107 ludzi do zrobienia tego, o co prosisz, np. \"skontaktuj si\u0119\" lub \"przyjd\u017a\".<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>6. Korekta tre\u015bci<\/strong><\/h2>\n<p>Jest to niezwykle wa\u017cne. W procesie korekty nale\u017cy sprawdzi\u0107 b\u0142\u0119dy ortograficzne i gramatyczne oraz sprawdzi\u0107, czy u\u017cyty ton g\u0142osu pasuje do marki firmy. Dobrym pomys\u0142em jest przeczytanie wszystkiego na g\u0142os, aby sprawdzi\u0107, czy ma to sens. Nawet je\u015bli my\u015blisz, \u017ce sko\u0144czy\u0142e\u015b, przeczytaj go ponownie, poprawiaj\u0105c wszelkie b\u0142\u0119dy i popro\u015b kogo\u015b innego, aby r\u00f3wnie\u017c go przeczyta\u0142. Nie chcesz przecie\u017c odebra\u0107 setek nowych ulotek tylko po to, by znale\u017a\u0107 w nich liter\u00f3wk\u0119.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>7. Rozpocznij projektowanie<\/strong><\/h2>\n<p>Po pierwsze, bole\u015bnie oczywiste rzeczy: upewnij si\u0119, \u017ce wygl\u0105da dobrze. Rozumiemy przez to co\u015b, co ma atrakcyjny uk\u0142ad, wykorzystuje wysokiej jako\u015bci obrazy lub grafik\u0119 i wygl\u0105da profesjonalnie.<\/p>\n<p>Je\u015bli nie masz pewno\u015bci, \u017ce twoje umiej\u0119tno\u015bci sprostaj\u0105 zadaniu, popro\u015b kogo\u015b, kto wie, co robi, aby zrobi\u0142 to za ciebie. Mo\u017ce to oznacza\u0107 zatrudnienie projektanta lub skorzystanie z us\u0142ugi drukowania, kt\u00f3ra oferuje us\u0142ugi layoutu. Jest to co\u015b, co robimy w Solopress, ale mo\u017ce si\u0119 okaza\u0107, \u017ce robi\u0105 to r\u00f3wnie\u017c inne firmy.<\/p>\n<p>Je\u015bli robisz to sam lub zlecasz to komu\u015b innemu i chcesz sprawdzi\u0107 projekt przed jego wydrukowaniem, powiniene\u015b to rozwa\u017cy\u0107:<\/p>\n<ul>\n<li><strong>Co idzie gdzie<\/strong> - Upewnij si\u0119, \u017ce wszystko p\u0142ynie i jest we w\u0142a\u015bciwej kolejno\u015bci.<\/li>\n<li><strong>Kolory<\/strong> - W idealnym przypadku powinny one pasowa\u0107 do brandingu firmy lub tonu ulotki. Na przyk\u0142ad kolor czerwony sugeruje pilno\u015b\u0107, co mo\u017ce by\u0107 \u015bwietnym rozwi\u0105zaniem, je\u015bli chcesz, aby ludzie skorzystali z ograniczonej czasowo oferty.<\/li>\n<li><strong>Czcionki<\/strong> - Ponownie, powinny one pasowa\u0107 do Twojej marki, a tak\u017ce do tego, co pr\u00f3bujesz sprzeda\u0107.<\/li>\n<li><strong>Obraz<\/strong> - Dobrej jako\u015bci zdj\u0119cia s\u0105 na porz\u0105dku dziennym. Je\u015bli s\u0105 unikalne, w przeciwie\u0144stwie do zdj\u0119\u0107 stockowych, to jeszcze lepiej.<\/li>\n<\/ul>\n<p>Upewnij si\u0119, \u017ce wszystko nie jest zbyt skomplikowane. Dotyczy to zar\u00f3wno tekstu, jak i szaty graficznej. Mo\u017cesz to osi\u0105gn\u0105\u0107, u\u017cywaj\u0105c nie wi\u0119cej ni\u017c trzech r\u00f3\u017cnych czcionek - wi\u0119cej sprawi, \u017ce b\u0119dzie to myl\u0105ce dla wielu czytelnik\u00f3w. Postaw na kr\u00f3tkie i \u0142atwe do przyswojenia zdania i akapity oraz unikaj u\u017cywania \u017cargonu i d\u0142ugich s\u0142\u00f3w, poniewa\u017c mog\u0105 one zniech\u0119ci\u0107 niekt\u00f3rych ludzi. Podobnie, nie u\u017cywaj zbyt wielu kolor\u00f3w - mo\u017ce to sprawi\u0107, \u017ce projekt b\u0119dzie wygl\u0105da\u0142 na zbyt zaj\u0119ty. Mo\u017cesz skorzysta\u0107 z naszego\u00a0<a class=\"a2\" href=\"https:\/\/www.solopress.com\/blog\/pl\/create-your-own\/\"><strong>Stw\u00f3rz sw\u00f3j w\u0142asny<\/strong><\/a>\u00a0narz\u0119dzie do projektowania, aby rozpocz\u0105\u0107.