{"id":71958,"date":"2022-02-20T20:20:47","date_gmt":"2022-02-20T20:20:47","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=71958"},"modified":"2023-10-07T11:13:44","modified_gmt":"2023-10-07T10:13:44","slug":"ancoats-guitars-przygotowuje-sie-do-druku","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/entrepreneurs\/ancoats-guitars-gears-up-for-print\/","title":{"rendered":"Historie start-up\u00f3w: Ancoats Guitars przygotowuje si\u0119 do druku"},"content":{"rendered":"
<\/div>

W naszym pierwszym Blog \"Historie start-up\u00f3w<\/a>przedstawili\u015bmy Dave'a Robertsa i jego now\u0105 firm\u0119, Ancoats Guitars. Nawi\u0105zali\u015bmy wsp\u00f3\u0142prac\u0119 z Dave'em, aby m\u00f3c \u015bledzi\u0107 jego wyzwania i przygody w pierwszym roku dzia\u0142alno\u015bci oraz wspiera\u0107 firm\u0119 najwy\u017cszej jako\u015bci drukiem.<\/span><\/p>\n

W drugim miesi\u0105cu sprawy staj\u0105 si\u0119 coraz bardziej ekscytuj\u0105ce. Na horyzoncie pojawiaj\u0105 si\u0119 spotkania z mediami, rozw\u00f3j nowych produkt\u00f3w, nowa papeteria, rezerwacje na targi i nie tylko. Zanim jednak dali\u015bmy si\u0119 ponie\u015b\u0107 emocjom, Dave mia\u0142 jeszcze troch\u0119 do zrobienia, aby ustali\u0107 to\u017csamo\u015b\u0107 marki i styl domu dla Ancoats Guitars.<\/span><\/p>\n

Dopracowanie logo<\/b><\/h2>\n

Ancoats Guitars to nowa firma, ale jak wi\u0119kszo\u015b\u0107 przedsi\u0119biorc\u00f3w, Dave od samego pocz\u0105tku mia\u0142 dobry pomys\u0142 na to, jak mo\u017ce wygl\u0105da\u0107 jego logo i branding. Jak om\u00f3wiono na samym ko\u0144cu <\/span>Nasz ostatni blog<\/span><\/a>Logo Dave'a by\u0142o mocne, ale wymaga\u0142o drobnego, ale niezb\u0119dnego rozwoju, zanim mog\u0142o spe\u0142ni\u0107 wszystkie wymagane od niego role.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Dzi\u0119ki rozmowom z grafikiem Mattem Bruty z Solopress, Dave i Matt byli w stanie dopracowa\u0107 logo, a tak\u017ce dostosowa\u0107 je do szeregu niezb\u0119dnych zastosowa\u0144.\u00a0<\/span><\/p>\n

Zastosowania te by\u0142y tak r\u00f3\u017cnorodne, jak branding strony internetowej firmy pod adresem ancoatsguitars.co.uk, reprezentowanie firmy jako awatar\u00f3w w mediach spo\u0142eczno\u015bciowych i pojawianie si\u0119 jako naklejki na samych gitarach. Oczywi\u015bcie pojawi\u0142y si\u0119 r\u00f3wnie\u017c na ma\u0142ych i du\u017cych materia\u0142ach drukowanych.<\/span><\/p>\n

Lepsza strona<\/b><\/h2>\n

Po zako\u0144czeniu prac nad iteracjami logo istnia\u0142y solidne podstawy do zbudowania szerszej to\u017csamo\u015bci marki, zaczynaj\u0105c od strony internetowej. Dave by\u0142 w stanie wykorzysta\u0107 prac\u0119 Matta i zastosowa\u0107 j\u0105 na ka\u017cdej stronie internetowej. Rezultatem by\u0142a elegancka, zmieniona strona o sp\u00f3jnym stylu.<\/span><\/p>\n

\"\"<\/a>
Zdj\u0119cia nag\u0142\u00f3wka na ancoatsguitars.co.uk<\/figcaption><\/figure>\n

Podejmowanie decyzji i rozw\u00f3j, kt\u00f3re mia\u0142y miejsce podczas przeprojektowywania stron internetowych, pomog\u0142y r\u00f3wnie\u017c skrystalizowa\u0107 poczucie Dave'a dotycz\u0105ce tego, czego chce, a czego nie chce od wygl\u0105du i stylu marki. Zag\u0142\u0119bmy si\u0119 wi\u0119c w znaczenie projektowania dla tej firmy i wp\u0142ywy, kt\u00f3re pomog\u0142y okre\u015bli\u0107 jej dotychczasowy kierunek.<\/span><\/p>\n

