{"id":63206,"date":"2019-09-02T07:48:10","date_gmt":"2019-09-02T06:48:10","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=63206"},"modified":"2023-10-28T20:07:56","modified_gmt":"2023-10-28T19:07:56","slug":"promocja-muzyki-na-zywo-za-pomoca-druku","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/business-marketing\/live-music-promoting-with-print\/","title":{"rendered":"Muzyka na \u017cywo - promocja za pomoc\u0105 druku"},"content":{"rendered":"
<\/div>

Czy istnieje bran\u017ca, w kt\u00f3rej relacje mi\u0119dzy mediami fizycznymi i cyfrowymi by\u0142y bardziej burzliwe ni\u017c w przypadku rock & rolla? Nie s\u0105dzimy. I chocia\u017c cyfryzacja mo\u017ce wygrywa\u0107 pod wzgl\u0119dem sposobu, w jaki konsumujemy nagran\u0105 muzyk\u0119, muzyka na \u017cywo polega przede wszystkim na byciu tam.<\/p>\n

To w\u0142a\u015bnie ta wi\u0119\u017a, kt\u00f3r\u0105 mo\u017cna uzyska\u0107, ogl\u0105daj\u0105c artyst\u0119 robi\u0105cego swoje na scenie, ma tak magiczny urok. Trudno sobie wyobrazi\u0107, by cokolwiek mog\u0142o zast\u0105pi\u0107 to do\u015bwiadczenie dla fan\u00f3w muzyki na \u017cywo.<\/p>\n

Co wi\u0119c mo\u017ce by\u0107 bardziej odpowiedniego do promowania muzyki na \u017cywo ni\u017c co\u015b fizycznego? Ma\u0142y kawa\u0142ek twojej kreatywno\u015bci, zapisany w formie drukowanej, kt\u00f3ry publiczno\u015b\u0107 mo\u017ce sprawdzi\u0107 lub zabra\u0107 ze sob\u0105.<\/p>\n

Niezale\u017cnie od tego, czy jeste\u015b artyst\u0105 solowym, cz\u0142onkiem zespo\u0142u czy promotorem muzyki na \u017cywo - reklama wydarzenia ma kluczowe znaczenie dla rozpropagowania informacji. Tworzenie materia\u0142\u00f3w marketingowych b\u0119dzie wysoko na twojej li\u015bcie, wi\u0119c oto przewodnik Solopress po druku promocyjnym, kt\u00f3ry pozwoli ci je zapakowa\u0107.<\/p>\n

 <\/p>\n

Wzmocnienie dzi\u0119ki ulotkom<\/strong><\/h2>\n

Wraz ze zbli\u017caj\u0105cym si\u0119 wydarzeniem w kalendarzu, nadszed\u0142 czas, aby rozpocz\u0105\u0107 promocj\u0119. A ulotka<\/a> to klasyczny materia\u0142 marketingowy, kt\u00f3ry mo\u017cna wcisn\u0105\u0107 w d\u0142onie potencjalnych bywalc\u00f3w koncert\u00f3w.<\/p>\n

K\u0105t lokalny ma kluczowe znaczenie, gdy celujesz w konkretn\u0105 scen\u0119. Wiesz, gdzie twoja publiczno\u015b\u0107 spotyka si\u0119 w poszukiwaniu wieczornej rozrywki. Dzi\u0119ki ulotkom mo\u017cesz z pewno\u015bci\u0105 trafi\u0107 w te lokalizacje.<\/p>\n

Niezale\u017cnie od tego, czy organizujesz bitw\u0119 rapow\u0105, czy taniec z herbat\u0105, pozwala to skoncentrowa\u0107 wysi\u0142ki na odpowiednich obszarach kulturowych i geograficznych. Ulotka jest czym\u015b, co ci ludzie mog\u0105 zabra\u0107 i wykorzysta\u0107 jako przypomnienie o nadchodz\u0105cym wydarzeniu.<\/p>\n

 <\/p>\n

Profesjonalne plakaty<\/strong><\/h2>\n

Czy jako dziecko szkicowa\u0142e\u015b plakaty swoich zespo\u0142\u00f3w? Nie zawied\u017a tego dziecka! Urzeczywistnienie tego marzenia mo\u017ce by\u0107 ta\u0144sze ni\u017c my\u015blisz dzi\u0119ki druk plakat\u00f3w<\/a> od Solopress.<\/p>\n

Korzystanie z formatu A3, A2 lub wi\u0119kszego nie tylko zwi\u0119ksza wp\u0142yw plakat\u00f3w poprzez sam rozmiar, ale tak\u017ce odr\u00f3\u017cnia ci\u0119 od artyst\u00f3w i wydarze\u0144, kt\u00f3re posz\u0142y drog\u0105 amatorskiego drukowania w domu.<\/p>\n

W ko\u0144cu b\u0119dziesz wygl\u0105da\u0107 o wiele bardziej profesjonalnie na du\u017cym, kolorowym plakacie ni\u017c na czarno-bia\u0142ej kartce A4!<\/p>\n

 <\/p>\n

Tylko bilet<\/strong><\/h2>\n

Chocia\u017c bilety elektroniczne s\u0105 teraz powszechne, nie ka\u017cdy ma dost\u0119p do drukarki. Poza tym, jest co\u015b wyj\u0105tkowego w biletach z indywidualn\u0105 grafik\u0105. Pomagaj\u0105 one budowa\u0107 oczekiwanie, a uczestnicy mog\u0105 zachowa\u0107 je jako pami\u0105tk\u0119 po wydarzeniu.<\/p>\n

