{"id":69862,"date":"2020-11-02T19:51:04","date_gmt":"2020-11-02T19:51:04","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=69862"},"modified":"2023-05-12T12:24:53","modified_gmt":"2023-05-12T11:24:53","slug":"co-to-jest-lorem-ipsum-i-dlaczego-jest-uzywane","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/copywriting-typography\/what-is-lorem-ipsum-and-why-is-it-used\/","title":{"rendered":"Co to jest Lorem Ipsum i dlaczego jest u\u017cywane?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Lorem Ipsum to fragment tekstu u\u017cywany przez projektant\u00f3w do wype\u0142nienia przestrzeni, w kt\u00f3rej ostatecznie znajdzie si\u0119 tre\u015b\u0107. Pomaga pokaza\u0107, jak tekst b\u0119dzie wygl\u0105da\u0142 po uko\u0144czeniu fragmentu tre\u015bci, podczas fazy planowania.<\/p>\n<p>Tekst wype\u0142niaj\u0105cy jest szeroko stosowany od wiek\u00f3w, wi\u0119c wi\u0119kszo\u015b\u0107 ludzi jest zaznajomiona z tekstem Lorem Ipsum na makiecie projektu. Oznacza to, \u017ce gdy projektant wysy\u0142a sw\u00f3j szablon do klienta, nie b\u0119dzie on rozpraszany przez kopi\u0119 na stronie.<\/p>\n<p>Czytaj dalej, aby dowiedzie\u0107 si\u0119, co oznacza Lorem Ipsum, dlaczego go u\u017cywamy i jak zacz\u0105\u0107 tworzy\u0107 kopi\u0119 Lorem Ipsum w swoim projekcie.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Co to jest Lorem Ipsum?<\/strong><\/h2>\n<p>Lorem Ipsum, czasami okre\u015blane jako \"lipsum\", to tekst zast\u0119pczy u\u017cywany w projektowaniu podczas tworzenia tre\u015bci. Pomaga projektantom zaplanowa\u0107, gdzie b\u0119dzie znajdowa\u0107 si\u0119 tre\u015b\u0107, bez konieczno\u015bci czekania na jej napisanie i zatwierdzenie.<\/p>\n<p>Oryginalnie pochodzi z \u0142aci\u0144skiego tekstu, ale dla dzisiejszego czytelnika jest postrzegany jako be\u0142kot. Jest to sprytny element, poniewa\u017c pomaga pokaza\u0107, jak b\u0119dzie wygl\u0105da\u0142 tekst na stronie - bez odwracania uwagi od g\u0142\u00f3wnego celu, og\u00f3lnego projektu.<\/p>\n<h3><strong>Gdzie u\u017cywane jest Lorem Ipsum?<\/strong><\/h3>\n<p>Tradycyjnie, tekst Lorem Ipsum by\u0142 u\u017cywany w przemy\u015ble drukarskim jako wz\u00f3r papieru. Nast\u0119pnie, wraz z rozwojem bran\u017cy, tekst ten zacz\u0105\u0142 pojawia\u0107 si\u0119 w arkuszach transferowych i edytorach tekstu.<\/p>\n<p>Obecnie tekst mo\u017ce by\u0107 wykorzystywany do dowolnych kopii, zar\u00f3wno drukowanych, jak i cyfrowych. Mo\u017ce to obejmowa\u0107:<\/p>\n<ul>\n<li>Nag\u0142\u00f3wki list\u00f3w<\/li>\n<li>Opisy produkt\u00f3w<\/li>\n<li>Biogramy marek<\/li>\n<li>Dane kontaktowe<\/li>\n<li>Strony internetowe<\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/pl\/copywriting-typografia\/jak-skonstruowac-wezwanie-do-dzialania\/\"><strong>Wezwania do dzia\u0142ania<\/strong><\/a><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-69871\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/11\/Brochure-Design.jpg\" alt=\"Projekt broszury\" width=\"900\" height=\"675\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><strong>Kopia tekstu Lorem Ipsum<\/strong><\/h2>\n<p>Standardowy fragment Lorem Ipsum to:<\/p>\n<p><em>Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.