{"id":70195,"date":"2021-01-11T09:51:24","date_gmt":"2021-01-11T09:51:24","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=70195"},"modified":"2021-01-11T09:51:24","modified_gmt":"2021-01-11T09:51:24","slug":"kolory-pantone-roku-2021","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/art-design\/the-pantone-colours-of-the-year-2021\/","title":{"rendered":"Kolory Pantone roku 2021"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Odchodz\u0105c od tradycji, w tym roku Instytut Pantone wybra\u0142 nie jeden, ale dwa kolory roku. Kolory wybrane na rok 2021 to <a href=\"https:\/\/www.pantone.com\/uk\/en\/color-finder\/17-5104-TCX\" target=\"_blank\" rel=\"noopener noreferrer\">PANTONE 17-5104 Ultimate Gray<\/a> oraz <a href=\"https:\/\/www.pantone.com\/uk\/en\/color-finder\/13-0647-TCX\" target=\"_blank\" rel=\"noopener noreferrer\">PANTONE 13-0647 Pod\u015bwietlenie<\/a>. Ultimate Gray to stonowany, ale uspokajaj\u0105cy odcie\u0144 szaro\u015bci, natomiast Illuminating to delikatny, ale radosny \u017c\u00f3\u0142ty.<\/p>\n<p><strong><em>Ultimate Gray<\/em><\/strong> oraz <strong><em>Pod\u015bwietlenie<\/em><\/strong> nie s\u0105 dok\u0142adnie \"wsp\u00f3lnymi zwyci\u0119zcami\". Zamiast tego jest to konkretny <em>po\u0142\u0105czenie<\/em> tych dw\u00f3ch odcieni, kt\u00f3re Pantone oferuje razem jako par\u0119 reprezentuj\u0105c\u0105 rok 2021. Jedynym innym przypadkiem, w kt\u00f3rym Pantone wybra\u0142 dwa kolory, by\u0142o po\u0142\u0105czenie Rose Quartz i Serenity w 2016 roku.<\/p>\n<h2><strong>Czym jest Pantone?<\/strong><\/h2>\n<p>Wielu z nas spotka\u0142o si\u0119 ze s\u0142owem \"Pantone\" w zwi\u0105zku z kolorem. By\u0107 mo\u017ce nawet natkn\u0119li\u015bmy si\u0119 na przyjemne ksi\u0105\u017cki z pr\u00f3bkami kolor\u00f3w, kt\u00f3re nosz\u0105 nazw\u0119 Pantone. Projektanci wszystkich przekona\u0144 b\u0119d\u0105 zaznajomieni z Pantone Matching System\u00ae, kt\u00f3ry pomaga im zapewni\u0107 sp\u00f3jno\u015b\u0107 kolor\u00f3w mi\u0119dzy atramentami, farbami i materia\u0142ami.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/01\/pantone-book.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-70204\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/01\/pantone-book.jpg\" alt=\"\" width=\"1200\" height=\"361\" \/><\/a><\/p>\n<p>Za tym systemem stoi firma Pantone Color Institute, nale\u017c\u0105ca do Danaher Corporation i maj\u0105ca siedzib\u0119 w Carlstadt w stanie New Jersey. Firma zosta\u0142a za\u0142o\u017cona w latach 50-tych, a s\u0142ynny Pantone Matching System\u00ae zosta\u0142 wprowadzony w 1963 roku. Od tego czasu jest to standardowy punkt odniesienia dla projektant\u00f3w, drukarzy i producent\u00f3w.<\/p>\n<p>Pierwszym w historii kolorem roku by\u0142 Cerulean Blue, nazwany przez Instytut w 2000 roku. Przez dwie dekady od tego czasu, za ka\u017cdym razem, gdy Pantone og\u0142asza ten kolor, \u015bwiat designu zwraca na niego uwag\u0119.<\/p>\n<h2><strong>Wyznaczanie trend\u00f3w<\/strong><\/h2>\n<p>I dobrze, bo Pantone ma niesamowity talent do trafiania w ducha czasu. Cz\u0119sto ich coroczny wyb\u00f3r koloru b\u0119dzie rezonowa\u0142 z wydarzeniami na \u015bwiecie w nadchodz\u0105cym roku.<\/p>\n<p>Kiedy Pantone og\u0142osi\u0142 18-3838 Ultra Violet kolorem roku 2018, zaproponowa\u0142, \u017ce b\u0119dzie on symbolizowa\u0142 eksploracj\u0119 kosmosu i medytacj\u0119. Rzeczywi\u015bcie, w tym roku pierwsi ameryka\u0144scy astronauci odbyli lot od 2011 roku, a idee zwi\u0105zane z uwa\u017cno\u015bci\u0105 rozkwit\u0142y w powszechnej \u015bwiadomo\u015bci.