{"id":62831,"date":"2019-07-29T08:30:05","date_gmt":"2019-07-29T07:30:05","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=62831"},"modified":"2023-03-17T16:36:01","modified_gmt":"2023-03-17T16:36:01","slug":"kto-wynalazl-wizytowki","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/print-inspiration\/who-invented-business-cards\/","title":{"rendered":"Kto wynalaz\u0142 wizyt\u00f3wki?"},"content":{"rendered":"
<\/div>

Przez setki lat, Wizyt\u00f3wki<\/a> by\u0142y integralnym narz\u0119dziem marketingowym dla handlowc\u00f3w i handlu.<\/p>\n

Od najwcze\u015bniejszych Pocz\u0105tki w staro\u017cytnych Chinach<\/strong> do pocz\u0105tk\u00f3w tego, co mo\u017cna nazwa\u0107 rozpoznawalnym projektem wizyt\u00f3wek w czasach wiktoria\u0144skich.<\/p>\n

\u015aledzimy histori\u0119 wizyt\u00f3wki i wyja\u015bniamy, jak od skromnych pocz\u0105tk\u00f3w sta\u0142a si\u0119 ona podstaw\u0105 firm i profesjonalist\u00f3w na ca\u0142ym \u015bwiecie.<\/p>\n

 <\/p>\n

Kiedy wynaleziono wizyt\u00f3wk\u0119?<\/strong><\/h2>\n

Wizyt\u00f3wka ma korzenie si\u0119gaj\u0105ce nawet XV-wiecznych Chin, zgodnie z tym artyku\u0142em w The Economist.<\/p>\n

Staro\u017cytni Chi\u0144czycy u\u017cywali tych prymitywnych kart do powiadomi\u0107 ludzi, \u017ce nadchodz\u0105<\/strong> przed przybyciem do domu lub miejsca pracy. Sugeruje to, \u017ce najwcze\u015bniejsze wizyt\u00f3wki by\u0142y u\u017cywane w taki sam spos\u00f3b, w jaki u\u017cywamy ich my. Wiadomo\u015bci WhatsApp i Facebook<\/strong> dzisiaj - jako kurtuazyjne telefony przed wizyt\u0105 u przyjaciela lub znajomego.<\/p>\n

By\u0142y one r\u00f3wnie\u017c u\u017cywane - bardziej formalnie - do og\u0142aszania odwiedzaj\u0105c rodzin\u0119 kr\u00f3lewsk\u0105<\/strong>. Karty te, produkowane przed kr\u00f3lewsk\u0105 wizyt\u0105, by\u0142y znane jako Meshi.<\/strong> Zosta\u0142y one zaprezentowane z ceremonia\u0142em wci\u0105\u017c spotykanym w Etykieta wizyt\u00f3wki<\/a> we wsp\u00f3\u0142czesnych Chinach.<\/p>\n

Nawet dzisiaj karta jest trzymana obiema r\u0119kami mi\u0119dzy kciukiem a palcem wskazuj\u0105cym<\/strong>\u00a0i przekazywany drugiej osobie, kt\u00f3ra otrzymuje go w ten sam spos\u00f3b.<\/p>\n

 <\/p>\n

Kiedy wizyt\u00f3wki zacz\u0119\u0142y by\u0107 powszechnie u\u017cywane?<\/strong><\/h2>\n

Pojawienie si\u0119 tak zwanych \"kart handlowych\" w 17 rokuth<\/sup> wieku w Anglii kwadratowe kawa\u0142ki papieru lub karty by\u0142y u\u017cywane do reklamowania towar\u00f3w lub us\u0142ug.<\/p>\n

Sprzedawcy rozdawali karty handlowe, na kt\u00f3rych znajdowa\u0142y si\u0119 informacje dotycz\u0105ce m.in. nazwa firmy, \u015bwiadczone us\u0142ugi<\/strong> i szczeg\u00f3\u0142y dotycz\u0105ce lokalizacji - cz\u0119sto przy u\u017cyciu mapy.<\/p>\n

To artyku\u0142 w Collectors Weekly<\/a> szczeg\u00f3\u0142owo opisuje post\u0119py w druku, kt\u00f3re zapocz\u0105tkowa\u0142y \"z\u0142ot\u0105 er\u0119\" kart handlowych reklamuj\u0105cych wszystko, od d\u0142ugodystansowych podr\u00f3\u017cy oceanicznych po zestawy do szycia.<\/p>\n

