{"id":72926,"date":"2022-10-28T08:11:32","date_gmt":"2022-10-28T07:11:32","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=72926"},"modified":"2022-10-31T13:16:52","modified_gmt":"2022-10-31T13:16:52","slug":"silvia-coletto-szkola-platnych-ogloszen","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pl\/customer-stories\/silvia-coletto-paid-ads-school\/","title":{"rendered":"Historie klient\u00f3w: Silvia Coletto, Paid Ads School"},"content":{"rendered":"
<\/div>

Historie klient\u00f3w: Ekspert Google Ads<\/strong><\/h1>\n

Google Ads to dla niekt\u00f3rych zniech\u0119caj\u0105ce miejsce. Dla innych to plac zabaw.<\/p>\n

Wiedza o tym, gdzie znajduj\u0105 si\u0119 wszystkie zabawki i kt\u00f3rymi z nich nale\u017cy si\u0119 bawi\u0107, mo\u017ce pom\u00f3c w przekszta\u0142ceniu tej przestrzeni w plac zabaw, a w rezultacie wznie\u015b\u0107 firm\u0119 na niezwyk\u0142e wy\u017cyny.<\/p>\n

Nasza klientka, Silvia Coletto z Szko\u0142a p\u0142atnych reklam<\/a>jest ekspertem w tej dziedzinie i wspiera firmy poprzez p\u0142atne reklamy w Google.<\/p>\n

Rozmawiali\u015bmy z ni\u0105, aby dowiedzie\u0107 si\u0119 wi\u0119cej o reklamie Google i dlaczego w\u0142\u0105czenie druku do marketingu online jest niezb\u0119dne dla ka\u017cdej firmy.<\/p>\n

\"\"<\/a><\/p>\n

Potrzebujesz pomocy z p\u0142atnymi reklamami?<\/strong><\/h3>\n

Silvia przeprowadzi\u0142a si\u0119 z W\u0142och do Anglii w 2014 roku. Jest ekspertem w dziedzinie p\u0142atnej reklamy, a w szczeg\u00f3lno\u015bci zajmuje si\u0119 marketingiem w wyszukiwarkach, a tak\u017ce doradztwem w zakresie optymalizacji p\u0142atnych reklam w celu uzyskania najlepszych zwrot\u00f3w.<\/p>\n

Ponadto Silvia prowadzi wyk\u0142ady biznesowe i jest autork\u0105 ksi\u0105\u017cki \"Are You Ready For Paid Ads: Jak przygotowa\u0107 firm\u0119 na ogromny wzrost\".<\/p>\n

Szczeg\u00f3lnie pasjonuje j\u0105 praca z firmami B2B i organizacjami non-profit.<\/p>\n

Jako ekspert PPC, Silvia nie tylko pomaga swoim klientom rozpocz\u0105\u0107 korzystanie z p\u0142atnych reklam, ale tak\u017ce zapewnia szkolenia, dzi\u0119ki kt\u00f3rym mog\u0105 oni w pe\u0142ni wykorzysta\u0107 potencja\u0142 Google dla swojej firmy.<\/p>\n

Dzi\u0119ki do\u015bwiadczeniu w zarz\u0105dzaniu klientami r\u00f3\u017cnej wielko\u015bci, zarz\u0105dza\u0142a wydatkami reklamowymi w wysoko\u015bci kilku milion\u00f3w funt\u00f3w w wielu bran\u017cach, regularnie przekraczaj\u0105c oczekiwania klient\u00f3w.<\/p>\n

Nie wszyscy bohaterowie nosz\u0105 peleryny<\/strong><\/h3>\n

Tak \u015bcis\u0142a wsp\u00f3\u0142praca z produktem lub us\u0142ug\u0105 mo\u017ce sprawi\u0107, \u017ce wiele firm znajdzie si\u0119 poza swoj\u0105 stref\u0105 komfortu w zakresie marketingu cyfrowego. W rezultacie wiele os\u00f3b nie wie, od czego zacz\u0105\u0107 marketing swojej marki online.<\/p>\n