<\/p>\n<p>Uzasadnieniem wyboru modelu 16-1546 Living Coral na rok 2019 by\u0142 rosn\u0105cy nacisk na kwestie \u015brodowiskowe. W ci\u0105gu nast\u0119pnych 12 miesi\u0119cy Greta Thunberg przemawia\u0142a w Davos i powsta\u0142 ruch Extinction Rebellion.<\/p>\n<p>Chocia\u017c jest ma\u0142o prawdopodobne, aby Instytut Pantone przewidzia\u0142 wydarzenia z 2020 roku, jego wyb\u00f3r 19-4052 Classic Blue na ten rok zajmowa\u0142 wa\u017cne miejsce w nieko\u0144cz\u0105cych si\u0119 materia\u0142ach informacyjnych - jako najpopularniejszy kolor peeling\u00f3w medycznych.<\/p>\n<h2><strong>Dlaczego dwa?<\/strong><\/h2>\n<p>Wybieraj\u0105c kombinacj\u0119 dw\u00f3ch kolor\u00f3w na rok 2021, Pantone wydaje si\u0119 promowa\u0107 idee wsp\u00f3\u0142pracy, partnerstwa i jedno\u015bci. Jest to z pewno\u015bci\u0105 mile widziane podej\u015bcie w tak niespokojnych czasach. Przywo\u0142uje idee pojednania i uzdrowienia, kt\u00f3re s\u0105 bardzo potrzebne po roku \u015bmiertelnych chor\u00f3b i dziel\u0105cej polityki.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/01\/shutterstock_1874671741.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-70222\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/01\/shutterstock_1874671741.jpg\" alt=\"\" width=\"1000\" height=\"667\" \/><\/a><\/p>\n<p>Ale opr\u00f3cz wsp\u00f3lnoty, to podw\u00f3jne podej\u015bcie podkre\u015bla r\u00f3wnie\u017c kontrast. Dwa kolory oznaczaj\u0105 powag\u0119 naszych obecnych do\u015bwiadcze\u0144 zestawion\u0105 z jasno\u015bci\u0105 naszego optymizmu. Niez\u0142omny <strong><em>Ultimate Gray<\/em><\/strong> reprezentuje determinacj\u0119 w obliczu przeciwno\u015bci losu, ale w po\u0142\u0105czeniu z optymistyczn\u0105 \u017c\u00f3\u0142ci\u0105 <strong><em>Pod\u015bwietlenie<\/em><\/strong>kt\u00f3ry wyra\u017ca nadziej\u0119 na lepsz\u0105 przysz\u0142o\u015b\u0107. Leatrice Eiseman, dyrektor wykonawczy Pantone Color Institute, uj\u0119\u0142a to w nast\u0119puj\u0105cy spos\u00f3b:<\/p>\n<p><em>\"Zwi\u0105zki trwa\u0142e <strong>Ultimate Gray<\/strong> z \u017cywym \u017c\u00f3\u0142tym kolorem <strong>Pod\u015bwietlenie<\/strong> wyra\u017ca przes\u0142anie pozytywno\u015bci wspartej hartem ducha. Praktyczna i solidna, ale jednocze\u015bnie ciep\u0142a i optymistyczna, jest to kombinacja kolor\u00f3w, kt\u00f3ra daje nam odporno\u015b\u0107 i nadziej\u0119. Musimy czu\u0107 si\u0119 zach\u0119ceni i podniesieni na duchu; jest to niezb\u0119dne dla ludzkiego ducha\".<\/em><\/p>\n<h2><strong>Fade to Grey<\/strong><\/h2>\n<p>Na pierwszy rzut oka szary nie wydaje si\u0119 najbardziej inspiruj\u0105cym wyborem. Niewiele os\u00f3b wybra\u0142oby szary jako sw\u00f3j ulubiony kolor. Szczerze m\u00f3wi\u0105c, o ile nie ma pi\u0119\u0107dziesi\u0119ciu odcieni, nie jest to zbyt ekscytuj\u0105ce. Nazwa <strong><em>Ultimate Gray<\/em><\/strong> robi wszystko, co w jego mocy, aby wprowadzi\u0107 odrobin\u0119 szumu, ale tak naprawd\u0119 jest tym, czym jest - \u015brednim odcieniem szaro\u015bci.<\/p>\n<p>Pantone por\u00f3wnuje go do \"kamyk\u00f3w na pla\u017cy i naturalnych element\u00f3w\" i by\u0107 mo\u017ce jest w tym sugestia uziemionego, mineralnego spokoju. Nale\u017cy powiedzie\u0107, \u017ce g\u0142\u00f3wnym celem tego wyboru jest odskocznia dla bardziej charyzmatycznych kolor\u00f3w. <strong><em>Pod\u015bwietlenie<\/em><\/strong> \u017c\u00f3\u0142ty - jako kontrapunkt, kt\u00f3ry pozwala partnerowi pingowa\u0107.<\/p>\n<h2><strong>Mellow Yellow<\/strong><\/h2>\n<p><strong><em>Pod\u015bwietlenie<\/em><\/strong> Ten \u017c\u00f3\u0142ty kolor jest bardziej pastelowy ni\u017c kwa\u015bne \u017c\u00f3\u0142cie czy wszechobecne musztardowe odcienie, kt\u00f3rych tak wiele widzieli\u015bmy w ostatnich latach. Nie jest to asertywny, zdecydowany \u017c\u00f3\u0142ty. Jego \u0142agodno\u015b\u0107 zamiast tego sugeruje ostro\u017cny optymizm.