{"id":64139,"date":"2019-11-01T12:59:14","date_gmt":"2019-11-01T12:59:14","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=64139"},"modified":"2022-11-10T15:23:10","modified_gmt":"2022-11-10T15:23:10","slug":"konkurs-swiateczny","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/special-occasions\/christmas-competition\/","title":{"rendered":"Prowadzenie konkursu \u015bwi\u0105tecznego"},"content":{"rendered":"
<\/div>

Nadszed\u0142 czas obdarowywania, a konkurs \u015bwi\u0105teczny mo\u017ce by\u0107 w\u0142a\u015bnie tym, co pozwoli Ci poczu\u0107 \u015bwi\u0105tecznego ducha, pobudzi\u0107 wyobra\u017ani\u0119 odbiorc\u00f3w i utrzyma\u0107 tempo kampanii \u015bwi\u0105tecznej. Co wi\u0119cej, wyr\u00f3\u017cnia Ci\u0119 to jako hojnego partnera biznesowego i kojarzy Twoj\u0105 mark\u0119 z dobrymi czasami.<\/p>\n

Oto 7 powod\u00f3w, dla kt\u00f3rych konkurs mo\u017ce przynie\u015b\u0107 korzy\u015bci Twojej firmie, a tak\u017ce nasze WSKAZ\u00d3WKI i PRZESTROGI dotycz\u0105ce organizowania konkurs\u00f3w.<\/p>\n

 <\/p>\n

7 powod\u00f3w, dla kt\u00f3rych warto zorganizowa\u0107 konkurs \u015bwi\u0105teczny
\n<\/strong><\/h2>\n
\"39%<\/a>
39% wzi\u0105\u0142 udzia\u0142 w konkursie \u015bwi\u0105tecznym<\/figcaption><\/figure>\n

1. <\/strong>Jest to zgodne z por\u0105 roku<\/strong><\/h3>\n

W ankiecie \u015bwi\u0105tecznej Solopress, 39% zapytanych os\u00f3b stwierdzi\u0142o, \u017ce wzi\u0119\u0142o udzia\u0142 w konkursie o tematyce \u015bwi\u0105tecznej. To silny precedens. Pokazuje to, \u017ce ludzie maj\u0105 do\u015bwiadczenie i oczekiwania zwi\u0105zane z konkursami w okresie Bo\u017cego Narodzenia, wi\u0119c mo\u017cna mie\u0107 pewno\u015b\u0107, \u017ce b\u0119d\u0105 one cieszy\u0142y si\u0119 du\u017cym zainteresowaniem.<\/p>\n

\"44%<\/a>
44% skuszony konkursem<\/figcaption><\/figure>\n

2. To skuteczny marketing przychodz\u0105cy<\/strong><\/h3>\n

Znaczna cz\u0119\u015b\u0107 rynku, kt\u00f3ra w innym przypadku nie wykaza\u0142aby zainteresowania Twoj\u0105 firm\u0105, mo\u017ce zosta\u0107 zach\u0119cona atrakcyjn\u0105 promocj\u0105 z nagrodami. 44% respondent\u00f3w naszego badania uzna\u0142o, \u017ce konkurs skusi\u0142by ich do skorzystania z us\u0142ug firmy w okresie \u015bwi\u0105tecznym.<\/p>\n

 <\/p>\n

3. Utrzymanie tempa
\n<\/strong><\/h3>\n

Je\u015bli przeanalizujesz wyniki z poprzednich lat, mo\u017cesz by\u0107 w stanie zidentyfikowa\u0107 konkretny tydzie\u0144 lub segment odbiorc\u00f3w, w kt\u00f3rym mo\u017cesz poprawi\u0107 wyniki. Google Analytics jest szczeg\u00f3lnie przydatnym narz\u0119dziem w tym zakresie dla firm internetowych. Dzia\u0142ania promocyjne, takie jak ukierunkowany konkurs, mog\u0105 okaza\u0107 si\u0119 strza\u0142em w dziesi\u0105tk\u0119.<\/p>\n

