{"id":61223,"date":"2022-06-22T11:30:04","date_gmt":"2022-06-22T10:30:04","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=61223"},"modified":"2022-06-22T15:05:53","modified_gmt":"2022-06-22T14:05:53","slug":"przeglad-projektow-plakatow-glastonbury","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/art-design\/glastonbury-poster-designs-reviewed\/","title":{"rendered":"Przegl\u0105d projekt\u00f3w plakat\u00f3w Glastonbury"},"content":{"rendered":"
<\/div>

Od momentu powstania w 1970 roku, Glastonbury ugruntowa\u0142o swoj\u0105 pozycj\u0119 jednego z najwi\u0119kszych festiwali na \u015bwiecie, a Michael Eavis konsekwentnie sprowadza do Somerset cr\u00e8me de la cr\u00e8me \u015bwiata muzyki.<\/p>\n

Aby nawi\u0105za\u0107 do tegorocznego festiwalu, poprosili\u015bmy nasz zesp\u00f3\u0142 projektant\u00f3w o spojrzenie na niekt\u00f3re z nich okiem ekspert\u00f3w. Kultowe plakaty sk\u0142adu Glastonbury<\/b> kt\u00f3re zosta\u0142y wyprodukowane na przestrzeni lat.<\/p>\n

Wprowadzenie<\/strong><\/h2>\n

Festiwal Glastonbury 2022 w\u0142a\u015bnie otworzy\u0142 bramy dla rzeszy wiernych festiwalowicz\u00f3w, kt\u00f3rzy od 2019 roku nie mogli wybra\u0107 si\u0119 na Worthy Farm. Festiwal przegapi\u0142 nawet swoje w\u0142asne 50. urodziny w 2020 roku z powodu pandemii koronawirusa. Nieobecno\u015b\u0107 sprawia jednak, \u017ce serce ro\u015bnie, a tegoroczny festiwal - ze \u015bwiec\u0105cym s\u0142o\u0144cem i Sir Paulem McCartneyem wype\u0142niaj\u0105cym g\u0142\u00f3wny slot w sobot\u0119 - powinien okaza\u0107 si\u0119 klasykiem wszechczas\u00f3w.<\/p>\n

Czy jest wi\u0119c lepszy moment, aby spojrze\u0107 wstecz na przesz\u0142o\u015b\u0107 i tera\u017aniejszo\u015b\u0107 marki festiwalu i prze\u015bledzi\u0107, jak s\u0142ynny plakat Glastonbury ewoluowa\u0142 w ci\u0105gu ostatniego p\u00f3\u0142wiecza?<\/p>\n

Trendy mog\u0105 si\u0119 szybko zmienia\u0107, a style graficzne z biegiem lat staj\u0105 si\u0119 przestarza\u0142e. Ale je\u015bli historia plakat\u00f3w Glastonbury jest czym\u015b, przez co mo\u017cna przej\u015b\u0107, ich Identyfikacja wizualna poprzez projektowanie plakat\u00f3w<\/strong> jest chroniony przed up\u0142ywem czasu dzi\u0119ki swojej zdolno\u015bci do przywo\u0142ywania niesamowitych wspomnie\u0144 ka\u017cdemu zapalonemu bywalcowi koncert\u00f3w.<\/p>\n

Glastonbury skomentowa\u0142o swoj\u0105 identyfikacj\u0119 wizualn\u0105: \"Mamy wielu artyst\u00f3w i 47 lat historii, wi\u0119c obawiam si\u0119, \u017ce zazwyczaj nie wyr\u00f3\u017cniamy \u017cadnego projektanta\/artysty. To wszystko wysi\u0142ek ca\u0142ej grupy!\". Mo\u017ce to wyja\u015bnia\u0107, dlaczego przez lata nie skupiano si\u0119 na graficznym elemencie festiwalu.<\/p>\n

Kt\u00f3re plakaty wyr\u00f3\u017cniaj\u0105 si\u0119 na tle innych, a kt\u00f3re kompletnie nie trafi\u0142y w gusta?<\/p>\n

 <\/p>\n

1982 - Hit<\/strong><\/h2>\n

\"1982<\/p>\n

Van Morrison jest tutaj na czele i jest to fantastyczny dwukolorowy plakat, kt\u00f3ry zapewnia doskona\u0142\u0105 r\u00f3wnowag\u0119 mi\u0119dzy czcionk\u0105 a obrazem. Prosty odbity obraz nadaje temu plakatowi silna symetria<\/strong> z ilustracj\u0105 pawia i scen\u0105 Pyramid wystrzeliwuj\u0105c\u0105 promie\u0144 w nocne niebo. Wszystkie akty maj\u0105 miejsce na plakacie, aby m\u00f3c oddycha\u0107 i rozr\u00f3\u017cnia\u0107 mi\u0119dzy trzema kategoriami muzyki, filmu i teatru.<\/p>\n

