{"id":65546,"date":"2019-12-05T07:56:12","date_gmt":"2019-12-05T07:56:12","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=65546"},"modified":"2022-12-21T18:30:01","modified_gmt":"2022-12-21T18:30:01","slug":"marketing-wdziecznosci-w-okresie-swiatecznym","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/special-occasions\/gratitude-marketing-at-christmas\/","title":{"rendered":"Marketing wdzi\u0119czno\u015bci na Bo\u017ce Narodzenie"},"content":{"rendered":"
<\/div>

Oto nasz przewodnik po znaczeniu marketingu wdzi\u0119czno\u015bci w okresie Bo\u017cego Narodzenia - a tak\u017ce mo\u017cliwo\u015bciach biznesowych, jakie oferuje.<\/p>\n

Znaczenie marketingu wdzi\u0119czno\u015bci<\/strong><\/h2>\n

Zwyk\u0142e podzi\u0119kowanie, zw\u0142aszcza w okresie Bo\u017cego Narodzenia i Nowego Roku, jest wa\u017cnym gestem wobec bazy klient\u00f3w.<\/p>\n

\"72%\"<\/a><\/p>\n

72% ankietowanych uzna\u0142o, \u017ce przes\u0142anie wdzi\u0119czno\u015bci od firmy jest nadal znacz\u0105ce, niezale\u017cnie od tego, czy towarzyszy mu rabat lub prezent, wi\u0119c nie zawsze musisz rozbija\u0107 bank prezentami. Czasami naprawd\u0119 liczy si\u0119 my\u015bl.<\/p>\n

 <\/p>\n

Wdzi\u0119czno\u015b\u0107 i lojalno\u015b\u0107 wobec marki<\/strong><\/h2>\n

Lojalno\u015b\u0107 wobec marki jest wa\u017cnym czynnikiem wp\u0142ywaj\u0105cym na utrzymanie klienta. Budowanie relacji jest ogromn\u0105 cz\u0119\u015bci\u0105 lojalno\u015bci i retencji, szczeg\u00f3lnie w przypadku firm B2B. Im bardziej jest to rozpoznawane i potwierdzane przez interakcje, kt\u00f3re dzia\u0142aj\u0105 zar\u00f3wno na poziomie spo\u0142ecznym, jak i biznesowym, tym \u015bci\u015blejsze s\u0105 te wi\u0119zi. Idealnym odzwierciedleniem tego w okresie Bo\u017cego Narodzenia musi by\u0107 kartka \u015bwi\u0105teczna.<\/p>\n


\nKartki \u015bwi\u0105teczne<\/strong><\/h2>\n

W ko\u0144cu to Bo\u017ce Narodzenie, a kartka jest idealn\u0105 okazj\u0105 do okazania wdzi\u0119czno\u015bci i wzmocnienia relacji biznesowych.<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

44% ankietowanych os\u00f3b NIE zgodzi\u0142o si\u0119, \u017ce e-mail jest wa\u017cnym substytutem wizyt\u00f3wki od firmy. Jest to wi\u0119c spora cz\u0119\u015b\u0107 Twojej bazy klient\u00f3w, kt\u00f3ra b\u0119dzie oczekiwa\u0107 od Ciebie wizyt\u00f3wki.<\/p>\n

 <\/p>\n

\"69%<\/a><\/p>\n

 <\/p>\n

Ponadto 92% tradycyjnej poczty jest otwierane, wi\u0119c klienci s\u0105 bardziej sk\u0142onni otworzy\u0107 fizyczn\u0105 kartk\u0119 ni\u017c e-mail z podzi\u0119kowaniem.<\/p>\n

 <\/p>\n

Je\u015bli Twoja firma wysy\u0142a firmowy Kartka \u015bwi\u0105teczna<\/a>, sp\u00f3jrz na\u00a0nasze wideo<\/a>. Dowiesz si\u0119 z niego wszystkiego o tym, co nale\u017cy wzi\u0105\u0107 pod uwag\u0119, je\u015bli chodzi o obrazy, komunikaty, materia\u0142y papierowe i wyko\u0144czenie druku.<\/p>\n


\nPoka\u017c swoj\u0105 ludzk\u0105 stron\u0119<\/strong><\/h2>\n

Twoja kartka \u015bwi\u0105teczna mo\u017ce stanowi\u0107 cz\u0119\u015b\u0107 marketingu wdzi\u0119czno\u015bci, kt\u00f3ry opiera si\u0119 na ludziach w Twojej organizacji. Jako odskoczni\u0119 od strategii opartych na produktach mo\u017cna wykorzysta\u0107 Bo\u017ce Narodzenie<\/a> jako okazja do skupienia si\u0119 na osobistym wysi\u0142ku, kt\u00f3ry wk\u0142ada si\u0119 w dostarczane towary i us\u0142ugi. Zwr\u00f3\u0107 uwag\u0119 na prawdziwe \u017cycie i \u017ar\u00f3d\u0142a utrzymania, kt\u00f3re rozwijaj\u0105 si\u0119 w wyniku wsp\u00f3lnie prowadzonej dzia\u0142alno\u015bci. Taka kampania zach\u0119ca klient\u00f3w do kontynuowania tego dobrego, pozostaj\u0105c lojalnymi wobec pracownik\u00f3w i marki.<\/p>\n