W tym miejscu do akcji wkraczaj\u0105 eksperci tacy jak Silvia.<\/p>\n

Powiedzia\u0142a: \"Rozmawiam z w\u0142a\u015bcicielami firm bez do\u015bwiadczenia w reklamie cyfrowej i pokazuj\u0119 im, jak\u0105 rol\u0119 odgrywa reklama dla firmy.<\/p>\n

\"Pracuj\u0119 z ma\u0142ymi i \u015brednimi firmami, kt\u00f3re wcze\u015bniej straci\u0142y pieni\u0105dze na p\u0142atnych reklamach. W rezultacie wielu moich klient\u00f3w boi si\u0119 spr\u00f3bowa\u0107 ponownie. Moim zadaniem jest dowiedzie\u0107 si\u0119, dlaczego to nie zadzia\u0142a\u0142o w przesz\u0142o\u015bci. Nast\u0119pnie wprowadzam poprawki, aby moi klienci mogli wykorzysta\u0107 moc, jak\u0105 mog\u0105 im da\u0107 p\u0142atne reklamy\".<\/p>\n

Niekt\u00f3re firmy przedwcze\u015bnie rezygnuj\u0105 z PPC. Inne maj\u0105 zawy\u017cone oczekiwania wobec swoich kampanii marketingu cyfrowego.<\/p>\n

Silvia podkre\u015bla, \u017ce: \"Google Ads to tylko jeden z wielu trybik\u00f3w w maszynie, kt\u00f3r\u0105 firmy musz\u0105 nauczy\u0107 si\u0119 opanowywa\u0107.<\/p>\n

\"\"<\/a><\/p>\n

Dodaje: \"Wiele firm my\u015bli, \u017ce Google Ads jest jak magiczna kula. W rezultacie wiele ma\u0142ych i \u015brednich firm stosuje kiepsk\u0105 strategi\u0119 i traci pieni\u0105dze na kampaniach reklamowych, wi\u0119c boi si\u0119 spr\u00f3bowa\u0107 ponownie\".<\/p>\n

W zale\u017cno\u015bci od sytuacji w danym momencie, firmy powinny ustala\u0107 priorytety cel\u00f3w, do kt\u00f3rych chc\u0105 d\u0105\u017cy\u0107.<\/p>\n

Silvia argumentuje: \"Start-upy z inwestycjami uzna\u0142yby p\u0142atne reklamy za bardzo korzystne od samego pocz\u0105tku, poniewa\u017c maj\u0105 przydzielony bud\u017cet do wydania. Start-upy bez inwestycji prawdopodobnie mia\u0142yby trudno\u015bci ze znalezieniem funduszy, a na tym etapie prawdopodobnie b\u0119d\u0105 inne rzeczy na li\u015bcie priorytet\u00f3w.<\/p>\n

\"Jednak bez odpowiedniego \u015bledzenia nie zobaczysz dowodu na wyniki\".<\/p>\n

Czym jest Google Ads?<\/strong><\/h3>\n

Google Ads to p\u0142atna platforma, kt\u00f3ra na r\u00f3\u017cne sposoby promuje Twoj\u0105 firm\u0119 w \u015bwiecie online. Jest to model reklamowy Google typu pay-per-click (PPC), kt\u00f3ry zasadniczo pozwala firmom kupowa\u0107 wizyty w ich witrynie.<\/p>\n

Spos\u00f3b dzia\u0142ania jest prosty.<\/p>\n

U\u017cytkownicy wpisuj\u0105 s\u0142owa kluczowe, a odpowiednie zapytania pojawiaj\u0105 si\u0119 na g\u00f3rze strony wyszukiwania.<\/p>\n