<\/p>\n<p>Pantone nieco ambitnie przypisuje <strong><em>Pod\u015bwietlenie <\/em><\/strong>z byciem \"nasyconym energi\u0105 s\u0142oneczn\u0105\". Chocia\u017c trudno by\u0142oby zasili\u0107 nim o\u015bwietlenie ogrodowe, trudno jest pozby\u0107 si\u0119 skojarze\u0144 tego koloru z nowym \u015bwitem, nadziej\u0105, potencja\u0142em odrodzenia i ca\u0142ym tym jazzem.<\/p>\n<h2><strong>Krytyczne podej\u015bcie<\/strong><\/h2>\n<p>Wyb\u00f3r tego po\u0142\u0105czenia nie wszystkim przypad\u0142 do gustu, wywo\u0142uj\u0105c fal\u0119 krytyki w mediach spo\u0142eczno\u015bciowych. Cyniczni obserwatorzy por\u00f3wnali t\u0119 kombinacj\u0119 do wszystkiego, od wystroju parkingu, przez suszarki do r\u0105k Dyson, podw\u00f3jnie \u017c\u00f3\u0142te linie na szarej drodze, po odblaskowe szare paski na kurtce odblaskowej.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/01\/PantoneCrit.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-70207\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/01\/PantoneCrit.png\" alt=\"\" width=\"900\" height=\"675\" \/><\/a><\/p>\n<p>Wiele z tych por\u00f3wna\u0144 jest jednak troch\u0119 niesprawiedliwych. W rzeczywisto\u015bci, <strong><em>Pod\u015bwietlenie<\/em><\/strong> to znacznie bardziej stonowany odcie\u0144 ni\u017c ostrzegawczy \u017c\u00f3\u0142ty, o kt\u00f3rym wspomina si\u0119 w tych krytycznych opiniach!<\/p>\n<p>Rzeczywisto\u015b\u0107 jest o wiele bardziej stonowana. Po\u0142\u0105czenie \u015bredniej szaro\u015bci i \u0142agodnej \u017c\u00f3\u0142ci jest neutralne pod wzgl\u0119dem p\u0142ci, a tak\u017ce neutralne politycznie. Co nie jest niczym z\u0142ym, ale wydaje si\u0119 te\u017c nieco neutralne emocjonalnie. Rezultat mo\u017ce by\u0107 postrzegany jako niezobowi\u0105zuj\u0105cy, nudny i nijaki.<\/p>\n<h2><strong>Spojrzenie projektanta<\/strong><\/h2>\n<p>Ten konkretny schemat nie jest niczym nowym dla projektanta graficznego Solopress, Matta Bruty'ego:<\/p>\n<p><em>\"\u017b\u00f3\u0142ty i szary pojawiaj\u0105 si\u0119 cyklicznie od 20 lat. To pod\u015bwiadome, ale jest to kombinacja kolor\u00f3w, kt\u00f3r\u0105 zawsze b\u0119d\u0119 kojarzy\u0107 z latami 80-tymi i wyborem garderoby prezentera TV-AM <a href=\"https:\/\/en.wikipedia.org\/wiki\/Mike_Morris_(TV_presenter)\" target=\"_blank\" rel=\"noopener noreferrer\">Mike Morris<\/a>! P\u00f3\u017aniej zn\u00f3w sta\u0142 si\u0119 popularny na moich studiach artystycznych, pod koniec lat dziewi\u0119\u0107dziesi\u0105tych\".<\/em><\/p>\n<p>Jest to estetyka, kt\u00f3ra z pewno\u015bci\u0105 przychodzi i odchodzi, ale nieobecno\u015b\u0107 sprawia, \u017ce serce ro\u015bnie mocniej:<\/p>\n<p><em>\"Pomimo tego, \u017ce jest to dobre po\u0142\u0105czenie, my\u015bl\u0119, \u017ce okres przerwy jest uzasadniony. Ma kr\u00f3tki okres przydatno\u015bci do spo\u017cycia, ale to dobrze. Niezale\u017cnie od tego, czy jest to tylko zeitgeist, czy starannie zbadane, czas jego powrotu jest idealny. \u017byjemy w szarych czasach i potrzebujemy czego\u015b jasnego i s\u0142onecznego, prawda?\"<\/em><\/p>\n<h2><strong>Mieszaj i dopasowuj<\/strong><\/h2>\n<p>Uzyskanie kolor\u00f3w Pantone w druku w procesie 4-kolorowym mo\u017ce by\u0107 sztuk\u0105 sam\u0105 w sobie. Po raz kolejny Matt Bruty ma kilka wskaz\u00f3wek:<\/p>\n<p><em>\"Dla nas, drukarzy i projektant\u00f3w, najbardziej zbli\u017conym kolorem do Pantone jest Cool Gray 7c (podzia\u0142 CMYK = c42, m32, y32, k10), a dla koloru \u017c\u00f3\u0142tego 106c (c56, m5, y80, k10) lub 113c (c4, m9, y76, k0)\".