Definiowanie stylu<\/b><\/h2>\n

Znakomity design jest tak wa\u017cnym elementem wyr\u00f3\u017cniaj\u0105cym Ancoats Guitars, \u017ce istotne by\u0142o, aby paleta kolor\u00f3w, elementy graficzne i stylistyczne rozkwity, kt\u00f3re trafiaj\u0105 do instrument\u00f3w, by\u0142y r\u00f3wnie\u017c wplecione w branding firmy. W tym miesi\u0105cu skupili\u015bmy si\u0119 na ustaleniu wizualnego podej\u015bcia do wszystkich projekt\u00f3w drukowanych, kt\u00f3re s\u0105 przed nami.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Du\u017cy wp\u0142yw na estetyk\u0119 Ancoats Guitars ma europejski modernistyczny design. Prace wywodz\u0105ce si\u0119 z ruch\u00f3w Art Deco i Bauhaus wp\u0142ywaj\u0105 na wiele kolor\u00f3w, linii i kszta\u0142t\u00f3w, kt\u00f3re pojawiaj\u0105 si\u0119 na samych gitarach. Sensowne by\u0142o odniesienie si\u0119 do tych styl\u00f3w r\u00f3wnie\u017c w projekcie marki.<\/span><\/p>\n

Prosto z blok\u00f3w<\/b><\/h2>\n

Powtarzaj\u0105cym si\u0119 motywem projektowym, na kt\u00f3ry zdecydowali si\u0119 Dave i projektant Solopress Matt, by\u0142 inspirowany Bauhausem uk\u0142ad czerwonych, \u017c\u00f3\u0142tych i niebieskich p\u00f3\u0142przezroczystych blok\u00f3w, kt\u00f3re mog\u0142y s\u0142u\u017cy\u0107 jako urz\u0105dzenia do przechowywania element\u00f3w graficznych, zar\u00f3wno online, jak i w druku.\u00a0<\/span><\/p>\n

Bauhaus by\u0142 szko\u0142\u0105 artystyczn\u0105 w niemieckim Weimarze, za\u0142o\u017con\u0105 w 1919 roku przez architekta Waltera Gropiusa. W\u015br\u00f3d wyk\u0142adowc\u00f3w znajdowa\u0142y si\u0119 takie osobisto\u015bci jak rosyjski malarz Wassily Kandinsky i architekt Ludwig Mies van der Rohe.\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

Szko\u0142a po\u0142\u0105czy\u0142a sztuk\u0119, design i architektur\u0119, aby rozwin\u0105\u0107 styl kanciastego modernizmu charakteryzuj\u0105cego si\u0119 czystymi liniami, prostymi kszta\u0142tami i cz\u0119sto jasnymi kolorami. Tak by\u0142o do 1933 roku, kiedy to urodzony w Austrii by\u0142y artysta z raczej inn\u0105 wizj\u0105 Niemiec przej\u0105\u0142 w\u0142adz\u0119 w Berlinie i zmusi\u0142 szko\u0142\u0119 do zamkni\u0119cia na dobre.<\/span><\/p>\n

Od modernistycznego do nowoczesnego<\/b><\/h2>\n

Geometryczne kszta\u0142ty i podstawowe kolory, kt\u00f3re pojawiaj\u0105 si\u0119 w marce Ancoats Guitars, mog\u0142y by\u0107 inspirowane ruchem Bauhaus z ubieg\u0142ego wieku, ale maj\u0105 r\u00f3wnie\u017c aktualny odd\u017awi\u0119k we wsp\u00f3\u0142czesnej lokalizacji firmy.<\/span><\/p>\n

\"\"<\/a>Dave dzia\u0142a w kontenerze transportowym, z widokiem na monolityczne budynki m\u0142yna, z kt\u00f3rych s\u0142ynie dzielnica Ancoats. Po\u0142\u0105czenie tych brutalnych form z \u017cywymi kolorami kojarzonymi z miejsk\u0105 scen\u0105 muzyczn\u0105 tworzy wygl\u0105d, kt\u00f3ry jest wyra\u017anie Mancunian.<\/span><\/p>\n

Przywo\u0142uj\u0105c to silne po\u0142\u0105czenie dziedzictwa, lokalizacji, designu i oczywi\u015bcie muzyki, Matt i Dave stworzyli wygl\u0105d i styl, kt\u00f3ry jest zar\u00f3wno \u015bwie\u017cy, jak i \u015bwiadomy swoich korzeni.<\/span><\/p>\n

Marka rozszerza swoj\u0105 dzia\u0142alno\u015b\u0107<\/b><\/h2>\n

To wszystko bardzo dobrze, ale czy mo\u017cna to wszystko umie\u015bci\u0107 na Wizyt\u00f3wka<\/a>? W pewnym sensie uwa\u017camy, \u017ce mo\u017cna...<\/span><\/p>\n

