{"id":63728,"date":"2019-10-07T15:13:40","date_gmt":"2019-10-07T14:13:40","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=63728"},"modified":"2019-10-08T14:36:24","modified_gmt":"2019-10-08T13:36:24","slug":"badanie-dostepnosci-druku-solopress","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/print-industry-news\/print-accessibility-survey-solopress\/","title":{"rendered":"Brytyjskie firmy \"ignoruj\u0105 dost\u0119pno\u015b\u0107 w projektowaniu druku"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><div><span style=\"font-weight: 400;\">Zapytali\u015bmy brytyjskie firmy, czy bior\u0105 pod uwag\u0119 kwestie dost\u0119pno\u015bci projektu podczas tworzenia druku - a wyniki pokazuj\u0105, \u017ce wi\u0119cej firm ignoruje dost\u0119pno\u015b\u0107 w por\u00f3wnaniu z tymi, kt\u00f3re j\u0105 rozwa\u017caj\u0105.<\/span><\/div>\n<div><\/div>\n<p><span style=\"font-weight: 400;\">Ponad po\u0142owa (56%) firm nie bierze pod uwag\u0119 <\/span><span style=\"font-weight: 400;\">potrzeby w zakresie dost\u0119pno\u015bci<\/span><span style=\"font-weight: 400;\"> zwi\u0105zanych z takimi schorzeniami jak dysleksja, \u015blepota barw i wczesna demencja - wynika z naszej ankiety przeprowadzonej w\u015br\u00f3d 622 brytyjskich firm.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oznacza to, \u017ce ponad po\u0142owa wszystkich drukowanych materia\u0142\u00f3w marketingowych przez Brytyjczyk\u00f3w <\/span><b>firmy nie rozpoznaj\u0105 potrzeb w zakresie dost\u0119pno\u015bci <\/b><span style=\"font-weight: 400;\">milion\u00f3w ludzi w Wielkiej Brytanii.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ale to nie wszystkie z\u0142e wie\u015bci dla <\/span><span style=\"font-weight: 400;\">dost\u0119pny projekt<\/span><span style=\"font-weight: 400;\">. Nasze badania pokazuj\u0105, \u017ce 44% firm bierze pod uwag\u0119 co najmniej jedn\u0105 kwesti\u0119 dost\u0119pno\u015bci podczas tworzenia projekt\u00f3w drukowanych. A 60% firm uwa\u017ca, \u017ce powinny bra\u0107 pod uwag\u0119 kwestie dost\u0119pno\u015bci.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">W odpowiedzi na te ustalenia wsp\u00f3\u0142pracowali\u015bmy z ekspertami ds. u\u017cyteczno\u015bci, aby stworzy\u0107 zestaw <\/span><span style=\"font-weight: 400;\">dost\u0119pny projekt<\/span><span style=\"font-weight: 400;\"> szablony - uruchomione z okazji Tygodnia \u015awiadomo\u015bci Dysleksji 2019 (7-13 pa\u017adziernika).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nasz dyrektor zarz\u0105dzaj\u0105cy Simon Cooper twierdzi, \u017ce \"potrzeba wi\u0119cej edukacji\", aby podkre\u015bli\u0107 kwesti\u0119 dost\u0119pno\u015bci w projektowaniu.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Problem z dost\u0119pno\u015bci\u0105<\/b><b><br \/>\n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Nawet 21 milion\u00f3w ludzi w Wielkiej Brytanii \u017cyje obecnie z wyzwaniami wizualnymi, poznawczymi lub zwi\u0105zanymi z nauk\u0105. Obejmuje to osoby z takimi schorzeniami jak dysleksja, a tak\u017ce osoby z podstawowymi problemami z czytaniem i pisaniem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Istniej\u0105 wytyczne rz\u0105dowe, kt\u00f3re okre\u015blaj\u0105 najlepsze praktyki dla <a href=\"https:\/\/www.gov.uk\/government\/publications\/inclusive-communication\/accessible-communication-formats#easy-read-and-makaton\" target=\"_blank\" rel=\"noopener noreferrer\">Tworzenie dost\u0119pnych materia\u0142\u00f3w drukowanych<\/a>. Wytyczne te zawieraj\u0105 zalecenia, takie jak minimalny rozmiar czcionki, dotycz\u0105ce projektowania dla os\u00f3b z problemami z dost\u0119pno\u015bci\u0105. Organizacje takie jak Brytyjskie Stowarzyszenie Dysleksji r\u00f3wnie\u017c publikuj\u0105 <a href=\"https:\/\/www.bdadyslexia.org.uk\/advice\/employers\/creating-a-dyslexia-friendly-workplace\/dyslexia-friendly-style-guide\" target=\"_blank\" rel=\"noopener