4. Prasa pozytywna<\/strong><\/h3>\n

Konkurs to tak\u017ce \u015bwietna okazja do zdobycia pozytywnej prasy i PR. Poinformuj lokaln\u0105 lub krajow\u0105 pras\u0119 o swoich dzia\u0142aniach, zapro\u015b lokalnych bloger\u00f3w i YouTuber\u00f3w do podj\u0119cia wyzwania. Zabawny i anga\u017cuj\u0105cy konkurs mo\u017ce przyci\u0105gn\u0105\u0107 organiczny rozg\u0142os, kt\u00f3ry pomo\u017ce w rozpowszechnianiu wiadomo\u015bci.<\/p>\n

5. Troch\u0119 teatru<\/strong><\/h3>\n

Je\u015bli masz Mini Coopera wype\u0142nionego \u015bwi\u0105tecznymi bombkami w oknie z banerem zapraszaj\u0105cym przechodni\u00f3w do \"Zgadnij liczb\u0119 bombek w naszym Mini\" - to z pewno\u015bci\u0105 wywo\u0142a poruszenie na g\u0142\u00f3wnych ulicach, ale co\u015b skromniejszego mo\u017ce by\u0107 r\u00f3wnie skuteczne. Pomo\u017ce to r\u00f3wnie\u017c w naszym ostatnim punkcie dotycz\u0105cym prasy i PR. Je\u015bli Tw\u00f3j konkurs jest uderzaj\u0105cy, pomys\u0142owy lub koncentruje si\u0119 na lokalnych tematach, roze\u015blij informacj\u0119 prasow\u0105, aby wzbudzi\u0107 zainteresowanie.<\/p>\n

6. Wzmocnij swoj\u0105 spo\u0142eczno\u015b\u0107<\/strong><\/h3>\n

Mo\u017cesz wykorzysta\u0107 media spo\u0142eczno\u015bciowe, aby wzmocni\u0107 swoj\u0105 konkurencj\u0119 - a konkurencja wzmocni Twoje media spo\u0142eczno\u015bciowe! Nasze w\u0142asne do\u015bwiadczenia w Solopress z pewno\u015bci\u0105 to potwierdzaj\u0105. Kiedy post spo\u0142eczno\u015bciowy zawiera konkurs, nierzadko obserwujemy 8-krotny wzrost zaanga\u017cowania w por\u00f3wnaniu z postem bez elementu konkursowego. Ten wzrost jest cz\u0119\u015bciowo spowodowany wsparciem e-maili kieruj\u0105cych subskrybent\u00f3w do postu - \u015bwietny spos\u00f3b na umieszczenie rakiety pod zaanga\u017cowaniem!<\/p>\n

7. Nagrody jako prezenty<\/strong><\/h3>\n

Bo\u017ce Narodzenie i dawanie prezent\u00f3w id\u0105 ze sob\u0105 w parze od czasu, gdy Trzej M\u0119drcy wpadli na ostatni\u0105 chwil\u0119 po z\u0142oto, kadzid\u0142o i mirr\u0119. Podarowanie czego\u015b w ramach konkursu dobrze wpisuje si\u0119 w ducha \u015bwi\u0105t. Bo\u017ce Narodzenie to tak\u017ce czas, w kt\u00f3rym ludzie mog\u0105 odczuwa\u0107 presj\u0119 finansow\u0105. Obietnica nagrody mo\u017ce by\u0107 dodatkowym atutem.<\/p>\n

 <\/p>\n

ZALECENIA I ZAKAZY<\/strong><\/h2>\n

Istnieje wiele powod\u00f3w, dla kt\u00f3rych warto rozwa\u017cy\u0107 zorganizowanie konkursu \u015bwi\u0105tecznego, a oto kilka wskaz\u00f3wek, jak sprawi\u0107, by odni\u00f3s\u0142 on sukces.<\/p>\n