<\/em><\/p>\n<p>Ma on na celu odwzorowanie j\u0119zyka angielskiego, dlatego nie jest w pe\u0142ni \u0142aci\u0144sk\u0105 kopi\u0105. Zamiast tego jest mieszanka \u0142aci\u0144skich s\u0142\u00f3w, a tak\u017ce kilka wymy\u015blonych termin\u00f3w.<\/p>\n<h3><strong>Jakie jest t\u0142umaczenie Lorem Ipsum na j\u0119zyk angielski?<\/strong><\/h3>\n<p>Lorem Ipsum zosta\u0142o pierwotnie zaczerpni\u0119te z \u0142aci\u0144skiego tekstu rzymskiego filozofa Cycerona, na co zwr\u00f3ci\u0142 uwag\u0119 w latach 80. \u0142acinnik Richard McClintock. Na przestrzeni wiek\u00f3w przeszed\u0142 on znacz\u0105ce zmiany, a s\u0142owa by\u0142y usuwane, skracane i dodawane. Na przyk\u0142ad s\u0142owo \"lorem\" nie jest prawdziwym \u0142aci\u0144skim s\u0142owem, ale skr\u00f3con\u0105 wersj\u0105 s\u0142owa \"dolorem\", oznaczaj\u0105cego b\u00f3l.<\/p>\n<p>To sprawia, \u017ce obecny tekst atrapy jest niemo\u017cliwy do przet\u0142umaczenia na j\u0119zyk angielski. Jednak oryginalne \u017ar\u00f3d\u0142o zosta\u0142o przet\u0142umaczone w 1914 roku na:<\/p>\n<p><em>\"Nie ma te\u017c nikogo, kto kocha, d\u0105\u017cy lub pragnie b\u00f3lu samego w sobie, poniewa\u017c jest on b\u00f3lem, ale od czasu do czasu pojawiaj\u0105 si\u0119 okoliczno\u015bci, w kt\u00f3rych trud i b\u00f3l mog\u0105 przynie\u015b\u0107 mu wielk\u0105 przyjemno\u015b\u0107\".<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Dlaczego u\u017cywamy tekstu Lorem Ipsum?<\/strong><\/h2>\n<p>Kr\u00f3tko m\u00f3wi\u0105c, u\u017cywamy tekstu Lorem Ipsum, poniewa\u017c nie ma on sensu. Jest to po prostu tekst wype\u0142niaj\u0105cy, wi\u0119c nie musi zawiera\u0107 \u017cadnych znacz\u0105cych wiadomo\u015bci.<\/p>\n<p>Tre\u015b\u0107 ma wyr\u00f3\u017cnia\u0107 si\u0119 na stronie. Tak wi\u0119c, je\u015bli projektant lub klient przegl\u0105da szablon i jego uk\u0142ad, mo\u017ce \u0142atwo zosta\u0107 rozproszony przez pismo i straci\u0107 koncentracj\u0119 na samym projekcie.<\/p>\n<p>Wygl\u0105da i czyta si\u0119 go bardziej naturalnie ni\u017c powtarzanie fraz takich jak \"tre\u015b\u0107 tutaj\" lub \"przyk\u0142adowa tre\u015b\u0107\". Dodanie tekstu zast\u0119pczego Lorem Ipsum po prostu daje przedsmak tego, jak mo\u017ce wygl\u0105da\u0107 ostateczna strona.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Sk\u0105d pierwotnie pochodzi Lorem Ipsum?<\/strong><\/h2>\n<p>Tekst mo\u017ce pochodzi\u0107 a\u017c ze staro\u017cytnego Rzymu. Wiele s\u0142\u00f3w i zwrot\u00f3w w dzisiejszej kopii Lorem Ipsum mo\u017cna znale\u017a\u0107 w ksi\u0105\u017cce o etyce z 45 r. p.n.e., napisanej przez rzymskiego filozofa Cycerona.<\/p>\n<p>Badacze uwa\u017caj\u0105 jednak, \u017ce tekst nie by\u0142 w rzeczywisto\u015bci u\u017cywany jako symbol zast\u0119pczy w obecnej formie a\u017c do 1500 roku. Wtedy to drukarz wzi\u0105\u0142 oryginalny tekst i zakodowa\u0142 jego kolejno\u015b\u0107, aby stworzy\u0107 wzorcow\u0105 ksi\u0105\u017ck\u0119.