Na przyk\u0142ad, chcesz wyszuka\u0107 druk ulotek i ulotek.<\/p>\n

\"\"<\/a><\/p>\n

Wykorzystanie globalnej publiczno\u015bci Google jest integraln\u0105 cz\u0119\u015bci\u0105 rozwoju marki online.<\/p>\n

P\u0142atne reklamy to jedna z najpopularniejszych metod rozwoju online. Niekt\u00f3re z jej kluczowych zalet obejmuj\u0105:<\/p>\n

Ogromny zasi\u0119g Google<\/p>\n

Ukierunkowany zamiar<\/p>\n

Przeskakiwanie wynik\u00f3w organicznych<\/p>\n

Uzyskanie wi\u0119kszej liczby konwersji<\/p>\n

Pot\u0119ga druku w cyfrowym \u015bwiecie<\/strong><\/h3>\n

W coraz bardziej cyfrowym \u015bwiecie wykorzystanie mocy druku mo\u017ce przenie\u015b\u0107 Twoj\u0105 mark\u0119 na wy\u017cszy poziom.<\/p>\n

Co wi\u0119cej, po\u0142\u0105czenie marketingu cyfrowego z reklam\u0105 drukowan\u0105 okaza\u0142o si\u0119 zwyci\u0119sk\u0105 recept\u0105. Z do\u015bwiadczenia Silvia powiedzia\u0142a nam, jak wa\u017cne jest korzystanie z fizycznego druku w sferze cyfrowej:<\/p>\n

\"W przypadku druku i druku cyfrowego nie ma opcji albo-albo. Oba maj\u0105 swoje specyficzne cele, co czyni je bardzo wa\u017cnymi.<\/p>\n

\"Nigdy nie odrzuci\u0142bym druku 100%\".<\/p>\n

\"\"<\/a><\/p>\n

Wiele firm kusi, by zrezygnowa\u0107 z papieru, staraj\u0105c si\u0119 podnie\u015b\u0107 swoje referencje ekologiczne. Czyni\u0105c to, wiele z nich nie bierze jednak pod uwag\u0119 trzech wa\u017cnych czynnik\u00f3w: wp\u0142ywu hostingu danych online na \u015brodowisko; zr\u00f3wnowa\u017conego charakteru wi\u0119kszo\u015bci nowoczesnych wydruk\u00f3w; oraz skuteczno\u015bci fizycznych no\u015bnik\u00f3w w \u015bwiecie rzeczywistym.<\/p>\n

Silvia wypr\u00f3bowa\u0142a przej\u015bcie na papierow\u0105 wersj\u0119 cyfrow\u0105 Wizyt\u00f3wki<\/a> ale dostrzeg\u0142a wady braku fizycznych materia\u0142\u00f3w informacyjnych, gdy uczestniczy\u0142a w konferencjach.<\/p>\n

\"Nic nie zast\u0105pi wizyt\u00f3wki. Wizyt\u00f3wki cyfrowe trac\u0105 w oczach ludzi, poniewa\u017c zmuszaj\u0105 ich do szukania Twoich danych. Podczas gdy drukowane wizyt\u00f3wki i Twoje dane s\u0105 fizycznie w ich r\u0119kach.<\/p>\n

\"Na ka\u017cdej konferencji, w kt\u00f3rej bior\u0119 udzia\u0142, ka\u017cda osoba zawsze pyta: \"Czy masz wizyt\u00f3wk\u0119?\"\".<\/p>\n

Pi\u0119knie zaprojektowane wizyt\u00f3wki Silvii \u0142\u0105cz\u0105 teraz druk z technologi\u0105 cyfrow\u0105. Jej grafika obejmuje Kod QR<\/a> kt\u00f3ry odsy\u0142a ludzi do jej cyfrowej wizyt\u00f3wki, gdzie mog\u0105 zapozna\u0107 si\u0119 z jej ksi\u0105\u017ck\u0105, blogiem lub konkursami.<\/p>\n