 <\/p>\n

1986 - Hit<\/strong><\/h2>\n

\"1982<\/p>\n

Pok\u00f3j i mi\u0142o\u015b\u0107. Patrz\u0105c wstecz na rok 1986, mog\u0119 doceni\u0107, czym ten projekt r\u00f3\u017cni si\u0119 od reszty. Promowanie \u017cywe kolory<\/strong>Z naprawd\u0119 siln\u0105 koncepcj\u0105 logo, kt\u00f3ra odchodzi od wszelkich wcze\u015bniejszych pr\u00f3b \"brandowania\" festiwalu. Historycznie wiadomo, \u017ce budowanie marki festiwalu mo\u017ce nie\u015b\u0107 ze sob\u0105 komplikacje, poniewa\u017c wiele zespo\u0142\u00f3w wygl\u0105da zbytnio jak marka zamiast wyst\u0119powa\u0107. Tak wi\u0119c ten plakat stanowi \u015bwietn\u0105 mieszank\u0119 mi\u0119dzy dopasowaniem do stylu Glastonbury a \u0142atwo\u015bci\u0105 przyswojenia.<\/p>\n

 <\/p>\n

1989 - Miss<\/strong><\/h2>\n

\"1982<\/p>\n

Jak mogli si\u0119 tak pomyli\u0107 w odst\u0119pie zaledwie 3 lat? Ogromna zmiana od 1986 roku z \u0142atwym dla oka uj\u0119ciem, a\u017c do tego w\u0105tpliwego arkusza tekstowego, wygl\u0105daj\u0105cego na dzie\u0142o.<\/p>\n

Projektant z 1987 roku ca\u0142kowicie odrzuci\u0142 zasady dotycz\u0105ce najlepszych praktyk. To jest leniwy design<\/strong> je\u015bli mam by\u0107 krytyczny. Najbardziej rozczarowuj\u0105ce jest to, \u017ce wszystkie akty zosta\u0142y wrzucone razem czcionk\u0105 o tym samym rozmiarze, kt\u00f3ra nast\u0119pnie zosta\u0142a centralnie wyr\u00f3wnana w spos\u00f3b ci\u0105g\u0142y w d\u00f3\u0142 strony. Wystarczaj\u0105co du\u017co, by moje oczy ca\u0142kowicie si\u0119 wy\u0142\u0105czy\u0142y i skupi\u0142y uwag\u0119 na czym\u015b innym. Nast\u0119pny!<\/p>\n

 <\/p>\n

1993 - Miss<\/strong><\/h2>\n

\"1982<\/p>\n

Och, lata dziewi\u0119\u0107dziesi\u0105te. Co za dekada, kt\u00f3ra da\u0142a nam wyst\u0119py Red Hot Chilli Peppers, Radiohead, Blur, Boba Dylana, Morrisseya i nie tylko. Czego nie mo\u017cna powiedzie\u0107 o niezapomnianych projektach plakat\u00f3w w latach 90-tych?<\/p>\n

Chocia\u017c plakat z '93 roku jest kiepski, to jest to prawdopodobnie najlepszy wyb\u00f3r z ca\u0142ej gamy, je\u015bli chodzi o dodanie charakteru do projektu, zamiast umieszczania wszystkich akt\u00f3w w jednym akapicie.<\/p>\n

Chocia\u017c potrafi\u0119 doceni\u0107 umieszczenie nazwy festiwalu w wi\u0119kszym, bardziej zabawna, r\u0119cznie rysowana czcionka<\/strong> kt\u00f3ry wykorzystuje kolory ze znaku ikony Glastonbury. Poza tym reszta plakatu jest \u0142atwa do zapomnienia.<\/p>\n

Przejd\u017amy wi\u0119c do tego, co dobre.<\/p>\n

 <\/p>\n

2003 - Hit<\/strong><\/h2>\n

\"1982<\/p>\n

Dekad\u0119 p\u00f3\u017aniej, rok 2003 zapisa\u0142 si\u0119 jako najszybciej sprzedaj\u0105cy si\u0119 festiwal Glastonbury, a wszystkie bilety rozesz\u0142y si\u0119 w ci\u0105gu 24 godzin. Ten plakat zdecydowanie pojawi\u0142 si\u0119 na scenie w pewien spos\u00f3b, co patrz\u0105c wstecz by\u0142o mile widzian\u0105 zmian\u0105 w stosunku do starszych grafik, kt\u00f3re sta\u0142y si\u0119 wyra\u017anie przestarza\u0142e w tak kr\u00f3tkim czasie.<\/p>\n