noreferrer\">wytyczne dotycz\u0105ce projektowania dost\u0119pno\u015bci<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jednak 56% firm nie bierze pod uwag\u0119 kwestii zwi\u0105zanych z dost\u0119pno\u015bci\u0105:<\/span><\/p>\n<ul>\n<li><b><span style=\"font-weight: 400;\">Dysleksja - dane szacunkowe<\/span> <span style=\"font-weight: 400;\">6,6 miliona os\u00f3b w Wielkiej Brytanii cierpi na dysleksj\u0119 o r\u00f3\u017cnym stopniu nasilenia, zgodnie z danymi organizacji <\/span><a href=\"https:\/\/www.nhs.uk\/conditions\/dyslexia\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">NHS<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/b><\/li>\n<li><span style=\"font-weight: 400;\">\u015alepota barw<\/span> <span style=\"font-weight: 400;\">- 3 miliony ludzi to <\/span><a href=\"http:\/\/www.colourblindawareness.org\/colour-blindness\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u015blepota barw<\/span><\/a><span style=\"font-weight: 400;\"> w Wielkiej Brytanii.\u00a0<\/span><b><span style=\"font-weight: 400;\">Upo\u015bledzenie wzroku<\/span><span style=\"font-weight: 400;\"> \u2013 <\/span><span style=\"font-weight: 400;\">2 miliony ludzi \u017cyje z <\/span><a href=\"https:\/\/www.sightadvicefaq.org.uk\/newly-diagnosed-registration\/statistics\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">zaburzenia widzenia<\/span><\/a><span style=\"font-weight: 400;\"> kt\u00f3re wp\u0142ywaj\u0105 na ich codzienne \u017cycie.<\/span> <\/b><\/li>\n<li>Wczesna demencja - 850 000 os\u00f3b w Wielkiej Brytanii \u017cyje obecnie z demencj\u0105. <a href=\"https:\/\/www.alzheimers.org.uk\/about-us\/policy-and-influencing\/dementia-uk-report\" target=\"_blank\" rel=\"noopener noreferrer\">demencja<\/a>.<\/li>\n<li><span style=\"font-weight: 400;\">Zaburzenia pokrewne (ADHD\/problemy z pami\u0119ci\u0105)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Problemy z podstawowymi umiej\u0119tno\u015bciami czytania i pisania - szacuje si\u0119, \u017ce 8,7 miliona os\u00f3b w Wielkiej Brytanii ma <\/span><a href=\"https:\/\/literacytrust.org.uk\/information\/what-is-literacy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">podstawowe zagadnienia literackie<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">.<\/span><\/span><\/li>\n<\/ul>\n<h2><\/h2>\n<h2><b>Dlaczego firmy ignoruj\u0105 dost\u0119pno\u015b\u0107<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Zapytani, dlaczego ich firma nie wzi\u0119\u0142a pod uwag\u0119 kwestii zwi\u0105zanych z <\/span><span style=\"font-weight: 400;\">dost\u0119pny projekt<\/span><span style=\"font-weight: 400;\">Respondenci udzielali zr\u00f3\u017cnicowanych odpowiedzi - od ogranicze\u0144 czasowych po grup\u0119 docelow\u0105. Prawie po\u0142owa ankietowanych (46%) odpowiedzia\u0142a, \u017ce <\/span><b>po prostu o tym nie my\u015bl.<\/b><span style=\"font-weight: 400;\"> Wymienili\u015bmy kilka innych powod\u00f3w wynikaj\u0105cych z naszych ustale\u0144:<\/span><\/p>\n<ul>\n<li><b>1% <span style=\"font-weight: 400;\">powiedzia\u0142, \u017ce zajmuje to zbyt du\u017co czasu i pieni\u0119dzy<br \/>\n<\/span><\/b><\/li>\n<li><b>43% <span style=\"font-weight: 400;\">powiedzia\u0142, \u017ce te dane demograficzne nie s\u0105 naszymi docelowymi odbiorcami \/ nie stanowi\u0105 du\u017cej cz\u0119\u015bci naszej bazy klient\u00f3w<\/span>\u00a0<\/b><\/li>\n<li><strong>9%<\/strong> <span style=\"font-weight: 400;\">powiedzia\u0142, \u017ce nie znam nikogo z tej grupy demograficznej<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nasze badania wykaza\u0142y, \u017ce mened\u017cerowie ds. marketingu najcz\u0119\u015bciej pomijaj\u0105 kwestie dost\u0119pno\u015bci. Oko\u0142o dwie trzecie z nich (62%) stwierdzi\u0142o, \u017ce nie bior\u0105 pod uwag\u0119 os\u00f3b z potrzebami w zakresie dost\u0119pno\u015bci przed zatwierdzeniem projekt\u00f3w.