\"\"<\/a><\/p>\n

Drukowanie na potrzeby konferencji<\/strong><\/h3>\n

Konferencje oferuj\u0105 firmom ogromn\u0105 szans\u0119 na zaprezentowanie swoich referencji, a druk stanowi idealn\u0105 platform\u0119.<\/p>\n

Arsena\u0142 konferencyjny Silvii obejmuje szeroki wyb\u00f3r Banery podci\u0105gane<\/a>, Wizyt\u00f3wki i A6 Ulotki<\/a>. Banery s\u0105 doskona\u0142ym miejscem na dodanie przyci\u0105gaj\u0105cych wzrok wizualizacji lub dalszych informacji, podczas gdy ulotki i wizyt\u00f3wki s\u0105 idealnymi materia\u0142ami informacyjnymi, kt\u00f3re ludzie mog\u0105 zabra\u0107 ze sob\u0105 do domu.<\/p>\n

\"Gdyby druk nie istnia\u0142, konferencje sta\u0142yby si\u0119 o wiele trudniejsze.<\/p>\n

\"Umieszczam kody QR na moich banerach i wizyt\u00f3wkach. Wiele os\u00f3b skanuje te kody, gdy m\u00f3wi\u0119, a to daje im wiele opcji, aby pobra\u0107 moje informacje.<\/p>\n

\"Bez druku nie mieliby natychmiastowego dost\u0119pu do moich cyfrowych wizyt\u00f3wek!\".<\/p>\n

Solopress dostarcza!<\/strong><\/h3>\n

Jeste\u015bmy dumni, \u017ce nasi klienci kochaj\u0105 swoje produkty tak bardzo, \u017ce chc\u0105 o nas m\u00f3wi\u0107.<\/p>\n

\"\"<\/a><\/p>\n

Silvia by\u0142a pod szczeg\u00f3lnym wra\u017ceniem czasu realizacji, jako\u015bci druku i \u0142atwo\u015bci sk\u0142adania zam\u00f3wie\u0144 na naszej stronie internetowej.<\/p>\n

\"Je\u015bli potrzebujesz czego\u015b wydrukowanego szybko i za rozs\u0105dn\u0105 cen\u0119, zdecydowanie polecam Solopress. Nie mo\u017cna ich za nic wini\u0107.<\/p>\n

\"Ich do\u015bwiadczenie u\u017cytkownika na stronie internetowej jest spe\u0142nieniem marze\u0144 ka\u017cdego, kto kiedykolwiek zmaga\u0142 si\u0119 z drukowaniem online.<\/p>\n

\"Nie zamierzam korzysta\u0107 z nikogo innego!\"<\/p>\n

Je\u015bli szukasz niezawodnej firmy, kt\u00f3ra dostarczy wydrukowane towary, jeste\u015bmy dumni z tego, \u017ce jeste\u015bmy najbardziej zaufan\u0105 firm\u0105 poligraficzn\u0105 w Wielkiej Brytanii i z przyjemno\u015bci\u0105 przeniesiemy Twoj\u0105 mark\u0119 na wy\u017cszy poziom.<\/p>","protected":false},"excerpt":{"rendered":"

Customer Stories: Google Ads expert Google Ads is a daunting place for some. For others, it\u2019s a playground. Knowing where all the toys are and which ones to play with can help you turn this space into your playground, elevating your business to extraordinary heights as a result. Our customer, Silvia Coletto of Paid Ads […]<\/p>\n","protected":false},"author":154,"featured_media":72951,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[557],"tags":[],"class_list":{"0":"post-72926","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories"},"acf":[],"yoast_head":"\nCustomer Stories: Silvia Coletto, Paid Ads School - Solopress UK<\/title>\n<meta name=\"description\" content=\"Discover Google Ads and why incorporating print along with your online advertising is imperative for every business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pl\/historie-klientow\/silvia-coletto-szkola-platnych-ogloszen\/\" \/>\n<meta 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