Dla lokalnych lokali, kt\u00f3re niekoniecznie maj\u0105 personel pakuj\u0105cy czytniki kod\u00f3w kreskowych, wydrukowane bilety<\/a> chroni\u0105 r\u00f3wnie\u017c przed fa\u0142szerstwami. Dzi\u0119ki temu b\u0119dziesz mie\u0107 pewno\u015b\u0107, \u017ce przyjmujesz tylko po\u017c\u0105danych, p\u0142ac\u0105cych klient\u00f3w.<\/p>\n

Wyczucie czasu ma jednak kluczowe znaczenie, o czym przekona\u0142a si\u0119 na w\u0142asnej sk\u00f3rze wytw\u00f3rnia Factory Records z Manchesteru. Szef wytw\u00f3rni, Tony Wilson, zam\u00f3wi\u0142 notorycznie \u017cmudnego grafika, Peter Saville zaprojektowa\u0142 bilety na otwarcie klubu nocnego Ha\u00e7ienda<\/a>. Trzeba przyzna\u0107, \u017ce Saville dostarczy\u0142 ikoniczny projekt - niestety kilka dni po tym, jak wydarzenie mia\u0142o miejsce!<\/p>\n

 <\/p>\n

Sukces jest na wyci\u0105gni\u0119cie r\u0119ki<\/strong><\/h2>\n

A wizyt\u00f3wka<\/a> mog\u0105 nie wydawa\u0107 si\u0119 najbardziej rock'n'rollow\u0105 rzecz\u0105 na \u015bwiecie, ale mog\u0105 by\u0107 nieocenione dla zabezpieczenia dalszej pracy, szczeg\u00f3lnie dla zespo\u0142\u00f3w funkcyjnych lub tribute'\u00f3w. S\u0105 prawie tak samo po\u017c\u0105dane jak Wonderwall i bez w\u0105tpienia s\u0105 najbardziej przydatnym materia\u0142em promocyjnym po koncercie.<\/p>\n

Wyobra\u017a sobie, \u017ce w\u0142a\u015bnie zszed\u0142e\u015b ze sceny, a DJ odpali\u0142 sw\u00f3j system d\u017awi\u0119kowy. O wiele \u0142atwiej jest wr\u0119czy\u0107 wizyt\u00f3wk\u0119 ni\u017c pr\u00f3bowa\u0107 wykrzycze\u0107 lub zapisa\u0107 swoje dane kontaktowe potencjalnemu klientowi, kt\u00f3ry chce ci\u0119 zarezerwowa\u0107.<\/p>\n

A je\u015bli potencjalny klient b\u0119dzie imprezowa\u0142 przez ca\u0142\u0105 noc, mo\u017ce znale\u017a\u0107 Twoj\u0105 kart\u0119 w kieszeni nast\u0119pnego ranka. Idealnie, je\u015bli ich pami\u0119\u0107 o spotkaniu jest nieco mglista...<\/p>\n

 <\/p>\n

Od drukarzy do klient\u00f3w...<\/strong><\/h2>\n

Niezale\u017cnie od tego, czy jeste\u015b osob\u0105 promuj\u0105c\u0105, czy wyst\u0119puj\u0105c\u0105, nic nie przebije rozpakowywania \u015bwie\u017co wydrukowanych materia\u0142\u00f3w. Jest to chwila potwierdzenia dla ciebie, ale tak\u017ce nadaje twojemu wydarzeniu poczucie legalno\u015bci i profesjonalizmu. Gdy publiczno\u015b\u0107 zobaczy pi\u0119knie zaprojektowan\u0105, doskonale wydrukowan\u0105 kampani\u0119 promocyjn\u0105, b\u0119dzie wiedzia\u0142a, \u017ce nie \u017cartujesz - i \u017ce czeka ich wspania\u0142a noc.<\/p>","protected":false},"excerpt":{"rendered":"

Is there an industry that\u2019s seen a rockier relationship between physical and digital media than Rock & Roll? We don\u2019t think so. And although digital may be winning through in terms of how we consume recorded music, live music is all about being there. It\u2019s that connection you get through watching an artist do their […]<\/p>\n","protected":false},"author":134,"featured_media":63212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-63206","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nLive Music: Promoting with Print | Solopress<\/title>\n<meta name=\"description\" content=\"Whether you\u2019re a solo artist, band member or live music promoter \u2013 advertising your event is vital. Read our guide to promotional print that will have you packing them in.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pl\/marketing-biznesowy\/promocja-muzyki-na-zywo-za-pomoca-druku\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Live Music: Promoting with Print | Solopress\" \/>\n<meta property=\"og:description\" content=\"Whether you\u2019re a solo artist, band member or live music promoter \u2013 advertising your event is vital. Read our guide to promotional print that will have you packing them in.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pl\/marketing-biznesowy\/promocja-muzyki-na-zywo-za-pomoca-druku\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-02T06:48:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-28T19:07:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/08\/Live-Music-Blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Live music – promoting with print\",\"datePublished\":\"2019-09-02T06:48:10+00:00\",\"dateModified\":\"2023-10-28T19:07:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/\"},\"wordCount\":719,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/08\/Live-Music-Blog.jpg\",\"articleSection\":[\"Business & Marketing\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/\",\"name\":\"Live Music: Promoting with Print | Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/live-music-promoting-with-print\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/08\/Live-Music-Blog.jpg\",\"datePublished\":\"2019-09-02T06:48:10+00:00\",\"dateModified\":\"2023-10-28T19:07:56+00:00\",\"description\":\"Whether you\u2019re a solo artist, band member or live music promoter \u2013 advertising your event is vital. 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