Promocja cenowa, kt\u00f3ra pokazuje, \u017ce jeste\u015b autentyczny<\/strong><\/h2>\n

Przy tak wielu dzia\u0142aniach marketingowych zwi\u0105zanych z Bo\u017cym Narodzeniem wa\u017cne jest, aby upewni\u0107 si\u0119, \u017ce przes\u0142anie podzi\u0119kowania nie zostanie zinterpretowane jako puste s\u0142owa. Musisz wyrazi\u0107 swoj\u0105 wdzi\u0119czno\u015b\u0107 autentycznym gestem, kt\u00f3ry przebije si\u0119 przez \u015bwi\u0105teczny szum.<\/p>\n

Je\u015bli chcesz by\u0107 postrzegany jako autentyczny, spr\u00f3buj postawi\u0107 na promocj\u0119 cenow\u0105. Przedstaw im ofert\u0119, kt\u00f3ra jest przydatna i warto\u015bciowa.<\/p>\n

Ukierunkowany marketing wdzi\u0119czno\u015bci<\/strong><\/h2>\n

Aby upewni\u0107 si\u0119, \u017ce okazujesz wdzi\u0119czno\u015b\u0107 osobom, kt\u00f3re maj\u0105 znaczenie, dlaczego nie wykorzysta\u0107 danych firmy do segmentacji, na przyk\u0142ad 20% najbardziej warto\u015bciowych klient\u00f3w? Je\u015bli masz solidn\u0105 list\u0119 subskrybent\u00f3w, wys\u0142anie kodu vouchera poczt\u0105 elektroniczn\u0105 jest proste i nieskomplikowane. Ale aby nada\u0107 osobisty charakter, wy\u015blij \"z\u0142oty bilet\" poczt\u0105 do swoich najlepszych klient\u00f3w, uprawniaj\u0105c ich do zni\u017cki.
\n\"ukierunkowany<\/a><\/p>\n

Wdzi\u0119czno\u015b\u0107 jako okazja do retargetingu<\/strong><\/h2>\n

Je\u015bli dawno nie s\u0142ysza\u0142e\u015b od klienta, napisz do niego, aby zobaczy\u0107, jak sobie radzi w okresie \u015bwi\u0105tecznym. By\u0107 mo\u017ce przypomnisz mu o swojej firmie. Wi\u0119kszo\u015b\u0107 firm posiada dane, kt\u00f3re pozwalaj\u0105 im segmentowa\u0107 klient\u00f3w, kt\u00f3rzy nie z\u0142o\u017cyli zam\u00f3wienia w danym okresie. Je\u015bli masz co\u015b nowego do zaoferowania od czasu ich ostatniej wizyty, dlaczego nie skorzysta\u0107 z okazji, aby zwr\u00f3ci\u0107 na to uwag\u0119 i jednocze\u015bnie pozdrowi\u0107 sezon?<\/p>\n

Nale\u017cy jednak pami\u0119ta\u0107 o przestrzeganiu przepis\u00f3w dotycz\u0105cych przechowywania i ochrony danych. Ich nieprzestrzeganie spowoduje utrat\u0119 dobrej reputacji, a tak\u017ce potencjalne kary ze strony w\u0142adz.<\/p>\n

Styczniowa promocja \"dzi\u0119kuj\u0119\" dla B2B <\/strong><\/h2>\n

Je\u015bli my\u015blisz o zaoferowaniu styczniowej oferty, mo\u017cesz oznaczy\u0107 j\u0105 jako ofert\u0119 \"dzi\u0119kuj\u0119\" - zw\u0142aszcza je\u015bli jeste\u015b firm\u0105 B2B lub nie dzia\u0142asz w sektorze, kt\u00f3ry tradycyjnie organizuje styczniow\u0105 wyprzeda\u017c.<\/p>\n

W ten spos\u00f3b komunikat promocyjny staje si\u0119 bardziej zwi\u0105zany z oferowaniem ni\u017cszej ceny w uznaniu ich cennego zwyczaju w ci\u0105gu ostatniego roku - a mniej jak nachalny komunikat, kt\u00f3ry koncentruje si\u0119 na zwi\u0119kszaniu sprzeda\u017cy.<\/p>\n

Konkurs na Bo\u017ce Narodzenie<\/strong><\/h2>\n

\u015awietnym sposobem na dodanie \u015bwi\u0105tecznej zabawy i jednoczesne oddanie czego\u015b w zamian jest zorganizowanie \u015bwi\u0105tecznego konkursu. Je\u015bli chcesz dowiedzie\u0107 si\u0119 wi\u0119cej na ten temat, zapoznaj si\u0119 z naszym wpisem na blogu na temat prowadzenie konkursu \u015bwi\u0105tecznego<\/a> kt\u00f3ry zawiera kilka przydatnych wskaz\u00f3wek.<\/p>\n