Te wczesne wersje wizyt\u00f3wek mia\u0142y te same cechy, co te u\u017cywane obecnie, dostarczaj\u0105c niezb\u0119dnych informacji do prowadzenia interes\u00f3w.<\/p>\n

 <\/p>\n

Jak ewoluowa\u0142a etykieta wizyt\u00f3wki?<\/strong><\/h2>\n

Etykieta Business Bard zmienia\u0142a si\u0119 na przestrzeni wiek\u00f3w. W 17th<\/sup> wieku, by\u0142 cz\u0119\u015bci\u0105 formalnej - niemal ceremonialnej - wymiany, aby og\u0142osi\u0107 przybycie rodziny kr\u00f3lewskiej. W epoce wiktoria\u0144skiej sta\u0142 si\u0119 narz\u0119dzie handlu<\/strong> i embrionalny przemys\u0142 reklamowy sprzed epoki druku - nap\u0119dzaj\u0105cy handel przez ca\u0142\u0105 rewolucj\u0119 przemys\u0142ow\u0105.<\/p>\n

Nowoczesna wizyt\u00f3wka jest dystrybuowana zawsze i wsz\u0119dzie. S\u0105 one cz\u0119sto wr\u0119czane przed, w trakcie lub po spotkaniach<\/strong>Na imprezach networkingowych lub targach, a nawet po prostu w swobodnym otoczeniu, gdy jest to istotne i odpowiednie.<\/p>\n

Podczas targ\u00f3w i wydarze\u0144, wizyt\u00f3wki s\u0105 cz\u0119sto do\u0142\u0105czane do innych drukowanych produkt\u00f3w, takich jak broszury lub ulotki, tworz\u0105c pakiet materia\u0142\u00f3w promocyjnych.<\/p>\n

Simon Cooper, dyrektor zarz\u0105dzaj\u0105cy Solopress, m\u00f3wi, \u017ce wymiana wizyt\u00f3wek sta\u0142a si\u0119 rytua\u0142em spotka\u0144 biznesowych.<\/p>\n

\"S\u0105 \u015bwietnym punktem interakcji... \u015bwietnym lodo\u0142amaczem\" - m\u00f3wi.<\/p>\n

Dla Simona wizyt\u00f3wka r\u00f3wnie\u017c pozostaje w pami\u0119ci - jest czym\u015b, co mo\u017cna faktycznie trzyma\u0107 w epoce, w kt\u00f3rej wi\u0119kszo\u015b\u0107 interakcji odbywa si\u0119 wirtualnie.<\/p>\n

\"Zazwyczaj pami\u0119tam, \u017ce w przesz\u0142o\u015bci kto\u015b wr\u0119czy\u0142 mi wizyt\u00f3wk\u0119\" - m\u00f3wi. \"Nie b\u0119d\u0119 jednak pami\u0119ta\u0142, \u017ce zaakceptowa\u0142em po\u0142\u0105czenie LinkedIn\".<\/p>\n

 <\/p>\n

Jak zmieni\u0142y si\u0119 projekty wizyt\u00f3wek?<\/strong><\/h2>\n

Wieki temu oryginalne i klasyczne projekty opiera\u0142y si\u0119 na u\u017cycie kaligrafii<\/strong> - z bardziej ozdobnymi wersjami grawerowanymi z\u0142otem.<\/p>\n

W epoce wiktoria\u0144skiej nast\u0105pi\u0142 post\u0119p w dziedzinie druku.pionierska litografia<\/strong> zapocz\u0105tkowuj\u0105c pierwsz\u0105 fal\u0119 masowej produkcji wizyt\u00f3wek.<\/p>\n

P\u00f3\u017aniej w 20th<\/sup> wiek <\/strong>Wizyt\u00f3wka ewoluowa\u0142a do formatu, kt\u00f3ry znamy do dzi\u015b. Dane kontaktowe, stanowiska, kwalifikacje - wszystko to mie\u015bci si\u0119 na niewielkiej karcie.<\/p>\n

Wizyt\u00f3wki odegra\u0142y nawet swoj\u0105 rol\u0119 w kulturze popularnej. S\u0142ynne American Psycho<\/strong> Wizyt\u00f3wka<\/a> Znana jest scena, w kt\u00f3rej wielkomiejscy bankierzy Patrick Bateman, David Van Patten, Timothy Bryce i Paul Allen wymieniaj\u0105 si\u0119 kartami. Fikcyjni bohaterowie gry Dramat reklamowy Mad Men z lat 60.<\/strong> otrzymali r\u00f3wnie\u017c w\u0142asne wizyt\u00f3wki w ramach programu kampania w mediach spo\u0142eczno\u015bciowych prowadzona przez agencj\u0119 McCann<\/a>.<\/p>\n