Patrz\u0105c na ten plakat, witamy now\u0105 zmian\u0119. Wi\u0119ksza typografia<\/strong>kt\u00f3re pomog\u0142y aktorom wyr\u00f3\u017cni\u0107 si\u0119 na tle innych, a\u017c do Mocniejsza paleta kolor\u00f3w<\/strong>.<\/p>\n

Cz\u0142owiekiem odpowiedzialnym za te zmiany jest Stanley Donwood<\/a>znany z tworzenia wszystkich grafik Radiohead. Nale\u017cy r\u00f3wnie\u017c wspomnie\u0107, \u017ce przej\u0105\u0142 on zlecenie na projekty plakat\u00f3w i ilustracji dla Glastonbury od wczesnych lat 00-tych.<\/p>\n

 <\/p>\n

2015 do chwili obecnej - Hit<\/strong><\/h2>\n

\"Plakat<\/p>\n

Od 2015 roku Glastonbury zaadaptowa\u0142o wielokolorowy, bardziej zabawny motyw, jak pokazano na tym przyk\u0142adzie z 2019 roku. Od tego czasu ka\u017cdy plakat prezentowa\u0142 wariacj\u0119 na temat motywu - jedyn\u0105 rzecz\u0105, kt\u00f3ra zosta\u0142a znacz\u0105co poprawiona i zmieniona w tym czasie, s\u0105 nazwy wykonawc\u00f3w.<\/p>\n

Fakt, \u017ce styl nie zmieni\u0142 si\u0119 od 4 lat, \u015bwiadczy o jego sukcesie jako projektu. W ko\u0144cu je\u015bli co\u015b si\u0119 nie zepsu\u0142o, to nie nale\u017cy tego naprawia\u0107. Wszyscy headlinerzy s\u0105 wyra\u017anie widoczni z g\u00f3rnej linii, a w d\u00f3\u0142 listy znajduj\u0105 si\u0119 aktorzy, kt\u00f3rzy wyst\u0105pi\u0105 na innych scenach. Hierarchia jest dobra, a u\u017cycie kolorowego tekstu dzia\u0142a dobrze. Kolor t\u0142a pozosta\u0142 czarny od 2016 roku, dzi\u0119ki czemu kolorowy tekst jest bardziej widoczny.<\/p>\n

Pokus\u0105 dla pierwszego festiwalu od czasu pandemii mog\u0142o by\u0107 wprowadzenie zmian w zakresie projektowania plakat\u00f3w. W rzeczywisto\u015bci wspaniale jest zobaczy\u0107 powr\u00f3t czego\u015b tak znajomego. Jak widzimy na plakacie z 2022 roku, wszystkie udane elementy s\u0105 obecne, z poprawion\u0105 ramk\u0105 i czarnym t\u0142em zmi\u0119kczonym do b\u0142\u0119kitu o p\u00f3\u0142nocy. Fakt, \u017ce jest on rozpoznawalny z projekt\u00f3w sprzed pandemii, wzmacnia ide\u0119 triumfalnego powrotu do biznesu jak zwykle.<\/p>\n

\"\"<\/a><\/p>\n

By\u0107 mo\u017ce nadejdzie czas na rebranding podej\u015bcia festiwalu do projektowania plakat\u00f3w i podejrzewamy, \u017ce ten czas mo\u017ce nadej\u015b\u0107 wkr\u00f3tce. Ale na razie wspaniale jest widzie\u0107, jak ta instytucja kulturalna odradza si\u0119 w stylu, kt\u00f3ry jest zar\u00f3wno udany, jak i znajomy.<\/p>\n

Czujesz si\u0119 zainspirowany?<\/strong><\/em><\/p>\n

W Solopress drukowanie plakat\u00f3w<\/strong> na festiwale i koncerty w ca\u0142ym kraju. Sprawd\u017a nasz\u0105 ofert\u0119 druk plakat\u00f3w<\/a> opcje tutaj.<\/p>\n

\"Drukowanie<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Since its inception in 1970, Glastonbury has firmly established itself as one of the biggest festivals in the world, with Michael Eavis bringing the cr\u00e8me de la cr\u00e8me of the music world to Somerset on a consistent basis. To tie in with this year’s festival, we asked our design team to cast their expert eyes […]<\/p>\n","protected":false},"author":23,"featured_media":61226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545],"tags":[805],"class_list":{"0":"post-61223","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design","8":"tag-posters"},"acf":[],"yoast_head":"\nGlastonbury Poster Designs Reviewed | Solopress<\/title>\n<meta name=\"description\" content=\"With 2022's festival under way, we asked our design team to cast a critical eye over the hit Glastonbury poster designs, and the misses...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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