<\/p>\n<p>Nawet gdy rozwijali\u015bmy nowe technologie w latach 20<sup>th<\/sup> i 21<sup>st<\/sup> Lorem Ipsum przetrwa\u0142o wieki jako preferowany przez nas tekst wype\u0142niaj\u0105cy. W latach sze\u015b\u0107dziesi\u0105tych XX wieku tekst ten by\u0142 drukowany na arkuszach suchego transferu i u\u017cywany zar\u00f3wno przez architekt\u00f3w, jak i reklamodawc\u00f3w. Nast\u0119pnie, w latach 80-tych, zosta\u0142 zaadoptowany do szablon\u00f3w edytor\u00f3w tekstu na komputerach stacjonarnych.<\/p>\n<p>W dzisiejszych czasach mo\u017cna znale\u017a\u0107 t\u0119 atrap\u0119 tekstu w prawie ka\u017cdym oprogramowaniu przeznaczonym dla pisarzy lub projektant\u00f3w, od szablon\u00f3w Microsoft Word po projekty stron internetowych WordPress i Dokumenty Google. Niez\u0142a podr\u00f3\u017c w czasie od skromnych pocz\u0105tk\u00f3w!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Jak utworzy\u0107 kopi\u0119 Lorem Ipsum<\/strong><\/h2>\n<p>Istniej\u0105 <strong>Generatory Lorem Ipsum<\/strong> kt\u00f3re mog\u0105 tworzy\u0107 r\u00f3\u017cne wersje tradycyjnego Lorem Ipsum, aby urozmaici\u0107 tre\u015b\u0107 makiety. Mog\u0105 po prostu miesza\u0107 zam\u00f3wienia, a nawet dodawa\u0107 humorystyczne sekcje tekstu w j\u0119zyku \u0142aci\u0144skim.<\/p>\n<p>Je\u015bli masz tylko kr\u00f3tk\u0105 luk\u0119 do wype\u0142nienia w swoim projekcie, mo\u017cesz po prostu skopiowa\u0107 powy\u017cszy tekst Lorem Ipsum i wklei\u0107 go do szablonu.<\/p>\n<p>W przypadku d\u0142u\u017cszych tre\u015bci mo\u017cna utworzy\u0107 dodatkowy bezsensowny tekst na r\u00f3\u017cnych zewn\u0119trznych stronach internetowych, takich jak <a href=\"https:\/\/www.lipsum.com\/\">lipsum.com<\/a>. Po prostu wybierz akapity i d\u0142ugo\u015b\u0107 s\u0142\u00f3w, niezale\u017cnie od tego, czy potrzebujesz ich w formacie HTML czy tekstowym, i stw\u00f3rz w\u0142asn\u0105 kopi\u0119 Lorem Ipsum.<\/p>\n<h3><strong>Jak doda\u0107 tekst Lorem Ipsum w programie Photoshop<\/strong><\/h3>\n<p>Nowsze wersje programu Photoshop zawieraj\u0105 teraz wbudowany generator Lorem Ipsum. Aby doda\u0107 go do projektu, wystarczy:<\/p>\n<ol>\n<li><strong>Wybierz narz\u0119dzie tekstowe<\/strong> i przeci\u0105gnij pole tekstowe, aby dopasowa\u0107 je do miejsca, w kt\u00f3rym b\u0119dzie znajdowa\u0107 si\u0119 zawarto\u015b\u0107.<\/li>\n<li><a href=\"https:\/\/www.solopress.com\/blog\/pl\/samouczki\/jak-dodac-czcionki-w-photoshopie\/\"><strong>Wybierz czcionk\u0119<\/strong><\/a>, w tym rozmiar, twarz i kolor.<\/li>\n<li><strong>Kliknij Typ <\/strong>na g\u00f3rnym pasku i wybierz <em>Wklej Lorem Ipsum<\/em>.<\/li>\n<li><strong>Powt\u00f3rz proces<\/strong> a\u017c do uzyskania wystarczaj\u0105cej ilo\u015bci tekstu dla symbolu zast\u0119pczego.<\/li>\n<\/ol>\n<h3><strong>Jak doda\u0107 Lorem Ipsum w programie InDesign<\/strong><\/h3>\n<p>Adobe InDesign posiada r\u00f3wnie\u017c wbudowane narz\u0119dzie do tworzenia kopii zast\u0119pczych. Aby to zrobi\u0107:<\/p>\n<ol>\n<li><strong>Narysuj pole tekstowe<\/strong> wybieraj\u0105c <em>typ tekstu<\/em> na pasku bocznym lub klikaj\u0105c T na klawiaturze.