Upominki promocyjne<\/strong><\/h2>\n

W marketingu wdzi\u0119czno\u015bci chodzi o wdzi\u0119czno\u015b\u0107 - ale tak\u017ce o marketing. Prezent z odrobin\u0105 brandingu to dobry spos\u00f3b na osi\u0105gni\u0119cie obu cel\u00f3w. Je\u015bli rozdajesz prezenty klientom, korzystanie z artyku\u0142\u00f3w promocyjnych mo\u017ce zwi\u0119kszy\u0107 \u015bwiadomo\u015b\u0107.<\/p>\n

\"67%<\/a>67% ankietowanych uzna\u0142o, \u017ce markowe prezenty pomog\u0142y im przypomnie\u0107 sobie o firmie po \u015bwi\u0119tach Bo\u017cego Narodzenia.<\/p>\n

Sztuczka polega na wybraniu artyku\u0142 promocyjny<\/a> kt\u00f3ry jest tak diabelnie przydatny, \u017ce b\u0119d\u0105 chcieli mie\u0107 go pod r\u0119k\u0105. Jakiekolwiek logo lub kopia, kt\u00f3r\u0105 uda ci si\u0119 zastosowa\u0107 do tego przedmiotu, zwi\u0119kszy \u015bwiadomo\u015b\u0107 marki za ka\u017cdym razem, gdy na niego spojrz\u0105. Je\u015bli przedmiot jest dla nich szczeg\u00f3lnie niezb\u0119dny, mo\u017ce r\u00f3wnie\u017c budowa\u0107 pozytywne skojarzenia z Twoj\u0105 mark\u0105.<\/p>\n

A kalendarz biurkowy<\/a> to klasyczny spos\u00f3b na zaj\u0119cie cennego miejsca na powierzchni roboczej klient\u00f3w, utrzymuj\u0105c mark\u0119 w zasi\u0119gu ich wzroku przez ca\u0142e 12 miesi\u0119cy.<\/p>\n

Je\u015bli chcesz dowiedzie\u0107 si\u0119, w jaki spos\u00f3b artyku\u0142y promocyjne i druk mog\u0105 pom\u00f3c Ci wyrazi\u0107 wdzi\u0119czno\u015b\u0107 odbiorcom, odwied\u017a nas na stronie www.solopress.com lub zadzwo\u0144 pod numer 01702 460047.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Here\u2019s our guide to the importance of gratitude marketing at Christmas \u2013 as well as the business opportunities it offers. The importance of gratitude marketing Simply saying thank you, especially over Christmas and new year is an important gesture to make to your client base. 72% of people surveyed felt that a message of gratitude […]<\/p>\n","protected":false},"author":134,"featured_media":65870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,553],"tags":[896],"class_list":{"0":"post-65546","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-special-occasions","9":"tag-christmas"},"acf":[],"yoast_head":"\nGratitude Marketing at Christmas - Business Guide - Solopress UK<\/title>\n<meta name=\"description\" content=\"Saying thank you is important at Christmas. Here\u2019s our guide to gratitude marketing, how to tackle it and the business opportunities it offers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pl\/specjalne-okazje\/marketing-wdziecznosci-w-okresie-swiatecznym\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gratitude Marketing at Christmas - Business Guide - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Saying thank you is important at Christmas. Here\u2019s our guide to gratitude marketing, how to tackle it and the business opportunities it offers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pl\/specjalne-okazje\/marketing-wdziecznosci-w-okresie-swiatecznym\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-05T07:56:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-21T18:30:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/12\/gratitude-marketing-christmas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"522\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/special-occasions\\\/gratitude-marketing-at-christmas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/special-occasions\\\/gratitude-marketing-at-christmas\\\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Gratitude marketing at Christmas\",\"datePublished\":\"2019-12-05T07:56:12+00:00\",\"dateModified\":\"2022-12-21T18:30:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/special-occasions\\\/gratitude-marketing-at-christmas\\\/\"},\"wordCount\":959,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/special-occasions\\\/gratitude-marketing-at-christmas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/gratitude-marketing-christmas.jpg\",\"keywords\":[\"Christmas\"],\"articleSection\":[\"Business & Marketing\",\"Special Occasions\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.solopress.com\\\/blog\\\/special-occasions\\\/gratitude-marketing-at-christmas\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/special-occasions\\\/gratitude-marketing-at-christmas\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/special-occasions\\\/gratitude-marketing-at-christmas\\\/\",\"name\":\"Gratitude Marketing at Christmas - Business Guide - Solopress UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/special-occasions\\\/gratitude-marketing-at-christmas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/special-occasions\\\/gratitude-marketing-at-christmas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/gratitude-marketing-christmas.jpg\",\"datePublished\":\"2019-12-05T07:56:12+00:00\",\"dateModified\":\"2022-12-21T18:30:01+00:00\",\"description\":\"Saying thank you is important at Christmas. 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