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Firmy, kt\u00f3re robi\u0105 r\u00f3\u017cnic\u0119 <\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Podczas gdy wiele firm nie koncentruje si\u0119 na dost\u0119pno\u015bci, jest wiele takich, kt\u00f3re to robi\u0105. Nasze badanie wykaza\u0142o, \u017ce dwie pi\u0105te firm (44%) bierze pod uwag\u0119 potrzeby zwi\u0105zane z dost\u0119pno\u015bci\u0105 podczas projektowania druku.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na pytanie o pow\u00f3d wprowadzenia tych zmian, prawie trzy czwarte firm odpowiedzia\u0142o, \u017ce chc\u0105 dotrze\u0107 do jak najwi\u0119kszej liczby os\u00f3b za pomoc\u0105 materia\u0142\u00f3w drukowanych, takich jak plakaty, ulotki i foldery.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Pi\u0119\u0107 najwa\u017cniejszych powod\u00f3w, dla kt\u00f3rych firmy rozwa\u017caj\u0105 dost\u0119pno\u015b\u0107<\/b><\/h2>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Chc\u0105, aby ich materia\u0142y by\u0142y jak najbardziej dost\u0119pne - 72%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maj\u0105 przyjaci\u00f3\u0142\/rodzin\u0119 dotkni\u0119t\u0105 tymi problemami - 28%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Wierz\u0105, \u017ce ich docelowi odbiorcy s\u0105 dotkni\u0119ci tymi kwestiami - 28%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Chc\u0105 by\u0107 postrzegani jako firma my\u015bl\u0105ca przysz\u0142o\u015bciowo - 27%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Jedna z tych kwestii dotyczy ich osobi\u015bcie - 13%<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Dzieje si\u0119 to w czasie, gdy projektowanie dost\u0119pno\u015bci jest aktualn\u0105 kwesti\u0105. Poniewa\u017c ludzie coraz cz\u0119\u015bciej korzystaj\u0105 z us\u0142ug online, organizacje takie jak <a href=\"https:\/\/gds.blog.gov.uk\/category\/accessibility\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rz\u0105dowy serwis cyfrowy<\/a> (GDS) wprowadzi\u0142y us\u0142ugi publiczne online, koncentruj\u0105c si\u0119 na tworzeniu tre\u015bci spe\u0142niaj\u0105cych potrzeby u\u017cytkownik\u00f3w.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Jakie kwestie bior\u0105 pod uwag\u0119 firmy?<\/b><\/h2>\n<div><span style=\"font-weight: 400;\">W\u015br\u00f3d firm, kt\u00f3re bior\u0105 pod uwag\u0119 kwestie dost\u0119pno\u015bci, najcz\u0119\u015bciej brane s\u0105 pod uwag\u0119 podstawowe umiej\u0119tno\u015bci czytania i pisania (60%). \u015alepota barw (50%) i dysleksja (42%) s\u0105 drugimi i trzecimi najcz\u0119\u015bciej branymi pod uwag\u0119 kwestiami.<\/span><\/div>\n<div><\/div>\n<div><\/div>\n<h2><b>Dost\u0119pno\u015b\u0107 w przyst\u0119pnej cenie: Obalanie mit\u00f3w<br \/>\n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Niewielka liczba respondent\u00f3w ankiety wyrazi\u0142a zaniepokojenie kosztami i czasem zwi\u0105zanymi z tworzeniem dost\u0119pnych projekt\u00f3w. Ale w\u015br\u00f3d firm, kt\u00f3re ju\u017c <\/span><span style=\"font-weight: 400;\">Projektowanie pod k\u0105tem dost\u0119pno\u015bci<\/span><span style=\"font-weight: 400;\">60% stwierdzi\u0142o, \u017ce projektowanie w ten spos\u00f3b nie kosztuje ich dodatkowych pieni\u0119dzy. Odkryli\u015bmy, \u017ce tworzenie dost\u0119pnych wydruk\u00f3w kosztuje mniej ni\u017c 100 funt\u00f3w w 70% projekt\u00f3w.