Dla ka\u017cdego nowego przedsi\u0119biorstwa, kt\u00f3re chce by\u0107 traktowane powa\u017cnie, elegancki zestaw papeterii to \u015bwietny spos\u00f3b, aby wygl\u0105da\u0107 profesjonalnie i biznesowo.<\/span><\/p>\n

Nie oznacza to jednak, \u017ce elementy te musz\u0105 by\u0107 duszne i formalne, zw\u0142aszcza w przypadku produktu, kt\u00f3ry jest tak ekscytuj\u0105cy jak gitary elektryczne. Kiedy chcesz wyrazi\u0107 mark\u0119, kt\u00f3ra jest zabawna lub ostra, ale jednocze\u015bnie musisz wyrazi\u0107 swoj\u0105 powag\u0119 jako firma, nale\u017cy zachowa\u0107 delikatn\u0105 r\u00f3wnowag\u0119.<\/span><\/p>\n

W ka\u017cdym razie uwzgl\u0119dnij elementy projektu, kt\u00f3re sprawiaj\u0105, \u017ce Twoja marka jest tym, czym jest, ale nie pr\u00f3buj wymy\u015bla\u0107 ko\u0142a na nowo. W ko\u0144cu ludzie biznesu maj\u0105 pewne oczekiwania i wymagania dotycz\u0105ce u\u017cywanej papeterii.<\/span><\/p>\n

\"\"<\/a><\/p>\n

W tej kolekcji element\u00f3w zaprojektowanych przez Dave'a i Matta, uda\u0142o im si\u0119 umie\u015bci\u0107 charakterystyczny branding Ancoats Guitars w centrum uwagi, jednocze\u015bnie tworz\u0105c funkcjonalny i profesjonalny zestaw. Artyku\u0142y papiernicze dla firm<\/a>.<\/span><\/p>\n

Ulotki, plakaty i nie tylko<\/b><\/h2>\n

Je\u015bli jednak chodzi o materia\u0142y promocyjne, Matt i Dave byli w stanie zwolni\u0107 hamulec i wymy\u015bli\u0107 odwa\u017cniejsze projekty, kt\u00f3re bardziej pasowa\u0142y do tego rodzaju druku.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Projekty, do kt\u00f3rych doszli, zawieraj\u0105 nowo zaprojektowane logo i znak s\u0142owny, bloki kolor\u00f3w Bauhaus, a tak\u017ce co\u015b w u\u017cyciu kolor\u00f3w i powt\u00f3rze\u0144, kt\u00f3re czuj\u0105 si\u0119 bardzo dobrze na scenie muzycznej Manchesteru.<\/span><\/p>\n

Wy\u0142\u0105czone do drukowania<\/b><\/h2>\n

Jeste\u015bmy wi\u0119c bardzo dumni, \u017ce po tym pocz\u0105tkowym okresie projektowania i przygotowa\u0144 mo\u017cemy wys\u0142a\u0107 nasze pierwsze elementy do druku. B\u0105d\u017a na bie\u017c\u0105co z nasz\u0105 kolejn\u0105 ods\u0142on\u0105 \"Start-up Stories\", w kt\u00f3rej przyjrzymy si\u0119, jak, dlaczego i gdzie Dave b\u0119dzie u\u017cywa\u0142 swoich drukowanych materia\u0142\u00f3w do promocji. Ancoats Guitars<\/a>.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

In our first \u2018Start-up Stories\u2019 blog, we introduced Dave Roberts and his brand new company, Ancoats Guitars. We\u2019ve teamed up with Dave so that we can follow him through the challenges and adventures of his first year in business and support the company with top-quality print. In month two, things are getting exciting. On the […]<\/p>\n","protected":false},"author":134,"featured_media":71972,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[955],"tags":[],"class_list":{"0":"post-71958","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurs"},"acf":[],"yoast_head":"\nStart-up Stories: Ancoats Guitars gears up for print | The Latest Print and Design News | Solopress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pl\/przedsiebiorcy\/ancoats-guitars-przygotowuje-sie-do-druku\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start-up Stories: Ancoats Guitars gears up for print | The Latest Print and Design News | Solopress\" \/>\n<meta property=\"og:description\" content=\"In our first \u2018Start-up Stories\u2019 blog, we introduced Dave Roberts and his brand new company, Ancoats Guitars. We\u2019ve teamed up with Dave so that we can follow him through the challenges and adventures of his first year in business and support the company with top-quality print. In month two, things are getting exciting. 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