Nie zapominaj o pot\u0119dze druku<\/strong><\/h3>\n

Wydrukuj co\u015b, co ludzie b\u0119d\u0105 mogli zabra\u0107 ze sob\u0105. Oznacza to, \u017ce konkurencja dos\u0142ownie pozostanie z nimi. Je\u015bli jeste\u015b zaj\u0119ty na miejscu, oznacza to, \u017ce Twoi rywale mog\u0105 wzi\u0105\u0107 udzia\u0142 w konkursie w dogodnym dla nich czasie i miejscu. B\u0105d\u017a kreatywny z drukiem. Konkurs mo\u017ce pojawi\u0107 si\u0119 na druk plakat\u00f3w<\/a>, a ulotka<\/a>, map\u0119 lub podk\u0142adk\u0119. Mo\u017cesz nawet u\u017cy\u0107 druk na folii<\/a> aby stworzy\u0107 \"z\u0142oty bilet\" dla klient\u00f3w. Je\u015bli wysy\u0142asz towary, wydrukowana ulotka w pude\u0142kach z zam\u00f3wieniami rozpowszechni wiadomo\u015b\u0107 o Twojej konkurencji bez zwi\u0119kszania koszt\u00f3w wysy\u0142ki.<\/p>\n

Spraw, by internet pracowa\u0142 dla Ciebie<\/strong><\/h3>\n

Rozpowszechniaj informacje na stronach, kt\u00f3re zestawiaj\u0105 lukratywn\u0105 konkurencj\u0119, takich jak Baza danych konkurencji<\/a> lub nawet, je\u015bli promocja ma szeroki zasi\u0119g, s\u0142ynny Martin Lewis Ekspert ds. oszcz\u0119dzania pieni\u0119dzy<\/a> strona. Je\u015bli chcesz przeprowadzi\u0107 konkurs online, ale brakuje Ci infrastruktury cyfrowej, strony takie jak Rafflecopter<\/a> lub Gleam<\/a> mo\u017ce zorganizowa\u0107 zawody dla Ciebie.<\/p>\n

Nie naruszaj prawa<\/strong><\/h3>\n

Jeste\u015bmy drukarzami, a nie prawnikami, wi\u0119c nie chcieliby\u015bmy oferowa\u0107 konkretnych porad prawnych - wystarczy powiedzie\u0107, \u017ce mo\u017ce istnie\u0107 cienka granica mi\u0119dzy prowadzeniem legalnego konkursu a organizowaniem nielegalnej loterii. Konkursy z nagrodami i darmowe losowania s\u0105 generalnie zwolnione z kontroli na mocy ustawy o grach hazardowych z 2005 r., ale je\u015bli masz jakiekolwiek w\u0105tpliwo\u015bci, najlepiej skonsultowa\u0107 si\u0119 z prawnikiem. Komisja ds. Hazardu<\/a> lub zasi\u0119gn\u0105\u0107 porady prawnej.<\/p>\n

Skorzystaj z okazji, aby zaprezentowa\u0107 swoj\u0105 firm\u0119<\/strong><\/h3>\n

Zwi\u0119ksz zaanga\u017cowanie odbiorc\u00f3w dzi\u0119ki wyzwaniu, kt\u00f3re koncentruje si\u0119 wok\u00f3\u0142 Twojej marki. Je\u015bli chcesz utrwali\u0107 swoj\u0105 ofert\u0119 produktow\u0105 i USP w umys\u0142ach odbiorc\u00f3w, zadawaj pytania quizowe na te tematy. Odbiorcy wykonaj\u0105 ci\u0119\u017ck\u0105 prac\u0119 za Ciebie, szukaj\u0105c odpowiedzi na wszystkie wa\u017cne pytania - wszyscy wygrywaj\u0105!<\/p>\n

Zaanga\u017cuj dzieci<\/strong><\/h3>\n

Bo\u017ce Narodzenie, jak wiemy, to przede wszystkim marketing. Ale niekt\u00f3rzy uwa\u017caj\u0105, \u017ce dzieci r\u00f3wnie\u017c powinny zosta\u0107 docenione. Niech tak b\u0119dzie. Wydrukuj arkusz stymuluj\u0105cych \u0142amig\u0142\u00f3wek lub podchwytliwe poszukiwanie skarb\u00f3w, aby mog\u0142y je uko\u0144czy\u0107 i przes\u0142a\u0107, lub zaanga\u017cuj je w kreatywny konkurs, tak jak zrobili\u015bmy to z naszym Konkurs \"Make Your Mark\"<\/a> - ale nale\u017cy by\u0107 przygotowanym na ocenianie zg\u0142osze\u0144, co prowadzi nas do...<\/p>\n

