{"id":67451,"date":"2020-04-23T11:40:57","date_gmt":"2020-04-23T10:40:57","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=67451"},"modified":"2023-02-17T16:45:34","modified_gmt":"2023-02-17T16:45:34","slug":"lepiej-zadzwon-do-saula","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/business-marketing\/better-call-saul-beer-mats\/","title":{"rendered":"Szukasz genialnej kampanii marketingowej podk\u0142adek pod piwo? Better Call Saul!"},"content":{"rendered":"
<\/div>

Kiedy niezwykle popularny Breaking Bad<\/a><\/em> Po zako\u0144czeniu serialu w 2013 roku sta\u0142o si\u0119 jasne, \u017ce jest jeszcze wiele historii do opowiedzenia. Jednak spo\u015br\u00f3d wszystkich postaci, kt\u00f3re zas\u0142ugiwa\u0142y na w\u0142asny spin-off, podejrzany prawnik Saul Goodman nie by\u0142 by\u0107 mo\u017ce oczywistym wyborem.<\/p>\n

Pi\u0119\u0107 lat p\u00f3\u017aniej decyzja ta okaza\u0142a si\u0119 strza\u0142em w dziesi\u0105tk\u0119, dzi\u0119ki prequelowi serii Better Call Saul<\/a><\/em> okazuj\u0105c si\u0119 hitem na ca\u0142ym \u015bwiecie, poniewa\u017c powoli ujawnia przesz\u0142o\u015b\u0107 Goodmana sprzed Breaking Bad wraz z innymi g\u0142\u00f3wnymi postaciami, w tym Mike'iem Ehrmantrautem i Gusem Fringiem.<\/p>\n

Better Call Saul zosta\u0142 zakupiony przez Netflix w Wielkiej Brytanii, a pierwszy odcinek zostanie wyemitowany w lutym 2015 roku. Marketingowcy z giganta streamingowego wzi\u0119li si\u0119 w gar\u015b\u0107 i stworzyli wspania\u0142\u0105 kampani\u0119 marketingow\u0105, dystrybuuj\u0105c tysi\u0105ce niestandardowych reklam. maty do piwa z nadrukiem<\/a> w pubach i barach w ca\u0142ej Wielkiej Brytanii.<\/p>\n

\"Mata<\/p>\n

Maty do piwa zosta\u0142y zaprojektowane tak, aby wygl\u0105da\u0142y realistycznie, prawie tak, jakby Goodman sam podarowa\u0142 je pubowi lub, co bardziej prawdopodobne, wsun\u0105\u0142 je na sto\u0142y, gdy w\u0142a\u015bciciel nie patrzy\u0142. Przes\u0142anie \"BOOZE GOT YOU IN TROUBLE AGAIN?\" by\u0142o dobrze skierowane do os\u00f3b pij\u0105cych w pubie, a obraz Goodmana wskazuj\u0105cego na osob\u0119 czytaj\u0105c\u0105 mat\u0119 przypomina\u0142 marketing, kt\u00f3ry posta\u0107 produkowa\u0142a w Breaking Bad.<\/p>\n

Nie poprzestaj\u0105c na tym, projektant doda\u0142 r\u00f3wnie\u017c celowo amatorsko wygl\u0105daj\u0105cy kszta\u0142t z numerem telefonu, pod kt\u00f3ry mo\u017cna zadzwoni\u0107 \"w sprawie wszystkich potrzeb prawnych\". Ka\u017cdy, kto by\u0142 na tyle zaintrygowany, aby zadzwoni\u0107 pod ten numer, zostanie potraktowany nagran\u0105 wiadomo\u015bci\u0105 aktora Bob Odenkirk<\/a> kt\u00f3ry gra Goodmana, m\u00f3wi\u0105c im, \u017ceby obejrzeli program - geniusz! Od tego czasu numer zosta\u0142 przeniesiony do innej firmy, wi\u0119c nie pr\u00f3buj teraz, poniewa\u017c b\u0119dziesz rozczarowany i na pewno nie otrzymasz \u017cadnej pomocy prawnej od samego m\u0119\u017cczyzny.<\/p>\n

Pomimo tej ca\u0142kiem udanej pr\u00f3by autentyczno\u015bci, nadal jest oczywiste, \u017ce celem maty do piwa by\u0142o promowanie serialu. Logo Netflix u g\u00f3ry i logo Better Call Saul po\u015brodku s\u0105 widoczne, a wezwanie do dzia\u0142ania \"OGL\u0104DAJ NOWE EPIZODY CO TYDZIE\u0143\" wyr\u00f3\u017cnia si\u0119 w spos\u00f3b, w jaki zaprojektowano grafik\u0119.<\/p>\n

Nie by\u0142 to jedyny raz, kiedy tego typu strategia zosta\u0142a wykorzystana do reklamowania serialu. W Albuquerque w Nowym Meksyku, gdzie rozgrywa si\u0119 akcja serialu, billboard zosta\u0142 wzniesiony w 2014 roku<\/a> dla Jamesa M. McGilla - oryginalnego nazwiska Goodmana. Ponownie do\u0142\u0105czono numer telefonu, z nagranym wcze\u015bniej d\u017awi\u0119kiem Odenkirka dzia\u0142aj\u0105cym jako wiadomo\u015b\u0107 poczty g\u0142osowej.<\/p>\n

Uwielbiamy ten przyk\u0142ad tego, jak druk podk\u0142adek pod piwo<\/a> mo\u017cna wykorzysta\u0107 jako cz\u0119\u015b\u0107 kreatywnej kampanii marketingowej prawie tak samo, jak kochamy sam serial. Dobrze rozegrane Saul, dobrze rozegrane.<\/p>\n

Je\u015bli jeste\u015b fanem serialu, przeczytaj, co s\u0105dzimy o Wizyt\u00f3wki Saula Goodmana<\/a> w naszym przegl\u0105dzie najs\u0142ynniejszych kart filmowych i telewizyjnych.<\/p>","protected":false},"excerpt":{"rendered":"

When the hugely popular Breaking Bad series came to an end in 2013, it was clear that there were still plenty more stories to be told. However, of all the characters that warranted their own spin-off series, shady lawyer Saul Goodman was perhaps not the obvious choice. Fast forward five years and the decision was […]<\/p>\n","protected":false},"author":23,"featured_media":67466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-67451","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nGenius Beer Mat Marketing - Better Call Saul! | Solopress UK<\/title>\n<meta name=\"description\" content=\"Read about this superb printed beer mat marketing campaign by Netflix for the hit series Better Call Saul that was launched in pubs and bars across the UK.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pl\/marketing-biznesowy\/lepiej-zadzwon-do-saula\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Genius Beer Mat Marketing - Better Call Saul! | Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Read about this superb printed beer mat marketing campaign by Netflix for the hit series Better Call Saul that was launched in pubs and bars across the UK.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pl\/marketing-biznesowy\/lepiej-zadzwon-do-saula\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-23T10:40:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-17T16:45:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/04\/better_call_saul.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"Looking for a genius beer mat marketing campaign? 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