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>8. Nie zapomnij<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/10-steps-to-flyers-and-leaflets-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-61157\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/10-steps-to-flyers-and-leaflets-3.jpg\" alt=\"Ulotka z mo\u017cliwo\u015bci\u0105 oderwania\" width=\"900\" height=\"216\" \/><\/a><\/p>\n<p>Dane kontaktowe s\u0105 tak samo wa\u017cne, jak to, co pr\u00f3bujesz promowa\u0107. Je\u015bli ludzie nie wiedz\u0105, jaki jest tw\u00f3j adres internetowy, gdzie znajduje si\u0119 tw\u00f3j fizyczny sklep lub jak si\u0119 skontaktowa\u0107, aby dokona\u0107 rezerwacji, twoje ulotki nie b\u0119d\u0105 przyci\u0105ga\u0107 \u017cadnych klient\u00f3w. Powiniene\u015b uwzgl\u0119dni\u0107:<\/p>\n<ul>\n<li>Adres e-mail.<\/li>\n<li>Adres internetowy.<\/li>\n<li>Numer telefonu.<\/li>\n<li>Linki spo\u0142eczno\u015bciowe, np. Facebook, Twitter, Instagram, YouTube itp.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>9. Dodaj odrywany formularz\/kupon<\/strong><\/h2>\n<p>Opr\u00f3cz danych kontaktowych warto doda\u0107 odrywany kupon lub formularz do wype\u0142nienia. Formularz mo\u017ce zaprasza\u0107 ludzi do wzi\u0119cia udzia\u0142u w konkursie, zapisania si\u0119 na specjalne oferty lub nawet ubiegania si\u0119 o cz\u0142onkostwo. Je\u015bli chodzi o kupony, mog\u0105 one dzia\u0142a\u0107 jako zach\u0119ta dla klient\u00f3w do odwiedzenia Twojej siedziby, a tak\u017ce sprawi\u0107, \u017ce <strong>perforowane ulotki<\/strong>\u00a0wyr\u00f3\u017cnia\u0107 si\u0119. Ponownie, jest to opcja, kt\u00f3r\u0105 oferujemy w Solopress. Je\u015bli wybierasz inn\u0105 drukarni\u0119, sprawd\u017a, czy mo\u017ce to zrobi\u0107 przed z\u0142o\u017ceniem zam\u00f3wienia.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>10. Spraw, by zostali zauwa\u017ceni<\/strong><\/h2>\n<p>Po zaprojektowaniu, sprawdzeniu i wydrukowaniu ulotek, ostatnim krokiem jest ich zauwa\u017cenie. Je\u015bli posiadasz sklep lub biuro, umie\u015b\u0107 je w widocznym dla klient\u00f3w miejscu, np. przy wej\u015bciu lub przy kasie. Je\u015bli nie, rozrzu\u0107 je w miejscach, w kt\u00f3rych mog\u0105 znajdowa\u0107 si\u0119 potencjalni klienci, takich jak sklepy lub poczekalnie. Rozdawanie ich na ulicy lub podczas wydarze\u0144 r\u00f3wnie\u017c mo\u017ce by\u0107 skuteczne.<\/p>\n<p>Te kroki mog\u0105 da\u0107 ci wszystko, czego potrzebujesz do stworzenia\u00a0<strong><a class=\"a2\" href=\"https:\/\/www.solopress.com\/blog\/pl\/ulotki\/\">ulotka<\/a><\/strong>\u00a0kt\u00f3re pomog\u0105 wygenerowa\u0107 dodatkow\u0105 sprzeda\u017c. Niewielkim kosztem mo\u017cesz zaobserwowa\u0107 wzrost biznesu i \u015bwiadomo\u015bci marki, kt\u00f3rych marketing online po prostu nie jest w stanie zapewni\u0107.<\/p>","protected":false},"excerpt":{"rendered":"<p>In today\u2019s world of social media, leaflets and flyers may seem a little \u2018old hat\u2019 for promoting your company, but when it comes to getting the word out, they can still be very effective. If you do it right, that is. Here, in 10 easy-to-follow steps, you\u2019ll learn how creating leaflets and flyers can help [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":61163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[634],"class_list":{"0":"post-61148","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-flyers-leaflets"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Steps To Flyers And Leaflets That Earn Business | Solopress<\/title>\n<meta name=\"description\" content=\"How can flyers and leaflets drive sales for your business? 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