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Tworzenie dost\u0119pnych projekt\u00f3w<br \/>\n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Nasze szablony projektowe przedstawiaj\u0105 spos\u00f3b tworzenia dost\u0119pnych wizyt\u00f3wek, ulotek i plakat\u00f3w. Szablony stworzyli\u015bmy w oparciu o rz\u0105dowe wytyczne dotycz\u0105ce u\u017cyteczno\u015bci i informacje od Brytyjskiego Stowarzyszenia Dysleksji (BDA). BDA przyzna\u0142o nam status \"Assured\" - uznaj\u0105c nasze szablony projekt\u00f3w za:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Skuteczny we wspieraniu os\u00f3b z dysleksj\u0105<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Opracowany przy u\u017cyciu ugruntowanej wiedzy naukowej<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nasze o\u015bwiadczenia dok\u0142adnie odzwierciedlaj\u0105 oczekiwania u\u017cytkownik\u00f3w<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ponadto s\u0105 one r\u00f3wnie\u017c wymienione na stronie internetowej Brytyjskiego Stowarzyszenia Dysleksji.<\/span><\/p>\n<p>Zaprojektuj dost\u0119pne materia\u0142y drukowane, korzystaj\u0105c z naszych szablon\u00f3w. <a href=\"https:\/\/www.solopress.com\/blog\/pl\/inspiracje-do-druku\/projektowanie-pod-katem-dostepnosci-jak-stworzylismy-szablony-zatwierdzone-przez-ekspertow\/\">Wi\u0119cej informacji tutaj<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>We asked UK businesses whether they consider design accessibility issues when creating print \u2013 and the results show that more businesses are ignoring accessibility compared to those considering it. More than half (56%) of businesses fail to take into consideration accessibility needs related to conditions such as dyslexia, colour blindness and early dementia \u2013 according [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":63746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[550],"tags":[],"class_list":{"0":"post-63728","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-industry-news"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Print Accessibility Survey | Solopress<\/title>\n<meta name=\"description\" content=\"Accessibility is a big deal in design. Yet many businesses are ignoring it. 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Read our report on what UK businesses think about design accessibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pl\/wiadomosci-z-branzy-poligraficznej\/badanie-dostepnosci-druku-solopress\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-07T14:13:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-08T13:36:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/shutterstock_365392142.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/print-industry-news\/print-accessibility-survey-solopress\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-industry-news\/print-accessibility-survey-solopress\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"British businesses \u2018ignoring accessibility in print design\u2019\",\"datePublished\":\"2019-10-07T14:13:40+00:00\",\"dateModified\":\"2019-10-08T13:36:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-industry-news\/print-accessibility-survey-solopress\/\"},\"wordCount\":786,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-industry-news\/print-accessibility-survey-solopress\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/shutterstock_365392142.jpg\",\"articleSection\":[\"Print Industry News\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/print-industry-news\/print-accessibility-survey-solopress\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/print-industry-news\/print-accessibility-survey-solopress\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/print-industry-news\/print-accessibility-survey-solopress\/\",\"name\":\"Print Accessibility Survey | Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-industry-news\/print-accessibility-survey-solopress\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-industry-news\/print-accessibility-survey-solopress\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/shutterstock_365392142.jpg\",\"datePublished\":\"2019-10-07T14:13:40+00:00\",\"dateModified\":\"2019-10-08T13:36:24+00:00\",\"description\":\"Accessibility is a big deal in design. 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