NIE komplikuj tego zbytnio<\/strong><\/h3>\n

Miej na uwadze fakt, \u017ce po nap\u0142yni\u0119ciu zg\u0142osze\u0144 do konkursu b\u0119dziesz musia\u0142 przeznaczy\u0107 zasoby na przetworzenie wszystkich tych zg\u0142osze\u0144. Je\u015bli jest to konkurs kreatywny, b\u0119dziesz musia\u0142 zaw\u0119zi\u0107 pole i oceni\u0107 finalist\u00f3w. Je\u015bli Bo\u017ce Narodzenie jest szczytem handlowym dla Twojej firmy, najlepszym rozwi\u0105zaniem mo\u017ce by\u0107 wyb\u00f3r mechaniki, takiej jak losowanie nagr\u00f3d, kt\u00f3ra maksymalnie u\u0142atwia \u017cycie.<\/p>\n

Noworoczne aspiracje DO harness<\/strong><\/h3>\n

By\u0107 mo\u017ce Twoja marka koncentruje si\u0119 na zmianach w \u017cyciu - poprawie zdrowia, zmianie kariery lub przej\u0119ciu kontroli nad finansami osobistymi. Mo\u017cesz wykorzysta\u0107 ten noworoczny wzrost nadziei i postanowie\u0144, organizuj\u0105c konkurs. Zapro\u015b odbiorc\u00f3w do podzielenia si\u0119 swoimi aspiracjami - najbardziej ambitni wygrywaj\u0105!<\/p>\n

 <\/p>\n

Konkurs to sprawdzony spos\u00f3b na wzbudzenie zainteresowania swoj\u0105 mark\u0105. Je\u015bli potrzebujesz wsparcia w przygotowaniu materia\u0142\u00f3w, kt\u00f3re pomog\u0105 Ci wystartowa\u0107 z konkursem \u015bwi\u0105tecznym, zadzwo\u0144 do nas pod numer 01702 460047 lub skorzystaj z opcji <\/strong>Czat na \u017cywo teraz<\/strong>.<\/strong><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

It\u2019s the time for giving, and a Christmas competition could be just the thing to embrace the Christmas spirit, capture your audience\u2019s imagination, and maintain the momentum of your Christmas campaign. Plus, it marks you out as a generous business partner and associates your brand with good times. Here are our 7 reasons why a […]<\/p>\n","protected":false},"author":134,"featured_media":65885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,553],"tags":[896],"class_list":{"0":"post-64139","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-special-occasions","9":"tag-christmas"},"acf":[],"yoast_head":"\nHow To Run Christmas Competitions | Business Guide | Solopress<\/title>\n<meta name=\"description\" content=\"It's a busy time, but there are plenty of reasons why a Christmas competition is worthwhile. 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We offer some DOs & DON'Ts for holding your Christmas comp.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pl\/specjalne-okazje\/konkurs-swiateczny\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-01T12:59:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-10T15:23:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/christmas-competition.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"522\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-competition\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-competition\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Running a Christmas competition\",\"datePublished\":\"2019-11-01T12:59:14+00:00\",\"dateModified\":\"2022-11-10T15:23:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-competition\/\"},\"wordCount\":1105,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-competition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/christmas-competition.jpg\",\"keywords\":[\"Christmas\"],\"articleSection\":[\"Business & Marketing\",\"Special Occasions\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-competition\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-competition\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-competition\/\",\"name\":\"How To Run Christmas Competitions | Business Guide | Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-competition\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/christmas-competition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/christmas-competition.jpg\",\"datePublished\":\"2019-11-01T12:59:14+00:00\",\"dateModified\":\"2022-11-10T15:23:10+00:00\",\"description\":\"It's a busy time, but there are plenty of reasons why a Christmas competition is worthwhile. 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