<\/em><\/p>\n<h2><strong>Pobierz filtr<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/01\/IMG_3817-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-70210\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/01\/IMG_3817-1.png\" alt=\"\" width=\"337\" height=\"600\" \/><\/a><\/p>\n<p>Aby uczci\u0107 kolor roku 2021, Instytut Pantone do\u0142\u0105czy\u0142 do swojego og\u0142oszenia specjaln\u0105 edycj\u0119 filtra Instagram. Matt, kt\u00f3ry zdaniem aplikacji podkre\u015bla najlepsze podej\u015bcie, gdy chcesz zastosowa\u0107 t\u0119 par\u0119 kolor\u00f3w:<\/p>\n<p><em>\"My\u015bl\u0119, \u017ce najbardziej udane wykorzystanie tego duetu jest najlepiej zilustrowane przez <a href=\"https:\/\/www.instagram.com\/ar\/408862793575581\/\" target=\"_blank\" rel=\"noopener noreferrer\">Filtr Pantone na Instagramie <\/a>z obrazem fotograficznym w skali szaro\u015bci na \u017c\u00f3\u0142tym tle. Wszystko inne wydaje mi si\u0119 zbyt retro\".<\/em><\/p>\n<h2><strong>Mieszana paleta<\/strong><\/h2>\n<p>Czy jest to naj\u015bwie\u017cszy lub najbardziej inspiruj\u0105cy wyb\u00f3r kolor\u00f3w, jaki kiedykolwiek widzieli\u015bmy? By\u0107 mo\u017ce nie, ale podczas gdy wyb\u00f3r Pantone <strong><em>Ultimate Gray<\/em><\/strong> oraz <strong><em>Pod\u015bwietlenie<\/em><\/strong> wydaje si\u0119 nieco bezpieczny i nieco zacofany, mo\u017ce odrobina bezpiecze\u0144stwa i komfortu jest tym, czego \u015bwiat teraz pragnie.<\/p>","protected":false},"excerpt":{"rendered":"<p>In a departure from tradition, this year the Pantone Institute have selected not one, but two colours of the year. The colours selected for 2021 are PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating. Ultimate Gray is a sober yet calming shade of grey, whereas Illuminating is a gentle but cheerful yellow. Ultimate Gray and [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":70213,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545],"tags":[],"class_list":{"0":"post-70195","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Pantone Colours of The Year 2021 | Solopress UK<\/title>\n<meta name=\"description\" content=\"In a departure from tradition, the Pantone Institute have selected not one, but two colours of the year for 2021.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pl\/projekt-artystyczny\/kolory-pantone-roku-2021\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Pantone Colours of The Year 2021 | Solopress UK\" \/>\n<meta property=\"og:description\" content=\"In a departure from tradition, the Pantone Institute have selected not one, but two colours of the year for 2021.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pl\/projekt-artystyczny\/kolory-pantone-roku-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-11T09:51:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2021\/01\/pantone-of-the-year-2-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/the-pantone-colours-of-the-year-2021\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/the-pantone-colours-of-the-year-2021\\\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"The Pantone colours of the year 2021\",\"datePublished\":\"2021-01-11T09:51:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/the-pantone-colours-of-the-year-2021\\\/\"},\"wordCount\":1228,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/the-pantone-colours-of-the-year-2021\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/pantone-of-the-year-2-1-1.png\",\"articleSection\":[\"Art &amp; 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