<\/li>\n<li><strong>Kliknij prawym przyciskiem myszy wewn\u0105trz pola <\/strong>i wybierz <em>Wype\u0142nij tekstem zast\u0119pczym.<\/em><\/li>\n<li><strong>Powt\u00f3rz proces <\/strong>a\u017c do uzyskania wystarczaj\u0105cej ilo\u015bci tekstu Lorem Ipsum.<\/li>\n<li><strong>Zastosuj style czcionek<\/strong>.<\/li>\n<\/ol>\n<p>Szukasz wi\u0119cej sposob\u00f3w na wykorzystanie InDesign? Sprawd\u017a nasz przewodnik po <a href=\"https:\/\/www.solopress.com\/blog\/pl\/samouczki\/jak-dodawac-wypunktowania-w-programie-indesign\/\"><strong>Dodawanie punktor\u00f3w do tekstu<\/strong><\/a>.<\/p>\n<h3><strong>Jak doda\u0107 tekst Lorem Ipsum w programie Illustrator<\/strong><\/h3>\n<p>W programie Adobe Illustrator mo\u017cna automatycznie wype\u0142ni\u0107 dowolne pole tekstowe tekstem Lorem Ipsum. Oto jak to zrobi\u0107:<\/p>\n<ol>\n<li><strong>Wybierz program Illustrator CC<\/strong> na g\u00f3rnym pasku i kliknij <em>Preferencje<\/em> - <em>Typ<\/em>.<\/li>\n<li><strong>Kleszcz <em>Wype\u0142nianie obiekt\u00f3w nowego typu tekstem zast\u0119pczym<\/em><\/strong> i kliknij OK.<\/li>\n<li><strong>Kliknij <em>Typ narz\u0119dzia<\/em> <\/strong>na lewym pasku i kliknij stron\u0119.<\/li>\n<li><strong>Aby doda\u0107 wi\u0119cej, wybierz <em>Typ<\/em> <\/strong>i kliknij <em>Wype\u0142nij tekstem zast\u0119pczym.<\/em><\/li>\n<li><strong>Wybierz style czcionek <\/strong>i ustaw tekst tak, aby pasowa\u0142 do projektu.<\/li>\n<\/ol>\n<p>Wci\u0105\u017c w fazie planowania? Dowiedz si\u0119 <a href=\"https:\/\/www.solopress.com\/blog\/pl\/samouczki\/jak-utworzyc-linie-przerywana-w-programie-illustrator\/\"><strong>Jak doda\u0107 linie przerywane w programie Illustrator<\/strong><\/a> do tworzenia infografik i nie tylko.<\/p>\n<p>Teraz, gdy znasz ju\u017c znaczenie Lorem Ipsum, zacznij dodawa\u0107 tekst do swoich w\u0142asnych projekt\u00f3w za pomoc\u0105 <a href=\"https:\/\/www.solopress.com\/blog\/pl\/\"><strong>Solopress<\/strong><\/a>. Oferujemy wszystko od <a href=\"https:\/\/www.solopress.com\/blog\/pl\/broszury-broszury\/\"><strong>broszury<\/strong><\/a> do <a href=\"https:\/\/www.solopress.com\/blog\/pl\/wizytowki\/\"><strong>wizyt\u00f3wki<\/strong><\/a>gotowy do nast\u0119pnej kampanii marketingowej.<\/p>","protected":false},"excerpt":{"rendered":"<p>Lorem Ipsum is a piece of text, used by designers to fill a space where the content will eventually sit. It helps show how text will look once a piece of content is finished, during the planning phase. Filler text has been widely used for centuries, so most people are familiar with seeing Lorem Ipsum [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":69865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[549],"tags":[],"class_list":{"0":"post-69862","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-copywriting-typography"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is Lorem Ipsum and Why Is It Used? - Solopress UK<\/title>\n<meta name=\"description\" content=\"Lorem Ipsum copy has been used as placeholder text in design for generations. 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