Sztuka na\u015bladuje \u017cycie <\/strong><\/h3>\n

Czyste, proste projekty widoczne na kartach McCann\/Mad Men s\u0105 nadal szeroko stosowane, prezentuj\u0105c charakterystyczny czarny kr\u00f3j pisma na bia\u0142ej karcie.<\/p>\n

Jednak odwa\u017cne projekty staj\u0105 si\u0119 coraz bardziej powszechne.<\/p>\n

Wraz ze stale rosn\u0105c\u0105 konkurencj\u0105, potrzeba wyr\u00f3\u017cnienia si\u0119 z t\u0142umu doprowadzi\u0142a do powstania bardziej nietypowych projekt\u00f3w.<\/p>\n

Niekt\u00f3re firmy odesz\u0142y od standardowych prostok\u0105tnych kart i u\u017cywaj\u0105 ciekawe kszta\u0142ty<\/strong>lub przyci\u0105gaj\u0105ce wzrok kolorowe style. Obrazy sta\u0142y si\u0119 bardziej powszechne, a grafika jest wykorzystywana z doskona\u0142ym efektem.<\/p>\n

Dzi\u0119ki wi\u0119kszej swobodzie tw\u00f3rczej, wizyt\u00f3wki s\u0105 wykorzystywane do prezentacja marki<\/strong> - jako witryna sklepowa do projektowania, a tak\u017ce przekazywania informacji.<\/p>\n

Simon wyja\u015bnia: \"Jednym z Korzy\u015bci z wizyt\u00f3wek<\/a> jest to, \u017ce maj\u0105 one zdolno\u015b\u0107 do przekazywania wielu informacji na temat Twojej organizacji i tego, co ona reprezentuje. Dzia\u0142aj\u0105 wi\u0119c jako mini demonstracja lub prezentacja tego, o co chodzi w Twojej marce\".<\/p>\n

Od\u015bwie\u017c swoj\u0105 ofert\u0119, drukuj\u0105c nowy zestaw wizyt\u00f3wek z Solopress. Zaprojektuj w\u0142asn\u0105 grafik\u0119 lub skorzystaj z naszych wewn\u0119trznych projektant\u00f3w, aby stworzy\u0107 idealn\u0105 wizyt\u00f3wk\u0119 dla siebie.<\/p>","protected":false},"excerpt":{"rendered":"

For hundreds of years, Business Cards have been an integral marketing tool for tradespeople and commerce. From the earliest origins in ancient China to the beginnings of what could be called recognisable Business Card design in Victorian times. We\u2019re tracing the history of the Business Card and explaining how it rose from humble beginnings to […]<\/p>\n","protected":false},"author":23,"featured_media":62837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[604],"class_list":{"0":"post-62831","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration","8":"tag-business-cards"},"acf":[],"yoast_head":"\nWho Invented Business Cards? - Solopress UK<\/title>\n<meta name=\"description\" content=\"Business Cards have been around since the days of ancient China. Learn about the history of the Business Card \u2013 from the 15th century to today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pl\/inspiracje-do-druku\/kto-wynalazl-wizytowki\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who Invented Business Cards? - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Business Cards have been around since the days of ancient China. Learn about the history of the Business Card \u2013 from the 15th century to today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pl\/inspiracje-do-druku\/kto-wynalazl-wizytowki\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-29T07:30:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-17T16:36:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/07\/shutterstock_722062336.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Business cards have been around for hundreds of years. Discover this rich history and see how they\u2019ve changed from 15th century China to today.\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"Who invented Business Cards?\",\"datePublished\":\"2019-07-29T07:30:05+00:00\",\"dateModified\":\"2023-03-17T16:36:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/\"},\"wordCount\":859,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/07\/shutterstock_722062336.jpg\",\"keywords\":[\"Business Cards\"],\"articleSection\":[\"Print Inspiration\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/\",\"name\":\"Who Invented Business Cards? - Solopress UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/07\/shutterstock_722062336.jpg\",\"datePublished\":\"2019-07-29T07:30:05+00:00\",\"dateModified\":\"2023-03-17T16:36:01+00:00\",\"description\":\"Business Cards have been around since the days of ancient China. 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